GEC003

PURPOSIVE
COMMUNICATION

FIRST SEMESTER, A.Y. 2021-2022

MARIJANE BAWIGA ACOSTA, MAED

INSTRUCTOR

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 Module 1
First Week
Fundamentals of Communication

INTRODUCTION
TION
This module provides you a conceptual definition of communication which brings its
various elements, functions, and purposes to guide you on the intricacies of the
communication processes,elements, principles, and ethics that contribute to effective
human interaction.

MODULE 1

I. LEARNING OUTCOMES:

At the end of module 1, you are expected to:

1. identify the principles, processes, and ethics of communication;
2. describe the elements of verbal and non-verbal communication in various and
multicultural contexts;
3. practice effective communication skills; and
4. reflect on a learning experience.

II. TOPICS
Unit 1 – Fundamentals of Communication
 Communication Principles
 Communication Processes
 Communication Ethics

III. WARM-UP
 Come up with a word or phrase that can be associated with “communication”.
 Use sematic web to clearly show the relationship of ideas on communication

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 Communication is the
process of transferring
ideas using words, sounds,
signs or behavior that can
result in understanding.

It can be two types:

1. Verbal- which involves oral
Communication is a two and written communication
way process wherein the such as Face to face
EFFECTIVE interactions,Email,Etc.
sender creates a message
COMMUNICATION 2. Non-verbal- which involves
and the reciever gives
feedback . Body Language and Facial
Expression, Gesture, signs and
symbols.

Communication Process:
1. Sender-Source of message
2. Message- the substance
3. Channel- Medium use to
send a message
4. Reciever- The person who
gets the message
5. Feedback

From the semantic web, answer the following debriefing questions. Use the answer sheets at the
end of this module.
 What does communication mean?
 How important is communication to your personal and social life?

Self-Audit

After completing the warm-up activity, tick the column that best describes your ability to
communicate. Answer this section as objectively as possible. Bear in mind that there are no
wrong answers. You can base your answers to the self-audit task on your warm-up performance.

Usually Sometimes Seldom Never

3 2 1 0
1. I acknowledge the barriers to communication and address /
them effectively.
2. I adjust to my audince’s needs, interests, values and beliefs. /
3. I am clear with my purpose. /
4. I am confident. /
5. I give a timely and specific feedback. /
6. I keep an open mind. /
7. I keep my message short but complete. /
8. I listen attentively. /
9. I observe verbal and non-verbal messages effectively. /
10. I support my message with facts. /
TOTAL 24 4

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GRAND TOTAL 28

Now that you have completed the self-audit, consult the table below to identify your level of
proficiency in communication. You may share the results with your family and classmates and
remember them as you participate in the succeeding activities.

Interpretation:
Score Level of Proficiency
28-30 Advanced
25-27 Proficient
23-24 Approaching to Proficiency
21-22 Developing
20 and below Beginning

IV. INTERACTION

COMMUNICATION PRINCIPLES
 Communication is a process of exchanging verbal and/or non-verbal information
between two or more people who can be either the speaker or the receiver of messages.
 Communication is used to meet the purpose of a person. The purpose could be to inform.
 Communication can be in the form of written, verbal, non-verbal, and visuals.
o Written communication involves texts or words encoded and transmitted through
memos, letters, reports, on-line chat, short message service or SMS, electronic mail
or e-mail, journals and other written documents.
o Verbal communication involves an exchange of information through face-to-face,
audio and / or video call or conferencing, lectures, meetings, radio, and television.
o Non-verbal communication involves the use of the following to convey or
emphasize a message of information.
 Voice- this includes tone, speech rate, pitch, pauses and volume.
 Body language-this includes facial expressions, gestures, postures, and eye
contact.
 Personal space or distance-this refers to an area of space and distance that a
person from a different culture, personality, age, sex, and status adopts and puts
for another person.
 Personal appearance- this refers how a person presents himself/herself to a
particular situation, whether formal or informal.
o Visuals involve the use of images, graphs, charts, logos, and maps.

 Communication can be intended or unintended.

o Intended communication refers to planning what and how you communicate your
ideas to other people who are older than you are or who occupy a higher social or
professional position such as parents, teachers, and supervisors, among others.
o Unintended communication, on the other hand, happens when you unintentionally
send non-verbal messages to people you are communicating with, or when you
suddenly make negative remarks out of frustration or anger.

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  Communication is a complex process that requires you to:
 know your audience
 determine your purpose
 identify your topic
 establish credibility with your target audience
 present information clearly and objectively, and
 Develop a practical, useful way to seek for feedback.
(Barrot & Sipacio, 2018)

COMMUNICATION PROCESSES
 There are seven major elements of
communication process:

1. Sender: The sender or the

communicator is the person who
initiates the conversation and has
conceptualized the idea that he
intends to convey it to others.
2. Encoding: The sender begins with
the encoding process wherein he uses
certain words or non-verbal methods
such as symbols, signs, body gestures,
etc. to translate the information into a
message. The sender’s knowledge,
skills, perception, background,
competencies, etc. has a great impact
on the success of the message.
3. Message: Once the encoding is
finished, the sender gets the message that he intends to convey. The message can be written,
oral, symbolic or non-verbal such as body gestures, silence, sighs, sounds, etc. or any other
signal that triggers the response of a receiver.
4. Communication Channel: The Sender chooses the medium through which he wants to
convey his message to the recipient. It must be selected carefully in order to make the message
effective and correctly interpreted by the recipient. The choice of medium depends on the
interpersonal relationships between the sender and the receiver and also on the urgency of the
message being sent. Oral, virtual, written, sound, gesture, etc. are some of the commonly used
communication mediums.
5. Receiver: The receiver is the person for whom the message is intended or targeted. He tries to
comprehend it in the best possible manner such that the communication objective is attained.
The degree to which the receiver decodes the message depends on his knowledge of the subject
matter, experience, trust and relationship with the sender.
6. Decoding: Here, the receiver interprets the sender’s message and tries to understand it in the
best possible manner. An effective communication occurs only if the receiver understands the
message in exactly the same way as it was intended by the sender.

