G2.

06
Marketing Message

growthwheel.com
Phrase key points for the
marketing communication

CUSTOMER RELATIONS CUSTOMER SEGMENT

/Marketing

FOCUS ON
DECISION SHEET CATEGORY TOPICS
Yes No
CORE MARKETING MESSAGE

© 2005-2018 GrowthWheel International Inc. All rights reserved. May not be reproduced without permission from GrowthWheel.
v2.2.1
About client references

About client testimonials

Job to be done
When marketing a product it is important to COMPANY About competition comparison
convey the right message.
About company fit
By finding our core marketing messages, we
boost our communication to the customer.

How to do it About quality

Start by noting which customer segment you
want to focus on when phrasing your marketing About service
message.
PRODUCT About product flexibility
Continue by going through the topics for a
marketing message and decide which ones to
focus on.

Finish by phrasing the messages as you want to

communicate them in your marketing
materials.
About price competitiveness

Next Step About pay-back period

• Add the new marketing messages to the

marketing and sales materials. PRICE About purchase leading to savings
• Brief relevant employees about the core
messages. About discount possibility
• Make a note to remember the core messages
to also use in the customer dialogue.

About common understanding

About commitment to the order

RISKS About trial period

About effect documentation

Licensed to:

Developed by:
Date: Name: Company:
Marketing Message – G2.06
Phrase key points for the marketing communication
Company Contact Person Advisor Printed
Printed
AfricaHacks Christine Dikongue Doug Minter Nov 20 2018

© GrowthWheel International inc. Licensed to Christine Dikongue, GrowthWheel Certified Licensee

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