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    Learning Program

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    Hai Nguyen Hoang Son
    This document provides an overview of marketing fundamentals and strategies, including the marketing mix, 7Ps framework, and examples of marketing plans. It also covers brand guidelines for InterContinental Hotels Group and establishing a content strategy, with sections on planning content, creating content in various formats, and distributing and promoting that content.

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    Learning Program

    Uploaded by

    Hai Nguyen Hoang Son
    4 views1 page
    This document provides an overview of marketing fundamentals and strategies, including the marketing mix, 7Ps framework, and examples of marketing plans. It also covers brand guidelines for InterContinental Hotels Group and establishing a content strategy, with sections on planning content, creating content in various formats, and distributing and promoting that content.

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    This document provides an overview of marketing fundamentals and strategies, including the marketing mix, 7Ps framework, and examples of marketing plans. It also covers brand guidelines for InterContinental Hotels Group and establishing a content strategy, with sections on planning content, creating content in various formats, and distributing and promoting that content.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    4 views1 page

    Learning Program

    Uploaded by

    Hai Nguyen Hoang Son
    This document provides an overview of marketing fundamentals and strategies, including the marketing mix, 7Ps framework, and examples of marketing plans. It also covers brand guidelines for InterContinental Hotels Group and establishing a content strategy, with sections on planning content, creating content in various formats, and distributing and promoting that content.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    of 1

    - 3C, SWOT

    - Marketing Mix
    *4P - product, price, promotion, place
    Fundamental
    *7P - product, price, promotion, place,
    physical evidence, process, people
    - Framework: R-STP-MM-IC
    Basic

    - Example of MKT plans from IC72


    Marketing Plan Flies Folder
    - Example of MKT plans from corporate

    - Brand Guideline of InterContinental & IHG


    IHG Brand Guideline
    - Do & Don't
    Content Planning - Plan and prepare content
    Content Strategy Content Creating - Creating content in multiple format
    Distribute & Promote

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