Social Media Marketing & Brand Awarness

Thank you for agreeing to participate in this research study. The purpose of this questionnaire is to
Analyzing the impact of social media marketing on brand awareness and customer engagement. . Please
answer the following questions to the best of your ability. Your responses will remain confidential and will
only be used for research purposes.

Gender: Age:
Name： Department：
Program:
Semester:
(please use "√" to indicate your satisfaction with each evaluation item)
Strongly Strongly
Evaluation of project Agree Neutral Disagree
Agree Disagree
1. Social media marketing is an effective
way to increase brand awareness.
2. Social media marketing is a cost-effective
way to reach customers.

3. Social media marketing can help

businesses engage with their customers.
4. Social media marketing can help
businesses build a loyal customer base.
5. Social media marketing is more effective
than traditional marketing methods.
6. Social media marketing can help
businesses increase their sales.
7. Social media marketing can help
businesses target their ideal customers.
8. Social media marketing can help
businesses improve their customer service.
9. Social media marketing can help
businesses stay competitive.
10. Social media marketing can help
businesses establish themselves as industry
leaders.
11. Social media marketing can help
businesses increase their website traffic.
12. Social media marketing can help
businesses gain valuable customer insights.
13. Social media marketing can help
businesses improve their online reputation.
14. Social media marketing can help
businesses attract new customers.
15. Social media marketing can help
businesses create a positive brand image.

16. Social media marketing can help

businesses create viral content.
17. Social media marketing can help
businesses increase their social media
following.
18. Social media marketing can help
businesses improve their search engine
rankings.
19. Social media marketing can help
businesses build trust with their customers.
20. Social media marketing can help
businesses create a sense of community
with their customers.
21. Social media is an effective way to
increase brand awareness.
22. Traditional media is still relevant for
brand awareness.
23. Influencer marketing is an effective way
to increase brand awareness.
24. Online ads are an effective way to
increase brand awareness.
25. The use of videos in marketing is an
effective way to increase brand awareness.

26. User-generated content is an effective

way to increase brand awareness
27. Brand awareness is more important than
brand loyalty.
28. Product placement is an effective way to
increase brand awareness.
29. Brand awareness is more important than
sales.
30. Brand awareness is the most important
factor in a consumer's purchasing decision.
31. Brand awareness is more important than
brand reputation.
32. Social media influencers can negatively
affect brand awareness.
33. Emotional advertising is an effective
way to increase brand awareness.
34. Brand awareness is more important for
new businesses than established ones.
35. Brand awareness is more important for
B2C companies than B2B companies.
36. Social media is the most effective way
to increase brand awareness among
millennial's.

37. A brand's story is an effective way to

increase brand awareness.
 38. Brand awareness is more important than
customer retention.
39. The use of humor in marketing is an
effective way to increase brand awareness.
40. Brand awareness is the most important
factor in a company's long-term success.

41. What do you think what will help you most in Brand Awareness ?

42. What do you think should be improved in social media marketing?