Product Update

Fixed Broadband and VAS Product and Pricing

August 30th 2023
Contents
01 IndiHome New Packages Plan in Sep

02 Preparation for Launching New 50Mbps

2
Highlight We released promotional free PSB for >50mbps, special price 375K get 100mbps, and Tsel One product, result bigger Sales proportion on higher speed and
ARPU uplift

Source: CBD (1-26 Aug 2023)

Sales by Speed
< 50 M ≥ 50 M 4.189
4.150 4.215
Top 10 New Sales Package – August (MtD)
3.955 3.968
3.873 3.881 3.785
3.777 3.633 3.739
42,211
3.698 3.717 3.690
3.576 3.515 3.567 3.489 3.584 3.540 New JITU 1 1P (INET) 30Mbps
3.429 3.489 3.444
3.330 3.322 3.376 3.331
14,626
3.286 3.287 3.308
3.136 3.203 3.246 3.257 Paket New JITU 2 1P (INET) 30Mbps
3.063 3.028 2.963 3.063 2.920 2.927 2.970 3.061 3.073 3.076
2.980
2.889 2.875
New JITU 1 1P (INET) 100Mbps 8,806
1
2.781 2.812
2.599 2.613 2.569
2.386
2.342 2.330 78%
78%80%79% New JITU 1 1P (INET) 50Mbps 7,293
2.209 2.237 80%81%
82%
5,507
80% 81% 79% 79%80%
82% 80%80% 79% New JITU 1 2P 30Mbps
2
82% 82% 81%82%
83%
91% 82% 82% 82%
4,142
92% 91%91% 87%86% 81%83%
92%
92%
92%
91% 91%91% 91%
92% 81% 79% New JITU 1 1P (INET) 40Mbps
91%91%91% 89%
92% 92% 92% 84% 82%
92%
82% Paket New JITU 2 1P (INET) 40Mbps 2,074
3
92%93% 93% 90%
New JITU 1 1P 30 Mbps Disney (INET) TV 1,774

22%20%21%21%
Paket Khusus Digital Channel 40 Mbps 1,476
19%17%18%18%18%18% 18%20%20%19%19%18% 20%20%19%18%21%21%21%22% 20%
17%19%18%
8% 7% 8% 9% 8% 8% 8% 8% 8% 9% 9% 9% 8% 9% 9% 7% 9% 8% 8% 9% 9% 9% 10%11%13%14% 18% 16% 18% New JITU 1 2P - Phone (INET) - 30Mbps 821
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

July Aug IndiHome Price List (Sorted according to Sales number)

<50Mbps
New JITU 1 1P (INET) - 30Mbps 280.000
≥ 50Mbps New Sales <50 M New Sales ≥ 50 M
Paket New JITU 2 1P (INET) - 30Mbps 220.000

92,535 93,212 Weekly New JITU 1 1P (INET) - 100Mbps 375.000

Sales 1
+10% +17% New JITU 1 1P (INET) - 50Mbps 350.000
New JITU 1 2P-TV (USEE) - 30Mbps 340.000
21,308 5,601 2
-9% 19,331 4,776
New JITU 1 1P (INET) - 40Mbps 310.000
75,091 New JITU 1 1P 30 Mbps Disney (INET) - 30Mbps 295.000
82,855 3
Paket Khusus Digital Channel 40 Mbps - 40Mbps 285.000
Paket New JITU 2 1P (INET) - 40Mbps 250.000
+87%
New JITU 1 2P-TV 30 BigCombo (INET) - 30Mbps 370.000

18,121 New JITU 1 2P-Phone (INET) - 30Mbps 300.000

9,680
New JITU 1 2P-Phone (INET) - 50Mbps 360.000
Jul Aug 13-19 Aug 20-26 Aug 13-19 Aug 20-26 Aug
3
1 ∆ Price: Rp 25k 2 ∆ Price: Rp 30k 3 ∆ Price: Rp 10k
Product Plans for September (JITU 1 1P)
In August there was a spike in the sales portion of packages with speeds of 50 Mbps and above, however 30 Mbps packages
still dominated. We plan to shift the dominance of 30 Mbps to 50 Mbps by bringing the price of 50 Mbps closer to 30 Mbps.

