GTM for Pricing Strategy for SKU’s or Products

Target Segment-

Any Company Selling Products or Services as sales to Consumers, excluding B2B sales.

Ideal customer profile-

Companies having multiple levels of the product category or service categories.

Target Persona- Strategy head & Brand Manager

Reach out Plan-

Content Campaign (Linkedin), On-Page SEO,

Cold Emails to prospects (target Persona)

Value message-

Benefits customer has gained using our service.

Process-

Step 1:
Sales and pre-sales team to qualify Leads generated through in-mail campaigns and called
emails,

Step 2:
Sales team to request meetings with Prospects. To walk them through the case studies and
customer success stories using our service.

Step3:
Sales team to again connect with the prospect to understand their pain points in deducing
pricing strategy

Step4 :
Draft a proposal along with inputs from sales that best suit customer requirements.

Step5:
Awaiting customer feedback on the proposal.