M Moust af a Manoon

Position: Vice President Operations - Kingdom of Saudi Arabia

Company: Accor
Location: Saudi Arabia
Experience: 24 years exp

Cont act Inf o:

Email: moustafa.manoon@gmail.com, manoonchick@yahoo.com,
moustafa.manoon@accor.com, moustafa.manoon@ihg.com,
moustafa.manoon@interconticitystars.com
Phone: +1 678-320-0111, +971 56 586 3383, +20 111 026 1993, +20 100 601 2178,
+971 56 686 3383, +971 4 213 6035

Social:

Skills
Banquets Branding Budgets Business Planning Business Travel Catering customer service

Distribution Emotional Intelligence event management Food & Beverage Front Office

Guest Service Management Hospitality Hospitality Industry Hospitality Management Hotel Booking

Hotel Management Leisure Lodging Management Marketing Strategy Meeting Planning

Online Travel Opening Hotels Opera Organizational Structure Performance Management

Pre-opening Pricing Property Management Systems Reservations Resorts Revenue Analysis

Revenue Forecasting Rooms Division Rooms Division Management Strategic Planning

Team Development Team Leadership training Yield Management Property Management Tourism

Restaurants

Work experience
Mar 2023 - current time Vice President Operations - Kingdom of Saudi Arabia
Accor
Leading the operation and the new opening of Premium, Midscale, Economy
hotels in KSA, and all brands in Makkah & Madinah
Jan 2022 - Apr 2023 Director Of Operations Support - KSA
Accor
- Support Hotels' Operations Excellence & New Hotels Opening - Monitor &
Drive Total Hotels' KPIs (360 degree) - Develop & Lead Operations-Based
Projects - Support the Communication & Relationship Management with
Partners
May 2019 - Dec 2021 Regional Director Of Revenue Management IMEAT
Accor
Regional Director of Revenue Management @Accor India, Middle East, Africa &
Turkey taking lead-support role for KSA, Egypt, North Africa & Turkey
Dec 2018 - Apr 2023 Chairperson, KSA Chapter and Steering Committee Member Middle East
HSMAI
Jun 2017 - May 2019 Regional Director Of Revenue Management Luxury Brands
Accor
Regional Director of Revenue Management, Luxury Brands, Middle East & Africa
Jan 2016 - Jun 2017 Director of Hotel Openings - India, Middle East & Africa
InterContinental Hotels Group (IHG®)
• Perform project management of new hotel pre-opening and/or Hotel re-
branding. • Working with all Corporate Functions to support the successful
transition from a signed management contract to an operational hotel through
implementation & management of the Hotel opening process. • Managing the
continuous improvement and development of a comprehensive portfolio of
pre-opening tools and resources which will enable the efficient and effective
opening and re-branding of IMEA hotels. • Design, initiate and execute induction
/ onboarding programs for Owners, pre-opening General Managers and new
corporate team members as necessary. • Overseeing the management of Hotel
Opening Manager system, ensuring utilization and adoption of the system
across all Corporate Functions supporting Hotel Openings / Conversions. •
Support and collaborate with Hotel GM on strategies to maximize the
performance and profitability of the new hotels within the region whilst
maintaining brand standards and Company values. • Ensure hotels maintain
brand compliance through pre-opening audits and action planning process. •
Provides reporting and analysis on the ‘health’ of the pre-opening hotel
pipeline. Key Achievements - Opening of the largest Holiday Inn Hotel globally
(5,600 rooms) in Makkah 2017 - Leading the opening & conversion of 10 hotels
successfully - Leading more than 12 projects in the pre-opening Phase
Jan 2014 - Dec 2015 Regional Director of Revenue Performance - Middle East & Africa
InterContinental Hotels Group (IHG®)
• Drive and support the hotels in building, owning and executing against
 measurable tactical Sales, Marketing & Revenue Management plans. • Drive
adoption of IHG Commercial Systems & Tools to drive system utilization and
identify any barriers through root cause analysis. • Review Revenue
Management & Commercial practices processes to develop the appropriate
recommendations to drive performance. • Actively pursue insight into market
and competitor environment to broaden the understanding the impact on our
hotels, and communicate appropriate direction to wider community and
stakeholders. • Identify potential trends, analyses opportunities and provide
support to the Director of Commercial to execute strategies. • Review 3-year
and budget plans. • Work closely with central Commerical functions on long and
medium term projects to drive hotels performance, e.g. Revenue Management,
Channels Management, Market Exploitation & Loyalty Programs • Develop the
revenue management strategic talents pipeline • Maintains a Brandhearted to
all areas of the commercial aspects to pricing, performance and systems to
deliver a great guest experience. • Take proactive role in participating in the
responsible business initiatives. Key Achievements - AMEA Corporate Sales &
Marketing Leadrship Award “Think Ahead”. - Development of new Ways of
Working to support the new Sales & Marketing structure. - The largest ever
Talent Management Exercise to support People succession and retention. -
100% achievemtns of the regional Financial Metrics. - AMEA Corporate Award –
Best New Comer to IHG AMEA Corporate Team. - Development of KSA 3-year
Commercial Plan to drive performance as an IHG Priority Market. - Creation of
KSA Area Revenue Management Team . - Introduction of VCRO to KSA. -
Development of Hotels Systems Healthy Check - 100% adoption of AMEA
Revenue Systems and Tools within KSA & UAE.
Mar 2012 - Dec 2013 Corporate Director of Revenue Management - KSA & UAE
InterContinental Hotels Group (IHG®)
- Communicate and customize the Revenue Management VISION. - Review
Revenue Management practices and processes and develop the appropriate
recommendations. - Lead and develop Area/Senior Directors of Revenue
Management and HIPOs. - Identify key revenue management priorities and
focus areas. - Develops recommendations for Pricing and Yield strategies. -
Develops and supports Succession Planning, HIPOs development and
performance management. - Review 3-year and budget plans. - Ensure
optimization of IHG revenue management systems and tools and best
deployment. - Work closely with Centra Commercial Team on long and medium
term projects to drive hotels performance Key Achievements - AMEA Corporate
Award – Best New Comer to IHG AMEA Corporate Team. - Development of KSA
3-year Commercial Plan to drive performance as an IHG Priority Market. -
Creation of KSA Area Revenue Management Team . - Introduction of VCRO to
KSA. - Development of Hotels Systems Healthy Check - 100% adoption of AMEA
Revenue Systems and Tools within KSA & UAE.
Jan 2008 - Feb 2012 Area Director of Revenue Management - Egypt & Libya
InterContinental Hotels Group (IHG®)
• Working closely with Operations Management and Commercial Teams,
implement best-practice pricing, yield management and wider/total revenue
management, across the CMH estate in the area. • Coach, develop and oversee
(as functional dotted line manager) Cluster Revenue Managers within the Area.
Includes systems coaching, conducting Revenue Audits, and follow up on
Revenue Academy projects, personal development plans, etc… • Ensure hotels’
use of reservations and yield management system is optimized. • Monitor
revenue trends in the Area, and make recommendations to marketing and sales
teams for shifting demand-driving actions to match need periods/area. •
Directly manage certain Area-wide pricing & yield decisions. Key Achievements -
3 EMEA Best Revenue Management Contribution Awards (2008, 2009 & 2010). -
Very solid and consistent Leadership Competencies and Performance -
Successful OPENING of IHG 7 properties (CityStars & Port Ghalib hotels). -
Shortlisted as second best candidate for Global Director, DRM and Training &
Development position - Creating the Revenue Management awareness & culture
within the Area Senior Leadership Team. - Creating 01st ever Revenue
Management Structure of Egypt & Libya for short & long term. - Piloting the
activation of PERFORM and Pricing Optimization for EMEA.
Jan 2006 - Dec 2007 Director of Revenue Management & Regional Master Trainer of Central
Reservation System (CRS)
InterContinental Hotels Group (IHG®)
Key Achievements - RevPAR growth of 32% & 22% in 2006 & 2007. - System
Contribution growth of 94%. - Net incremental revenue of US$ 1.6M as through
Revenue/Yield Management initiatives. - Successful 3-month Taskforce in KSA to
support the top 3 key IHG hotels in 2007. - 1st PERFORM activation in Middle
East & Africa. - Full Conference and Banquet Revenue Management Structure.
Feb 2000 - Dec 2005 Reservations Manager
InterContinental Hotels Group (IHG®)
- Successful Opening and Positioning of InterContinental Cairo CityStars. -
Developing 11 team members. - Highest score in Degree & Honours Revenue
Academy Courses. - 01st Hotel in MEA to install OXI 2-Way interface.

