Module 4

Engage 


like a user.

Dive in and play

Use the app, play with the tools and features, watch tutorial videos on

how creators accomplish their ideas. You’ll discover how powerful the

app really is from a video creation perspective.

Listen to the community

There are so many other layers of engagement happening in the

comment section. So read the comments and converse with them --

you'll get a better sense of what to create when you listen to the

community.

Go down the rabbit hole

We all know what it’s like to spend hours of time on TikTok. And the

reason why content in this rabbit hole is so engaging is because of

the diverse communities and subcultures creating it. So get to know

as many of them as you can. It will help you figure out where your

brand can join or even start a conversation.