Future of ASEAN 50 Success Stories of Internationalization of ASEAN MSMEs FINAL LowRes 3 1

Future of ASEAN
50
Future of ASEAN
50
Internationalization of ASEAN MSMEs
Success Stories of
Success Stories of
Internationalization of ASEAN MSMEs
This publication is supported by the AEM-METI Economic and Industrial Cooperation Committee
(AMEICC) through the ASEAN Strategic Action Plan for SME Development (2016-2025) project
This publication is supported by the AEM-METI Economic and Industrial Cooperation Committee
(AMEICC) through the ASEAN Strategic Action Plan for SME Development (2016-2025) project
Future of ASEAN
50 Success Stories of Internationalization of
ASEAN MSMEs
The ASEAN Secretariat

Jakarta
50 Success Stories i
The Association of Southeast Asian Nations (ASEAN) was established on 8 August 1967. The Member States are Brunei
Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Viet Nam.
The ASEAN Secretariat is based in Jakarta, Indonesia.
For inquiries, contact:

The ASEAN Secretariat
Community Relations Division (CRD)
70A Jalan Sisingamangaraja
Jakarta 12110, Indonesia
Phone : (62 21) 724-3372, 726-2991
Fax : (62 21) 739-8234, 724-3504
E-mail : public@asean.org
ASEAN: A Community of Opportunities
Catalogue-in-Publication Data
Future of ASEAN – 50 Success Stories of Internationalization of ASEAN MSMEs

Jakarta: ASEAN Secretariat, November 2017
338.6459
1. ASEAN – Micro Small Medium Enterprises
2. ASEAN Brands – Entrepreneurs
ISBN 978-602-6392-81-7
The text of this publication may be freely quoted or reprinted, provided proper acknowledgement is given and a copy
containing the reprinted material is sent to the Community Relations Division (CRD) of the ASEAN Secretariat, Jakarta.
General information on ASEAN appears online at the ASEAN Website: www.asean.org
Copyright Association of Southeast Asian Nations (ASEAN) 2017.

All rights reserved.
This publication is supported by the ASEAN Economic Ministers and Minister of Economy, Trade and Industry of Japan
Consultations – Economic and Industrial Cooperation Committee (AMEICC) through the ASEAN Strategic Action Plan
for SME Development (2016-2025) project.
ii 50 Success Stories
Table of Contents
FOREWORD 1
FOREWORD v
MESSAGE 2
MESSAGE vi
50 SUCCESS STORIES
50 SUCCESS STORIES 1
Agriculture & Food
Agriculture & Food
Aalst Chocolate Pte. Ltd. (Singapore) 3
Aalst Chocolate Pte. Ltd. (Singapore) 3
Aung
AungNay
NayLin
Lin Htun
Htun Co.,
Co., Ltd.
Ltd. (Myanmar)
(Myanmar) 55
Cinco Corporation (Philippines)
Cinco Corporation (Philippines) 77
CV.
Co Co Light House
Indonusa Makmur Co.,Sentosa
Ltd. (Myanmar)
(Indonesia) 99
Jumjel
CV. Indonusa Makmur
Syrup (Myanmar) Sentosa (Indonesia) 11 11
Jum Jel Co., Ltd. (Myanmar) 13
Kospermindo (Indonesia) 13
Kospermindo (Indonesia) 15
LM Lima Angkor Food (Cambodia) 15
LM Lima Angkor Food Co., Ltd. (Cambodia) 17
Lyly
LYLYFood
FoodIndustry
IndustryCo.,
Co.,Ltd.
Ltd.(Cambodia)
(Cambodia) 19 17
National
NationalInternational
International Commercial
Commercial Enterprise Ltd.
Ltd. (Myanmar)
(Myanmar) 21 19
SinoukCafé
Sinouk Coffee Co.,
Lao Ltd.
(Lao (Lao PDR)
PDR) 23 21
Education
Education
Crescent(Brunei
Crescent Sdn. Bhd. (Brunei Darussalam)
Darussalam) 25 23
Mindplus(Brunei
Mindplus Education Pvt. Ltd. (Brunei Darussalam)
Darussalam) 27 25
Fashion
Fashion
CANIFA JSC (Viet Nam) 29
CANIFA (Vietnam) 27
Irna La Perle (Indonesia) 31
Irna La Perle (Indonesia) 29
#
Na Forrér (Brunei Darussalam) 33
NaSitiForrer (Brunei
Khadijah Darussalam)
Apparel Sdn. Bhd. (Malaysia) 35 31
Siti Khadijah Apparel Sdn. Bhd. (Malaysia) 33
Health & Wellness
Health & Wellness
Bellary Enterprise (Brunei Darussalam) 37
Bellary
Gandang Enterprise
Kalikasan(Brunei Darussalam)
Inc. (Philippines) 39 35
Gandang
Skin Inc. Kalikasan
(Singapore)
Inc. (Philippines) 41 37
M.Y.R. Cosmetics Solution Co., Ltd. (Thailand) 39
Information Technology & Communication
Orthopeasia Co., Ltd. (Thailand) 41
Codingate Co., Ltd. (Cambodia) 43
IC Microsystems Sdn. Bhd. (Malaysia) 45
IX Telecom Sdn. Bhd. (Malaysia) 47
Future
of ASEAN
Lao IT Development Co., Ltd. (Lao PDR) 49
Max Media Co., Ltd. (Lao PDR) 51
50 Success Stories iii

Manufacturing
Algaetech International Sdn. Bhd. (Malaysia) 53

An Khanh Precision Engineering JSC (Viet Nam) 55
Asia Amro Industry Co., Ltd. (Thailand) 57
Bách Tùng Mechanics & Constructions Co., Ltd. (Viet Nam) 59
Builders Biomass Sdn. Bhd. (Malaysia) 61
Duc Dat Plastic Ltd., Co. (Viet Nam) 63
JB Woodcraft Inc. (Philippines) 65
Jewel Ko Lay Co., Ltd. (Myanmar) 67
LSV Industry Co., Ltd. (Cambodia) 69
M.Y.R. Cosmetics Solution Co., Ltd. (Thailand) 71
CV. Naditha Creation (Indonesia) 73
Orthopeasia Co., Ltd. (Thailand) 75
Quality Plus Aesthetic International Co., Ltd. (Thailand) 77
VBOX Luxury JSC (Viet Nam) 79
Other services
CONFEX (Brunei Darussalam) 81

