Rohaan

ACADAMIC SKILLS FOR COMMERCE AND MANAGEMENT 2023
SELF EVALUATION REPORT

My name is Vignesh.M, and I am a learning
style theorist. I specialize in the research and
development of new theories and methods in
the field of learning styles. As a theorist, I have
made significant progress in understanding
and applying various learning styles to
educational contexts. In this report, I will
provide an overview of my accomplishments
and give an evaluation of my performance as a
learning style theorist. Throughout my career
as a learning style theorist, I have conducted
extensive research on a range of topics related
to learning styles. My research has been
published in numerous peer-reviewed journals,
which has contributed to the field of learning
styles and educational contexts. Additionally, I
have presented my work at various
conferences and symposiums, which have
allowed me to reach a larger audience and
receive feedback from other professionals in
the field. I have also been involved in the
development of new theories and methods
related to learning styles. My research has led
to the formulation of several new theories and
methods, which have been adopted by
SRI KRISHNA ARTS AND SCIENCE COLLEGE

educational institutions and implemented in

classrooms. I have also developed tools and
resources to aid in the implementation of these
theories and methods.Hereby,
I conclude that I believe.
ACTION TO BE SUCCESS TARGET REWARDS

TAKEN CRITERIA DATE
Numeracy and It is more than being 24 .01. 2023 I have ability to
Quantitative skills : able to compute or To solve quantitative
calculate the solution 12 .03. 2023 reasoning problem
to a mathematical by making
question. judgement derived
from variety of
contexts.

TAKEN CRITERIA DATE

Team working skills Team working 25 .01. 2023 I demonstrate

: skills are the skills To leadership
Leadership that enable you to 30 .06. 2023 collaboration and
Building and work well with good
Planning other. communication
expect to be team
members.
POSITION STATEMENT
Myself Vignesh.M,
I am 18 years old now, I doing my degree

B.com in Sri Krishna Arts and Science College. Till now, I
completed my 10th and 12th guide. I got 76% percentage in
10th standard and 88% percentage in my 12th standard.
After that I continue my B.com degree

until now it was going on ward. I have extra activities to
watching movies, writing story and action novel, playing
sports in my school days. I am interest to learning about
the advanced new generation technology in upcoming

years. I have plan for after complete my UG degree. I

decided to continue my PG degree in college and part
time study of other additional course to earn more
knowledge. I enjoy to share my biggest dream and goal to
travel all over the world. I learn, so many thing and get
great wonder path of human life by watching different
other nations people and their culture. In my life, these are
all great thing of my dream and goal I done in my life long
happiness of my own path to achieve and move on.

MY STUDY ON TV ADVERTISING ON CONSUMER

BUYING BEHAVIOUR
INTRODUCTION:
Nowadays, advertising plays a very crucial role in influencing customers to purchase
goods and services. The main purpose of advertisements is to communicate the message of a
producer or a marketer to its potential consumers. Advertisements raise awareness about the
products and services while also playing an important role in the sale of goods and services.
Since people spend more time on TV than any other medium, it is often referred to as "the king"
of advertising media and remains one of the most effective ways to reach today's audiences.
Through sight, colour, sound, and motion, television creates an effect. It gives access to millions
and allows generating awareness quickly. Television has a significant effect because of its
extensive potential as an audio-visual communicator. There is no doubt that television has a
significant influence on human behaviour. Advertising has a significant impact on viewers
because of the creative possibility of combining sight, sound, and motion through pictures,
symbols, movement, colour, text, music, effects, and speech. Television appeals to both literate
and illiterate audiences, which is one of the characteristics that differentiate it from other media.
Advertising also helps the economy by encouraging consumers, including adults and children,
to buy goods and services. Advertising today appears to be everywhere and ever-present,
having a profound impact on people's daily lives. People are influenced by advertisements to
purchase items by changing their perceptions of themselves. Attention-getting techniques used
in television advertising include catchy and pleasant music, lyrics, bright colours, attractive
animations, humour, and repeated messaging. Advertisements on television have a huge
impact on the purchasing decisions of viewers than those in newspapers or on the radio.
REVIEW OF LITERATURE:
1. G. Nirmala & Dr N. Panchanatham (2019)in their study revealed that television
advertisements play a significant role in persuading female consumers to buy cosmetic
items, and that women, in particular, buy a greater number of cosmetic products not just
to look good but also to gain more confidence. The study revealed that purchase
decisions of women are greatly influenced by TV ads especially in the case of cosmetics
products. Several factors influence their purchase decisions. Women in nuclear and joint
families use cosmetics irrespective of their family type, and television have been found
to influence women to buy cosmetics.
2. YeshwanthPabba, BalamuruganJ,Gunnam Krishna Praveen &Vaigandha Sai Akhil