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7. Feedback: The Feedback is the final step of the process that ensures the receiver has received
the message and interpreted it correctly as it was intended by the sender. It increases the
effectiveness of the communication as it permits the sender to know the efficacy of his message.
The response of the receiver can be verbal or non-verbal.

Note: The Noise shows the barriers in communications. There are chances when the message
sent by the sender is not received by the recipient.
https://businessjargons.com/communication-process.html

MODELS OF COMMUNICATION
 Communication can be a one-way or two-way process. This one-way process is best
illustrated in the model of Shanon –Weaver ( 1949) as shown in Figure 1.

Figure 1.
https://www.communicationtheory.org/shannon-and-weaver-model-of-communication/

Shannon and Weaver model is the most popular model of communication and is widely
accepted all over the world. The model deals with various concepts like Information source,
transmitter, Noise, channel, message, receiver, channel, information destination, encode and
decode. In this model, the sender is active while the receiver is passive.

 On the other hand, the transactional model of communication as shown in Figure 2,

describes communication as a two-way process. The transactional model, unlike the linear,
recognizes that communication is a simultaneous process and therefore switched both the
terms “sender” and “receiver” to “communicator.”

It also adds “environment,” which embraces not only physical location, but also personal
experiences and cultural backgrounds. These changes can be seen in this model.

Overall, the transactional model realizes that it is not what we do to each other as senders and
receivers, but it is what we do with each other as communicators.
https://www.communicationstudies.com/communication-process

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 Figure 2

COMMUNICATION ETHICS
Effective communication observes ethics. This means that they deal with values, righteousness,
and behavior appropriate for human communication particularly in a multicultural situation.
Below are some of the ethical considerations.
 Uphold integrity. Be truthful with your opinion and be accurate with your judgment.
 Respect diversity of perspective and privacy. Show compassion and
consideration with the beliefs, status, affiliations, and privacy of others.
 Observe freedom of expression effectively. Be careful of what and how you say
your words depending on the type of people you are communicating with.
 Promote access to communication. Give others an opportunity to express what
they feel and think about the message being communicated.
 Be open-minded. Accept that others have different views or opinions, which may
conflict with yours. So, listen and process the views of other people, and learn how to
reconcile their opinions with your own.
 Develop your sense of accountability. Acknowledge responsibility for all your
actions, good or bad.
(Barrot & Sipacio, 2018)

GUIDELINES FOR EFFECTIVE COMMUNICATION

Effective communication plays a crucial role in your personal and professional success. Below
are some guidelines for effective communication:
 Be clear with your purpose. You should know by heart your objective in
communicating.
 Be complete with the message you deliver. Make sure that your claims are
supported by facts and essential information.
 Be concise. You do not need to be verbose or wordy with your statements. Brevity in
speech is a must.
 Be natural with your delivery. Punctuate important words with appropriate
gestures and movements. Exude a certain degree of confidence even if you do not feel
confident enough.
 Be specific and timely with your feedback. Inputs are most helpful when
provided on time. ( Madrunio & Martin,2018)

Comprehension Check
Now, I would like you to think about this. Write T on the blank if the statement is true and F if
it is false.
__T 1. A competent communicator knows how to overcome the barriers to communication.
__T 2. Communication is an on-going process.

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 __F 3. Communication is unintentional.
__F 4. Communication may not be possible in some situations.
__T 5. Context is crucial component of communication.
__T 6. Efficient reading is required in decoding a message effectively.
__T 7. Feedback can be verbal or non-verbal.
__T 8. In order to be a good source, one has to deliver a clear message to his/her receiver.
__T 9. Noise affects the communication process.
__T 10. One advantage of a written communication is that it provides records and references.
__T 11. Oral communication is an essential element for the success of an organization or a team.
__F 12. People communicate to meet their needs.
__T 13. The message is the key idea that the sender wants to communicate.
__T 14. The type of message determines the channel that the sender should use.
__T 15. Without the message, there is no point of communicating.

A. Identify at least five situations in your barangay where transactional model of

communication take can take place. For each situation, identify the elements of
communication (context, sender-receiver, message, channel, and barrier). Write your
answers in the table below.
Context Sender- Message Channel Barriers
receiver

Example: School There should be tuition fee Conference Noise, culture,

School officials, increase to upgrade school prejudices, past
administration- parents, facilities and to fund student- experiences, language
parent-student students teacher academic research, use.
conference on student leadership development,
tuition fee professional learning for teachers,
increase and community extension
activities.