ECHOstore Sustainable Lifestyle (Philippines) 83
ECOSOFTT Pte. Ltd. (Singapore) 85
PBA Group (Singapore) 87
PT. Zahir International (Indonesia) 89
Rentsbuy Sole Co., Ltd. (Lao PDR) 91
Samart Event Organizer Co., Ltd. (Lao PDR) 93
SOPHIYA Travel & Tours (Cambodia) 95
Udon Auto Glass Co., Ltd. (Thailand) 97
Vcargo Worldwide (Philippines) 99
Yang Kee Logistics Pte. Ltd. (Singapore) 101
Appendix – MSME Internationalization Program
ASEAN 103
Brunei Darussalam 104
Cambodia 105
Indonesia 106
Lao PDR 107
Malaysia 108
Myanmar 109
Philippines 111
Singapore 112
Thailand 114
Viet Nam 116
iv 50 Success Stories
foreword
Message from the Chair of the ASEAN Coordinating
Committee on MSME (ACCMSME)
The development of micro, small and medium enterprises (MSMEs) remains

of utmost importance to the ASEAN integration process as they continue
to be a key driver of economic growth. The ASEAN Economic Community
presents opportunities to all businesses, in particular our MSMEs, where
access to regional as well as global markets is made possible through the
FOREWORD
creation of more business friendly and integrated economies, allowing
greater participation of our MSMEs in global value chains.
In today’s fast-changing environment, the increased openness of global

