BEDAYA MUSIC ACADEMY

PRESENTED BY SCENE PRODUCTIONS

MARCH 2022
ABOUT THE BEDAYA PROJECT
Our thoughts and impressions so far...

The project is progressive and unique

The project will have a major impact on society

The project is human-centric, and uses innovative design

The project is an ideal platform for discovering and developing youth talent

Covering a vast area of 14,000 M2, the project’s potential is limitless.

 OUR COLLABORATION WITH BEDAYA
ENDLESS POSSIBILITIES

We believe that the possibilities for a collaboration between Bedaya and Scene areendless.

What we can propose to achieve for Bedaya in the mid term are the following:

Bedaya Music Academy Bedaya Drama Academy

Bedaya Dance Academy A program of performing arts related activities and events
 T H E S TA RT I N G P O I N T
B E D AYA M U S I C A C A D E M Y

The establishment of a specialized music academy is our preferred starting point for

this collaboration, and that is for the following reasons:

1. Prior experience in establishing a music school; and therefore

2. A good note on which to start the working relationship between our two entities.

3. A noted high level of interest amongst families in Kuwait, for their children to learn music.

4. Music is foundational for all other arts programs that will follow.
BEDAYA MUSIC ACADEMY
The importance of music, music education in Kuwait,
critique, comparisons, results, the proposal
 THE IMPORTANCE OF MUSIC
FOR YOUNG PEOPLE IN PARTICULAR, MUSIC EDUCATION

• Instills the importance of discipline.

• Encourages teamwork.

• Teaches them to work in harmony with others.

• Increases overall intelligence.

• Boosts self confidence.

• Various studies have shown a clear link between musical and intellectual

capabilities. For example, children who study music have an increased verbal

memory of 16% over children who do not.

 MUSIC EDUCATION IN KUWAIT
REGIONAL PIONEER IN PUBLIC SECTOR MUSIC EDUCATION

• The first music school was established in 1972

• The first music college was established in 1976

• Music Education department at the Public Authority for Applied

Education and Training

 ‫وﺿﻊ اﻟﻤﻮﺳﻴﻘﻰ ﻓﻲ اﻟﻜﻮﻳﺖ‬

THE CURRENT STATE OF MUSIC IN KUWAIT

A critique of formal musical education

Despite the progressive and pioneering history, the current state of affairs is
not a promising one due to:

• The public institutions are geared towards adults and focused on academic curricula, with
no music school dedicated to children only.

• Music class in government schools has been neglected since the early 1990s, and has no
real impact on students.
THE CURRENT STATE OF MUSIC IN KUWAIT
Private sector - existing programs

• Harmony Academy

• Lapa

• Kuwait Music Academy

• Melody

• Lina Bakir

• Ahmadi Music Group (Richard Bushman)

THE CURRENT STATE OF MUSIC IN KUWAIT
PRIVATE SECTOR CRITIQUE

• No real strategic goals set.

• No proper curricula. Teaching is focused on pieces of music rather than

foundational learning.

• Inconsistent levels of teaching/teachers.

• Lack of up to date methods and technologies.

• Weak teaching methods when it comes to Arabic music, and shortage of its

required instruments in the local market.

COMPARISON OF MUSIC EDUCATION WITH SPORTS EDUCATION

USING FOOTBALL AS A REFERENCE

FOOTBALL MUSIC

Number of students in a Class Large group Individual based

Number of students in a Course Hundreds Tens

Training sites On a field Must practice at home in addition to school

Popularity High - and promoted further by global popularity Decreasing

Easy at first / A weak learner can continue learning Difficult from the beginning / high pressure on the
Difficulty in learning
without negatively impacting the group individual learner

Can achieve essential skills in short time, which The student will need a generous amount of
Rate of achieving results
results in sense time to refine their skill
OUR EXPERIENCE IN MUSIC TEACHINGS
JACC Music School

In 2017, we established the JACC Music School for children aged six to twelve

years old, with the following objectives:

1. To discover and cultivate musical talents.

2. To teach music in a serious academic manner (performance, notation, rhythm,

culture).
3. To use the most up to date curricula to teach Western music, and develop
equally modern and innovative approaches to teaching Middle Eastern music.

4. To establish the first Youth Orchestra in the region, within three years

5. To feed the future music scene with excellent musicians.

OUR EXPERIENCE IN MUSIC TEACHINGS
Results and and conclusions

1. We found a higher than expected level of interest and eagerness.

2. We found that good results were going to be possible within a reasonable

timeframe.
3. It’s better to create and develop our own curricula rather than copy existing
models.

4. We found that given the right standard of teaching, and proper assessment
of applicants, students had high levels of passion and readiness to learn.

5. Parents are serious and committed to their children’s musical education.

6. It is of utmost importance to invest in faculty that are qualified to teach

children specifically.
PROPOSAL
BEDAYA MUSIC ACADEMY
PROPOSAL
THE GOAL
THE PLAN
SCOPE OF WORK

Instruments &
Masterplan Human Resources Curricula
Equipment

April July August August

Assessment Tools &

Admissions Student Handbook Marketing
Criteria

August August September September

 SCOPE

SCOPE OF WORK

1. Masterplan

a. Vision
b. Mission
c. Goals
d. Values
e. Strategy
f. Course Plans
 SCOPE

SCOPE OF WORK

2. Human Resources

a. Organizational Structure
b. Job Descriptions
c. Salary Scales
d. List of Candidates
 SCOPE

SCOPE OF WORK

3. Curricula

a. Instrument Curriculum
b. Music Theory Curriculum
 SCOPE

SCOPE OF WORK

4. Instruments and Equipment

a. List of required instruments

b. List of required equipment
c. List of suppliers and manufacturers
d. Storage and maintenance information
e. Student rental or purchase procedure
 SCOPE

SCOPE OF WORK

5. Admissions

a. Application form
b. Registration process
c. Interview and assessment processes
d. Acceptance and rejection processes
e. Admission process
f. Admission kits
 SCOPE

SCOPE OF WORK

6. Student Handbook
a. Program requirements and details
b. Policies and procedures
c. Student/parent/teacher duties and responsibilities
d. Facility information
e. Curriculum details
f. Contact information
g. Health and safety

h. Instrument care
 SCOPE

SCOPE OF WORK

7. Assessment Tools and Criteria

a. Employee assessments
b. Facility and equipment assessment
c. Program assessment
d. Student assessment
e. Process assessment
f. Parent assessment
 SCOPE

SCOPE OF WORK

8. Marketing

a. Brand identity
b. Website content (design and copy)
c. Marketing plan for launch of academy
d. Marketing plan for enrollment
Email: jjjscene@gmail.com