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  • CALCHEESE - Media Plan - 20160302

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    Tiêu Màu
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    The document outlines a digital advertising campaign for Circus to promote Calcheese from March to June 2016. It includes 3 key activities: 1. A PPC campaign on Google with video, image, and text ads targeting interests and behaviors. 2. A mobile game advertising campaign for Gameloft games using interstitial and banner ads. 3. An advertising network campaign using a page takeover on gaming websites. The document provides estimated metrics, costs, and budgets for the campaign totaling over $416,000.

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    CALCHEESE_Media Plan _20160302

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    The document outlines a digital advertising campaign for Circus to promote Calcheese from March to June 2016. It includes 3 key activities: 1. A PPC campaign on Google with video, image, and text ads targeting interests and behaviors. 2. A mobile game advertising campaign for Gameloft games using interstitial and banner ads. 3. An advertising network campaign using a page takeover on gaming websites. The document provides estimated metrics, costs, and budgets for the campaign totaling over $416,000.

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    4 views2 pages

    CALCHEESE - Media Plan - 20160302

    Uploaded by

    Tiêu Màu
    The document outlines a digital advertising campaign for Circus to promote Calcheese from March to June 2016. It includes 3 key activities: 1. A PPC campaign on Google with video, image, and text ads targeting interests and behaviors. 2. A mobile game advertising campaign for Gameloft games using interstitial and banner ads. 3. An advertising network campaign using a page takeover on gaming websites. The document provides estimated metrics, costs, and budgets for the campaign totaling over $416,000.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    of 2

    SQUARE DIRECT ADVERTISING JOINT STOCK COMPANY

    09 Vu Huy Tan Street, Ward 3, Ho Chi Minh City, Vietnam


    Tel: (848) 3517 3635 Fax: (848) 3517 3780
    Tax No. : 0309408394

    Client: Circus
    Project: CALCHEESE
    Project duration: March - June 2016 Job No : DIG-16-035
    Client contact: Exchange rate: 22540
    Management Team: withholding tax 12%
    Date: 1/3/2016 USD Ex. 3%

    No. KPIs Mar 16 Apr 16 May 16


    Est. Delivered
    Site Format Ad layout Quantity Buying Bidding Price Est. Engagement Total Media Net cost
    Price
    Method (USD) Est. completed Est. Est. Est Est (VND) 3 10 17 24 1 8 15 22
    (USD)
    Submission Completion rate View Impression Click 28 4 11 18 25 2 9 16
    1 PPC - 59,100 7,843,750 92,000 - 166,683,300

    Ad format:
    Trueview Video Ad 1200x628, Website Clicks, JPEG/PNG 35,500 CPV 0.15 8% 35,500 443,750 - 120,025,500
    Carousel Ad 600x600, 4 images, Website Click, JPEG/PNG
    Optimizing methods: GEO, Interest, Behavior, Placement, Re-targeting

    Ad format:
    Google Display Network Standard, 300x250 HTML5 12,000 CPC 0.15 0.5% 3,600 2,400,000 12,000 46,657,800
    Optimizing methods: GEO, Interest, Behavior, Placement, Contextual, Re-targeting
    2 Gameloft 99,401,400

    Ad format:
    Mobile Game INTERSTITIAL, Static/Animated (GIF) 1,000 CPM 2.65 4.0% 10,000 1,000,000 40,000 59,731,000
    Optimizing methods: GEO, Contextual, Topic, Re-targeting

    Ad format:
    Mobile Game BANNER, Static/Animated (GIF) 2,000 CPM 0.88 0.5% 2,500 2,000,000 10,000 39,670,400
    Optimizing methods: GEO, Contextual, Topic, Re-targeting

    3 Adnetwork 72,000,000

    Ad format:
    Game Website | Page take over PC | Balloon Ad, Page take over, html5, 800x500px=>300x250px=>1000x600px. 1,500 CPM 2.13 1.5% 7,500 2,000,000 30,000 72,000,000
    Optimizing methods: GEO, Site list, Frequency Capping
    Site list TBC

    TOTAL - 59,100 7,843,750 92,000 338,084,700

    VND
    Sub Total 338,084,700
    Management Fee on Sub Total 12% 40,570,164
    TOTAL (excluding 10% VAT) 378,654,864
    VAT 10% 37,865,486
    GRAND TOTAL 416,520,350
    STT Kid Website
    1 http://forum.360kpop.com
    2 http://gamethoitrang.com
    3 http://hinh.trochoivui.com
    4 http://thegioikpop.com
    5 http://trochoi1000.com
    6 http://trochoivui.com
    7 http://addnick.com
    8 http://vuighe.net
    9 http://www.vuongquocgame.com
    10 http://truyenhay24h.com
    11 http://webtruyen.com
    12 http://unigame.vn
    13 http://xemti.com
    14 http://tonghopgame.net
    15 http://violympic.vn
    16 http://chatyoyo.vn
    17 http://anime14.net
    18 http://haynhucnhoi.tv
    19 http://vikpop.com
    20 http://animesubviet.com

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