Message
markets has from
exposedthe Chair
MSMEs to of the ASEAN
greater Coordinating
competition, thus forcing them to
Committee
adjust on in
their strategies MSME
order to(ACCMSME), Lela
catch up with global Suhailee
standards. In achieving
global competitiveness, we have witnessed the ups and downs of our MSMEs
embarking upon their international business journey with a more strategic
and innovative approach aimed at lowering production costs, increasing
The ASEAN Economic Community presents opportunities to all businesses, in
productivity
particular as wellsmall
our micro, as improving
and medium quality to ensure
enterprises that they
(MSMEs) can successfully
can leverage the
competeopportunities
increased outside theirindomestic market.
regional and global markets. Global value chains will
expose MSMEs to higher standards, increased competitiveness and the demands
Hence,
to in celebrating
raise productivity. To bethe internationalization
able journeys
to compete globally, MSMEs of to
need our MSMEs,
adjust their and
strategies not onlywith
in conjunction to merely
ASEAN participate but also to successfully
50th Anniversary, the ASEANparticipate.
Coordinating
Different
Committee MSMEs
on may
MSME have (ACCMSME)
different inspirational storiesto
is pleased behind theirthis
launch success.
publication
“Future
The ASEAN ofCoordinating
ASEAN-50Committee
Success Stories
on MSMEs of (ACCMSME),
Internationalization of ASEAN
taking advantage
MSMEs”
of the 50th aimed at profiling
year anniversary MSMEs
of ASEAN, that to
is pleased have successfully
launch accessed
this publication
international
“Future of ASEANmarkets,
– 50beSuccess
it through export
Stories of of goods or services,ofhaving
Internationalisation ASEAN foreign
MSMEs”.
affiliates or Thebranches,
publication profiles
having 50 MSMEsfor
consignees in production
ASEAN withor50outsourcing
different of
inspirations from various sectors and walks of life. They demonstrate not only the
services overseas. It also aims to share best practice among ASEAN
ingenuity, perseverance and hard work behind every success, but also the need for
member
states inpolicy
regional developing
makers andand promoting
agencies to MSMEs with a global
promote MSMEs’ business
integration outlook.
in global
value chains, and on the importance of instituting an enabling environment
Featuring
through inspiring
policies stories
that lower of 50 ASEAN
the transaction costs MSMEs from various
of doing business sectors and
and encourage
walks of
MSMEs life, this publication
to internationalize. The aimisof hoped to motivate
the publication and encourage
is therefore to share and more
learn
MSMEs fromtobest practice
establish among ASEAN
a foothold Member States
in international in developing
markets, and to learn and from
promoting MSMEs with a global business outlook; and in the process, to profile
those who demonstrate not only the ingenuity, perseverance and hard work
MSMEs that have successfully accessed international markets, be it through
behindof every
export goods or success,
services,but alsoforeign
having the need forand/or
affiliates regional policyormakers
branches, having and
agencies for
consignees to promote
productionMSMEs’ integration
and/or outsourcing in global
of services valuesochains,
overseas, that theyand
in the
turn will inspireofothers.
importance instituting an enabling environment through policies that
lower the transaction costs of doing business and encourage MSMEs to
The increased openness of market adds more competition to MSMEs; this in turn
internationalize.
adds more pressure for MSMEs to lower production costs, innovate and increase
productivity to remain competitive. It is hoped that the inspiring stories will
Aside from
encourage more stimulating inspiration,andACCMSME
MSMEs to internationalise also
create their own hopes that this
storylines.
publication will assist MSMEs in ASEAN to connect with each other and
Aside fromtheir
enhance stimulating inspiration,
linkages ACCMSME
into the regional andalso hopesvalue
global that chains.
this publication
I can assure
would assist MSMEs in ASEAN to connect with each other and enhance their
you that ACCMSME remains committed to increasing its focus on supporting
linkages into the regional and global supply chains.
MSMEs’ development and participation in global value chains, in particular
Iwithin the context
can assure you that of
thethe ASEAN Strategic
ACCMSME Action Plan
remains committed for SME
to increase its Development
focus on
supporting
2016-2025. MSMEs’ development and participation in the global value chains, in
particular within the context of the ASEAN Strategic Action Plan for SME
Development
Thank you to 2016-2025.
AEM-METI Economic and Industrial Cooperation Committee
(AMEICC) and all colleagues involved in making this publication possible,
Thank you to all colleagues involved in producing this book.
and congratulations to each and every MSME featured. I look forward to
more success stories
Congratulations to all 50of such achievement.
entrepreneurs and businesses featured.
Norlela
Ms. Suhailee
Norlela Suhailee
Acting
ActingHead
Headofof
Business Advisory
Business & Services
Advisory & Services
Darussalam
DarussalamEnterprise (DARe)
Enterprise (DARe), Brunei Darussalam
50 Success Stories 1 v
Future of ASEAN
message
Message from the Secretary General of ASEAN
ASEAN has grown from strength to strength since the Bangkok Declaration was signed in 1967. Progress
and achievements in the ASEAN Economic Community pillar have been strong and encouraging. The
widely quoted figures that position ASEAN collectively as the sixth largest economy in the world, the
world’s fourth largest powerhouse in trade and a preferred investment destination - are vivid illustrations
of the success of ASEAN economic integration. These achievements must be extended to and enjoyed by
the Micro, Small and Medium Enterprises (MSME) of the region.
Despite regional integration and dominance in numbers, MSMEs tend to be less active in establishing
a presence in other ASEAN Member States in comparison to larger companies. The uncertainties, risks
associated with direct investment, lack of adequate overseas market information, difficulties in access to
finance and lack of an internationalization agenda are some of the reasons holding back MSMEs’ regional
expansion. In response to this, the ASEAN Strategic Action Plan for SME Development (2016-2025)
recognizes the importance of supporting MSMEs’ internationalization through the establishment of a
larger pool of innovative, resilient and competitive MSMEs that are ready for the global market.
Through this publication, the ASEAN Coordinating Committee on MSME (ACCMSME) presents 50 success
stories of ASEAN MSMEs that can inspire other MSMEs to achieve international success. These stories
also demonstrate the value of regional integration and the enlarged market opportunities generated by
regionalization and globalization.
I would like to extend my congratulations to ACCMSME for its hard work in developing the “Future of
ASEAN-50 Success Stories of Internationalization of ASEAN MSMEs”. It is certainly an apt tribute
to ASEAN on its 50th Anniversary. Moreover it is a significant contribution to the ASEAN Economic
Community theme this year of inclusive and innovation-led growth, with MSMEs at the heart of economic
development in ASEAN.
Finally, I would also like to extend my congratulations to every MSME featured in this book and wish them
every success in reaching new heights. I also encourage other MSMEs in the region to work hard and seize
the opportunities presented by the ASEAN Economic Community.
Le Luong Minh
Secretary-General of ASEAN
Jakarta Indonesia
October 2017
vi 50 Success Stories
50 Success Stories 1
2 50 Success Stories
t Chocolate Pte. Ltd.
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3
ries
/AGRICULTURE & FOOD/ SINGAPORE
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International Activities:
markets around the world.
Export
Established: of
2003 goods to foreign co
Below: Founder of Aalst Chocolate, Mr. Richard Lee, Employees in Singapore, Company Profile
Below – Founder of Aalst Chocolate, Mr. Richard Lee, Employees in Singapore,
Artistic pieces of chocolate with premium ingredients from around the globe,
Artistic pieces of chocolate with premium ingredients from around the globe,
Number of Employees: over 1oo
Assorted confectioneries covered with high-quality chocolate
Assorted confectioneries covered with high-quality chocolate Corporate Name:
Awards:
Aalst Chocolate Pte.
International Ltd.
Activities:
Export of goods to foreign countries
The
• company has& received
Agri-Food
Established: 2003 Veterinarl
international
Authority recognitions
of Singapore in
Number of• Employees:
Agri-Food
Silver Award & Veterinary
2017
Awards:
over 1oo
The
Authority
• The of
Monde Singapore
localSelection
(AA
• company
Agri-Foodhas& received
Veterinary and
•Authority
The
international Monde
2017 Selection
(second
recognitions
of Singapore (AVA)time)
including Aw
• Agri-Food2017& Veterinary
International
• ofSingapore
Silver Award 2017
Activities:
Authority Singapore SME1000 2
Selection(AVA)
Export •ofThe
The Monde
•Monde
Singapore
Award
SME1000 2012
• goods •
2017
to foreign
Enterprise
Selection
(second time)Award 50 Award
countries
• 2017•• SME1000
Enterprise
Singapore
•• Singapore The
Enterprise
SME1000
2014
50 Award
50
2016
2016
Award 201
Health Awar
2015
• 2014
The The
•• Enterprise 50 2014 Health Award,
AwardAward
Health 2015
Awards:The 2014 Health Award, etc.
•
The company has received local
and international recognitions
Email:
including Email:
sales@aalstchocolate.com
• Agri-Food & Veterinary
Authority of Singapore (AVA)
• The Monde
Tel.: +65Selection
6863 2626Award
2017
• SingaporeTel.: +652016
SME1000 6863 2626
Website:
• Enterprise 50 Award 2015
www.aalstchocolate.com
• The 2014 Health Award, etc.
Website:
Facebook:
Email:
www.facebook.com/aalstchocolate
www.facebook.com/aalstchocolate
Tel.: +65 6863 2626