1.Monthly Punong There should be a proposed plans Meeting Noise, prejudices

regular session Barangay, for the incoming Financial Year
on Barangay Sanggunian 2022 for the different sectors such
Plans and g Barangay as 20% Development Fund,
Programs Members, Personal Services and other Office
Barangay budgets.
Developme
nt Council
2. Barangay Midwife, Barangay Health Workers give Printed Past experiences
Health Center Health pre-assessment to the pregnant Materials,
conducts Workers, women and midwife conducts Online
Monthly Check- Committee diagnostic assessment to the survey,
up for Pregnant on Health, pregnant women google form,
women in the Pregnant meeting

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Barangay women

3. Philippine Philippine Philippine National Police explains Informative Noise

National Police National the harmful effect of using Tarpaulins,
conducts Police, prohibited drugs. Pre-recorded
information Tokhang videos
dissemination Responders
on Anti-illegal ,Barangay
drug Campaigns Council

4.Daily Barangay Barangay Treasurer orients the Verbal, Language Barrier

transaction in Treasurer, citizen about the amount of the Printed
giving Business Punong specific clearance to be issued. Material
Clearances Barangay,
Citizen
5.Annual Barangay To report the Annual Verbal, New Internet Connection,
Barangay Report Council, accomplishment of the Barangay Media( Social Noise
Structures, including the Annual Budget and Media
Citizens Plans for the incoming Fiscal Year Flatform such
and Sangguniang Kabataan as Facebook)
Activities

Tasks (Extend)
1. Read this article from social news network titled “ Delta strain pushes Philippines to
new grim milestone: 2 million Covid-19 cases”.Retrieved from
https://www.straitstimes.com/asia/se-asia/delta-strain-pushes-philippines-to-new-
grim-milestone-2-million-covid-19-cases

STRAIT TIMES SEP 1, 2021, 6:18 PM SGT

Delta strain pushes Philippines to new grim milestone: 2 million Covid-19

cases
By Raul Dancel

MANILA - The Philippines on Wednesday (Sept 1) tallied more than two million Covid-
19 cases, a new grim milestone as the Delta variant continues to fuel a record number of
infections each day despite tough quarantine restrictions.

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 The Health Ministry reported 14,216 new infections, bringing the nation's total to
2,003,955. More than 33,500 have died of Covid-19.

Hospitals are overwhelmed - more than 70 per cent of their beds are occupied and half
of all available ventilators are in use.

Medical staff also suffer from exhaustion, and 103 have died of Covid-19 so far after
having been exposed to sick patients for long hours without adequate protections.

Scores of healthcare workers protested in Manila on Wednesday to demand risk

allowances and hazard pay, and the resignation of Health Minister Francisco Duque.

President Rodrigo Duterte had given health and budget ministries 10 days from Aug 21
to pay the health workers, after some threatened to resign and unions warned of strikes.

2. Write a one-page personal letter to the Philippine President, Rodrigo Roa Duterte, about
your feelings on his strategy in fighting COVID-19.Encode your letter using the following
format: MS Word, short bond paper, Times New Roman, font size: 12, 1.5 spacing and 1-inch
margin on all sides. If there is no way to encode your letter, just write legibly on a short bond
paper.

The following are the criteria for your personal letter.

Essential parts of a letter - 10%
Content - 50%
Organization/Cleanliness - 30%
Voice of the letter - 10%
100%

V. INTEGRATION

Reflect on the learning that you gained from this lesson by completing the given chart.

What were your misconceptions about What new or additional learning have you
the topic prior to taking up this lesson? gained from this lesson in terms of skills,
content, and attitude?

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I thought that I learned that…

VI. SUMMARY:

In this lesson, you learned that there are factors that shape the way a conversation
begins, continues, and ends. How you communicate depends on who you are talking to, what
you are discussing, and where and when the conversation is taking place.

VII. REFERENCES:

Book
 Barrot,J. & Sipacio, P. (2018). Purposive Communication in the 21st Century. Quezon city:
C&E Publishing,Inc.

Websites/Links
 Communication Process. (2017).Retrieved from
https://businessjargons.com/communication-process.html
 Communication Theory. (2017). Retrieved from
https://www.communicationtheory.org/shannon-and-weaver-model-of-communication/
 Neil Jerome Morales, Karen Lema. (2020). Philippines' Duterte defends COVID-19 strategy
as cases surge. Retrieved from https://www.reuters.com/article/us-philippines-politics-
idUSKCN24S0UK

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 Module 2
Second Week
Communication and Globalization

INTRODUCTION
TION

“Globalization” and Communication” are terms we often encounter today. Globalization is the
communication and assimilation among individuals, ethnicities, races, institutions,
governments of various nations supported by technology and compelled by international trade.
Due to globalization, the more you become exposed to diversity. Communication on the other
hand, has since been increasingly global, blurring national boundaries. Hence, to effectively
communicate in a global context, a general understanding of the differences in conducting
communication from one country to another or from one culture to another helps avoid
miscommunication.( Wakat, et.al.,2018)

MODULE 2

I. LEARNING OUTCOMES:

At the end of module 2, you are expected to:

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 1. present ideas on communication and globalization using text and speech in multiple
forms;
2. explain the impact of globalization on communication and vice-versa;
3. write a reaction paper; and
4. reflect on a learning experience.

II. TOPICS
Module 2 – Communication and Globalization
 What is globalization?
 What is the impact of globalization on communication?
 How to Communicate Effectively In a Global Society

III. WARM-UP A CTIVITY:

 Guess which brand each of the following logo designs represents.

 Write your answers on the space provided.

Instagram
Twitter

Skype

Apple Facebook

Google

From the warm-up activity, answer the given de-briefing questions.

 What are the new communication technologies?
 How do these technologies affect the way we communicate today?

