5.

0 MARKETING PLAN

5.1 Marketing Objective:

The primary marketing objective for our cookie business is to establish our brand as a recognized
and preferred choice for high-quality, delicious cookies in the online marketplace. We aim to
increase our online visibility, attract a loyal customer base, and achieve sustainable revenue
growth over the next 12 months.

5.2 Description of Service:

Our cookie brand, named The House Of Cookies Enterprise, offers a delectable range of freshly
baked cookies made from premium ingredients. We pride ourselves on delivering cookies with
rich flavors, innovative combinations, and an emphasis on freshness and quality. Our online
platform provides customers with an easy to navigate website, a user friendly ordering process,
and convenient doorstep delivery.

5.3 Target Market:

Our primary target market consists of cookie enthusiasts, dessert lovers, and anyone with a
sweet tooth who appreciates indulging in high quality treats. Specifically, we will focus on the
following segments:

 Young professionals (ages 25-35) with disposable income, who seek gourmet treats.
 Families and parents looking for tasty and wholesome snacks for their children.
 Gift-givers who want to surprise their loved ones with a delightful present.
 Health conscious individuals who are interested in healthier cookie alternatives (e.g.,
low-sugar, gluten-free options).
5.4 Market Size:

To estimate the market size for our online cookie business, we will analyze online cookie sales
data, consumer behavior trends, and industry reports. Additionally, we will conduct surveys to
gather data on customer preferences and assess the potential demand for our cookies in our
target market. This analysis will provide us with an estimate of the market size and the growth
potential for our business.

5.5 Competitors:

We will identify and analyze key competitors in the online cookie market. These competitors may
include well-established cookie brands, local bakeries offering online sales, and other direct-to-
consumer dessert providers. By understanding their strengths, weaknesses, pricing strategies,
and marketing tactics, we can position ourselves strategically to stand out in the competitive
landscape.

5.6 Market Share:

Initially, our market share will be modest as we are a new entrant in the online cookie market.
However, we aim to steadily grow our market share by implementing a comprehensive marketing
strategy. We will track our market share by monitoring website traffic, conversion rates, and
customer feedback. Additionally, periodic market research will help us gauge our brand's
perception and recognition compared to competitors.