PRE-FINAL EXAMINATION

ENTREPRENEURSHIP

Name: __________________________________________ Date: _________

Strand&Section: ____________ Score: _________
Test I. Identification. Analyze and identify the following items then write your answer on the
space provided. (NRx1)
__________________ 1. It is the set of controllable, tactical marketing tools that a company uses to
produce a desired response from its target market. It consists of everything that a company can do to
influence demand for its product.
___________________2. He defined a business plan as, “It’s a document that convincingly
demonstrates that your business can sell enough of its product or services to make a satisfactory profit
and to be attractive to potential backers.”
___________________3. It is a brief summary of the entire plan, highlighting all important aspects of
the plan in a concise and appealing manner. It contains basic information, such as the name of an
enterprise and its location, nature of business, types of product or services, and financial requirements.
___________________4. It presents the details of the business opportunity and the strategy to capture
that opportunity. It contains a detail description of enterprise’s background, country of origin, strengths
of employees, stakeholders, products, and portfolio.
___________________5. It is the administrative process that takes place within a manufacturing
business and that involves making sure that sufficient raw materials, staff and other necessary items are
procured and ready to create finished products according to the schedule specified.
___________________6. It constitutes an important component of the business plan because it
provides financial information and start up timeline for the business.
___________________7. It provides information background, skills, abilities, and competencies of an
entrepreneur or the management team. It also contains information regarding the form of ownership of
the enterprise and its organizational structure.
___________________8. It involves actions that need to be taken to make the efficient use of resources
and processes. It must be included whether the business is concerned with manufacturing or service.
___________________9. It refers to the human capital of an organization and also the talents of whole
business venture.
___________________10. It refers to the contest between two or more business companies that
provide similar products or services or that target the same audience of consumers.
___________________11. An individual that puts money into an entity such as a business for a financial
return and his main goal is to minimize risk and maximize return.
___________________12. A person or a business that provides a product or service to another entity. It
has a role in business which to provide high-quality products from a manufacturer at a good price to a
distributor or retailer for resale.
___________________13. A bank, person or other financial organization that offers money that is then
paid back with interest and they are in no mood to take risks.
___________________14. An item of value, property or personal assets of an entrepreneur used to
secure his/her loan.
__________________15. A formal written document that describes in detail and serve as roadmap of a
business man. It contains the goals of a business, the methods for attaining those goals, and its major
sections.
Test II. True or False. Write True if the statement is correct, if it is false underline the word or
phrases that makes it wrong and write the right answer in the space provided. (NRx1)
__________1. The strategy behind the pricing of your product needs to be based on what your
customers are prepared to pay, costs such as retail mark-up and manufacturing, as well as other
considerations.

__________2. Positioning refers to what you are selling, including all of the features, advantages and
benefits that your customers can enjoy from buying your goods or services

__________3. Packaging are the activities you use to make your customers aware of your products and
services, including advertising, sales tactics, promotions and direct marketing. Generally these are
referred to as marketing tactics

__________4. The process of delivering your product to the consumer should be designed for minimum
efficiency and reliability, but may also include features that are in line with your brand, such as being
environmentally or sustainably focused.

__________5. Promotion is where your products and services are seen, made, sold or distributed.
Access for customers to your products is key and it is important to ensure that customers can find you.

Test III. Essay. Answer briefly and intelligently. (NRX5)

1. Given the outline of a business plan, which parts do you think ought to be given priority (i.e.,
presented with greater detail)? Which parts do you think are not as important, and can even be
dispensed with? Explain you answer.

Good Luck!!!