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 Self-Audit
After completing the warm-up activity, tick the column that best describes your ability to
communicate in the context of globalization. Answer this section objectively as possible.
Bear in mind that there are no wrong answers. You can base your answers to this self-audit
task on your warm-up performance.

Usually Sometimes Seldom Never

3 2 1 0
1. I express my ideas effectively in verbal, non-verbal and
written forms in either digital or non-digital environments
or both.
2. I use effective listening skills to evaluate arguments and
rationalize judgments, and improve job effectiveness and
work relationship.
3. I communicate with purpose to variety of audiences.
4. I promote collaboration and cooperation with others.
5. I understand the concept of diversity and promote respect
all the time.
6. I use technology and social media responsibly.
7. I apply creative thinking on complex situations to arrive at
sound conclusions and communicate these in both digital
and non-digital forms.
8. I demonst4rate working well with others and sharing my
ideas with them with respect.
9. I consider diversity in communicating with others.
10. I develop effective communication skills for global context.
TOTAL
GRAND TOTAL

Now that you have completed the self-audit, consult the table below to identify the level of your
ability to communicate in the context of globalization. You may share the results with your
family and classmates and remember them as you participate in the succeeding activities.

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 Interpretation:
Score Level of Proficiency
28-30 Advanced
25-27 Proficient
23-24 Approaching to Proficiency
21-22 Developing
20 and below Beginning

IV. INTERACTION

COMMUNICATION AND GLOBALIZATION

As discussed in the previous chapter, communication is essential for personal and
professional effectiveness. Further, it helps establish good relationships, creates a better
working environment, strengthens collaboration and cooperation, and unifies conflicting ideas.

The term “globalization”, on the other hand, is very complex to define because different
scholars and institutions view it differently. Nonetheless, the basic concept of globalization is the
expansion and integration of the cultural, political, economic, and technological domains of
countries. This reflects that the world is borderless, and the countries are interconnected and
interdependent. For example the United States of America (General Electric, Chevron,
Starbucks, and McDonalds), Japan (Toyota and Honda) and the Philippines (Jollibee and
Bench) have local companies that have expanded overseas and have become transnational and
multinational.

With the advent of globalization associated with advanced technologies and systems
across regions, the flow of information and communication has become smoother, faster, and
easier. Plus business transactions and partnerships among local and international institutions
have become more efficient. One best example is the use of electronic mail (e-mail) such as
Gmail, and Yahoo Mail, or social networking sites such as Facebook, Twitter, and Instagram.

Consequently, the context of globalization requires effective communication skills from

students and workers to cope with the demands and challenges brought about by this
phenomenon. This includes communicating effectively with people of different background, age,
culture, gender, beliefs, orientations, preferences, and status.

HOW TO COMMUNICATE EFFECTIVELY IN A GLOBAL SOCIETY

1. Express your ideas effectively in verbal, non-verbal, and written forms in either digital or
non-digital environment or both.
2. Use effective listening skills to evaluate arguments and rationalize judgments, and improve
job-effectiveness and work relationship.
3. Communicate with purpose to a variety of audiences.
4. Promote collaboration and cooperation with others.
5. Understand the concept of diversity and promote respect all the time.
6. Use technology and social media responsibly. (Barrot & Sipacio,2018)

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 Comprehension Check : Now, I would like you think about this.
A. Write E on the blank if the statement defines effective communication in global society.
Otherwise, write NE.

___ 1. You are able to articulate information or thoughts using verbal and written forms in any
situations.
___ 2. You are able to communicate not only through speech or text, but also through multiple
multimedia forms.
___ 3. You are able to communicate well with people of diverse backgrounds.
___ 4. You are proficient in comparing, contrasting, evaluating synthesizing, and applying ideas
with less or without supervision.
___ 5. You demonstrate working effectively with others and sharing your ideas and knowledge
with them with respect.
___ 6. You have the ability to express your ideas in solving complex problems.
___ 7. You listen effectively to make a sound argument.
___ 8. You post ideas and comments on social media and take accountability for the outcomes.
___ 9. You practice personal accountability, environmental and global awareness, empathy,
tolerance and respect.
___ 10. You think and work creatively on complex situations to arrive at sound conclusions and
communicate them in both digital and non-digital forms.

B. Read the article titled “Communication and Globalization- A New Effort” which can be
accessed at http://rush--rashmi.blogspot.com/2009/10/communication-globalization.html
Then, fill in the matrix below with essential information from the article.

Communication & Globalization

Society is composed of individuals. It is due to the communication ability that humans are considered
superior to animals. The process of communication has always been and will always play a significant
role in the existence of human life. No human can survive without communicating. It is believed that

