Product Management 101 Assignment

Problem statement:
A business head approaches you as a product manager and tells you that they are struggling to
generate revenue from their product, you are the PM for this product. The business head asks
you to come up with a new revenue monetization feature(s) that could help them to solve this
problem.

Assignment:
1. Choose a product from the following list:
○ WhatsApp
○ Facebook
○ Instagram
○ Twitter
○ LinkedIn
○ YouTube
○ Spotify
○ Netflix
○ Amazon Prime
○ Google Drive
○ Microsoft 365
2. Think about the challenges that the company faces in generating revenue.
3. Come up with new revenue monetization features that the company could explore.
- If it's one feature, explain , why you have thought only one feature is enough
- If multiple features, provide them in descending order (from highest to lowest) providing
one line explanation of why you have ranked them in the order
4. Explain how the company would make money from this feature.
5. Discuss the benefits of this feature for users and businesses.

One Pager Format:

1. Your assignment should be written in a clear and concise manner, using bullet points,
diagrams, or tables as needed.
2. Your assignment should not exceed one page in length, using font size 12 and
characters less than 3000.
3. You should cite any sources that you use in your assignment.
4. This is an individual assignment, group submissions are not allowed

Name: [Your name]

Product: [Product name]
Problem statement:
● [Briefly describe the problem statement that the business head is facing.]
Solution:
● [Describe your new revenue monetization feature(s).]
● [If you have multiple features, rank them in descending order (from highest to lowest)
and provide a one-line explanation of why you have ranked them in that order.]
● [Explain how the company would make money from this feature.]
● [Discuss the benefits of this feature for users and businesses.]
Benefits:
● [List the benefits of your feature for users and businesses.]
Feasibility:
● [Discuss how feasible your feature is to implement.]
Conclusion:
● [Summarize your key points and restate your case for why your feature(s) are the best
solution for the business head's problem.]
Citations:
● [List any sources that you used in your assignment.]

Time Limit:
20 mins

Submission:
1. Write a one-pager assignment that addresses the above questions.
2. Follow the guidelines above
3. Upload the assignment to LMS

Tips:
1. Think like a product manager. What are the needs of your users and businesses? How
can you create a revenue monetization feature that meets those needs?
2. Be creative. Don't be afraid to come up with new and innovative ideas.
3. Be specific. Explain how your feature would work and how the company would make
money from it.
4. Be clear and concise. Your assignment should be easy to read and understand.

Grading:
Your assignment will be graded on the following criteria:
1. Creativity: How original and innovative is your revenue monetization feature?
2. Feasibility: Is your feature feasible to implement?
3. Benefits: How beneficial is your feature for users and businesses?
4. Writing: Is your assignment well-written and easy to understand?
Have Questions?
1. Need Clarity about the assignment: Ask Me (1x1)
2. Need Clarity about the submission: Check with TA (Vanshika)