ZONAL PRICE ATL

Zone 1 Zone 2 Zone 3&4
Rp 299k Rp 325k Rp 350k
Zone 1 Zone 2,3,4
Rp Rp Rp
Price

Rp 375k Rp 425k
Jawa, Bali, Nusra
(Area 2 & 3)
Sumatera
(Area 1)
PaMaSuKa
(Area 4)
Jawa, Bali, Nusra Sumatera & PaMaSuKa 280k 295k 310k
(Area 2 & 3) (Area 1 & 4)

50 100 30 30 40
Internet
Speed

Unlimited FUP: 1800GB

High

Throttling Speed: 10 Mbps Unlimited FUP: 2000GB

Mbps Mbps Throttling Speed: 20 Mbps Mbps Mbps Mbps

Install Fee Rp 150k Rp 150k Rp 150k Rp 150k Rp 150k

Rent Rent Rent Rent Rent
ONT (included in (included in (included in
(included in monthly bill) (included in monthly bill)
monthly bill) monthly bill) monthly bill)
Internet + OTT Internet +
OTT Internet
Features Internet Only Internet Only
Only
Apps

Sales Open All Channels (Start from MIP, Landing Page, & Open All Channels (Start from MIP, Open All Open All Open All
Channel Assisted Channel) Landing Page, & Assisted Channel) Channel Channel Channel

PaMaSuKa PaMaSuKa Sumatera,

Jawa, Bali Sumatera Jawa, Bali,
(Area 4) & (Area 4) & All Area PaMaSuKa
Location (Area 2 & 3) (Area 1) (Area 2 & 3) All Area (Area 1 & 4) &
Nusra(Area 3) Nusra(Area 3)
Nusra (Area 3)

All Zonal Price are available start from 9th September 2023 until 31 December 2023 or based on further evaluation
Notes:
- Need adjustment on digital channel to accommodate zonal price - JITU 1 1P 40Mbps Rp310K is close for area 2 & 3 - All Package is available for AO and MO
IndiHome Standalone Package Plan Recap
Promo August – New Promo – Start from 9 September – 31 December 2023
Extended to 8 Area 3 (Jateng, Area 3 (Nusra) &
Sept All Area 1 All Area 2 Jatim, Bali) All Area 4

30
280K 295K 280K 295K 280K 295K 280K 295K 280K 295K
Mbps PSB: 150K PSB: 150K PSB: 150K PSB: 150K
PSB: 150K PSB: 150K PSB: 150K

Notes:
40
310K 310K Closed Closed 310K - Other Packages
Mbps PSB: 150K
such as JITU 1
PSB: 150K
JITU 1 2P, JITU 1 3P,
Gamer, Paket
1P Netflix, etc have
50 not changed
350K 325K 299K 299K 350K
Mbps PSB: 150K PSB: 150K
PSB: 150K PSB: 150K

100
375K 425K 375K 375K 425K
Mbps PSB: 150K PSB: 150K PSB: 150K
PSB: 150K

<50
PSB 150K
Promo
Mbps
for all Back to Previous PSB Price before Commercial Day 1
packa
≥50
ge Free
Mbps
5
Internal
Customer Journey
Registration
Target market Media CTA Registration Provisioning
Channel

• Upload KTP
• Package • Upload Selfie KTP
Selection • Upload House
Price IH 50 Mbps & Photo
Package Flyer / Wording • Signature
Sales Force 100Mbps based on
Material Promo (registration via area
(MIP)
SF)
Order Home Internet TnC
Approval

• Input Customer
• Map Locator
Profile
• Input Installation
• OTP verification
Address
via SMS

Social Media Landing Page

*Existing MIP Apps with T&C modification
(KV Promo based Link + wording
on Area) Landing Page per Area
Customer redirected • Package
to Landing Page Selection based • Upload KTP
Zonal GraPARI / Plasa
KIOSK
area •
•
Upload Selfie KTP
Signature
Price IH 50 Mbps &
Market Registration via 100Mbps based on area
web IndiHome, Social Media
Digital / DIY TnC Order Submitted
myIndiHome & • Input Customer
Plasa/GraPARI • Map Locator Approval to Provisioning
147 / 188 Profile
• Input Installation
• OTP verification
Address
via SMS

*Existing registration channel with Package modification based Area

Web IndiHome

• Map Locator / • Upload KTP

myIndiHome input • Upload Selfie KTP
installation • Signature
address • Input Customer
myTsel Profile
• Package
Selection (show • OTP verification
package based via SMS
Sobat IndiHome
Area) TnC
Price IH 50 Mbps & Approval
E-Commerce 100Mbps based on area

*Enhancement registration flow to accommodate zonal price

Thank You