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 prior to the time of human existence there were no symptoms of speech and writing. When humans
started residing on the earth it was only after a long years of time that they had actually started to
speak. At first the communication was only at intra-personal level and thus defining it as intra-personal
communication. Gradually interaction between the individuals increased which was later termed as
inter-personal communication. This was not enough. Then people started thinking in wider perspective.
The communication broadened its horizon to group communication, Organizational communication and
then to mass communication.
The time where we live is 21st century and this period is very well known for its development in
science and information technology. Nowadays emails, internet, fax, phones, mobiles, television are
very common. And these are the tools that have made communication easier, faster, and reliable. At
present it takes no time to communicate from one corner of the world to other. In this relation, the
whole world is being looked at as a single community that is connected by electronic communication
systems. Thus, globalization can be defined as the integration and democratization of the world’s
culture, economy, and infrastructure through the transnational investment, rapid proliferation of
communication and information technologies, and the impacts of free-markets on local, regional, and
national economies.
Globalization mainly deals with the interconnectedness of the people in a global manner. It is due to
the globalization that we are so much adapted and accustomed to not only the western cultures but
other cultures as well. The influence of Hollywood, McDonalds, and change in language, culture, and
dressing are such examples of globalization. Globalization is a two way process. If there was no mass
media, globalization would not have been possible. The information disseminates from one part of the
world to other part in seconds, this miracle is just due to the mass media. Hence we can say that
globalization and mass media are interdependent. Globalization is only possible because of mass media
and on the other hand mass media gets advanced due to globalization. Globalization has helped the
people to be updated with each and every happenings of the world. The thoughts and ideas of
individuals now work in wider perspective. Despite having many advantages many people still argue
that globalization cannot always be useful to individuals since working technically is not always proper.
It may confine an individual to just himself being self centered. Other critical issues may arise due to
the globalization. So globalization can be seen both positively and pessimistically.

POSTED BY RASHMI AT 10:33 AM

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 Insights about Communication Insights about Globalization

What are the connection between communication and globalization?

Task s (Extend)
1. Read the transcript of Sherry Turkle’s video, “Connected but alone?”
https://www.ted.com/talks/sherry_turkle_connected_but_alone/transcript?
language=en
Just a moment ago, my daughter Rebecca texted me for good luck. Her text said, "Mom, you will
rock." I love this. Getting that text was like getting a hug. And so there you have it. I embody the
central paradox. I'm a woman who loves getting texts who's going to tell you that too many of them
can be a problem.

Actually that reminder of my daughter brings me to the beginning of my story. 1996, when I gave
my first TEDTalk, Rebecca was five years old and she was sitting right there in the front row. I had just
written a book that celebrated our life on the internet and I was about to be on the cover of Wired
magazine. In those heady days, we were experimenting with chat rooms and online virtual
communities. We were exploring different aspects of ourselves. And then we unplugged. I was
excited. And, as a psychologist, what excited me most was the idea that we would use what we
learned in the virtual world about ourselves, about our identity, to live better lives in the real world.

Now fast-forward to 2012. I'm back here on the TED stage again. My daughter's 20. She's a college
student. She sleeps with her cellphone, so do I. And I've just written a new book, but this time it's not
one that will get me on the cover of Wired magazine. So what happened? I'm still excited by
technology, but I believe, and I'm here to make the case, that we're letting it take us places that we
don't want to go.

Over the past 15 years, I've studied technologies of mobile communication and I've interviewed
hundreds and hundreds of people, young and old, about their plugged in lives. And what I've found is
that our little devices, those little devices in our pockets, are so psychologically powerful that they

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 don't only change what we do, they change who we are. Some of the things we do now with our
devices are things that, only a few years ago, we would have found odd or disturbing, but they've
quickly come to seem familiar, just how we do things.

So just to take some quick examples: People text or do email during corporate board
meetings. They text and shop and go on Facebook during classes, during presentations, actually during
all meetings. People talk to me about the important new skill of making eye contact while you're
texting. (Laughter) People explain to me that it's hard, but that it can be done. Parents text and do
email at breakfast and at dinner while their children complain about not having their parents' full
attention. But then these same children deny each other their full attention. This is a recent shot of my
daughter and her friends being together while not being together. And we even text at funerals. I
study this. We remove ourselves from our grief or from our revery and we go into our phones.

Why does this matter? It matters to me because I think we're setting ourselves up for trouble
-- trouble certainly in how we relate to each other, but also trouble in how we relate to ourselves and
our capacity for self-reflection. We're getting used to a new way of being alone together. People want
to be with each other, but also elsewhere -- connected to all the different places they want to
be. People want to customize their lives. They want to go in and out of all the places they are because
the thing that matters most to them is control over where they put their attention. So you want to go
to that board meeting, but you only want to pay attention to the bits that interest you. And some
people think that's a good thing. But you can end up hiding from each other, even as we're all
constantly connected to each other.

50-year-old business man lamented to me that he feels he doesn't have colleagues anymore at
work. When he goes to work, he doesn't stop by to talk to anybody, he doesn't call. And he says he
doesn't want to interrupt his colleagues because, he says, "They're too busy on their email." But then
he stops himself and he says, "You know, I'm not telling you the truth. I'm the one who doesn't want
to be interrupted. I think I should want to, but actually I'd rather just do things on my Blackberry."

Across the generations, I see that people can't get enough of each other, if and only if they can
have each other at a distance, in amounts they can control. I call it the Goldilocks effect: not too close,
not too far, just right. But what might feel just right for that middle-aged executive can be a problem
for an adolescent who needs to develop face-to-face relationships. An 18-year-old boy who uses
texting for almost everything says to me wistfully, "Someday, someday, but certainly not now, I'd like
to learn how to have a conversation."

When I ask people "What's wrong with having a conversation?" People say, "I'll tell you what's
wrong with having a conversation. It takes place in real time and you can't control what you're going to
say." So that's the bottom line. Texting, email, posting, all of these things let us present the self as we
want to be. We get to edit, and that means we get to delete, and that means we get to retouch, the
face, the voice, the flesh, the body -- not too little, not too much, just right.

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 Human relationships are rich and they're messy and they're demanding. And we clean them up
with technology. And when we do, one of the things that can happen is that we sacrifice
conversation for mere connection. We short-change ourselves. And over time, we seem to forget
this, or we seem to stop caring.

