SWOT

SWOT categorize Strengths, Weaknesses, Opportunities and Threats of an organization. SWOT can
provide clarity to formulate an route to achieve desired objectives. The result is to craft a profitable fit
within a business environment through key decision-making and optimal strategic planning.

SWOT can be applied to a multitude of industries, whether the military, government, project
management, business analysis, consultancy, technology, health care, etc. This range between
public, private, or non-profit industries is what gives SWOT its flexibility.

Internal forces, which effect an organizations strengths and weaknesses could include corporate
culture, principles, values, skills and resources, staff morale, time pressures, or even leadership
styles. External forces, which create and influence opportunities and threats for an organization,
could include technology, the economy, wars, natural disasters, or government policies and
procedures.

Performing A SWOT (Strengths, Weaknesses, Opportunities, Threats)

Analysis

Assessing Project Strengths

• What are our company’s core competencies?

• How strong is our market share?
• How strong are we in the market?
• In what areas does our company excel?
Assessing Project Weaknesses

• What are our weak areas that could affect the project adversely?
• What do we do poorly?
• Do we have the organizational structure and capability to even take on this
project?
Assessing Project Opportunities

• What favorable marketplace circumstances are we facing now?

• Are we about to enter a new market?
• How attractive is our product’s/project’s market?
• Can this project make money?
Assessing Project Threats

• What is our competition doing?

• What are our potential obstacles?
• How is technology changing? Will that change our business?