WEEK 6

EVALUATING MESSAGES AND/OR IMAGES OF DIFFERENT TYPES OF

TEXTS REFLECTING DIFFERENT CULTURES

Name: Section:
Activity #1:
Evaluating advertisements from radio, television, and print out ads.

Television Commercial: (CHOOSE ANY TV COMMERCIAL)

GUIDE QUESTIONS IN
KEY CONCEPTS MEDIA TEXT ANSWERS
ANALYSIS

1. YOUR
ANSWER
1. What is the message of the
text?

2. YOUR
1. All media messages are 2. How effectively does it ANSWER
“constructed”. represent reality?

3. How is the message

constructed?
3. YOUR
ANSWER

1. What lifestyles, values and

1. YOUR
points of view are represented
ANSWER
2. Media have embedded in the text?
values and point of view.
2. YOUR
2. Who or what is
ANSWER
missing/lacking?
 1. What message do you 1. YOUR
perceive from the text? ANSWER
3. Each person interprets
messages differently.
2. How might others 2. YOUR
understand it differently? Why? ANSWER

1. What is the purpose of the 1. YOUR

text? ANSWER

2. Who is the target audience of 2. YOUR

4. Media have commercial, the text? ANSWER
ideological or political
interest. 3. Who might be 3. YOUR
disadvantaged? ANSWER

4. Who created the text and 4. YOUR

why? ANSWER

1. YOUR
1. What techniques are used ANSWER
and why?
5. Media messages are 2. YOUR
constructed using a 2. How effective are the ANSWER
creative language having techniques in supporting the
its own rules. messages or themes of the text?
3. What are other ways of
presenting the message? 3. YOUR
ANSWER