You will listen to a lecture about Cognitive Psychology.

CULINARY (eatable) ARTS: Owning a Successful Restaurant

Now answer the following questions.

1. What is the key to a successful restaurant?

a) preparing delicious food
b) providing nice ambiance
c) knowing how to create a positive experience
d) using nice lighting and decorations

2. What are the main concepts a restaurant owner must first understand? Choose two answers.
a) that many factors contribute to customers’ satisfaction,
b) that it’s difficult to succeed as a restaurant owner
c) that a successful dining experience is built on contrast
d) that a skilled wait staff is necessary

3. How does the speaker support his lecture?

a) with facts regarding the restaurant industry
b) with examples from his own experience
c) with an imagined situation
d) all of the above

4. What does the speaker mean by “success is built on contrast”?

a) The staff works hard so customers can relax.
b) The food is upscale but the place is simple.
c) The food is simple and the place is fun.
d) The owner balances the work of the brigades.

5. Why does the speaker mention that many independent restaurants fail?
a) to tell how chefs don’t cook what people enjoy
b) to explain why the staff doesn’t enjoy serving people.
c) to show what happens if an owner doesn’t understand the restaurant as a business.
d) to argue that chain restaurants are too popular.

6. How many restaurants are independently owned?

a) about 1 out of five c) less than half
b) about 1 out of fifteen d) more than half

7. What does the speaker think is one of the most essential factors in the dining experience?
a) the food c) the location
b) two d) the ambiance

8. The speaker describes Justin and Kate as “typical customers”. What does he mean by this?
a) They are easy to please because they are in love.
b) They have high expectations because it’s a special occasion.
c) They’re dressed casually like everyone else at Dante’s.
d) all of the above.

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9. How many brigades (people trained for a particular purpose) are in a restaurant?

a) one b) two c) three d) four

10. How does the speaker feel about hard work and being well organized?
a) They are essential for a successful restaurant.
b) They might be helpful in the back of the house. (kitchen)
c) They help create an exciting restaurant atmosphere.
d) They make owning a restaurant enjoyable.