What Is Digital Marketing?

Digital Marketing is a sub-set of Marketing. It nearly follows all the principles that apply to conventional marketing.
Hence, one can define digital marketing in simple layman terms as under: "A Set of Activities, Undertaken with the
intent to influence the mind of the viewer, to interact or make a purchase of a particular product or service"

Why Learn Digital Marketing Course & Join A Digital Marketing Course With An
Expert?
As per a recent study conducted by Economic Times and Randstad, Digital Marketing is set to create roughly
around 250,000 jobs in the year 2016 with an average package between 3-4.8 lakhs per annum and is expected to
generate over 1 million jobs by 2022 in India alone.

Why Digital Marketing Is A Trending Course?

Digital Marketing is a trending buzz word today due to the advent of E-Commerce and the immense boost given by the
Indian Government with their Digital India Initiative. Digital Marketing has become a popular course of interest to many
youngsters looking to build their careers in marketing as it involves very little or next to nil knowledge of coding or
having to run around on-field all day and meet new clients.

Who Can Learn Digital Marketing Course?

Digital marketing course that is open to all candidates. There are no such criteria such as needing to know about any
particular education into is apt for students who are looking to earn a quick & stable income & those who are pursuing
Marketing or are Creative.

DIGITAL MARKETING TRAINING

 Lesson 1. What is Digital Marketing

 Lesson 2. Difference between Traditional & Digital Marketing

 Lesson 3. Digital Marketing Basics

 Lesson 4. Basics of advertising

 Lesson 5. What is Digital Media?

 Lesson 6. Digital Media Vs. Traditional Media

 Lesson 7. Benefits of Digital marketing

 Lesson 8. Latest Digital marketing trends

 Lesson 9. Digital media marketing platforms

 Lesson 10. Digital Marketing strategy for websites

MARKETING

 Lesson 1. What is Marketing

 Lesson 2. What is Traditional Marketing

 Lesson 3. History of Marketing

 Lesson 4. Types of Marketing

 Lesson 5. Why Learn Marketing

 Lesson 6. Benefits of Marketing

 Lesson 7. Difference between Sales and Marketing

 Lesson 8. Principles of Marketing – 4 P’s of Marketing

 Lesson 9. Conducting Marketing Research

 Lesson 10. Assignment on Marketing

Introduction To Social Media Optimization & Marketing (SMO + SMM):

Facebook Marketing
 Lesson 1. What is Social Media Marketing?

 Lesson 2. Facebook Account Setup

 Lesson 3. Facebook Marketing Options

 Lesson 4. Facebook Page Setup and Types of Pages

 Lesson 5. Dimensions of Various FB Elements

 Lesson 6. Facebook Page Management Options

 Lesson 7. Facebook Content Strategy

 Lesson 8. Types of Posts and Statistics

 Lesson 9. Facebook Insights

 Lesson 10. Generating use Engagement

 Lesson 11. Implementing Facebook Share Button

 Lesson 12. Implementing Facebook Like Box

 Lesson 13. Facebook Groups

 Lesson 14. Facebook Apps integration

 Lesson 15. Facebook Advertising

 Lesson 16. Types of Facebook Campaigns

 Lesson 17. Types of Bidding

 Lesson 18. Audience Targeting Methods

 Lesson 19. Practical Example

 Lesson 20. Reporting

Google+ Marketing
 Lesson 1. Benefits of Google+ in SEO

 Lesson 2. Creating Profile

 Lesson 3. Managing Connections

 Lesson 4. Creating Google+ Page

 Lesson 5. Enable Authorship on Site

 Lesson 6. Google+ Groups