Educat ion
2014 - 2014 Senior Leadership
Executive Business Program
Ashridge Business School
2012 - 2012 Oxford Brookes University
Strategic Revenue Management Academy
2010 - 2010 Cornell University
Hotel Manager Certification Program
1995 - 1999 Hotels Management
Bachelor's degree
Faculty of Tourism & Hotels, Alexandria University

Head line
Vice President Operations - Kingdom of Saudi Arabia

Summary
Very passionate, people-oriented and hotel strategic business leader with extensive 24 years of diverse multi-
function-experience and vast Middle East & Africa market knowledge at two of the largest international hotel
management companies in the world. Willing to explore further challenging career opportunities, whether within
Commercial/Sales & Marketing or/and Operations Management, that creates the right challenge for me in order to
stretch my capabilities that create value to the organization & my personal growth. Key Strengths: - Leading &
Developing Teams - Very high level of Adaptability and Leading Change - Strategic Thinker - Critical Thinking -
Effective Communicator - Working successfully within Matrix Organization - Organizational Structures Development -
Processes Design & Development - Performance Optimization & Management - Very solid Self & Social Awareness -
Innovation and Continuous Improvement

Languages
Arabic
English
German

Project s
People Project
- Evolve the S&M Organization to reflect new business needs, new Y generation and align different roles within the
S&M organization. - Identify Success Profiles and Key Function Skills required for each role
MICE Conversion
How to drive Meetings & Conventions Business performance in hotels
Residence Suites Re-Positioning