Instagram:
Facebook: aalstchocolate
www.instagram.com/
Website:
www.facebook.com/aalstch
www.facebook.com/aalstch
Facebook:
www.facebook.com/
Instagram:
aalstchocolate
www.instagram.com/aalstc
Instagram:
www.instagram.com/
aalstchocolate
4
50 Success Stories
/AGRICULTURE & FOOD/ MYANMAR
Aung
Aung Nay
Nay Lin
Lin Htun
Htun Co.,
Co., Ltd.
Ltd.
Aung
Aung Nay
(Genius
Nay
(Genius
aa Lin
Lin Htun
Coffee)
Htun
Coffee) Co.,
Co., Ltd.
Ltd.
aa
(Genius
(Genius
An An
aa
award
award Coffee)
Coffee)
winning
winning social
social enterprise
enterprise thatthat embraces
embraces the idea of fair
the idea
trade and human empowering
AnAn award
of fair
award tradewinning
and
winning social
human enterprise
empowering
social enterprise thatthat embraces
embraces the the
ideaidea of fair
of fair
trade
trade and
and human
human empowering
empowering
Their headquarters, distribution Their sales breakdown for the
and café
Their are located in
headquarters, Yangon.
distribution breakdown for the
international international
market is currently
Their
and caféheadquarters,
Today
are it has
located in distribution
become an
Yangon.
Their headquarters, distribution 10%,
market is
TheirTheir
and they
currently
sales sales
are looking
10%,
breakdown
breakdown
and forward
they
for thefor the
award
andand winning
cafécafé social
are located
are located enterprise
in Yangon.
in Yangon. tointernational
partnership
are looking forward ormarket
merger
to for
partnershiptheir
is currently
international market is currently
and value-added
Today it has food producer.
become an award or business
merger expansion.
for their business
Today it has
Today it has become anbecome an 10%, 10%, and are
and they they are looking
looking forwardforward
winning
award
award social
winning
winning socialenterprise
social
enterprise and
enterprise expansion.
to partnership or merger for their their
to partnership or merger for
value-added
and Fair
and trade
value-added food
value-addedof producer.
local
food food products
producer.
producer. business
business expansion.
expansion.
Empowering human
for international market Empowering human
resources to international
Fair
Fair trade
tradeGenius of of Shan
locallocal products
Highlands
products Coffee resourcesstandardto international
Fair trade of local products Empowering human
for
for for(Genius Coffee)
international
international was
market founded
market on Empowering human
international market standard
resources“As a small
to start-up,
international digital
the idea of fair trade and resources to international
Genius Shan Highlands Coffee marketing is the key success”, says
standard
Genius
responsible
Genius Shan Shan
business Highlands
Highlands basedCoffee
on Coffee standard
(Genius Coffee) was founded on with Ngwe
“As a Tun.
smallGenius start-up,Coffeedigital
has a
(Genius
direct Coffee)
trade and was founded
relationships
(Genius Coffee) was founded on the marketing on “As a“Assmall start-up, digital
the the
idea offarmers.
fair fair
trade and andfirst website toa small
introduce start-up,
their
is the key success”, says digital
localideafairoftrade Ngwe
and Tun
trade marketing isconcept,
theiskey success”, says says
idea
responsible
of
business
responsible Ngwe
basedgrownon on company
marketing the
Tun. Genius Coffee has a high-quality
key success”,
introduced
responsible the locally
business
business
direct trade based
and on directbased
relationships trade with
Ngwe
and website Tun. Tun.
products
Ngwe Genius
and services,
to introduce
CoffeeCoffee
Genius has a has a
production
their company
coffee from
direct trade with the Southern
and relationships Shan with website to introduce their
relationships local farmers. processes,
website etc. in
to introduce English for
their
locallocal
farmers.
State farmers. Ngwe
of Myanmar NgweTun firstlocal
in Tun
the firstthe concept, high-quality products and
Ngwe Tun first introduced company concept,
international
company high-quality
customers.
concept,processes,high-quality
introduced
retail
introduced the
market, locally
and
thecoffee grown
then
locally from gradually
grownthe services, production
locally grown products and services,
products and production
services, production
Mr. Ngwe Tun, coffee
coffeefrom
their the Southern
high-quality
from the coffee
Southern Shan hasShan etc. in English for international
Southern Shan State of Myanmar processes, etc. in English
processes, etc. in English for for
Founder & Director Stategained
of Myanmarsocial recognition
in the localand been customers.
inState
retail exported
the of Myanmar
local
market, to Hong
retail
and market,
then
in the
Kong
local
and then
and
gradually
international customers.
retail market,
throughout and
Asia. then gradually
Mr.
KEY SUCCESSNgwe
Mr. Ngwe Tun, their high-quality
gradually their
ELEMENTS their high-quality coffee has
Tun, coffee
high-qualityhas coffee
Mr. Ngwe Tun, gained social recognition and been
Founder
Founder & Director
& Director has gained Genius social
Coffee recognition
operates twoand
Founder gained social recognition and been
• Fair trade&ofDirector
local products exported
been to
exported
cafés (coffeeHong toKong
Hong
shops)Kong and Kong
in Yangon and
and
exported to Hong and
KEY SUCCESS with value-addedELEMENTS quality throughout
throughout Asia.
several branchesAsia. across the
KEY SUCCESS ELEMENTS throughout Asia.
KEY• Empowering
SUCCESS ELEMENTS human country.
Genius Genius
Coffee Coffee two
operates
• Fair•Fairtrade
resources
Fairtrade of
trade oflocal
in products
rural
of local areas
products to cafés Genius
continuously
Genius
(coffee Coffee
Coffee
shops) supports
in operates
operates
Yangon its and two
two
•with value-added
international local products
quality
standards cafés
cafés (coffee
franchisee
(coffee shops)
operation.
shops) in Yangon
They
in help
Yangon and
to
with value-added quality several branches across the
with
• Empowering value-added
human quality identify
several
and several
country. a suitable
branches
Genius Coffee location,
across
branches across the fit out, The company is also keen to
• Empowering human acquire coffee-making supplies, use modern technology for food
• Empowering
resources in rural human
areas toto country.
the
continuously country. Genius
supports Coffee
Genius
its Coffee
resources
PROFILE in rural areas and plan and execute menus, and safety, and is a proud member of a
resources
international instandards
rural continuously
areas to franchisee
continuously operation. supports
They help
supports its toits
international standards attractiveoperation.
decoration appropriate number of domestic and
international
Founded by standards
Ngwe Tun in franchisee
identify
franchisee a suitable operation.
location,TheyThey
fithelp help
out, to to The The company
company is
isfood also
also keenkeen to to
use
to targetacustomers and international
Thetechnology
company and is beverage
2012, Genius Shan Highlands identify
acquire
identify suitable
coffee-making
a suitable location,
supplies,
location, fit fit use modern
out,out, modern technology for foralso
food food keen to
safety,
operations. associations.
PROFILE Coffee started processing and and acquire
plan and
acquire coffee-making
execute menus,
coffee-making supplies,
and
supplies, and use
safety, modern
and is member
is a proud technology
a proud member of a number for
of food
a
PROFILE
roasting coffee in Ywar Ngan andplan
attractive
and plan
The andexecute
company
decoration
and execute menus,
distributes
appropriate
menus, and of
the
and numbersafety,
“We
domestic and
encourage
of domestic is a
and internationalproud
our
and member
food of a
co-workers
Founded
TownshipbyinNgwe
PROFILE Tun in Shan to target
the Southern finestcustomers
attractive varieties of
decoration andArabica coffee to and
appropriate innumber
rural areas
international food to and
of domesticbring more
and
beverage
attractive decoration appropriate beverage associations.
Founded
2012, State.
Genius Shan by Ngwe
HighlandsTun in
They have since opened a operations. to offices
target (business-to-business)
customers and by innovation.
international
associations. We educate
food andandbeverage
Coffee started processing and to target customers and operations.
2012, Genius
Founded Shan
by Highlands
Ngwe Tun
nursery for testing some of the in 2012, 20%
operations. and household (business-toempower them
associations. to achieve
roasting
Coffee coffee
started inprocessing
Ywar Nganand The companybydistributes
consumers) 80% in thethe
“We“We encourage
encourage
international our co-workers
standard our co-
in business
finest
Genius varieties
Shan of Arabica
Highlands from
Coffee
in rural areas to bring more
Township
roasting
around
started in the
coffee Southern
world. in Ywarand
processing Shanroasting
Ngan finest The company
varieties
The company
domestic of distributes
Arabica coffee
market. distributes the
the
to workers “We
in encourage
rural areas
operations”, says Ngwe Tun. our
to co-workers
bring
State. They have since opened a finest
offices
finest varieties ofof Arabica
(business-to-business)
varieties Arabica coffee
by
coffee to innovation.
more ruralWe
ininnovation.areaseducatetoWe and
bring more
educate
Township in the Southern
coffee in Ywar Ngan Township Shan
nursery for testing 20%
to and household
offices (business-to-
(business-to-business) empower
and empower them
innovation. to We
them achieve
educate
to and
achieve
State.
in the They havesome
Southern since
Shanofopened
the They
State. a offices (business-to-business) by
finest varieties ofopened
Arabica consumers)
by 20% and by 80%
household in the (business- international
empower
international standard
them
standard to in
in business
achieve
business
nursery
have for testing
since afrom
some of the for
nursery 20% and household (business-to-
operations”, saysNgwe Ngwe Tun. in business
around
finest world.
varieties of Arabica from domestic
to-consumers)
consumers) market.byby 80% 80% in the in the operations”, international
says standard
Tun. 5
testing some
50 Success of the finest varieties
Stories
around world. domestic
domestic market. market. Their sales operations”, says Ngwe Tun.
of Arabica from around world.
5
50 Success Stories
5
50 50 Success
Success Stories
Stories 5

