St.

Mary’s College of Meycauayan

Meycauayan City, Bulacan
College Department
S.Y. 2022-2023

Activity Plan: Marketing Enhancement Literacy Seminar

To: S. Ma. Marissa Ardeta, R.V.M.

School President

Mr. Michael S. Botis

College Dean

Through: Mr. Jonas Matheu D. Marquez

From: First Year – Bachelor of Science in Business Administration

Rationale:

Praised be Jesus and Mary! Now and Forever!

We, the BSBA First Year College students propose a Community Outreach Program which focuses on how to turn
simple hobbies into a future business career. Not only that it helps to create a means of income but also it develops an effective
marketing strategy for business starters. Furthermore, it allows to explore new markets around the society, reach diverse variety
of customers, and increase the value of your product and brand. The market has become more accessible nowadays, with the
trends that is happening globally people are easily drawn to products when a company or seller can capture their attention
through a good and creative marketing strategy. That is why we created this outreach program as a project for youth to help them
learn how to make their business more successful and to develop their skills in marketing strategies by turning their hobbies into
a business career.

Moreover, this project will help youth to create a way to help their parents/ families to start a business that will be able
to provide them financial support for themselves and for their families in their everyday needs. The program will run in four (4)
hours of seminar, where the BSBA first year college students will be the one who will organize and conduct the whole seminar
for the youth of Barangay Gasak, City of Meycauayan, Bulacan. The seminar includes the following subjects to discuss: First, the
knowledge about the hobbies of the youth. Second, discussing how these hobbies can create small business that will generate
incomes, Third, marketing mix, and lastly, digital and traditional marketing.

To accomplish the said program there are set of objectives that will purposely help the youth to become creative,
skillful and strategic, the program is entitled Your Hobby Your Career: “Turning Your Hobby into Business Career and
Developing an Effective Marketing Strategy”.
Conducting the seminar allow us to achieve the following objectives:
 Appreciates and supports the works of Filipino Crafts that allows to market Filipino products in the most creative and
successful way. (Faith-Nationalism)
 Contributes to the well-being of the youth particularly in Barangay Gasak and their families that allows them to start
their own business to support their needs. (Faith-Communion)
 Showcase the ability and talent of the youth in turning their simple hobbies into an innovative business career in the
future. (Service-Stewardship)
 Raising the awareness of the youth by inspiring and motivating them to become more strategic and smart through
business marketing strategies which allows them uplift their current status through their chosen business career.
(Service-Charity and Preferential Love for the Poor)
 Highlights their love for work by learning new strategies to grow their business into a life changing career path.
(Excellence-Competence)

Data of the activity

Title: Your Hobby Your Career: “Turning Your Hobby into Business Career and Developing an Effective Marketing Strategy”.
Target Date of Implementation: April 21, 2023
Time: 8:00 AM onwards
Location of the Activity: St. Mary’s College of Meycauayan (Mini AVR)
Target Participants: Teenagers from Barangay Gasak, City of Meycauayan, Bulacan

Activity In-charge Responsible

The General Preparations

Accomplishing Financial Contribution of Members Abegail Barcebal BAUTISTA, Ella May Z.

Identification of The List of Goods Needed to Purchase BABAR, Bryan Christoper V. GALITA, Darlene Gem Q.
BEPPU, Hana Rizayne T.
TAN, Jenylyn

Buying the Needed Materials, Products, Equipment, BEPPU, Hana Rizayne T. BEPPU, Hana Rizayne T.
and Supplies in The Market

Organize and Record the Collected Funds, Receipt, and BANIGUED, Bianca R. BAUTISTA, Ella May Z.
Expense BAGUIORO, Fatima S.

Media Group, Photographer, PowerPoint, Poster, and BEPPU, Hana Rizayne T. BAUTISTA, Ella May Z.
Brochure GALITA, Darlene Gem Q. GALITA, Darlene Gem Q.
BAGUIORO, Fatima S.

Dry Run BABAR, Bryan Christoper V. Mr. Jonas Matheu D.

GUARPOLLE, John Marco B. Marquez
MIRANDA, Dave
BANIGUED, Bianca R.
BAGUIORO, Fatima S.
BARCEBAL, Abegail B.
BAUTISTA, Ella May Z.
BEPPU, Hana Rizayne T.
DELOS SANTOS, Jiecel Marie M.
GALITA, Darlene Gem Q.
TAN, Jenylyn
Time Frame Duration Activity In-charge Responsible

Main Activity

7:00-7:45 45 mins Assembly and Preparation GUARPOLLE, John Marco B. Mr. Jonas Matheu D. Marquez
GALITA, Darlene Gem Q.
BAGUIORO, Fatima S.
BARCEBAL, Abegail B.

7:45-8:00 15 mins Checking of Attendance of BARCEBAL, Abegail B. Mr. Jonas Matheu D. Marquez
the Participants

8:00-8:10 10 mins  Opening Prayer BARCEBAL, Abegail B. Mr. Jonas Matheu D. Marquez
 Icebreaker Activities MIRANDA, Dave
BAUTISTA, Ella May Z.