(2018) in their study concluded that individuals like to watch television advertisements
for purchasing products. Students and their families together decide which products to
buy, and they expect the product to be of the same quality as the one advertised on
television. Students don’t buy products that they don’t want. They don’t spend their time
viewing products they don’t need. The research also revealed that females are more

influenced by television commercials than their male counterparts when it comes to

purchasing decisions.
3. Swati Bisht (2013) discovered that there is a positive relationship between purchasing
and television advertisements with an emotional response. Commercials on television
influences teen purchasing behaviour individually depending on their residential areas
and gender.
4. D. Shanti and Dr Ashok Kumar. M (2016) found in their study that advertisements
deceive adolescents by promising that the product will do something exceptional for
them that will change their lives. The study's findings show that the buying behaviour of
the respondents is greatly influenced by the residence of the respondents and their
family income. TV commercials, on the other hand, were enjoyed by the girls, as they
found them educational and entertaining.
5. Fatima and Bodhi (2015) in their study revealed that advertisements aid the company
in creating awareness among its customers, and the ads can either positively or
negatively influence customers' perceptions. People tend to judge the reliability and
performance of a product by gathering information from advertisements. The insight into
the quality of the product, its awareness, and consumer opinion drive the consumer's
buying decision.
6. Hemant Kumar (2014) concluded that marketing employees are continually evaluating
patterns of buying behaviour and purchasing decisions in order to predict future trends.
Having an understanding of how, when, and why consumers buy things is the study of
consumer behaviour.
7. Siddiqui (2014) studied TV ads for UHT milk in Pakistan and found that the quality of
the ads, celebrity involvement, and trustworthiness of the ads, as well as their repetition,
influenced buying intentions.
8. GaetaSonkusare (2013) looked at the buying habits of women when it came to a variety
of FMCG products in Chandpur city. The research focuses on a few FMCG products in
Chandpur. Chandpur has a population of 3, 21,036 (2011). As of 2011, the total number
of women in Chandpur city is 1, 55,911. In her study, she concluded that the maximum
number of female customers is attracted towards a product through its marketing and
advertising strategy, and almost half of all female consumers are influenced by word-of-
mouth in Chandpur city. Residents spend over 2000 rupees on FMCG products every
month.

CONCLUSION:
Advertising and television together have become a very important part of our society in
the modern world. Television advertising is the most practical way to reach any kind of
audience whether literate or illiterate, whether kids, teenagers, young adults, middle-
aged people, or senior citizens. The study was carried out on 100 youths from the
Neonatal district of Uttara khand. Based on the findings of this research, it can be
concluded that television is the most preferred medium of advertising as a source of
information among youths. Youths prefer to get information through television
advertising, followed by theinternet. People like an advertisement because it provides
information to the viewers regarding an existing or new product in the market; it is
demonstrative and helps a consumer know how to use a certain product or service.
Youths also like to watch an advertisement featuring their favourite celebrity and they
are sometimes influenced by to purchase the product endorsed by their favourite
celebrity.
A majority of youth agree that advertisements influence their purchases by persuading
them to purchase the advertised products, therefore convincing them to buy the offered
goods.
REFERENCE:
1. Nirmala G. &Panchanatham N. (2019). Television advertising and buying behaviour
of women consumers towards cosmetic products in Puducherry. International Journal of
Engineering Development and Research (IJEDR), Volume.7, Issue 3, pp.73-78, July
2019.
2. PabbaYeshwanth, J. Balamurugan, Praveen, K. Gunnam& A. Vaigandla Sai

Akhil(2018). “Impact of advertisement on consumer’s purchases.” International Journal
of Advance Research, Ideas and Innovations in Technology, 4(2).
3. Shanti D. and Dr M. Kumar Ashok (2016). Influence of Television Advertisements on

Buying Behaviour Rural and Urban College Girls. International Journal of Management,
7(7), pp. 53–60.
4. Fatima S., and Bodhi S. (2015). “Impact of Advertisement on Buying Behaviours of

the consumers: Study of Cosmetic Industry in Karachi City”, Journal of Marketing and
Consumer Research, Vol. 19, pp. 22-30.
5. Kumar, Hemant H., John Franklin S., and Senath S. (2014). A Study on Factors
Influencing Consumer Buying Behaviour in Cosmetic Products. International Journal of
Scientific and Research Publications, Vol. 4, No. 9, pp. 1-6.