Below – Ngwe Tun introducing the coffee production process during a unique Coffee Origin Tour in Southern Shan State,
Genius Coffee products available in supermarkets nationwide
Genius Coffee brochure
Company Profile
Corporate Name:
Below: Ngwe Tun introducing the coffee production process during a unique Company
GeniusProfile
Shan Highlands Coffee
Coffee
BelowOrigin
– NgweTour in Southern
Tun introducing Shanproduction
the coffee State, process during a unique Coffee Origin Tour in Southern Shan State,
Genius
GeniusCoffee products
Coffee products available
available in supermarkets
in supermarkets nationwide
nationwide
Genius
GeniusCoffee brochure
Coffee brochure
Company Profile
Corporate Name:
Established:
Genius Shan
Corporate 2012 Coffee
Highlands
Name:
Genius Shan Highlands Coffee
Established: 2012
Number of Employees: 51-100
Established: 2012
Number of Employees:
51-100
• Having foreign affiliates or branches
International
• Export Activities:
of goods to foreign countries
• Having foreign affiliates or
• branches
Having foreign affiliates or branches
•• Export
Export
ofofgoods
Awards: goods to
to foreign
foreigncountries
countries
• Best Entrepreneur in Asia 2017, Asia
Awards: Council for Small Business
Awards:
• Best • Entrepreneur
Entrepreneurial Achievement
in Asia 2017, Asia Award
Council 2o15
for by
Small Kanbawza
Business
• Best Entrepreneur in Asia Bank, Myanmar
• Entrepreneurial
(KBZ) Achievement Award
2017, Asia Council for Small
•
2o15
(KBZ)
by1stKanbawza
Runner Bank,
up ofMyanmar
Myanmar Young
BusinessSocial Entrepreneur Award 2016 by
•• Entrepreneurial
1 Runner up of Myanmar Young
st
Achievement
Young Myanmar
Social Entrepreneur Award Engineer
2016 by
Award Association
2o15 by (YMEA)
Kanbawza
Young Myanmar Engineer
Bank,Association
Myanmar (YMEA)
(KBZ)
• 1 Runner up of Myanmar
st
Email: ngwetun@geniuscoffee.info
Young
Email: Social Entrepreneur
ngwetun@geniuscoffee.info
Award 2016 by Young
Myanmar
Tel.: +95Tel.:
1 373 Engineer
+953751 373 375
Association (YMEA)
Mobile: Mobile:
+959 422 +959
4444422
03 4444 03
Email:
Website:
Website:
ngwetun@geniuscoffee.info
www.geniuscoffee.info
Tel.: +95 1 373 375
Facebook:
Facebook:
www.facebook.com/GeniusSpecialtyCoffee
Mobile: +959 422 4444 03
www.facebook.com/GeniusSpecialtyCoffee
Website:
Facebook:
www.facebook.com/
GeniusSpecialtyCoffee
6
50 Success Stories
6
50 Success Stories
/AGRICULTURE & FOOD/ PHILIPPINES
/AGRICULTURAL & FOOD/
/AGRICULTURAL & FOOD/ PHILIPPINES
PHILIPPINES
Cinco Corporation
Cinco Corporation
Cinco Corporation
A global flavored
A global fries franchise
flavored fries brandbrand
franchise with over
with over
over
A global flavored fries franchise brand with
aa
aa
1,000 1,000
branches in the
branches Philippines
in the and around
Philippinesand aroundworld
the
andaround the
1,000 branches in the Philippines the
world
world
more than 1,000 branches around Technology and

