Add-On Course (2022-2023) Prof. Reuben Lalan What is it all about? ⚫ Understanding the increasing importance of journalism and media in communication. ⚫ Inculcating critical thought and social responsibility through our engagements in media. ⚫ Negotiating with questions of ethics and legitimacy within journalism and writing for media. ⚫ Conducting appropriate research on topics and events in question. ⚫ Developing efficient and effective styles of writing for media and journalism. Scope and Learning Outcomes ⚫ Identifying and elaborating upon the influence and scope of media in shaping consciousness. ⚫ Identifying and studying processes that help cater information to the ever demanding population. ⚫ Covering events and institutions in a critical manner thereby being increasingly resourceful to the media industry. ⚫ Basic exposure to journalism and writing for media efficiently. What is Journalism? ⚫ Journalism is the activity of gathering, assessing, creating, and presenting news and information. It is also the product of these activities. ⚫ This includes commentary and feature materials through print and electronic media such as newspapers, magazines, books, blogs, webcasts, podcasts, social networking and social media sites, and e-mail as well as through radio, motion pictures, and television. What is Journalism? ⚫ History reveals that the more democratic a society, the more news and information it tends to have. ⚫ The principles and purpose of journalism are defined by something more basic: the function news plays in the lives of people. ⚫ The purpose of journalism is thus to provide citizens with the information they need to make the best possible decisions about their lives, their communities, their societies, and their governments. What is Journalism? ⚫ History reveals that the more democratic a society, the more news and information it tends to have. ⚫ The principles and purpose of journalism are defined by something more basic: the function news plays in the lives of people. ⚫ The purpose of journalism is thus to provide citizens with the information they need to make the best possible decisions about their lives, their communities, their societies, and their governments. What is Media? ⚫ An intervening substance through which something else is transmitted or carried on. ⚫ An agency by which something is accomplished, conveyed, or transferred. ⚫ The source can also be influential in the process of meaning formation. ⚫ Key role in the globalised world we live in.