IDEATE

group 3
 about us
Bestari Ashhabal Jannati Gabriella Mokolomban

Mewa Hasianna Sitanggang Devano Yuspi Wardana

Are you rn

Fayla Putri Soraya Tabitha Nathali Nugroho

Nazwa Nurahmah
 oday's Agenda
T
1 define of ideate 2 purpose of ideate

3 type of ideate 4 Functions of ideate

5 method of ideate 6 Benefits of ideate

7 example of ideate
 Design
Thinking
 hat is Ideate?
W
IDEATE is the process by which
we generate ideas, the purpose
of which is that our ideas can
produce solutions to the
problems we are currently
experiencing
Purpose of During Ideation, the aim is to generate a large quantity of

Ideation
ideas that the team can then filter and cut down into the
best, most practical or most innovative ones in order to
inspire new and better design solutions and products.
 1. Ideate in a group
By ideating collectively, you gain access to
other people's thought processes, which may
be unique and provide innovative opinions.

2. Keep referring to the problem

Because ideating is a highly creative process,
the brainstorming session might diverge off

7 Tips to help
target.

you ideate 3. Use visualisation techniques

Visualising the thought process is usually an
excellent technique to ensure you remain on
the topic during an ideating session. .

4. Consider both bad and good ideas

Ideating considers all ideas, regardless of if
they're right or wrong. Provided an idea is
relative to solving the problem, it doesn't
matter if it's right or wrong.
 5. Challenge established assumptions
These assumptions refer to ideas that you and
the group accept as true. By challenging the
assumptions, you can approach a problem with
unique methods.

6. Use technology
Ideating can require extensive organisation and

7 Tips to help
thorough analysis of the solutions after the

de
brainstorming session. Conducting these ideas

you i ate through physical visualisations is usually more

engaging for a team, but it can create more
work.

7. Take a break
It might seem like the longer you think about a topic,
the more creative ideas you might generate, but this
isn't necessarily true.
 The function of the "Ideation" process, along with its
definition and tips, is to stimulate creative thinking and
generate innovative ideas. Ideation is often used in various
fields, such as business, design, and problem-solving, to
come up with new concepts, solutions, or strategies. Here are
some key functions and components:

1.Definition: Ideation is the process of 2. Function:

generating ideas, typically in a group
setting, to explore different possibilities
and solutions.
3. Tips for Ideating:
Divergent Thinking: Encourage participants to
think broadly and explore various ideas
without judgment initially.
Collaboration: Group discussions and
brainstorming sessions can lead to the cross-
pollination of ideas.
Visualization: Use visual aids like mind maps or
diagrams to represent ideas.
Creative Problem Solving: Ideation helps
identify potential solutions to challenges
or problems.
Innovation: It fosters the development of
new and unique concepts.
So, the function of ideation is to
facilitate creative thinking, problem-
solving, and the generation of
innovative ideas to address various
challenges and opportunities.
 Ideation Methods
brainstorming
1 a group problem-solving technique that involves the spontaneous
contribution of ideas from all members of the group

braindump
2 Braindumping refers to brainstorming written down. The term can be
used to describe a solo activity, where one person writes down all the
ideas they can think of individually, or a group activity where one
person writes down ideas as they're expressed by the group.

Brainwriting
3 Brainwriting is an idea generation technique where participants write down
their ideas about a particular question for a few minutes without talking. Then,
each person passes his or her ideas to the next person who uses them as a
trigger for adding or refining their own ideas.

Brainwalking
4 Brainwalking is a classic brainstorm variant, which helps activate all
participants and potentially enables lots of ideas. In the brainwalk
each student or group writes a single idea on a flip-chart, which is
placed on a wall.
 Benefits of ideate
4
1 Applies creative solutions find the right answer

5 Increases job enjoyment

2 Improves collaboration

3 Fosters creativity
Example of Ideate
 Oral B
Design thinking not only succeeds at finding
effective solutions for companies but also at
putting initiatives to the test before
implementation.

When Oral B wanted to upgrade its electric

toothbrush, it enlisted designers Kim Colin and
Sam Hecht to help. The company’s request was
to add more functions for electric toothbrush
users, such as tracking brushing frequency,
observing gum sensitivity, and playing music.
 Netflix
Subsequently, in 2011, Netflix took its
design thinking one step further and
responded to customers’ need for
original, provocative content that wasn’t
airing on traditional networks.

Later, in 2016, it improved its user

experience by adding short trailers to its
interface. Each of Netflix’s major updates
was in response to customers’ needs
and driven by an effective design
thinking process.
 AIRBNB
Airbnb started by only making around $200 a
week. After some observation, its founders
recognized that the advertising pictures hosts
were posting online weren’t of a high enough
quality, which often deterred customers from
renting rooms.
To empathize with customers, the founders
spent time traveling to each location,
imagining what users look for in a temporary
place to stay. Their solution? Invest in a high-
quality camera and take pictures of what
customers want to see, based on their travel
observations. The result? A week later,
Airbnb’s revenue doubled.
 UberEats
UberEats attributes its success to its ability to
reiterate quickly and empathize with customers.

A prime example of this is UberEats’s Walkabout

Program, where designers observe cities in which
the company operates. Some elements they inspect
are food culture, cuisine, infrastructure, delivery
processes, and transportation. One of the
innovations that came from their immersive
research is the driver app, which focuses on delivery
partners’ pain points around parking in highly
populated urban areas. To address this, the driver
app provides step-by-step directions from
restaurant to customer to ensure smoother delivery
processes.
Thank You