DAFTAR PUSTAKA

BUKU:
Kotler, P., & Armstrong, G (2018). Principles of Marketing Global Edition 17th Edition.
London: Pearson Education.
Bungin, B. (2009). Metodologi Penelitian Kuantitatif: Komunikasi,Ekonomi, dan Kebijikan
Publik Serta Ilmu-Ilmu Sosial Lainnya. Jakarta: Kencana Prenada Media Group.
Sugiyono, P. D. (2013). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif,
dan R&D. . Bandung: Alfabeta.
Sugiyono, P. D. (2017). Metode Penelitian Bisnis: Pendekatan Kuantitatif, Kualitatif,
Kombinasi, dan R&D. Bandung : Alfabeta.
Sugiyono, P. D. (2012). Metode Penelitian Kuantitatif Kualitatif dan R&B. Bandung:
Alfabeta.
Kriyantono, R. ( 2014.). Teknik Praktis Riset Komunikasi. . Prenada Media.
Priyono. (2016). Metode Penelitian Kuantitatif. Sidoarjo: Zifatama Publishing.
Kurniawan, A. W. (2016). Metode Penelitian Kuantitatif. Yogyakarta: Pandiva Buku.
Kotler, P., & Keller, K. L. (2012). Marketing Management 14th Edition. Upper Saddlem,
New Jersey: Pearson .
Nurul, C. (2018). Awet Cantik Alami. Jakarta: Elex Media Komputindo.
Firmansyah, M. A. (2020). Komunikasi Pemasaaran. Penerbit Qiara Media.
Solomon, M.C. (2015) Consumer Behaviour, Global Edition 11th Edition. Pearson.
Romindo, R., Muttaqin, M. Saputra, D.H. (2019). E-commerce: Implementasi, Strategi, dan
Inovasi. Yayasan Kita Menulis.

JURNAL:
Katawetawaraks, C., & Wang, L. C. (2011)."Online shopper behavior: Influences of online
shopping decision.". Asian journal of business research, Vol 1(2), 66-74.
Trenz, M., & Berger, B. (2013). Analyzing online customer reviews-an interdisciplinary
literature review and research agenda. Association for Information Systems AIS
Electronic Library (AIseL). Vol 22
Latief, F., & Ayustira, N. (2020). "Pengaruh Online Costumer Review Dan Customer Rating
Terhadap Keputusan Pembelian Produk Kosmetik Di Sociolla.". Jurnal Mirai
Management, Vol 5(3), 139-154.

86
Humaira, N. (2021). "ISAS (Attention, Interest, Search, Action, Share) Model of Cosmetics
Marketing Communication on Online Beauty Forum (Case-Study: Avoskin Marketing
on Sociolla)." Medialog: Jurnal Ilmu Komunikasi, Vol 4 (1), 186-200. .
Todorova, G. (2015). Marketing Communication Mix. Trakia Journal of Science, Vol 13,
368-374.
Hennig-Thurau, T. (2004). Electronic word-of-mouth via consumer-opinion platforms: What
motivates consumers to articulate themselves on the Internet? Journal of Interactive
Marketing, Vol 18, 38-52.
Kaijasilta, N. (2013). "The conceptualization of electronic Word-of-Mouth (EWOM) and
company practices to monitor, encourage, and commit to EWOM-a service industry
perspective.".
Brown, T. J., Barry, T. E., Dacin, P. A., & Gunst, R. F. (2005). Spreading the Word:
Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and
Behaviors in a Retailing Context. Journal of the Academy of Marketing Science, Vol
33(2), 123-138.
Zhao, X. (2015). The Influence of Online Review to Online Hotel Booking Intentions.
International Journal of Contemporary Hospitality Management, Vol 27(6) 1343-
1364.
Sutanto, M.A. & Aprianingsih, A. (2016). The Effect of Online Consumer Review Toward
Purchase Intention: A Study in Premium Cosmetic in Indonesia. International
Conference on Ethics of Business, Economics, and Social Science. 218-230.
Katrin, I.L.(2016). Pengaruh Promosi Terhadap Keputusan Pembelian di Restoran Javana
Resto Bandung, Vol 3(1) 246-254.

Sumber Internet:
https://www.brightlocal.com/research/local-consumer-review-survey/ dilansir pada tanggal 22
Maret 2021 jam 00.36
https://www.halodoc.com/artikel/ini-pentingnya-menggunakan-serum-wajah dilansir pada
tanggal 27 Maret 2021 jam 00.11
https://www.thehealthy.com/beauty/face-body-care/skincare-practices-by-age/ dilansir pada
tanggal 4 April 2021 jam 23.27
https://journal.sociolla.com/lifestyle/5-wanita-indonesia-inspiratif-pendiri-startup/ di lansir
pada tanggal 20 Juli 2021 jam 22.27

87
https://www.forbes.com/sites/joanverdon/2021/04/27/global-ecommerce-sales-to-hit-42-
trillion-as-online-surge-continues-adobe-reports/?sh=5db68d4f50fd di lansir pada tanggal 12
Agustus 2021 jam 14.57
https://www.tokopedia.com/blog/top-skincare-avoskin-terlaris-bty/ di lansir pada tanggal 20
Juli 2021 jam 00.14
https://www.comscore.com/Insights/Rankings?country=ID di lansir pada tanggal 12 Agustus
2021 jam 00.25

88