Marcel Serrano

bit.ly/linkmarcel

Identifying Your
Brand Archetype
with AI: A Path to
Authenticity

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WHY
1. Enhanced Self-Awareness:
The A.I analysis can often reveal aspects of your
brand that you might overlook, improving your
brand’s self-awareness and ensuring
its authenticity.

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WHY
2. Data-Driven Insights:
By utilizing A.I in identifying your personal brand
archetype, you get access to robust data-driven
insights that make your brand development more
objective and accurate .

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WHY
3. Consistency in Messaging:
Once the archetype is identified, it paves the way
for a consistent brand voice and messaging
across all platforms, enhancing brand recall .

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WHY
4. Precise Targeting:
By understanding your brand archetype, you can
tailor your marketing strategy to effectively
reach the right audience.

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WHY
5. Authentic Storytelling:
A brand archetype helps create authentic and
impactful storytelling, a critical component of
effective branding in today’s digital age.

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HOW
Open ChatGPT or claude, and
write the following prompt:
Embodying the role of an experienced, award-winning branding
professional, apply the framework from “The Hero and the Outlaw” by
Margaret Mark and Carol S. Pearson, guided by Carl Jung’s theory.
Conduct an in-depth evaluation of {Your Brand Name}’s brand persona,
contrasting it against the 12 Jungian archetypes. Utilize a scoring scheme
from 1 to 10, where 1 represents the least congruence. Briefly rationalize
each assigned score. Please arrange the outcomes in a tabular format for
effortless interpretation.

Subsequently, direct your attention to a succinct analysis of the top three

scoring archetypes. Identify and explain 3-4 unique yet relatable traits for
each chosen archetype. Conclude by providing practical recommendations
on how {Your Brand Name} can leverage these insights to fortify its brand
positioning and enhance its communication strategies.

{Describe Your Brand}

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TIP 1
Make sure you include the following
information when describing your brand:

1. Detail your brand values: Core principles guiding your brand;

2. Brand Personality: Human traits associated with your brand;

3. Product/Service Description: What your brand offers;

4. Target Audience: Details of your consumers;

5. Unique Selling Proposition: What sets your brand apart.

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TIP 2
Use the same prompt with different
AI models. Benefits:
1. Diverse Perspectives: Different training data in each model leads
to varied interpretations and more idea generation;
2. Accuracy Enhancement: Multiple models can help identify and
correct potential biases or errors;
3. Comprehensive Analysis: Each model may emphasize different
aspects of the prompt for a well-rounded review;
4. Cross-verification: Similar results across models can increase
confidence in output accuracy;
5. Language Adaptation: Translating the prompt into different
languages can provide new insights and refine meaning.

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Marcel Serrano
bit.ly/linkmarcel

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