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  • Advertising Paid Strategy Tecnicas

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    Gustavo Echevarria
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    The document discusses how a paid advertising strategy should be an extension of an overall marketing strategy, not separate from it. It lists the typical elements of a marketing strategy like positioning, messaging, and targeting, and paid strategy elements like media planning, audience data, and ad creative. While paid ads can help distribute content and inform strategy with data, the paid strategy alone does not replace having a coherent marketing strategy in place first.

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    The document discusses how a paid advertising strategy should be an extension of an overall marketing strategy, not separate from it. It lists the typical elements of a marketing strategy like positioning, messaging, and targeting, and paid strategy elements like media planning, audience data, and ad creative. While paid ads can help distribute content and inform strategy with data, the paid strategy alone does not replace having a coherent marketing strategy in place first.

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    3 views2 pages

    Advertising Paid Strategy Tecnicas

    Uploaded by

    Gustavo Echevarria
    The document discusses how a paid advertising strategy should be an extension of an overall marketing strategy, not separate from it. It lists the typical elements of a marketing strategy like positioning, messaging, and targeting, and paid strategy elements like media planning, audience data, and ad creative. While paid ads can help distribute content and inform strategy with data, the paid strategy alone does not replace having a coherent marketing strategy in place first.

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    © All Rights Reserved
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    of 2

    18/9/23, 15:54 (30) Feed | LinkedIn

    Your paid strategy is an extension of your marketing strategy.


    👉 It isn't its own thing.

    Your marketing strategy includes:

    1.) Positioning
    2.) Messaging
    3.) Packaging
    4.) Targeting
    5.) Narrative
    6.) Content
    7.) Pricing

    Your paid strategy includes:

    1.) Media planning and budget allocation


    2.) Audience data/targeting
    3.) Campaign structure
    4.) Content distribution
    5.) Channel objectives
    6.) Segmentation
    7.) Bid strategies
    8.) Ad Creative
    9.) Channels
    10.) Keywords

    Paid ads CAN help you distribute messaging, content, and offers
    at scale to your ICP.

    Paid ads CAN help inform your marketing strategy with data
    feedback loops.

    https://www.linkedin.com/feed/ 1/2
    18/9/23, 15:54 (30) Feed | LinkedIn

    However, your paid ad strategy DOES NOT replace your


    marketing strategy.

    I'd challenge CMOs to ask their in-house marketing team to


    walk them through their marketing strategy.

    Could you explain what your company's marketing strategy is? If


    not, it's a good time to get with your VP of Marketing to better
    understand it so you can execute a better paid strategy.

    76
    Vladimir Blagojević and 75 others

    https://www.linkedin.com/feed/ 2/2

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