6. Siddiqui A. (2014). TV Ads impact on consumer purchase intention.In Proceedings of

the International Conference on Marketing: Institute of Business Administration,
Karachi, Pakistan.
7. SonkusareGaeta (2013). Impact of television advertising on buying behaviour of

women consumers’ International Journal of Business and Management Invention ISSN.
Volume 2 Issue 3 ǁ March. 2013ǁ pp.31-38.
8. Bisht Swati., (2013). “Impact of TV advertisement on Youth purchase decision

Literature Review”. International Journal of research in management and Technology,
Vol-II, March13, pp. 148-153.

PERSONAL DEVELOPMENT PLAN

TAKEN CRITERIA DATE
Communication Oral and Written 21 .01. 2023 I can deliver clear
skills : communication is To and concise verbal
Oral someone a mutual, 22 .03. 2023 or written messages
Written unclear standing in taking speech.
both parties.

TAKEN CRITERIA DATE
Numeracy and It is more than being 24 .01. 2023 I have ability to
Quantitative skills : able to compute or To solve quantitative
calculate the solution 12 .03. 2023 reasoning problem
to a mathematical by making
question. judgement derived
from variety of
contexts.

VARIOUS TOOLS IN MICROSOFT

FIVE TOOLS IN MICROSOFT WORD :
I. SPELLING AND GRAMMAR IN MS WORD :
1. From the Proofing group on the Review tab, select

Spelling & Grammar.
2. Microsoft Word will look for spelling and grammar

errors starting from the location of your cursor in the
document.
3. If Word finds a spelling error, a navigation pane

similar to the one below will appear.

 Ignore. To leave the text as is in a specific instance,

but be notified if Microsoft Word finds the same thing
again, click Ignore.
 Ignore All. To leave the text as is in this and future
instances, click Ignore All.
 Add. Adding a word to your dictionary will prevent
Microsoft Word from ever noting this word as being
misspelled again.

 Change. To correct only this instance of the

misspelling, click Change.
 Change All. To correct all instances of the misspelling
throughout the document, click Change All.
4. If Word finds a grammar error, a dialog box similar to
the one below will appear.
Ignore. To leave the text as is in a specific

instance, but be notified if Microsoft Word
finds the same thing again, click Ignore.

Change. To accept Word's suggested

correction, click Change.
At the bottom of the pane, you will see an
explanation of the grammar error that Word
has detected.
5. Useful feature when checking spelling A and

grammar is Word's AutoCorrect feature. When
Word indicates a word in a document may be
misspelled or incorrect, with a squiggle under it,
you can right-click the word to see suggestions. If a
suggestion is correct, simply select it to replace the
word.

II. ADD CLIP ART IN MS WORD :
1. From the Insert tab, in the Illustrations group,

click Online Pictures (in Word 2007/2010, this option
is called Clip Art).
2. In the Insert Pictures dialog box that appears, type in

your search word(s) and press Return, then view the
results of your search.

III. ADD PICTURE BORDERS IN MS WORD :
1. Select the image by clicking on it.
2. On the Picture Tools Format tab, in the Picture Styles

group, click Picture Border.
3. Select a color by clicking on it.
4. Click Picture Border again and hover over Weight or

Dashes to set the width and line style of the border.

IV.USE INK EQUATIONS IN MS WORD :
1. To use Ink Equations, from the Insert tab of the

Ribbon, in the Symbols group, select Equation.
2. From the drop-down, select Ink Equation.

3. A dialog box opens where you can insert your

equation and then click Insert to add it to the
document.
V .ADD YOUR NAME TO MS WORD :

1. From the File menu, select Options. In

Microsoft Word 2007, click the Microsoft
Office button and select Word Options.
2. The options you can customize are grouped

into categories, which you can see on the
left side of the screenshot below. The
default category is General (in Microsoft

Word 2007, the default category is Popular).
Fill in your name and initials under
Personalize your copy of Microsoft Office.
FIVE TOOLS IN MICROSOFTPOWERPOINT :
I. ADD PICTURES IN MS POWERPOINT :

1. To insert a picture that is saved on your local drive

or an internal server, choose Pictures, browse for
the picture, and then choose Insert.
2. To insert a picture from the web, choose Online
Pictures, and use the search box to find a picture.
3. .Choose a picture, and then click Insert.
II. ADD SHAPES IN MS POWERPOINT :

1. On the Insert tab, select Shapes, and then select a

shape from the menu that appears.
2. In the slide area, click and drag to draw the shape.
3. Select the Format or Shape Format tab on the ribbon.

