INTERNAL CREATIVE BRIEF

[Project Name]
Requestor:

THE ASK
What needs to be done?

THE SITUATION
What is the business or cultural context, and how did this project come about?

AUDIENCE
Who is this for, and what do we want them to do?

BRAND SCALE
Core, More, Explore, or somewhere in between?

REQUIREMENTS / CONSIDERATIONS
What should we be aware of? What open questions remain?

DELIVERABLES
What will be delivered at the end of the project? What does success look like?

ROLES AND RESPONSIBILITIES

Who is doing what?

Key Stakeholders:

Responsible (Doers):
Accountable (Buck Stops Here):

Supportive (Help when needed):

Consulted (In the Loop):

Informed (FYI):

SCHEDULE
When is this happening?

RESOURCES
Important documents to review

PHYSICAL GOODS
For swag-specific requests, please fill out the following. If you’re not submitting a request for swag,
please feel free to delete this section.

What is your total budget?

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Do you want items kitted together as a set?

Adds about $5 per “kit” and can be filled with palette-matched crinkle paper.
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Will any be shipped internationally?

Adds to cost, adds to in-hand travel time for recipients, & limits available items
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What is the approx qty needed?

Minimum requirements may apply
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Do you want to include an insert card?

This will require additional design work & copywriter assignment
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Which department will need access to shipping the kits?

Items stored at our distribution center can be made available by a MC department login.
Read: cannot be made BERG specific.
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