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Forms of Tourism
In the tourism and hospitality industry, concepts are introduced to understand its services and products better.
The following are the different forms of tourism (UNWTO, n.d.):
• Domestic Tourism – It involves residents of a given country traveling only within that country. For example,
George, a Filipino, going to Puerto Princesa, Palawan for a vacation, is a domestic tourist.
• Inbound Tourism – It involves non-residents traveling to a given country. For example, Suzy, a Korean artist
coming to the Philippines to perform at MOA Arena, is an inbound tourist.
• Outbound Tourism – It involves residents of a country traveling to another country. For example, Jeka, a
Filipina traveling to Japan to visit Disneyland, is an outbound tourist.
• International Tourism – It consists of inbound and outbound tourism. This involves the activities of resident
visitors outside the country of reference and the activities of non-resident visitors within the country of
reference. This also refers to the arrivals and departures in a country.
Example: Kim, a Korean, comes to the Philippines to visit her child (inbound/arrival in the Philippines).
Keith, a Filipino, goes to France to see the Eiffel Tower (outbound/departure in the Philippines).
makes the final product. The travel agents, for instance, book airline tickets and contract accommodation
and car rental services to create an entire tour package sold as a single tourism product.
• Seasonality. It refers to predictable changes over a year in a business or economy based on the seasons,
including calendar or commercial seasons. Almost all tourist areas have a short season that is popular as
a peak season, and it may be as short as three (3) months. This seasonal usage of the product creates
unemployment and impacts transportation and hospitality services and most other services. The suppliers
of tourism services have different pricing strategies for these problems. For example, the hotel tariff will
be higher in peak season, moderate in mid-season, and low in the off-season (i.e., off-season discounts
are offered) (Kenton, 2020).
Travel Motivators
There are various motives behind the movement of tourists. These may be leisure, business, pilgrimage, or
any other reason. These may also be a combination of internal and external forces that motivate tourists,
driving the tourism industry. Several studies have listed the reasons why people travel, and the following are
some:
• McIntosh and Goeldner Categorization of Travel Motivators
Dr. Robert W. McIntosh categorizes travel motivation into four (4) groups. Here are the basic travel
motivators:
o Physical Motivators – These motivators are concerned with an individual's physical health and
well-being, which involves physical relaxation, sporting activities, medical care or treatment, and
specific remedial health management.
o Interpersonal Motivators – These motivators revolve around the desire of a person to make new
friends, visit and meet relatives and friends, or escape from the daily hassles of everyday life.
o Cultural Motivators – These motivators are based on tourists’ curiosity and want to experience
different cultures, traditions, lifestyles, art, and music.
o Status and Prestige Motivators – These motivators engage the need for fame and status or self-
esteem and personal development. These include travel for business or professional interests.
• Push and Pull Theory
John L. Crompton identified two (2) different socio-psychological travel motivations. First is the individual’s
desire to travel to a destination for a reason. The second is the destination's appeal, or how it attracts the
individual, resulting in him/her traveling to that particular destination. These concepts are as follows:
o Push Factors – These factors initiate the desire to travel in an individual and engage in recreational
activities or tourism. Some push factors of traveling are exploration and evaluation of self, escape,
relaxation, health, fitness, visiting family, facilitation of social interaction, enhancement of kinship
relationships, novelty, cultural experiences, education, and prestige.
o Pull Factors – These factors commonly attract individuals toward specific things or destinations,
such as attractions, climate, culture, and the locals. Pull factors are categorized as follows:
Facilities Factor – It includes the tourism facilities of a destination such as food and
beverage establishments, accommodation properties, roads, and security facilities.
Core Attractions Factor – It refers to all activities and services available for tourism. It
includes sports activities, nightlife, festivals, entertainment, and shopping facilities.
Landscape Features Factor – It refers to the geographical features of a tourist destination
such as beaches, forests, rivers, and mountains.
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