Open the Shape Styles gallery to quickly add a colour
and style (including shading) to the selected shape.
III. ADD SPEAKER NOTES :

1. To open the notes pane, at the bottom of the

window, click Notes.
2. Click inside the Notes pane below the slide, and begin
typing your notes.
IV. SAVE YOUR PRESENTATION IN MS

POWERPOINT :
1. On the File tab, choose Save.
2. In the File name box, type a name for

your presentation, and then choose Save.
3. Save your work as you go. Press Ctrl +

S often.
V. FORMAT YOUR TEXT IN MS POWERPOINT :

1. Select the text.
2. Under Drawing Tools, choose Format.
3. Do one of the following:

 To change the colour of your text, choose Text Fill,
and then choose a colour.
 To change the outline colour of your text,
choose Text Outline, and then choose a colour.
 To apply a shadow, reflection, glow, bevel, 3-D
rotation, a transform, choose Text Effects, and then
choose the effect you want.
FIVE TOOLS IN MICROSOFT EXCEL :

I. DATA TABLE IN MS EXCEL :
1. Select your data by clicking the first cell and dragging

to the last cell in your data.
2. To use the keyboard, hold down Shift while you press

the arrow keys to select your data.
3. Click the Quick Analysis button in the bottom-

right corner of the selection.

4. Click Tables, move your cursor to the Table button to

preview your data, and then click the Table button.
5. Click the arrow in the table header of a column.

6. To filter the data, clear the Select All check box, and
then select the data you want to show in your table.

7. To sort the data, click Sort A to Z or Sort Z to A.
8. Click OK.
II.FILTER YOUR DATA IN MS EXCEL :

1. Select the data that you want to filter.
2. On the Data tab, in the Sort & Filter group,

click Filter.
3. Click the down arrow in the column header to display

a list in which you can make filter choices.
4. To select by values, in the list, clear the (Select

All) check box. This removes the check marks from
all the check boxes. Then, select only the values you
want to see, and click OK to see the results.
III.AUTOSUM TO ADD YOUR DATA IN MS

EXCEL :

1. Select the cell to the right or below the numbers you

want to add.
2. Click the Home tab, and then click AutoSum in

the Editing group.
3. AutoSum adds up the numbers and shows the result

in the cell you selected.
IV. CREATE A SIMPLE FORMULA :
1. Pick a cell, and then type an equal sign (=).

2. That tells Excel that this cell will contain a formula.
3. Type a combination of numbers and calculation

operators, like the plus sign (+) for addition, the minus
sign (-) for subtraction, the asterisk (*) for
multiplication, or the forward slash (/) for division.
 For example, enter =2+4, =4-2, =2*4, or =4/2.
4. Press Enter.
 This runs the calculation.
 You can also press Ctrl+Enter if you want the cursor

to stay on the active cell.
V .APPLY A NUMBER FORMAT :
1. Select the cells that have numbers you want to format.

2. Click the Home tab, and then click the arrow in

the General box.
3. Pick a number format.

EXERCISE – 10
GANTT CHART
A Gantt chart is a horizontal bar chart used in project management to visually
represent a project plan over time.
 Gantt charts typically show thetimeline and status—as well as who’s
responsible—for each task in the project.
 Henry Gantt, a social scientist and management consultantcreated the
Gantt chart in the 1910s to help supervisors understand the progress of
their labour force and to ensure tasks were on schedule.The chart
shows the start and end dates of a project's components, such as
resources and planning.
 The chart identifies tasks that may be executed in parallel and those
that can't be started or finished until others are complete.
 The chart depicts things like task slack time or additional time for
completion of a task that shouldn't delay the project; noncritical
activities that may be delayed; and critical activities that must be
executed on time.

