Senior High School Department

Manila Campus

It’s more than just KaARTehan

(A Creative Industry Business Concept)

Magbanua, Maria Janelle, M.I.

Navela, Karl, M.I.
Victoria, Martin David, R.
Villagracia, Janelle, M.I.
ADT 11-A

AY 2018-2019
September 6, 2018

Submitted to
Mr. Engelbert C. Talunton
Creative Industries 1
 CI-1 BUSINESS
CONCEPT PAPER
By: Janelle Magbanua, Karl Navela, Martin Victoria, Janelle Villagracia

I. NATURE OF THE PAPER

NAME OF BUSINESS: KaARTehan Café!

TARGET MARKET: ALL AGES

PURPOSE OF BUSINESS: PROMOTION OF ARTISTS (More on VISUAL ARTISTS)

GEOGRAPHICAL LOCATION: Solenad 3

A. SERVICES:

1. INTERNET SERVICES

2. ART PACKAGES

a. The art packages will be using different brands specified on page 5..

3. ART COMPETITION

a. Art competitions are held every last sunday of the month with different

guidelines.

b. Check competition guidelines on page 3.

 “KaARTehan packages”

Package A Package B Package C

- Canvas Board 20 x 16 - Canvas Board 20 x 16 - Watercolor Paper

- Regular Brushes (3) - Regular Brushes (3) - Watercolor Brush (1)
- Acrylic (10 Colors) - Acrylic (12 – 24 Colors) - Watercolor (10 Colors)
- Plastic Palette - Plastic Palette

PRICE: 750 pesos PRICE: 850 pesos PRICE: 500 pesos

Package D Package E Package F

- Watercolor Paper - Sketchpad - Sketch Pad

- Watercolor Brush (1) - Eraser (1) - Eraser (1)
- Watercolor (12 – 24 - Sharpener (1) - Sharpener (1)
Colors) - Pencil (1) - Pencil (1)
- Color Pencils (12) - Color Pencils (24 – 36)

PRICE: 600 pesos PRICE: 500 pesos PRICE: 650 pesos

Package G Package H Package J

- Sketch Pad - Sketchpad - Calligraphy Notebook

- Charcoal Pencils (3) - Graphite Pencils (5) - Calligraphy pens (6)
(Medium, Soft and Hard) - Eraser (1)
- Eraser (1) and Sharpener - Sharpener (1)
(1)

PRICE: 350 pesos PRICE: 300 pesos PRICE: 350 pesos

Package K WORKSHOP FEES WORKSHOP FEES

Create your own package by Add 300 pesos for Add 300 pesos for
choosing products available in ACRYLIC PAINTING WATERCOLOR PAINTING
the art supplies menu. WORKSHOPS WORKSHOPS
(Check page 9 for sample menu
options.) Scheduled on 1st and 3rd Scheduled on 2nd and 4th
SATURDAYS of the month. SATURDAYS of the month.
 WORKSHOP FEES WORKSHOP FEES WORKSHOP FEES

Add 250 pesos for Add 250 pesos for Add 250 pesos for
GRAPHITE PENCIL COLOR PENCIL CALLIGRAPHY
DRAWING WORKSHOP DRAWING WORKSHOPS WORKSHOPS

Scheduled on the 1st and 3rd Scheduled on the 2nd and 4th Scheduled on all
TUESDAYS of the month. TUESDAYS of the month. THURSDAYS of the month.

“THE PaARTehan COMPETITION”

The “PaARTehan”competition is held every 4th sunday of the month from 1:00 P.M. to

3:00 P.M. having 20 slots ONLY for each event. Participants of the competition must be 13

years of age and above. The event will be having a registration of 250 pesos per slot. The

following are the guidelines of the competition.

1. The registration will be open on the 3rd Sunday of the month and will be closing

as soon as all slots are taken.

2. The participant must bring the receipt of the registration for proof (No receipt =

No entry).

3. Participants must arrive at the cafe at least 30 minutes before the competition.

4. Participants are not allowed to bring any personal art materials as materials will

be provided for the competition.

5. Participants must use all the materials provided in the “Simple” box. The
 “Simple” box will contain different art materials and the theme of the

competition. The theme changes every month and will be coming from a featured

artist.

6. The participants must make an output following the theme using all the materials

provided, outputs that will not be related to the theme will not be counted as an

entry to the competition (disqualification).

7. Participants are not allowed to share the materials and ideas with other

participants during the competition.

8. The competition will be running for 2 hours.

9. Before leaving the competition, the outputs be photographed by the assigned staff

from the cafe. The photograph of the artwork will be the entry of the participant.

The participants of the competition will be receiving a certificate of participation. The

winner will be announced and the artwork will be showcased on the following day on a LCD

screen displayed in the cafe. The winner of the competition will also receive a one-time discount

of 30% for one product of his or her choice.

