4p – Product, price, place, promotion

Slide 1: Title Slide

Slide Title: "Balaji Wafers - Savory Snacks Market Strategy"

Company Logo: Display Balaji Wafers' logo for brand recognition.

Background Image: A vibrant image showcasing a variety of savory snacks.

Slide 2: Product

Slide Title: "Delighting Taste Buds - Our Irresistible Products"

Introduction: Briefly describe Balaji Wafers and its core products.

Product Portfolio: Showcase images of various savory snacks like potato wafers, namkeen, and
upcoming healthier snacks.

Localized Flavors: Highlight regional flavors that cater to diverse tastes.

Innovation: Display images of newly introduced baked multi-grain snacks.

Slide 3: Price

Slide Title: "Affordability with Value - Our Pricing Strategy"

Economy Pricing: Explain the concept of economy pricing and how it benefits consumers.

Value Packs: Illustrate the value proposition of larger packs at competitive prices.

Regional Pricing: Mention plans to adapt pricing strategy as the company expands nationally.

Slide 4: Place

Slide Title: "Expanding Our Reach - Our Distribution Network"

Distribution Strategy: Describe the successful distribution model and the importance of regional
penetration.

Growth Plan: Highlight the focus on expanding into northern and central India markets.

Tie-ups: Mention possible tie-ups with modern grocery retailers and online platforms.

Slide 5: Promotion

Slide Title: "Spreading the Love - Our Promotional Approach"

Word-of-Mouth Marketing: Emphasize the strength of regional presence and word-of-mouth

publicity.
Regional Celebrities: Feature images of regional celebrities and influencers endorsing Balaji
Wafers.

Digital Marketing: Display examples of online campaigns and social media engagement.

Slide 6: Market Performance

Slide Title: "A Rising Star - Market Share Performance"

Market Share: Present a visually appealing chart showcasing Balaji Wafers' growing market share
over the years.

Comparison: Include a comparison chart with competitor market shares for visual impact.

Slide 7: Growth Plans

Slide Title: "From Regional to Global - Our Ambitious Growth Plans"

Expansion Map: Show a map of India highlighting current and potential new markets.

International Ventures: Mention plans for expansion into international markets (e.g., London,
Dubai).

New Products: Tease future product diversification, such as potato french fries.

Slide 8: Conclusion

Slide Title: "Balaji Wafers - Our Journey Continues"

Summary: Recap key points from each section.

Call to Action: End with an encouraging message, inviting the audience to be a part of Balaji
Wafers' continued success.

Remember to use relevant and high-quality images of savory snacks, regional landscapes, and
happy consumers enjoying Balaji Wafers' products. Additionally, incorporate icons and symbols
related to the 4Ps to visually enhance the presentation.

Cost Savings: Balaji Wafers offers larger packs at competitive prices, allowing customers to enjoy
more snacks at a lower cost per unit. This value proposition appeals to price-conscious consumers
who seek cost savings while purchasing their favorite snacks.
Convenience: By offering larger packs, Balaji Wafers ensures that customers have a convenient and
sufficient supply of snacks for various occasions. Whether it's for family gatherings, parties, or
individual consumption, the larger packs cater to different needs, promoting customer loyalty.

Variety and Flavor: Balaji Wafers' larger packs provide an opportunity for consumers to sample a
wider range of flavors without committing to multiple smaller packs. This value proposition
enhances the overall snacking experience and encourages repeat purchases.

Brand Trust: With a consistent focus on economy pricing and offering value through larger packs,
Balaji Wafers builds a strong sense of trust and credibility with its customer base. This leads to brand
loyalty, as consumers associate Balaji Wafers with affordability and quality.

Competitive Advantage: Balaji Wafers' value proposition of larger packs at competitive prices sets it
apart from competitors. It positions the brand as an attractive choice for consumers seeking both
cost-effectiveness and flavor variety in their snacking options.