The Wieners Circle (TWC)

BM ASSIGMENT #1: [30 marks total]

Instructions:

• Read the information provided in the

upcoming articles to answer the
questions provided.

• You can also use the video-related of

the CS posted on TEAMS in files.

• You can also use any other related

source of information you may find (not
only the listed articles) as long as it helps you to answer the questions and is
related to this specific case study (The Wieners Circle hot-dog stand).

• Do not forget to work-cited at the end of your assignment, it will count for points
if you do not have it correctly.

Questions:

1. Brief description and background of the company (2 paragraphs long max.)

[4 marks]

2. According to this business (TWC) and its production process; identify 2

(TWO of each), and give a brief explanation on: [6 marks]

a. Inputs

b. Outputs

c. Process

3. What type of sector and what type/organization this company belongs to?
Give a brief explanation of your answers. [4 marks]

4. Identify ONE internal and ONE external stakeholder for this company (TWC)
and give a brief explanation of your answer. [4 marks]

5. Analyze how the 4 BM concepts are reflected in a company like TWC. Make
a complete analysis of each of the 4 concepts individually. [8 marks]

6. On your own words and according to your BM Textbook (use Kognity e-book
or any other book, you can also try to investigate your answer), describe briefly
and in CONTEXT what type of Marketing strategy is this company using. Can
you find the name of the strategy? [4 marks]
The Wieners Circle (TWC)
References:

http://redlineproject.org/wienerscircle.php

https://www.chicagobusiness.com/commercial-real-estate/wieners-circle-and-its-smart-
alecky-employees-staying-put-lincoln-park

https://www.thrillist.com/lifestyle/chicago/the-wiener-circle-chicago-hot-dog-stand