In this modern era, competition and fast paced business are commonly

to found. One of the most crucial things to be aware of is the

advertising. It is commonly to found that many of businesses claim that
they product is the best and the newest one. Hereafter, in this essay it
will describe how the claimed could cause a negative development.
To start with, emphasizing the product as the newest one also has a
positive development, because, it attracts customer easily and being
able to reach the target of the sale. It is because, customer tend to love
something that have not belong by the others and it is something that
excite them.
In contrary, if most of the business owners applied this to their product,
it can cause a distrust in customer. Smart buyer will never trust the
brand who brand their product the newest. For instance, a company of
instant rice that applied the new food technology state that they are as
the newest product, but the truth is, instant rice is something that
already sold by the other private company for years.