1.

From my perspective, Uratex has implemented the Total Quality

Management paradigm to excel in the field of business. If we define TQM, we
can understand that the quality of the products offered is a paramount
consideration in achieving company’s objectives in the long run. The narrative
has clearly stated that the secret to Uratex’ success was based on their
uncompromising commitment to product quality and investment. This basically
means that the focus of their brand is to produce a high-end quality foam that
constantly improves as years go by, consistently matching their vision of quality.
Furthermore, the Uratex utilizes the computerized Vertifoam process, which was
only available few years after the foundation of the Uratex brand; and that’s
where the continuous improvement in system and processes enters in. The
company did not remain stagnant but rather, it advanced and is further
developing and innovating up to this present time, making them the leading foam
manufacturing company in the country.
2. Uratex has used the three types of quality in its production process. First,
the quality of design which focuses on the product’s characteristics, was applied
by the brand as it was mentioned in the article that they intended to offer and has
worked passionately to design their products so that it can be used in a
comfortable, healthy, restful, and peaceful manner. On the other hand, the quality
of conformance talks about the product’s reliability and conformity. In simpler
terms, if the quality of a product entirely conforms to the specification or design,
the quality of conformance is deemed excellent. With over five decades of
experience, Uratex provides unrivaled quality mattresses and cutting-edge
technologies. Their dedication to producing high-quality items at reasonable
pricing has earned them a solid reputation in the business and among
consumers. All regulatory criteria are met by Uratex's world-class foam, assuring
long-lasting goods. Customers may select between classic and revolutionary
pocket springs, which provide a strong foundation for diverse mattresses and
provide a delightful sleep experience. Uratex's emphasis on constant
development and innovation assures that its goods will survive for many years
and that it is indeed reliable. Lastly, the quality of performance can be gauged
from the fact that Uratex was given recognition by Reader’s Digest as “Most
Trusted Brand” for five consecutive years. The foams that the brand offers
function effectively to the point that it is well-known to consumers as a brand that
provides durability, satisfaction, and comfort.
3. I argue that Uratex could further improve its mattresses through the
application of reengineering. By definition, reengineering, or more commonly
known as Business Process Reengineering (BPR), is the involvement of
complete rethinking and transformation. Uratex can implement this by thinking
outside the box and further researching to meet the demands of its consumers
when it comes to quality improvement. By identifying the needs of the customers,
they can analyze which part of their products needs more improvement so that
reinvention of a better idea can spark out of it. For instance, unwanted odor is
one of the most common complaints of users. The brand could invent another
separate product to solve that or they could create another type of foam/mattress
that resists the building up of this foul smell. I believe that as the technology
advances, the products offered must also advance and match the demand and
the current trends in terms of design, conformity, reliability, and function.