Reporting Period: July 2022 To June 2023

Executive summary: This report provides an in-depth analysis of the Pie In The Sky
facebook page's performance for the month of july 2022 to July 2023. It includes key
metrics, audience insights, content engagement, and recommendations for future
improvements.

Key Metrics:
Total Page followers: 164,000 (5% increase from the previous Years)
Total Page Likes: 161,000
Total Engagements: 41,882 (0.7% of total population engage)
Avg likes on per post: 152 (0.36%)
Audience Insights:
Demographics:
Gender: Female, Male
Location: Karachi, Lahore
Engagement Breakdown:
Total Likes: 41,882
Comments: 4,116
Shares: 823
Engagement Analysis:
Content Types:
Image Posts: 274 (92%)
Video Posts: 22 (12%)
Engagement Time and Day:
Peak engagement time: 3:00 PM - 6:00 PM (local time)
Paid Advertising Insights:
Ad Campaigns Run: 0
Total Ad Spend: 0
Total No Of Post In One Month:
July:
 Cake : 31 (31%) ( total no of cake post in one year )
 Customized Cake : 0
 Other Section (shelf,savouries & other post): 0
 Total no of video post in July: 0
 Total Likes in july : 2868 (6.8%)
 Total Coments in july : 460 (11%)
 Total no posts share in july : 69 (8.4%)
August:
 Cake : 16 (16%) ( total no of cake post in one year )
 Customized Cake : 0
 Other Section (shelf,savouries & other post): 0
 Total no of video post in August : 3
 Total Likes in August : 1950 (4.7%)
 Total Coments in August : 58 (1.4%)
 Total no posts share in August : 16 (5.8%)

September:
 Cake : 3 (3%) ( total no of cake post in one year )
 Customized Cake : 1 (4.5%)
 Other Section (shelf,savouries & other post): 7 (4.6%)
 Total no of video post in : 3
 Total Likes in September : 381 (0.9%)
 Total Coments in September : 71 (1.7%)
 Total no posts share in September : 13 (1.6%)

October:
 Cake : 2 (2%) ( total no of cake post in one year )
 Customized Cake : 3 (13.6%)
 Other Section (shelf,savouries & other post): 16 (10.5%)
 Total no of video post in October :1
 Total Likes in October : 937 (2.2%)
 Total Coments in October : 210 (5.1%)
 Total no posts share in October : 36 (4.4%)

November:
 Cake : 0 (0%) ( total no of cake post in one year )
 Customized Cake : 0
 Other Section (shelf,savouries & other post): 10 (6.6%)
 Total no of video post in November :0
 Total Likes in November : 643 (1.5%)
 Total Coments in November : 57 (1.4%)
 Total no posts share in November : 31 (3.8%)
December:
 Cake : 13 (13%) ( total no of cake post in one year )
 Customized Cake : 3 (13.6%)
 Other Section (shelf,savouries & other post): 24 (15.8%)
 Total no of video post in December : 2
 Total Likes in December : 5647 (13.5%)
 Total Coments in December : 557 (13.5%)
 Total no posts share in December : 100 (12%)

January:
 Cake : 3 (3%) ( total no of cake post in one year )
 Customized Cake : 2(9%)
 Other Section (shelf,savouries & other post): 17 (11%)
 Total no of video post in January : 3
 Total Likes in January : 5961 (14%)
 Total Coments in January : 252 (6%)
 Total no posts share in January : 118 (14.3%)

February:
 Cake : 5 (5%) ( total no of cake post in one year )
 Customized Cake : 2 (9%)
 Other Section (shelf,savouries & other post): 14 (9.2%)
 Total no of video post in February : 1
 Total Likes in February : 3520 (8.4%)
 Total Coments in February : 402 (9.8%)
 Total no posts share in February : 162 (19.7%)

March:
 Cake : 2 (2%) ( total no of cake post in one year )
 Customized Cake : 3 (13.6%)
 Other Section (shelf,savouries & other post): 21 (13.8%)
 Total no of video post in March : 1
 Total Likes in March : 4658 (11%)
 Total Coments in March : 841 (20%)
 Total no posts share in March : 92 (11.2%)

April:
 Cake : 9 (9%) ( total no of cake post in one year )
 Customized Cake : 0
 Other Section (shelf,savouries & other post): 19 (12.5%)
 Total no of video post in April : 0
 Total Likes in April : 4542 (10.8%)
 Total Coments in April : 722 (17.5%)
 Total no posts share in April : 49 (6%)
May:
 Cake : 4 (4%) ( total no of cake post in one year )
 Customized Cake : 4 (18%)
 Other Section (shelf,savouries & other post): 12 (7.9%)
 Total no of video post in May : 7
 Total Likes in May : 1575 (3.8%)
 Total Coments in May : 155 (3.8%)
 Total no posts share in May : 31 (3.8%)

June:
 Cake : 12 (12%) ( total no of cake post in one year )
 Customized Cake : 4 (18%)
 Other Section (shelf,savouries & other post): 12 (7.9%)
 Total no of video post in June : 1
 Total Likes in June : 3400 (8.1%)
 Total Coments in June : 331 (8%)
 Total no posts share in June : 82 (10%)

Recommendations:
 Continue posting during peak engagement times to maximize reach.
 Invest in video content creation, as video posts receive higher engagement.
 Focus on creating more engaging video content.
 Experiment with targeted campaigns for younger age groups.
 Use Facebook's advertising tools to promote your Page and posts to a broader
audience.
 Focus on creating high-quality and relevant content that resonates with your
target audience.
 Organize contests, giveaways with attractive prizes to encourage engagement
and grow your audience.
 Continuously monitor the performance of your Page and adjust your strategy
based on what works best for your audience.