Name : TRI RIZKI PUTRA JATI

CLASS : 7-TP4
NIM: E1D020214
Business plan in tourism
Worksheet 1 and 2

Worksheet 1

Business Name : IKYThrift

Product Name. : Vintage and thrifted clothing items curated for tourists.
- Target Audience: Tourists seeking unique, sustainable, and budget-friendly fashion.
- Unique Selling Proposition: Authentic local and vintage fashion treasures.
- Competitive Advantage: Prime location near tourist attractions, sustainable fashion
focus.

Fax : -
Owner(s) : TRI RIZKI PUTRA JATI
Business address : Kayangan-KLU
Telephone : 087760252150
Email: putrarizky056@gmail.com
Contact person: Rizky (087760252150)

1. Type of business : Thrifting Clothes Store

2. Marketing Strategy**
- Branding: Develop a unique brand identity.
- Advertising: Utilize social media, local events, and partnerships.
- Customer Experience: Focus on creating memorable shopping experiences.
- Pricing Strategy: Competitive pricing for thrifted items.
- Sales Channels: Physical store and potentially an e-commerce website.
3. Financial Plan
- Startup Costs: List all initial expenses (rent, renovation, inventory, permits).
- Revenue Model: Sales of thrifted clothing items, potential additional income
from workshops or events.
- Sales Projections: Based on market research and location.
- Expense Projections: Include rent, utilities, staffing, marketing, and inventory
costs.
- Financial Projections: Create a financial forecast for at least the first year.
4. Sustainability and Social Responsibility
- Environmental Impact: Emphasize the sustainability aspect of thrifted fashion.
- Community Engagement: Engage in local community events and support local
charities.
5. Legal and Regulatory Considerations
- Business Structure: Decide on a legal structure (e.g., sole proprietorship, LLC).
- Permits and Licenses: Ensure compliance with local business regulations.
6. Risks and Contingencies
- Market Risk:Address potential fluctuations in tourism.
- Supply Chain: Plan for disruptions in the supply of thrifted items.
- Competition: Strategies to stay competitive.
7. Exit Strategy
- Long-term Growth: Explore options for expansion or franchising.
- Exit Plan: If needed, outline a potential exit strategy (e.g., selling the business).

Worksheet 2
1. What entrepreneurial characteristics do you have?
I have interested in thrifting, and I like to selling clothes
2. What skills do you have that will enable you to succeed?
- Sales marketing, branding, advertised
3. What have you learned from your experience that will help you to succeed?
Try to find another clothes that has branded and try to take risk and reponsibility
from this job.
4. Does your project reflect market demand and consumer preferences for your
proposed facility or service? What do you base this assessment on?
- Source: Find a source of quality used clothing, such as a thrift store, garage
sale, or online auction.
- Inventory and Selection of Items: Select interesting and varied items to attract
customers. Try curating your collection with a focus on a particular style or time era.
- Storage and Cleaning: Store clothes properly and clean them if necessary
before selling. This includes washing, ironing, or performing other maintenance.
- Fair Price: Set a price that is appropriate to the value of the item and its
condition. Also, consider pricing strategies to attract buyers.
5. Does your target area need a business like yours? Why?
Yes, because in my location because not only tourists, teenagers there really like
branded used goods especially in the area where I live there are lots of tourist
attractions visited by tourists

6. How will you generate community support for your business?

Give them a good services, give them fair price and good quality of clothes and last
give them discount.
7. What share of the tourism market do you think the proposed project could capture?
Why?
Maybe local people because in my location because not only tourists, teenagers
there really like branded used goods especially in the area where I live there are lots
of tourist attractions visited by tourists
8. How do you intend to attract these markets?
Because I love thrifthing, I wanna show people how good second clothes
branded.
9. What other business ventures have you been involved in? What is your track
record in business?
- My other business is selling diamond for games such as mobile legend, free fire,
PUBG, etc. My track record was good because Many people like to play games and
buy diamonds to buy skins in the games they play