Submitted by: Anne shelley R.

Garcia
Mary jane H.Delos reyes. HUMSS 1104
Anjilen D. Dulce

1.Define model

A model of communication refers to a conceptual framework or theoretical representation that

describes the process of communication between individuals or groups. It provides a structured way of
understanding the elements and dynamics involved in the transmission and interpretation of
information, ideas, or messages

. 2. Explain each and model provide of Communication least 2 example for each at model

Shannon
-Weaver Model: This model, developed by Claude Shannon and Warren Weaver in 1949, is often referred
to as the "linear" or "transmission" model of communication. It consists of five elements: sender,
encoder, channel, decoder, and receiver. The model emphasizes the transmission of a message from the
sender to the receiver through a channel, with noise potentially affecting the accuracy of the message.

Example 1
Face to face conversation
len and mary are talking in the public Market the place is very noisy and because of the noise they lose
What they are talking about Who and what they are explaining to each other.

Example 2
Phone conversation
ley and jane talking on phone but the signal is too weak. So they don’t Understand each other very well

Schramm Model

-Developed by Wilbur Schramm in 1954, this model emphasizes the interactive nature of
communication. It includes elements such as encoder, decoder, message, feedback, and context. It
recognizes that communication is a two-way process where both the sender and receiver play active
roles, and feedback is essential for effective communication.

Example 1
Present ideas in campaign trip

Sarah encodes her message by thinking about the campaign trip details and how she wants to present
the idea to her friends she consider ther preferences the location and the activities they can do
Example 2
Implementing communication strategy

there is a high school called Central High. The principal of Central High wants to implement a new
communication strategy to improve the relationship between the administration, teachers, students, and
parents.

Transactional Model
Proposed by Barnlund in 1970 and further developed by other communication scholars, the
transactional model views communication as a simultaneous and continuous process. It emphasizes that
communication is a transaction between the sender and the receiver, where both parties simultaneously
encode and decode messages. This model also recognizes that communication is influenced by various
factors such as cultural, social, and psychological contexts.

Example 1
Group discussion

In a group discussion or meeting, multiple participants are engaged in a transactional communication

process. Each participant can take turns being the sender and receiver, encoding and decoding
messages. The participants provide feedback through their verbal and nonverbal responses, such as
asking questions, offering opinions, or showing agreement or disagreement. This interactive exchange
allows for collaboration, decision-making, and the development of shared understanding among the
group members.

Example 2
Email communication

When two individuals exchange emails, the transactional model still applies. The sender encodes their
thoughts and ideas into written messages and sends them via email. The receiver decodes the messages
upon reading the email. The receiver's response, in the form of a reply or follow-up questions, serves as
feedback to the sender. This back-and-forth exchange continues until the communication is resolved or
the desired outcome is achieved.