I was caught off guard when Stephen Colbert asked me a profound question, a profound
question. He said, "Don't all those little tweets, don't all those little sips of online communication, add
up to one big gulp of real conversation?" My answer was no, they don't add up. Connecting in sips
may work for gathering discrete bits of information, they may work for saying, "I'm thinking about
you," or even for saying, "I love you," -- I mean, look at how I felt when I got that text from my
daughter -- but they don't really work for learning about each other, for really coming to know and
understand each other. And we use conversations with each other to learn how to have
conversations with ourselves. So a flight from conversation can really matter because it can
compromise our capacity for self-reflection. For kids growing up, that skill is the bedrock of
development.

Over and over I hear, "I would rather text than talk." And what I'm seeing is that people get so
used to being short-changed out of real conversation, so used to getting by with less, that they've
become almost willing to dispense with people altogether. So for example, many people share with
me this wish, that some day a more advanced version of Siri, the digital assistant on Apple's
iPhone, will be more like a best friend, someone who will listen when others won't. I believe this
wish reflects a painful truth that I've learned in the past 15 years. That feeling that no one is listening
to me is very important in our relationships with technology. That's why it's so appealing to have a
Facebook page or a Twitter feed -- so many automatic listeners. And the feeling that no one is listening
to me make us want to spend time with machines that seem to care about us.

We're developing robots, they call them sociable robots, that are specifically designed to be
companions -- to the elderly, to our children, to us. Have we so lost confidence that we will be there
for each other? During my research I worked in nursing homes, and I brought in these sociable
robots that were designed to give the elderly the feeling that they were understood. And one day I
came in and a woman who had lost a child was talking to a robot in the shape of a baby seal. It
seemed to be looking in her eyes. It seemed to be following the conversation. It comforted her. And
many people found this amazing.

But that woman was trying to make sense of her life with a machine that had no experience of the
arc of a human life. That robot put on a great show. And we're vulnerable. People experience pretend
empathy as though it were the real thing. So during that moment when that woman was experiencing
that pretend empathy, I was thinking, "That robot can't empathize. It doesn't face death. It doesn't
know life."

And as that woman took comfort in her robot companion, I didn't find it amazing; I found it one of
the most wrenching, complicated moments in my 15 years of work. But when I stepped back, I felt
myself at the cold, hard center of a perfect storm. We expect more from technology and less from

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 each other. And I ask myself, "Why have things come to this?"

And I believe it's because technology appeals to us most where we are most vulnerable. And we
are vulnerable. We're lonely, but we're afraid of intimacy. And so from social networks to sociable
robots, we're designing technologies that will give us the illusion of companionship without the
demands of friendship. We turn to technology to help us feel connected in ways we can comfortably
control. But we're not so comfortable. We are not so much in control. with each other and with
ourselves.

These days, those phones in our pockets are changing our minds and hearts because they offer
us three gratifying fantasies. One, that we can put our attention wherever we want it to be; two, that
we will always be heard; and three, that we will never have to be alone. And that third idea, that we
will never have to be alone, is central to changing our psyches. Because the moment that people are
alone, even for a few seconds, they become anxious, they panic, they fidget, they reach for a
device. Just think of people at a checkout line or at a red light. Being alone feels like a problem that
needs to be solved. And so people try to solve it by connecting. But here, connection is more like a
symptom than a cure. It expresses, but it doesn't solve, an underlying problem. But more than a
symptom, constant connection is changing the way people think of themselves. It's shaping a new way
of being.

The best way to describe it is, I share therefore I am. We use technology to define ourselves by
sharing our thoughts and feelings even as we're having them. So before it was: I have a feeling, I want
to make a call. Now it's: I want to have a feeling, I need to send a text. The problem with this new
regime of "I share therefore I am" is that, if we don't have connection, we don't feel like ourselves. We
almost don't feel ourselves. So what do we do? We connect more and more. But in the process, we
set ourselves up to be isolated.

How do you get from connection to isolation? You end up isolated if you don't cultivate the
capacity for solitude, the ability to be separate, to gather yourself. Solitude is where you find
yourself so that you can reach out to other people and form real attachments. When we don't have
the capacity for solitude, we turn to other people in order to feel less anxious or in order to feel
alive. When this happens, we're not able to appreciate who they are. It's as though we're using
them as spare parts to support our fragile sense of self. We slip into thinking that always being
connected is going to make us feel less alone. But we're at risk, because actually it's the opposite that's
true. If we're not able to be alone, we're going to be more lonely. And if we don't teach our children to
be alone, they're only going to know how to be lonely.

When I spoke at TED in 1996, reporting on my studies of the early virtual communities, I said,
"Those who make the most of their lives on the screen come to it in a spirit of self-reflection." And
that's what I'm calling for here, now: reflection and, more than that, a conversation about where our
current use of technology may be taking us, what it might be costing us. We're smitten with
technology. And we're afraid, like young lovers, that too much talking might spoil the romance. But it's
time to talk. We grew up with digital technology and so we see it as all grown up. But it's not, it's early

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 days. There's plenty of time for us to reconsider how we use it, how we build it. I'm not
suggesting that we turn away from our devices, just that we develop a more self-aware
relationship with them, with each other and with ourselves.

I see some first steps. Start thinking of solitude as a good thing. Make room for it. Find ways to
demonstrate this as a value to your children. Create sacred spaces at home -- the kitchen, the dining
room -- and reclaim them for conversation. Do the same thing at work. At work, we're so busy
communicating that we often don't have time to think, we don't have time to talk, about the things
that really matter. Change that. Most important, we all really need to listen to each other, including to
the boring bits. Because it's when we stumble or hesitate or lose our words that we reveal ourselves
to each other.

