Professional Documents
Culture Documents
(Proposal Template) Name Project Type (A or B) TitleIntroduction Pleas
(Proposal Template) Name Project Type (A or B) TitleIntroduction Pleas
(Proposal Template) Name Project Type (A or B) TitleIntroduction Pleas
Title
Introduction
Please provide a succinct description of the topic. No more than four or five sentences.
Background
Please provide some historical perspective or research that gives enough background to the
reader on
the issue/challenge/topic to be tackled with the project. No more than two paragraphs.
Problem
Include the specific communication challenge that is to be studied or solved. No more than three
sentences.
Campaign Objectives
Refers to the campaign’s objectives (if doing Project A) as well as primary research
objectives. What
answers are you trying to find with this project? What do you aim to accomplish with the
research?
Refers to the specific method(s) that you will use to conduct your primary research e.g. in-depth
interviews, focus groups, surveys, etc. How will you distribute it, organize it? Information on
sample
should be included. Who will participate in the research? How will you get them to participate?
There
By
Student’s Name
MASTER OF SCIENCE