more than 1,000
the world and has branches
established around
to Technology
Innovation in the and
thethebeworld
a leading
world andhas
and hasestablished
brand established
in the food to to Technology
production line the
Innovation and in
Innovation
bebeaindustry
aleading
leading brand
forbrand
25 years.in
inthethefood production
As one of theline
food in the production line brands
industry leading
industry forfor
True 25to25itsyears.
years.mantra of not only
in the snacking
As one industry,
of the leading Potatobrands
serving
Truethe customer,
to its mantrabut of also its
not only As inone
Cornerthe of the leading
prioritizes
snacking the brands
quality
industry, of
Potato
franchisees,
serving
True tothe Potato Corner
its customer,
mantra ofbut has
notalsoonly its in the
theirsnacking
products. The company
industry, uses
Potato
been recognized by the Philippine Corner prioritizes the quality of
franchisees,
serving Potato Corner
the customer, but also hasits Corner automated fryers the
prioritizes calledquality
“Perfectof
Franchise Association and the their
Fry” products.
to produce The company
consistent frying uses
been recognized
franchisees, Potato by the
Corner
Department of Trade and Industry Philippine
has their products. The company uses
automated fryers called
quality of the best flavored fries in “Perfect
Franchise
been recognized
and Association
was awarded by the and
BestPhilippine the
Franchise automated
Fry”
the tofryers
market. produce called “Perfect
consistent frying
Department
Franchise
of the Year of Trade
Association
for and
andIndustry
3 consecutive the Fry” quality
years to produce of theconsistent
best flavored frying fries in
and was2000
from
Department awarded
of to Best
2002.
Trade and Franchise
This feat
Industry Moreover, investing fries in in
qualitytheofmarket.
the best flavored
andof earned
the
wasYear thefor
awarded 3 consecutive
companyBesttoFranchise
be years technology and innovation allows
inducted into the Franchise
the the
market.
company to operate more in
of from
the 2000
Year forto32002. This feat
consecutive years Moreover, investing
Excellence
earned Hall
the company of Fame in 2003. efficiently. Potato
technology and innovationCorner is ableallows
to
from 2000 to 2002. toThis be feat
Moreover,
deliver hot investing
flavored fries to its in
inducted
earned into the Franchise
the company to be inducted technology the company to operate more
Excellence Hall of Fame in 2003. customer faster,
and
efficiently. increasing
innovation
Potato Corner theis able to
allows
into the Franchise Excellence Hall the store capacityto
company andoperate
shortening morethe
Mr. Jose Magsaysay Jr. Value
of Fame Proposition – More
in 2003.
delivertime.
queuing
hot flavored
As a result,
fries
they
tocanits
efficiently.
customer Potato
faster,Cornerincreasingis able the
President and Chief Executive Officer for Same serve more customers givento theits
to deliver
store hot flavored
capacity and friesshortening the
The company is same amount of time.
Mr.
Mr.Jose
JoseMagsaysay
MagsaysayJr., Jr. Value
Value Proposition
Proposition –led –by
More Moreits customer
queuing faster,
time.increasing
As a result, the they can
President and forPresident
Sameand CEO, Mr. Jose store serve
capacity and shortening thethe
President“Weand Chief
make Executive
sure grow, for
Officer
that as we Same
Magsaysay Jr. A Certified
more customers given
Chief Executive Officer queuing time. As
same amountsourcing
Sustainable a result,
of time. they can
our franchisees grow with us.” – The company
International is ledExecutive
Franchise by its
Potato Corner’s mission The
and company
a Master is
Degree led
Holderby its
in serve more customers given the
strategy
President and CEO, Mr. Jose
“We“Wemake
make sure
sure that
that asas
wewegrow, President Entrepreneurship
Magsaysay and Jr. ACEO, from
CertifiedMr.Asian Jose same amount of time.
Potato Corner emphasizes on the
our franchisees
grow, grow with
our franchisees us.” – Magsaysay
grow
Institute ofJr.
International Management,
A
Franchise Certified
Executive Sustainable
sustainability sourcing
in sourcing high
PotatowithCorner’s mission MagsaysayFranchise
International is passionate in the
Executive strategy
Sustainable
quality sourcing
material. All raw materials
and a Master Degree Holder in
PROFILE us.” – and food industry.
a Master Supported
Degree Holderby his including seasoning, oil, and
Potato Corner’s mission Entrepreneurship
four business partners, from Asian in strategy
he Potato Corner emphasizes on the
Cinco Corporation, the Institute
Entrepreneurship of Management, from Asian packaging are sourced
company that owns Potato
spearheaded the hyper-growth of sustainability
internationally. in
Potato sourcing
Cornerhigh also
Magsaysay
Institute
the brand of is
as passionate
Management,
it reached in the
over 1,000 Potato quality material.
Corner All
emphasizes raw materials
on
Corner, opened the first Potato pays attention to the sourcing
PROFILE food
Magsaysay industry.
stores. Supported
is passionate
Their loyal customers by his
in the the process
including
sustainabilityseasoning,
as selected in
suppliers oil, and
sourcinghave
Corner outlet in the Philippines in
PROFILE four
food business
range partners,
from children
industry. he who
to adults
Supported by hightopackaging
meet
qualitycertainare sourced
criteria,
material. e.g.
All potato
raw
Cinco
OctoberCorporation,
16, 1992 andthe began
are young atthe
heart. As a result,he the
franchising the following hisspearheaded
four business hyper-growth
partners, of supplier Farm
internationally.
materials Frites
includingPotato has achieved
Corner also
seasoning,
company that owns Potato year.
Cinco Corporation,
Starting outthe thePotato
as afirst
kiosk-type thecompany
company spearheaded brand as comes
the up withover
it reached
hyper-growth its value
1,000
of oil, the minimum
pays
and attention
packaging bronzeto level
the
are of the
sourcing
sourced
Corner, opened proposition loyal – More for Same,
business,
that owns
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in thebrand
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brandTheir as it reached customers Farmer
over 1,000 internationally.
process Sustainability
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which
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children Corner
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first opening in-line
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outlet customers range to meet certain criteria, e.g. potato
October 16, 1992 and began deliver high quality flavored alsonumber
pays attention
of factorstorangingthe sourcing
from
malls, schools and 16,
various
1992tourist
and from are children
young at heart.to adults As awhoresult, the supplier Farm Frites has achieved
Philippines
franchising in October
the following year. fries that is affordable and fitsare the process
water management to socio- have
as selected suppliers
begandestinations
franchising in the
thecountry. Now, young
following company
budget comes
of
at heart. Asupawith
the target its value
customers.
result, the to meet thecertain
minimum bronze level of the
Starting out as a kiosk-type
Potato Corner is proud to have economic criteria,
factors. e.g. potato
year. Starting out as kiosk-type company
a grown proposition comes – More
up with for its
Same,value supplier Farmer Sustainability checklist for
business, the brand has Farm Frites has achieved
which means – Potato
More Corner will sustainable agriculture based
into opening
business, thein-line
brand has ingrown proposition
stores
deliver high quality flavored
for Same, the minimum bronze level of the on a
malls, schools and
into opening various
in-line touristin which means Potato Corner will Farmer Sustainability checklist
stores number of factors ranging from
fries that is affordable and fits the water management to socio-
destinations
malls, schools in and
the country.
various Now,
tourist deliver high quality flavored fries for sustainable agriculture based 7
budget of the target customers.
Potato 50 Success Stories
Cornerinis the
destinations proud to have
country. Now, that is affordable and fits the on a economic factors.
number of factors ranging
Potato Corner is proud to have budget of the target customers. from water management to
more than 1,000 branches around socioeconomic factors.
7
50 Success Stories

