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  • Template - Business Model-Part 1 - Identifying Your Customer

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    Vedhankar nag
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    This document provides guidance on identifying a business's customers. It instructs the reader to make lists of current customer types, both clients and those whose problems the business's products/services solve. It then asks the reader to rate different customer types on the effort required to acquire them and the potential returns. The goal is to identify the business's "amazing customers" that require low effort but provide high returns, its "breadwinning customers" that are high effort but also high return, and its "convenience customers" that are low effort and low return. The document concludes by having the reader profile their amazing and breadwinning customers based on relevant parameters.

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    This document provides guidance on identifying a business's customers. It instructs the reader to make lists of current customer types, both clients and those whose problems the business's products/services solve. It then asks the reader to rate different customer types on the effort required to acquire them and the potential returns. The goal is to identify the business's "amazing customers" that require low effort but provide high returns, its "breadwinning customers" that are high effort but also high return, and its "convenience customers" that are low effort and low return. The document concludes by having the reader profile their amazing and breadwinning customers based on relevant parameters.

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    © All Rights Reserved
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    Download as doc, pdf, or txt
    6 views8 pages

    Template - Business Model-Part 1 - Identifying Your Customer

    Uploaded by

    Vedhankar nag
    This document provides guidance on identifying a business's customers. It instructs the reader to make lists of current customer types, both clients and those whose problems the business's products/services solve. It then asks the reader to rate different customer types on the effort required to acquire them and the potential returns. The goal is to identify the business's "amazing customers" that require low effort but provide high returns, its "breadwinning customers" that are high effort but also high return, and its "convenience customers" that are low effort and low return. The document concludes by having the reader profile their amazing and breadwinning customers based on relevant parameters.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 8

    BUSINESS MODEL

    Part 1 - Identifying Your Customer

    What is your current Customer Focus?


    ● B2B
    ● B2C
    ● B2CH

    Can you explore or add any other Customer Focus to achieve your
    Business Aspiration Goal?
    ● B2B
    ● B2C
    ● B2CH

    Make a list of the type of clients you are currently working with:-
    1.
    2.
    3.
    4.
    5.
    6.
    7.
    Make a list of all customers [Existing and Unexplored] who need your
    Products/services?
    1.
    2.
    3.
    4.
    5.
    6.

    Make a list of all customers [Existing and Unexplored] whose problems


    your Products/Services solves?
    1.
    2.
    3.
    4.
    5.
    Based on the above answers, make a list of all your Clients
    across all segments and industries (Existing and Potential)
    (As many as you can come up with)

    On a scale of 1 to 10 rate
    the returns you can get
    Type of Clients On a scale of 1 to 10 rate
    from the client.
    the Marketing and sales
    effort you need to put in to (1=least, 10=highest)
    acquire the client. (1=least,
    10=highest)
    “Focussing on the RIGHT customer is a GAME CHANGER”

    Based on the above activity, who according to you is your Amazing


    customer (Low effort & High Return)?

    _______________________________________________________

    Based on the above activity, who according to you is your Bread-


    winning customer (High effort & High Return)?

    _______________________________________________________

    Based on the above activity, who according to you is your


    Convenience customer (Low effort & Low Return)?

    _______________________________________________________
    Using the below parameters Profile your Amazing Customers:

    o B2B (If relevant)

    Employee Strength

    Industry/Domain

    Turnover

    Location

    Decision Makers Profile

    Others
    *As applicable to your business

    o B2C (If relevant)

    Age

    Gender

    Location

    Income

    Occupation
    Marital Status

    Family Status

    Others (Traits)
    *As applicable to your business

    Using the below parameters Profile your Breadwinning Customers:


    o B2B (If relevant)

    Employee Strength

    Industry/Domain

    Turnover

    Location

    Decision Makers Profile

    Others
    *As applicable to your business

    o B2C (If relevant)


    Age

    Gender

    Location

    Income

    Occupation
    Marital Status

    Family Status

    Others (Traits)
    *As applicable to your business

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