 In a progress Gantt chart, tasks are shaded in proportion to the degree

of their completion: a task that is 60% complete would be 60% shaded,
starting from the left. A vertical line is drawn at the time index when
the progress Gantt chart is created.
 Linked Gantt charts contain lines indicating the dependencies between
tasks. However, linked Gantt charts quickly become cluttered in all but
the simplest cases.
GANTT TASK FOR 5 TASKS:
PLANNED PLANNED END ACTUAL ACTUAL

TASK START DATE DATE START DATE END DATE
Task 1 24-Feb 01-Mar 28-Feb 01-Mar
Task 2 03-Mar 10-Mar 08-Mar 12-Mar
Task 5 01-Apr 08-Apr 01-Apr 04-Apr

GANTT CHART
TASK 5
TASK 4
TASK 3
TASK 2
TASK 1
29/Jan 08/Feb 18/Feb 28/Feb 10/Mar 20/Mar 30/Mar 09/Apr 19/Apr
ACTUAL END DATE PLANNED END DATE ACTUAL START DATE PLANNED START DATE

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ACADAMIC SKILLS FOR COMMERCE AND MANAGEMENT 2023

SELF EVALUATION REPORT

SRI KRISHNA ARTS AND SCIENCE COLLEGE

educational institutions and implemented in

ACTION TO BE SUCCESS TARGET REWARDS

ACTION TO BE SUCCESS TARGET REWARDS

SRI KRISHNA ARTS AND SCIENCE COLLEGE

Team working skills Team working 25 .01. 2023 I demonstrate

I am 18 years old now, I doing my degree

After that I continue my B.com degree

SRI KRISHNA ARTS AND SCIENCE COLLEGE

years. I have plan for after complete my UG degree. I

SRI KRISHNA ARTS AND SCIENCE COLLEGE

MY STUDY ON TV ADVERTISING ON CONSUMER

2. YeshwanthPabba, BalamuruganJ,Gunnam Krishna Praveen &Vaigandha Sai Akhil

SRI KRISHNA ARTS AND SCIENCE COLLEGE

influenced by television commercials than their male counterparts when it comes to

SRI KRISHNA ARTS AND SCIENCE COLLEGE

2. PabbaYeshwanth, J. Balamurugan, Praveen, K. Gunnam& A. Vaigandla Sai

3. Shanti D. and Dr M. Kumar Ashok (2016). Influence of Television Advertisements on

4. Fatima S., and Bodhi S. (2015). “Impact of Advertisement on Buying Behaviours of

SRI KRISHNA ARTS AND SCIENCE COLLEGE

6. Siddiqui A. (2014). TV Ads impact on consumer purchase intention.In Proceedings of

7. SonkusareGaeta (2013). Impact of television advertising on buying behaviour of

8. Bisht Swati., (2013). “Impact of TV advertisement on Youth purchase decision

SRI KRISHNA ARTS AND SCIENCE COLLEGE

PERSONAL DEVELOPMENT PLAN

ACTION TO BE SUCCESS TARGET REWARDS

ACTION TO BE SUCCESS TARGET REWARDS

SRI KRISHNA ARTS AND SCIENCE COLLEGE

VARIOUS TOOLS IN MICROSOFT

I. SPELLING AND GRAMMAR IN MS WORD :

1. From the Proofing group on the Review tab, select

2. Microsoft Word will look for spelling and grammar

3. If Word finds a spelling error, a navigation pane

SRI KRISHNA ARTS AND SCIENCE COLLEGE

 Ignore. To leave the text as is in a specific instance,

SRI KRISHNA ARTS AND SCIENCE COLLEGE

 Change. To correct only this instance of the

Ignore. To leave the text as is in a specific

SRI KRISHNA ARTS AND SCIENCE COLLEGE

Change. To accept Word's suggested

5. Useful feature when checking spelling A and

SRI KRISHNA ARTS AND SCIENCE COLLEGE

II. ADD CLIP ART IN MS WORD :

1. From the Insert tab, in the Illustrations group,

2. In the Insert Pictures dialog box that appears, type in

SRI KRISHNA ARTS AND SCIENCE COLLEGE

III. ADD PICTURE BORDERS IN MS WORD :

1. Select the image by clicking on it.

2. On the Picture Tools Format tab, in the Picture Styles

3. Select a color by clicking on it.

4. Click Picture Border again and hover over Weight or

SRI KRISHNA ARTS AND SCIENCE COLLEGE

IV.USE INK EQUATIONS IN MS WORD :

1. To use Ink Equations, from the Insert tab of the

2. From the drop-down, select Ink Equation.

SRI KRISHNA ARTS AND SCIENCE COLLEGE

3. A dialog box opens where you can insert your

V .ADD YOUR NAME TO MS WORD :

SRI KRISHNA ARTS AND SCIENCE COLLEGE

1. From the File menu, select Options. In

2. The options you can customize are grouped