/AGRICULTURE&
&FOOD/
FOOD/ Company Profile
PHILIPPINES
/AGRICULTURE
Below:
PHILIPPINES
Potato Corner’s signature sizes of its famous flavored fries
Potato Corner’s Board of Director and team
Corporate Name:
Below:
Potato
Below:
Potato Corner’s stand-alone kiosk
Corner’s
Potatosignature sizes ofsizes
Corner’s signature its of
famous flavored
its famous flavoredfries
fries
Company Company Profile
Cinco Corporation
Profile
Below:
Potato
PotatoPotatoBoard
Corner’s Corner’s
Corner’s ofBoard of Director
Director
signature sizes and and team
of itsteam
famous flavored fries
Company Profile
Potato Corner’s stand-alone kiosk
Corporate Name:
Corporate Name:
Potato Corner’s
Potato stand-alone
Corner’s Board of kiosk
Director and team Established:
Corporate1992
Name:
Cinco Corporation
Potato Corner’s stand-alone kiosk Cinco Corporation
Cinco Corporation
Established: 1992
More than 100
Established: 1992
Established: 1992
International
More than 100 Activities:
HavingNumber Number
foreign of Employees:
affiliates
of and
Employees:
branches More
More than than
(Indonesia,100 100
USA,
Australia,
Having foreignThailand, Panama,
affiliates and
branches (Indonesia,
Hong Kong, USA,
Cambodia)
International
Activities:
Australia, Thailand, Panama, Hong
Kong, Cambodia)
Having foreign affiliates and and
Having foreign affiliates
Awards: branches
branches (Indonesia,
(Indonesia, USA,USA,
• Australia,
2000-2002
Awards: Australia,
– Thailand,
Winner ofPanama,
Thailand, HongHong
Panama,
The Kong, Cambodia)
Kong,
Philippine Cambodia)
Franchise
• 2000-2002 – Winner of The
Association and the
Philippine Franchise
Association and the
Department
Awards: ofof
Awards:
Department Trade
Trade andand
Industry ––The
Industry The Best Franchise
Best Franchise
of the•Year
• 2000-2002
Award2000-2002 – Winner of The
– Winner of The
of the Year Award
Philippine
• 2003 – WinnerPhilippine
of The Franchise
Association
Franchise
Philippine
• 2003 Franchise
– Winner of Theand the
Association and the
AssociationDepartment
and the of Trade and
Philippine
Department of Department
Franchise
Trade and
Industry – The Best of Trade and
Franchise
Industry – of
Association Industry
Franchise
the
and theHall
Year –
of The Best Franchise
Award
Fame Award of the Year Award
• 2003
Department – Winner
of Trade andof The
• Philippine
2003 –Franchise
Winner of The
Industry –Association
Franchise
PhilippineHall
and of
Franchise
the
Email:
Fame Award Association
Department and and
of Trade the
iwantfranchise@potatocorner.com
Industry – Franchise Hall of
Department of Trade and
Fame Award – Franchise Hall of
Industry
Email:
Tel.: +63 2 534 5845Fame Award
Email:
Website:
Tel.: +63 Email:
2 534 5845
www.potatocorner.com
Website:
Facebook:
Tel.: +63 2 534 5845
Tel.: +63 2 534 5845
www.facebook.com/PotatoCorner
Website:
Facebook:
www.facebook.com/
Website:
PotatoCorner
Facebook:
Facebook:
8
50 Success Stories
8
Co Co Light House Co., Ltd.