Program Discussion #1: Introduction of the Topics

8:10-8:20 10 mins Introduction of the Topics BAUTISTA, Ella May Z. Mr. Jonas Matheu D. Marquez
and Information about
Hobbies

Program Discussion #2: The 7 P’s of the Marketing Mix

8:20-9:30 1hr & 10 The 7 P’s of the Marketing BEPPU, Hana Rizayne T. Mr. Jonas Matheu D. Marquez
mins Mix TAN, Jenylyn
BARCEBAL, Abegail B.
DELOS SANTOS, Jiecel
Marie M.

Break Time: Food Distribution

Foods and Beverages GALITA, Darlene Gem Q. Mr. Jonas Matheu D. Marquez
Distribution GUARPOLLE, John Marco B.
9:30-10:05 35 mins BAGUIORO, Fatima S.

Program Discussion #3: The Digital Marketing Strategies

10:05-10:15 10 mins  Digital Marketing BABAR, Bryan Christoper V. Mr. Jonas Matheu D. Marquez
Strategies BEPPU, Hana Rizayne T.
 Video related: Digital GALITA, Darlene Gem Q.
Marketing Strategies

Program Discussion #4: The Traditional Marketing Strategies

10:15-10:25 10 mins  Traditional Marketing DELOS SANTOS, Jiecel Mr. Jonas Matheu D. Marquez
Strategies Marie M.
 Video related: BEPPU, Hana Rizayne T.
Traditional Marketing BAGUIORO, Fatima S.
Strategies

10:25-10:35 10 mins  Summary of the Topics BAUTISTA, Ella May Z. Mr. Jonas Matheu D. Marquez
 Inquiries BEPPU, Hana Rizayne T.

10:35-11:10 35 mins  Giving Assessment BARCEBAL, Abegail B. Mr. Jonas Matheu D. Marquez
Sheets BEPPU, Hana Rizayne T
 Group Sharing: Giving DELOS SANTOS, Jiecel
Advice and Strategies TAN, Jenylyn
 11:10-11:30 20 mins  Distribution of BAUTISTA, Ella May Z. Mr. Jonas Matheu D. Marquez
Brochures BEPPU, Hana Rizayne T
 Discussing the DELOS SANTOS, Jiecel
Information Found in TAN, Jenylyn
the Brochures
 Recognition Rites of
Participants and BSBA
Members
 Gift Giving:
Distribution of Gifts and
Prizes

11:30-11:40 10 mins  Closing Remarks BAUTISTA, Ella May Z. Mr. Jonas Matheu D. Marquez
 Closing Prayer and BANIGUED, Bianca R.
 Group Picture GALITA, Darlene Gem Q.

11:40-12:00 20 mins Pack-up: Cleaning and BABAR, Bryan Christoper V. Mr. Jonas Matheu D. Marquez
Organizing GUARPOLLE, John Marco B.
Miranda, Dave
BAGUIORO, Fatima S

End of the Outreach Program

Activity In-charge Date

Research and Preparation of Content Program Discussion #1: February 11- 25, 2023
BAUTISTA, Ella May Z.

Program Discussion #2
BEPPU, Hana Rizayne T.
TAN, Jenylyn
BARCEBAL, Abegail B.
DELOS SANTOS, Jiecel Marie M.

Program Discussion #3
BABAR, Bryan Christoper V.
BEPPU, Hana Rizayne T.
GALITA, Darlene Gem Q.

Program Discussion #4
DELOS SANTOS, Jiecel Marie M.
BEPPU, Hana Rizayne T.
GALITA, Darlene Gem Q.

Canvassing and Purchasing of the Goods BABAR, Bryan Christoper V. March 3, 2023
BARCEBAL, Abegail B.
BEPPU, Hana Rizayne T.
TAN, Jenylyn

Dry-run First Year BSBA Students March 14, 2023

Presentation and Demonstration First Year BSBA Students April 21, 2023
(Host/facilitator: MIRANDA, Dave and BAUTISTA,
Ella May Z.)

Compilation and Documentation BANIGUED, Bianca R. April 21, 2023

BARCEBAL, Abegail B.
BAUTISTA, Ella May Z.
 Final Output of the Documentation BAUTISTA, Ella May Z. April 22, 2023

Shared Responsibilities:

Needed Materials/ Tools: Risks:

- Laptop - Unstable Weather Conditions
- Projector - Limited Numbers of Participant
- Speakers - Equipment Problems
- Microphone - Unavailability of Room
- Chair Risk Plan:
- Mouse - Reschedule The Program
- Printed Assessment Form/Sheets - Proceed with Limited Participants
- Pens - Check Equipment Before Operating and Reserve
Back-Up Equipment
- Backup Room (Mini Audi)
Prepared by:

First Year – Bachelor of Science in Business Administration

Mr. Jonas Matheu D. Marquez

NSTP Adviser

Noted by:

Mr. Vincent Almendarez

ABA Program Adviser

Approved by:

S. Ma. Alenna Aguilar, R.V.M.

CFC Head

Mr. Michael S. Botis

College Dean

Mrs. Ana Michelle S. Ricalde

Vice President for Academics

S. Ma. Marissa Ardeta, R.V.M.

School President