1:Brand story Creating unique leather accessories is our passion, we always hope you'll enjoy

them as much as we do.

Story of a kid see his father with broken wallet then he’s saving his money =>> thís store
made his own wallet then send it to his dad

2: All of our products are made of vegetable tanned leather which is really
pure, natural, and contains no chemical. Real leather .Can be customize

3:SWOT Strengths: For this quadrant, think about the attributes of yourself
and your business that will help you achieve your objective. Questions to
consider:

 What do you do well?

 What are your unique skills?
 What expert or specialized knowledge do you have?
 What experience do you have?
 What do you do better than your competitors?
 Where are you most profitable in your business?

Weaknesses: For this quadrant, think about the attributes of yourself and
your business that could hurt your progress in achieving your objective.
Questions to consider:

 In what areas do you need to improve?

 What resources do you lack?
 What parts of your business are not very profitable?
 Where do you need further education and/or experience?
 What costs you time and/or money?

Opportunities: For this quadrant, think about the external conditions that will
help you achieve your objective. Questions to consider:

 What are the business goals you are currently working towards?
 How can you do more with your existing customers or clients?
 How can you use technology to enhance your business?
 Are there new target audiences you have the potential to reach?
 Are there related products and services that provide an opportunity for
your business?

Threats: For this quadrant, think about the external conditions that could
damage your business's performance. Questions to consider:

 What obstacles do you face?

 What are the strengths of your biggest competitors?
 What are your competitors doing that you're not?
 What's going on in the economy?
  What's going on in the industry?

In this case

S W

Special desgin símson Don’t pay much mareketing

Less interaction

Lack of Funding
O T

Expand market share and brand If we expand but sales do not meet
regcognition expect => loss

Increase revenue Competitor join this competition

Improve marketing

4:Everyone special men

5:

Nice catchy naem , 3 year ago .

streetwear for young peope 18-22

Price affordable 200-600

lower price , quality aceptable ( positioning middle )

1. New collection
2. New store ( new opening video )