Technology is making a bid to redefine human connection -- how we care for each other, how we
care for ourselves -- but it's also giving us the opportunity to affirm our values and our direction. I'm
optimistic. We have everything we need to start. We have each other. And we have the greatest
chance of success if we recognize our vulnerability. That we listen when technology says it will take
something complicated and promises something simpler.

So in my work, I hear that life is hard, relationships are filled with risk. And then there's technology
-- simpler, hopeful, optimistic, ever-young. It's like calling in the cavalry. An ad campaign promises that
online and with avatars, you can "Finally, love your friends love your body, love your life, online and
with avatars." We're drawn to virtual romance, to computer games that seem like worlds, to the idea
that robots, robots, will someday be our true companions. We spend an evening on the social
network instead of going to the pub with friends.

But our fantasies of substitution have cost us. Now we all need to focus on the many, many
ways technology can lead us back to our real lives, our own bodies, our own communities, our own
politics, our own planet. They need us. Let's talk about how we can use digital technology, the
technology of our dreams, to make this life the life we can love.

Thank you.

2. Write a three-five paragraph essay containing your reaction of the message

conveyed in the transcript of the video. Your essay will have the following
components:
 The summary
 Two or three major points from the video that you want to discuss in your paper.
Three major points could be lessons learned, specific idea you agreed on and
specific idea you disagreed on.
 Provide each point with a real-life example/s as a support.
 Relate your points to your field of study.

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  Use the following format: MS Word, short bond paper, Times New Roman, font
size: 12, 1.5 spacing and 1-inch margin on all sides .If there is no way for you to
encode your essay, write legibly on a short bond paper or pad paper.

Rubric for Reaction Paper

VGE GE SE LE N
(5) (4) (3) (2) (1)
1. The purpose is communicated clearly.
2. The paper contains the required components.
3. The major points are stated clearly.
4. The major points have sufficient supporting details such
as relevant data or examples.
5. The paper uses effective transitional and cohesive
devices.
6. The paper is free from grammatical lapses
7. The mechanics are correct.
8. The paper follows the format.
TOTAL
GRAND TOTAL /40

Legend:
VGE- to a very great extent; GE- to a great extent; SE- to some extent;
LE- to a little extent; N- not at all

V. INTEGRATION

Reflect on the learning that you gained from this lesson by completing the given chart.
What were your misconceptions about the What new or additional learning have
topic prior to taking up this lesson? you gained from this lesson in terms of
skills, content, and attitude?

I thought… I learned that…

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 VI. SUMMARY:

In this lesson, you learned and understood how cultural and global issues shape
communication and appreciated how such communication impacts society and the world in the
21st century.

VII. REFERENCES:

Book
 Barrot, J & Sipacio, P. (2018). Purposive Communication in the 21st Century. Quezon
City: C&E Publishing, Inc.
 Wakat et.al. (2018). Purposive Communication. Quezon City: Lorimar Publishing, Inc.

Websites/Links

 Communication and Globalization-A New Effort.(2009)Retrieved from

http://rush--rashmi.blogspot.com/2009/10/communication-globalization.html
 Turkle,S.( 2012). Connected, but Alone? Retrieved from
https://www.ted.com/talks/sherry_turkle_connected_but_alone/transcript?
language=en
 Turkle,S.( 2012). Connected, but Alone? Retrieved from
https://www.youtube.com/watch?v=t7Xr3AsBEK4.

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 Name________________________ Course/Year & Section____________

Module 1

WARM-UP A CTIVITY:
 Come up with a word or phrase that can be associated with “communication”.

 Use sematic web to clearly show the relationship of ideas on communication. You
may add more words.

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 From the semantic web, answer the following debriefing questions.
 What does communication mean?

 How important is communication to your personal and social life?

SELF- AUDIT;
After completing the warm-up activity, tick the column that best describes your ability to
communicate in the context of globalization. Answer this section objectively as possible.
Bear in mind that there are no wrong answers. You can base your answers to this self-audit
task on your warm-up performance.

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 Usually Sometimes Seldom Never
3 2 1 0
1. I express my ideas effectively in verbal, non-verbal and
written forms in either digital or non-digital environments
or both.

2. I use effective listening skills to evaluate arguments and

rationalize judgments, and improve job effectiveness and
work relationship.

3. I communicate with purpose to variety of audiences.

4. I promote collaboration and cooperation with others.
5. I understand the concept of diversity and promote respect
all the time.
6. I use technology and social media responsibly.
7. I apply creative thinking on complex situations to arrive at
sound conclusions and communicate these in both digital
and non-digital forms.

8. I demonst4rate working well with others and sharing my

ideas with them with respect.
9. I consider diversity in communicating with others.
10. I develop effective communication skills for global context.

TOTAL
GRAND TOTAL

COMPREHENSION CHECK: Now, I would like you to think about this.

A. Write T on the blank if the statement is true and F if it is false.
___ 1. A competent communicator knows how to overcome the barriers to communication.
___ 2. Communication is an on-going process.
___ 3. Communication is unintentional.

