E-CELL

IIT Guwahati

PRODUSCOPE
through the lens of a PM
Presented by PM SCHOOL

Problem Statement
Introduction:
The HR industry is experiencing a transformative
shift with the emergence of GenAI. GenAI
technologies have the potential to revolutionize HR
processes, from recruitment and candidate
assessment to employee engagement. As a Product
Manager, your role is pivotal in navigating the
challenges and opportunities this transformation
brings. By conducting comprehensive research,
identifying critical problems, and proposing
innovative solutions, you have the chance to make a
significant impact on the HR industry's future.

Some of the commonly used tools for HRs today

are:

Applicant Tracking System (ATS): Example:

Workable, Greenhouse, iCIM
HR Management System (HRMS): Example:
BambooHR, Gusto, Zenefit
Performance Management Software: Example:
15Five, Small Improvements, Lattice

These are just examples, you are free to refer to any

tool used by HRs.
Problem
Statement:
The HR industry is at a pivotal moment where GenAI
can disrupt traditional practices and open new
possibilities. Your challenge is to identify a specific
product gap or opportunity within the HR industry
and develop an innovative GenAI-driven solution
that addresses this problem.

The HR technologies have the potential to

streamline recruiting processes, enhance candidate
matching, and improve employee retention etc. .
However, they also introduce unique challenges. .

Your task is to investigate the GenAI's impact on the

HR industry and identify pressing problems that
need solutions. Once identified, you will select one
problem to solve as a Product Manager. Your
solution should not only enhance HR processes but
also align with market demands.
Deliverables:

Research Slide:

A comprehensive research Slide that outlines the

key findings of your study. The slide CAN include: 

An overview of the current product landscape in

the HR industry,

An analysis of market trends related to GenAI

adoption in HR,

Technological advancements driving the integration

of GenAI in staffing and recruiting, etc. 

Product Definition slides :

Defining a new product or feature, including its

purpose, target audience, and goals.

Product Strategy:

Developing a clear product strategy that outlines

how the product will address market needs and

achieve business objectives.

Assessment
Criteria:
Your submission will be evaluated based on the
following product management criteria

Problem Identification: The clarity and relevance of

the problem or opportunity identified in the HR
industry
Product Vision: The strength and uniqueness of
your product's vision and value proposition
Market Analysis: The depth of your market analysis
and its alignment with GenAI trends in HR
Product Strategy: The effectiveness of your
product strategy in addressing the identified
problem and achieving goals.

In this product management case study, you have the

opportunity to leverage GenAI to create an innovative
solution that addresses a critical challenge in the HR
industry. By demonstrating your ability to identify
market needs, develop a compelling product vision.
We are NOT assessing the effectiveness of your plan
for launching, designs or any post-launch activities. 

Submission
Guidelines:
Here are some guidelines to assist you in submitting
your final solutions

Submission Deadline: 3rd October EOD

Presentation Length: Craft a concise presentation
consisting of a maximum of 10 slides. Please note
that this count excludes the cover and thank-you
slides
File Format: Save your submission in PDF format
and name the file "teamname.pdf.
Dispute Resolution: In the event of any disputes or
concerns, kindly note that E-Cell, IIT Guwahati's
decision will be regarded as final
Submission Portal: You can conveniently upload
your solution on unstop:

https://rebrand.ly/unstop_ProduScope

All the Best!