Learning Competencies:

 define communication and media (SSHS);

 identify and explain the two basic types of communication (SSHS);

 discuss the elements of communication and communication models (SSHS);

Learners will be able to…

(MIL11/12IMIL-IIIa-1);
 describe how communication is affected by media and information

 define Media Literacy, Information Literacy, and Technology Literacy (SSHS);

Learners will be able to…

 identify the similarities and differences of Media

Literacy, Information Literacy, and Technology
Literacy (MIL11/12IMIL-IIIa-2); and

 define and explain Media and Information Literacy (SSHS).

TOPIC OUTLINE
I- Introduction to Media and Information Literacy
A- Communication
Definitions
Basic Types
Elements
Communication Models
B. How Media and Information Affect Communication
C. Similarities and Differences of Media Literacy, Information Literacy, and Technology Literacy

D. Media and Information Literacy (MIL)

1. Definitions

• What is communication?

• Why do we communicate?

• How do we communicate?

WHAT IS COMMUNICATION?

- the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express
your ideas, thoughts, feelings, etc., to someone else. (http://www.merriam-webster.com)

- the exchange of information and the expression of feeling that can result in understanding
(http://dictionary.cambridge.org)
WHAT ARE THE TWO BASIC TYPES OF COMMUNICATIONS?

NON-VERBAL COMMUNICATION VERBAL COMMUNICATION

• Signs •Oral
• Symbols •Written
• Colors
• Gestures
• body language
• facial expressions

PROCESS OF COMMUNICATION

TRANSMISSION MODELS

1.Lasswell’s Communication Model (1948)

2.Shannon-Weaver’s Communication Model (1948)

RECEPTION MODEL

1.Osgood- Schramm Model Of Communication (1954)

2.Berlo’s SMCR Model of

Communication (1960)
 PICTURE ANALYSIS

VIDEO PRESENTATION

Media Minute Introduction: What is media anyway?

YouTube Channel: MediaSmarts
Date Uploaded: Oct. 17, 2013 https://www.youtube.com/watch?v=bBP_kswrtrw

How is communication affected by media and information?

TERMS TO UNDERSTAND

Media Literacy - The ability to read, analyze, evaluate and - produce communication in a variety of media forms.

Information - The ability to recognize when information is needed and to locate, evaluate, effectively use and
communicate information in its various formats.
 Literacy - The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create
information.

VIDEO PRESENTATION

Introduction to Media and Information Literacy

YouTube Channel: Arniel Ping
Retrieved October 26, 2016 from https://www.youtube.com/watch?v=b-Y6LRIppU4

Media and Information Literacy

(MIL)

refers to the essential competencies

(knowledge, skills and attitude) that
allow citizens to engage with media
and other information providers
effectively develop critical thinking
and life-long learning skills for
socializing and becoming active
citizens.

REFERENCES
 Media and Information Literacy Curriculum Guide by DepEd
 Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc.
 UNESCO Media and Information Literacy Curriculum for Teachers

REFERENCES
 Media and Information Literacy Curriculum Guide by DepEd
 Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc.
 UNESCO Media and Information Literacy Curriculum for Teachers
 http://unesdoc.unesco.org/images/0022/002246/224655e. pdf
 http://www.unescobkk.org/fileadmin/user_upload/ict/Wor
kshops/RDTC_15ch/S6D3-Ramon.pdf