Name of Business Owner Interviewed: _Estela Ivy Manguiat_ Name of Business:_Ardeur City Botique__ Nature and Type of Business: Boutique/Online Perfume Business
Most Common Communication Issues in the Business:
The most common issues in the Ardeur City Boutique business are issues to the customers and the courier partner. The business owner said that she has issues with customers who always cancel orders when the product has already been shipped. She also mentions that it is an issue because the shipping fee will be wasted, and the product also has to get back to her. Another issue with the customers is those who spam her messages. There are a lot of customers who always chatting her non-stop, and sometimes customers do also call, especially on busy days. The last issue she encountered was the broken products that the customers were reporting. It is an issue with the courier because the products were not handled carefully._______________
Possible Reasons for Encountering these Issues:
The possible reasons for encountering those issues are lack of
communication and mishandling of products by the courier. There is a lack of communication between the customer and the business owner that is why there is always misunderstanding regarding the orders and parcels. The courier is responsible for handling the products to the customers, and it is handled carelessly. The business owner mentioned that she always packs the products full of packaging support and guard, but sometimes broken products are still present and have been reported.______________________
Ways done to Address such Issues:
According to the business owner, the best solution to address the issues is good communication between the owner and the customers and changing careless couriers to other ones who handle parcels carefully. She mentioned that she is only the one who handles the online shop and assists the customers, and for her, the best way is to communicate with the customers thoroughly and clearly. She has to confirm first every order before shipping it right away. She also thinks that maybe she has to post something about waiting for the response of each message and not spamming and calling her non-stop. Lastly, the best way to avoid broken products during shipping is to change the courier partner. She mentioned that she has already done this part and it is effective because her new courier partner right now is handling her products carefully and very well so far.____________________________________ Interview Photo: