Executive Summary

charity: water
(Community
Organization)
SUN LEADERS
AUGUST 1, 2023
OGL 355-LEADING ORGANIZATIONAL
INNOVATION AND CHANGE
DR. BRENT SCHOLAR
 Shaquanda
Stephenson
Visual Brand
Director

Kari Blevins
FUN Manager

Heather Leal
Brand Quality
Consultant

Christi Gram
Lead Consultant

Orlando Herrera
CFO

Marcelino Ortiz Jr.

Acquisitions
Specialist
 Agenda
• Introduction
• Organizational Structure
• Leadership
• Environmental Analysis
Agenda
• SWOT Analysis
• Competitive Advantage
• Recommendations
• Conclusion
charity: water
Mission Statement
• To bring clean water to every person
living without it
Organizational Vision
• Reinvent charity
Organizational Structure
Scott Harrison Board of
Founder & CEO Directors

Christopher Gorder Naiya Livingston

Chief Global Water Co-Founder &
Officer President

Ben Greene Julia Anderson John Bayne Christina Tineo Christine Choe Kaitlin McElroy
Chief VP of Brand VP of Donor
VP of VP of People VP of Finance
Development Partnerships Experience
Engineering & Operations
Officer
Board of Directors
 Leadership

Scott Harrison
Founder & CEO
Environmental Analysis
Porter’s Five Forces outline the framework to analyze an industry’s competition
and potential profitability.

Threat Level of New Bargaining Power Threat Level of

Entrants – Low Level of Buyers – Industry Rivalry -
High High

Threat Level of Bargaining Power

Substitute Products - Level of Suppliers -
Low High
Threat level of new
entrants is low due to:

• 100% fund-raising
model
• Social media
dominance
• Industry is saturated
Bargaining power levels of
buyers (donors) is high due
to:
• High dependence on donors
• Buyers have choices
• Ease of cancelation of donations
Bargaining power levels of
suppliers (local partnerships) is
high due to: on local suppliers
• Dependence
• Suppliers have no competition
• Established relationships
 Threat level of • Strong brand loyalty
substitute products • Transparent about
is low due to: where and how
donations are used
• Donor’s
commitment to
seeing project
through to fruition
Threat level of
industry rivalry is
high due to:
• Other non-profits
competing for projects
• USAid sponsored
projects (taxpayer
funded)
• Foreign governments
sponsoring projects
Target Market
• Generation Z & Millennials+ (18-44 y.o.) social media users, in particular Instagram
• Adults with disposable income
• Children (either individual, through their schools)
• Executives and corporations (help fund administrative expenses)
Maintaining Target
Market
• Ease of making donations
• Continue social media
presence
• Creative campaigns for
individuals, schools, &
companies to get involved
SWOT ANALYSIS
STRENGTHS WEAKNESSES
BRAND: FOUNDER SYNDROME:
+ Recognizable brand power within the clean - Brand support and loyalty linked to the
water non profit sector. Founder, Scott Harrison.

100% MODEL: FINANCIAL STABILITY:

+ Transparency in where the donations are - Being a non profit the organization is purely
being applied within the non profit. contingent on donations.
S W
OPPORTUNITIES
TECHNOLOGICAL DEVELOPMENT:
O T WATER AVAILABILITY:
THREATS

+ New methods of how to bring clean water to - Water has to be geographically possible to be
the communities in need. sourced.

GRANT FUNDING: INFLATION:

+ Increased funding supports testing and - Cost increase in sourcing needed could inhibit
resource opportunities. the availability of clean water to be provided.
.
Competitive Advantage
• charity: water’s competitive
advantage is its brand
• The competitive advantage is a
Resource Based View (RBV)
▪ 100% model
▪ financial transparency
▪ customizable campaign
pages
Recommendations
• Succession planning to lessen the effects of founder’s syndrome and increase
chances of organizational longevity
• Incorporating new methods to engage Gen Z (approx. 11-26 years old) for
donor and volunteer opportunities
• Use existing technologies to restore water projects by other organizations that
have stopped working and continue to explore new technologies to help
monitor and troubleshoot water projects in real-time
Conclusion/Summary
Questions?
References
REFERENCES
Charity: Water - org chart, teams, Culture & Jobs. THE ORG. (n.d.). https://www.theorg.com/org/charity-water/org-chart

Howarth, J. (2023, July 6). TikTok User Age, Gender, and Demographics (2023). Exploding Topics.
https://explodingtopics.com/blog/tiktok-demographics

Koenig, K. (2021, April 5). What is Nonprofit Founder’s Syndrome? Foundation Group. https://www.501c3.org/what-is-
nonprofit-founders-syndrome/
 References, continued
Lu, J. (2019, April 8). Failing Fast Forward: Learning to Build Water Systems that Last. GlobalWA.
https://globalwa.org/issue-brief/failing-fast-forward-learning-to-build-water-systems-that-
last/#:~:text=But%20according%20to%20the%20UN%20Children’s%20Fund%20%28UNICEF%29%2C,whe
re%20they%20started%20–%20even%20worse%20off%20sometimes.

McGlaughlan, S. (2022, March 23). Instagram Demographics. Hootsuite. https://blog.hootsuite.com/instagram-

demographics/

McKinsey & Company. (2023, March 20) What is Gen Z? https://www.mckinsey.com/featured-insights/mckinsey-

explainers/what-is-gen-z

RocketReach. (n.d.). charity: water Management. RocketReach. https://rocketreach.co/charity-water-

management_b5c0b332f42e0878

Scott, G., Williams, P. (2023, June 19). Porter’s 5 Forces Explained and How to Use the Model. Investopedia.
https://www.investopedia.com/terms/p/porter.asp#toc-understanding-porters-five-forces