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 ___ 4. Communication may not be possible in some situations.
___ 5. Context is crucial component of communication.
___ 6. Efficient reading is required in decoding a message effectively.
___ 7. Feedback can be verbal or non-verbal.
___ 8. In order to be a good source, one has to deliver a clear message to his/her receiver.
___ 9. Noise affects the communication process.
___ 10. One advantage of a written communication is that it provides records and
references.
___ 11. Oral communication is an essential element for the success of an organization or a
team.
___ 12. People communicate to meet their needs.
___ 13. The message is the key idea that the sender wants to communicate.
___ 14. The type of message determines the channel that the sender should use.
___ 15. Without the message, there is no point of communicating.

B. Identify at least five situations in you barangay where transactional model of communication
take can take place. For each situation, identify the elements of communication (context,
sender-receiver, message, channel, and barrier). Write your answers in the table below.

Context Sender- Message Channel Barriers

receiver

Example: School There should be tuition fee increase to Conference Noise, culture,
School officials, upgrade school facilities and to fund prejudices, past
administration- parents, student-teacher academic research, experiences,
parent-student students student leadership development, language use.
conference on professional learning for teachers, and
tuition fee community extension activities.
increase
1

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4

(Note: This is the Continuation from the Warm up Activity of Module 1)

From the semantic web, answer the following debriefing questions.

 What does communication mean?

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 - Communication is the process of transferring ideas using words, sounds,
signs or behavior that can result in understanding. It is a two-way process
wherein the sender creates a message and the receiver gives feedback.

 How important is communication to your personal and social life?

- As a Public Servant and a student, Communication is really important

to my personal and social life. It is one way I can convey my ideas,
feelings and emotions in a specific situation. It is also a tool in making
my plans successful. Without communication our ideas that we want to
share or convey will be worthless. Now that I am working in a local
Government Unit, I want to have an impact to my constituents by using
my communication skills to provide and deliver an accurate
information to everyone.

Task:

 Write a one page personal letter to the Philippine President, Rodrigo Roa
Duterte about your feelings on his strategy in fighting COVID-19. Encode
your letter using the following format: MS Word, short bond paper, Times
New Roman, font size: 12, 1.5 spacing and 1-inch margin on all sides.

INTEGRATION:

Reflect on the learning that you gained from this lesson by completing the given chart.

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What were your misconceptions What new or additional learning have
about the topic prior to taking up this you gained from this lesson in terms
lesson? of skills, content, and attitude?

I thought… I learned that…

Name________________________ Course/Year & Section____________

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 Module 2
WARM-UP A CTIVITY:

 Guess which brand each of the following logo designs represents.

 Write your answers on the space provided.

From the warm-up activity, answer the given de-briefing questions.

 What are the new communication technologies?

 How do these technologies affect the way we communicate today?

SELF AUDIT:
After completing the warm-up activity, tick the column that best describes your ability to
communicate in the context of globalization. Answer this section objectively as possible.
Bear in mind that there are no wrong answers. You can base your answers to this self-audit
task on your warm-up performance.

Usually Sometimes Seldom Never

3 2 1 0

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 1. I express my ideas effectively in verbal, non-verbal and
written forms in either digital or non-digital
environments or both.

2. I use effective listening skills to evaluate arguments and

rationalize judgments, and improve job effectiveness and
work relationship.

3. I communicate with purpose to variety of audiences.

4. I promote collaboration and cooperation with others.

5. I understand the concept of diversity and promote respect

all the time.
6. I use technology and social media responsibly.

7. I apply creative thinking on complex situations to arrive

at sound conclusions and communicate these in both
digital and non-digital forms.

8. I demonst4rate working well with others and sharing my

ideas with them with respect.

9. I consider diversity in communicating with others.

10. I develop effective communication skills for global

context.
TOTAL
GRAND TOTAL

COMPREHENSION CHECK: Now, I would like you think about this.

A. Write E on the blank if the statement defines effective communication in global
society. Otherwise, write NE.

___ 1. You are able to articulate information or thoughts using verbal and written forms in
any situations.
___ 2. You are able to communicate not only through speech or text, but also through
multiple multimedia forms.
___ 3. You are able to communicate well with people of diverse backgrounds.
___ 4. You are proficient in comparing, contrasting, evaluating synthesizing, and applying
ideas with less or without supervision.
___ 5. You demonstrate working effectively with others and sharing your ideas and
knowledge with them with respect.
___ 6. You have the ability to express your ideas in solving complex problems.
___ 7. You listen effectively to make a sound argument.

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 ___ 8. You post ideas and comments on social media and take accountability for the
outcomes.
___ 9. You practice personal accountability, environmental and global awareness, empathy,
tolerance and respect.
___ 10. You think and work creatively on complex situations to arrive at sound conclusions
and communicate them in both digital and non-digital forms.

B. Fill in the matrix below with essential information from an article on communication and
Globalization.

Insights about Communication Insights about Globalization

What are the connection between communication and globalization?

TASKS:

1. Write a three-five paragraph essay on a short bond paper/ pad paper containing
your reaction of the message conveyed in the transcript of the video, “Connected but
alone?” by Sherry Turkle Your essay will have the following components;
 The summary
 Two or three major points from the video that you want to discuss in your paper.
Three major points could be lessons learned, specific idea you agreed on and
specific idea you disagreed on.
 Provide each point with a real-life example/s as a support.
 Relate your points to your field of stu

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 INTEGRATION :
Reflect on the learning that you gained from this lesson by completing the given chart.

What were your misconceptions about the What new or additional learning have you
topic prior to taking up this lesson? gained from this lesson in terms of skills,
content, and attitude?

I thought… I learned that…

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distribution, uploading, or posting online in any form or by any means without the written permission of
the university is strictly prohibited.
35