B. PRODUCTS:

FOOD AND BEVERAGE SERVING BASIS:

PRODUCT SOSYAL MAS SOSYAL PINAKASOSYAL

FOOD SMALL (Carton size, MEDIUM (Carton size, LARGE Carton size,
Serving size, and Plate Serving size,and Plate size; Serving size,and Plate
size; depends on the depends on the product) size; depends on the
product) product)
 BEVERAGES SMALL (Cup size) MEDIUM (Cup size) LARGE (Cup size)

COFFEE MENU
COFFEE (Hot/Cold) SOSYAL MAS SOSYAL PINAKASOSYAL

AMERICANO Php 105 Php 115 Php 130

ESPRESSO Php 110 Php120 Php 135

MACCHIATO Php 100 Php 130 Php 150

MOCHA Php 125 Php 140 Php 155

LATTE Php 115 Php 125 Php 140

FOOD MENU
PRODUCT SOSYAL MAS SOSYAL PINAKASOSYAL

PASTA (SPAGHETTI OR Php 95 Php115 Php 130

CARBONARA)

NACHOS Php 75 Php 90 Php 110

FRIES (Cheese, Sour Cream, Php 75 Php 90 Php 110

BBQ, Original)

CAKES (Chocolate, Mocha Php 90-100 Php 180-200 Php 280-400

and Caramel)

DRINKS MENU
PRODUCT SOSYAL MAS SOSYAL PINAKASOSYAL

ICED TEA Php 50 Php 60 Php 70

SOFT DRINKS (Coke, Php 40 (Canned) Php 70 (1 liter) Php 85 (2 liters)

Sprite, Royal, etc.)
 ART SUPPLIES MENU
BRAND AND PRODUCT PRICE RANGE

FABER CASTEL (COLOR PENCILS) Php 80 - Php 400

FABER CASTEL (PAINT BRUSHES) Php 130 - Php 400

FABER CASTEL (PENCILS) Php - Php 300

FABER CASTEL (SHARPENERS AND Php 90- Php 150

ERASERS)

CAMPUS (PAINT BRUSH SET) Php 200 - Php 300

PEBEO (ACRYLIC PAINT) Php 350 - Php 600

CANVAS Php 250 - Php 1000

PLASTIC PALETTE Php 10 - Php 100

TOMBOW (BRUSH PENS) Php 1500 - Php 3000

THE CRAFT CENTRAL (CALLIGRAPHY Php 200 - Php 250

PAPER)

COLLEEN (GRAPHITE PENCILS) Php 12 - Php 800

CANSON (SKETCH PAD) Php 90 - Php 150

DERWENT (CHARCOAL PENCILS) Php 70 - Php 800

FABER CASTEL (CALLIGRAPHY PEN) Php 90 - Php 300

ARTLINE SUPREME (BRUSH MARKERS) Php 50 - Php 500

II. ORGANIZATION

A. Ownership: Partnership

B. Operations: Café and Workshop

Café: 8 A.M.–10:30 P.M. closed at Sunday

Workshop: 1 p.m.–5 p.m. Weekends (Saturday)

 C. Key Personnel and Skills:

1. Manager (organizer)

2. Waitress (knowledgeable)

3. Cashiers

4. Baristas

5. Janitors

6. Chef

7. Workshop speakers

a. Must be professionally skilled at painting (Acrylic)

b. Must be professionally skilled at painting (Watercolor)

c. Must be professionally skilled at calligraphy (Using both Brush

pens and Calligraphy pens)

d. Must be professionally skilled at drawing (Graphite or Charcoal)

e. Must be professionally skilled at drawing (Color pencils)

III. CAPITAL

Initial Capital: Php 3,000,000

Breakdown:

A. Cash Management: (Flow of Cash)

- Cash-In: Php 200,000 - Php 500,000

- Cash-Out: Php 200,000 - Php 600,000

 B. Receivables Management:

- None, because we would be based on Sales on Cash.

C. Inventory Management:

Price

INGREDIENTS (Coffee Bean, Sugar, Php 10,000

Chocolate and etc.)

SUPPLIES (Spoon, Fork, straws,and etc.) Php 2,000 - Php 5,000

EQUIPMENT (Coffee Machine and etc.) Php 50,000 - Php 100,000

FURNITURES (Table, Chairs and etc.) Php 50,000 - Php 100,000

STOCKS (Art supplies for the workshop) Php 45,000 - Php 75,000

D. Accounts Payable Management:

- Supplies ( Ingredients, Equipments, Stocks and etc.): Php 50,000 - Php 100,000

- Rent: Php 95,000 for 1,154 sq

IV. SIGNIFICANCE OF PRODUCTS/SERVICES

Aesthetic value:

- This cafe/workshop calls for millenials, not only does it provide place for them to hang out with

themselves or with their friends but to also provide space to go out and paint, draw or, any

mediums they would like to try out with a cheap price for what package they choose that comes

along free drink and snacks.

Social/Cultural value:
 - The “KaARTehan cafe” is a cafe that provides a space for people to go and get them to bond with

their friends and family over a cup of coffee or snacks.

- Every month and holiday there is an event such as the “Buwan ng Wika” event which the

workshop will hold a competition that the theme will be based on “Buwan ng Wika”. With this,

not only will promote it our culture but also teaches us about it.

Economic value:

- The “KaARTehan cafe” is a great place for people who want to try out new art supplies with

cheap prices from among the packages that also provide a free drink and snacks as they work. It

also provide a space for them to ensure they could work in a clean and peaceful area. The cafe

also promotes artists and their works using an LCD screen by displaying the artists’ works and

their visit using the #itsnotjustKaARTehan. This will promote the artists that will help them

promote and sell their works.

REFERENCES:

1.) Lazada Philippines: Online Shopping at Best Deals, Discounts & Prices! (n.d.). Retrieved

from https://www.lazada.com.ph/

2.) Your Cart. (n.d.). Retrieved from https://www.artisanmnl.com/cart.php

3.) NBS TOP 100. (n.d.). Retrieved from https://www.nationalbookstore.com/

APPENDIX A | SURVEY QUESTIONS
APPENDIX B | SURVEY RESULTS