Co Co Light House Co. Ltd.
Sourced only local coconut, Co Co Light House takes on coconut-based
Sourcedto
products only local level
another coconut, Co Co Light House takes on
aa
coconut-based products to another level
of coconut-based value-added For Coconut Nursery, the

added products
products by international
by international The company
company grows andexports
distributesraw
standards.
standards. coconut to Thailand.
high quality young hybrid coconut
seedlings locally with the aim to
Local products with upgrade
For local business.
Coconut Value-added
Local products with value- Products, the company produces
valueadded process at The company exports raw
added process at a coconut
varietyto of products ranging
international Thailand.
international level
level from coconut virgin oil &
For Coconut
associated Value-added
consumer products,
CoCoCoCoLight
LightHouse
Housewaswasfunded Products, the company produces
funded
with with a vision
a vision to uplift
to uplift the
the locally art & handicrafts made froma
variety of products ranging from
locally sourced raw coconut
to the to the coconut trees, and organic fertilize
sourced raw coconut value- coconut virgin oil & associated
value-added products in order
added products in order to create to produced from remains
consumer products, art & and
create better business byproducts with the aim of
handicrafts made from coconut leaving
better business opportunities for
opportunities for local coconut nothing wasted
trees, and organicfrom the whole
fertilize
local coconut producers.
producers. coconut
producedtrees.
from remains and by-
InIn 2017,Mr.
2017, Mr.Myo
MyoWin,
Win,ofof Mon products with the aim of leaving
ethnicity, bought a plot ofofland
Mon ethnicity, bought a plot nothing wasted from
Omni-channel the whole
distribution
land from farmers coconut trees.
Ms. from farmers in in
thetheMon
Mon State according to product
Ms. San
San San
San Han,
Han, Director
Director State which was destroyed by tide
which was destroyed by tide and ranges
and sea water. He transformed the
KEY SUCCESS ELEMENTS sea
landwater. He transformed
for planting the land
high-quality Omni-channel distribution
KEY SUCCESS ELEMENTS for planting
coconut trees,high-quality coconut
which now source according to product
Co Co Light House’s target
•• Local
Local products with
products with trees, which tonow
raw materials Co Cosource
Light raw ranges are diverse. The
customers
value-added process
value-added process at
at materials
House’s threeto Co Co product
main Light House’s
lines company has House’s
a different
international level Co Co Light target
international level namely,
three main product lines namely; distribution channels according to
customers are diverse. The
•• Omni-channel distribution 1.1.Coconut
Omni-channel distribution CoconutNursery
Nursery the types ofhas
company products.
a different
distribution according
distribution according to 2.2.Raw
RawCoconut
CoconutExport
Export distribution channels according to
to product ranges
product ranges 3.3.Coconut
CoconutValue-added
Value-addedProducts
Products the
Fortypes of products.
example, virgin oil is sold
PROFILE to both local SMEs
For example, virginfor producing
oil is sold
soaps and shampoos (Business-
to both local SMEs for producing
Founded jointly by Myo Win
PROFILE
(Managing Director) and San San to-Business) and end(Business-to-
soaps and shampoos consumers
Han (Director) in 2011, Co Co through retail stores
Business) and end consumersas well as
Founded jointly by Myo Win through
online retail
shop stores as
(iHome well as
e-commerce
Light House produces natural
(Managing
organic productsDirector)
based onandlocallySan online shop (iHome e-commerce
website).
San Han (Director) in
sourced raw materials for the2011, Co website).
well-being of Burmese peoplenatural
Co Light House produces as As for
As Coconut
for Coconutart &art
handicrafts,
&
organic
well as forproducts basedtravelers.
international on locally they are sold to international
handicrafts, they are sold to
sourced raw materials
The company forraw
exports the well- tourist through
international tourthrough
tourist companiestour
being of to
coconuts Burmese
Thailandpeople
since as well as
2014, companies
and hotels forand hotels for
souvenirs.
and
for today produces
international a wide range
travelers. For Coconut Nursery, the souvenirs.
company grows and distributes “Personally reach out to
The company exports raw high quality young hybrid coconut businesses and door-to-door
coconuts to Thailand since seedlings locally with the aim to introduction are our model of9
2014,
50 and
Success today produces a wide
Stories upgrade local business. distribution expansion”, says San
range of coconut-based value- San Han.
/AGRICULTURE & FOOD/
• ExportMYANMAR
of goods to for
“Personally reach out to countries
businesses
/AGRICULTUREand door-to-door
“Personally reach out to
& FOOD/ MYANMAR
introduction are our model of
businesses and
“Personally
/AGRICULTURE
distribution door-to-door
reach out
expansion”,
to
& FOOD/
says San
Company Profile
Awards: MYANMAR
businesses and door-to-door
introduction
San Han. are our model of Corporate Name:
Awards: The company has r
Company
introduction are our model of The
Company company
Profile has receiv
distribution expansion”,
distribution expansion”, says San
says San Co Co Light House Co., Ltd.
local international
and international
San Han.
San Han. and
Corporate Name: recogn
Corporate N
Below (from left to right): Mr. Myo Win, Co-founder and Managing Director, Co Co Light House’s Company Employees recognitions.
Co Co Light House Co., Ltd.
Established:
Company Profile 2011 Co Co Ligh
Below (from left to right):
Below (from left to right): Mr. Myo Win, Co-founder and Managing Director, Co Co Light House’s Company Employees
Mr. Myo Win, Co-founder and Managing Director, Co Co Light House’s Company Employees Established:
Corporate Name: 2011
Below (from left to right): Mr. Myo Win, Co-founder and Managing Director, Co Co Light House’s Company Employees
Email:
Co Co Light House Co., Ltd. Established
sanmyanmar77@gmail.com
Established: 2011
Number of
branches
ducts, Facial soaps, Organic fertilizer, Coconut-based art & handicrafts • •Having Export of goods
foreign to foreign
affiliates or
11-50 countries
Tel.: +95 9 430 953 21
branches
• Export of goods to foreign Internation
Awards:
countries
Awards:
The
local and
The company
company •
has received
has received
international
local
Havin
Awards:
• Having foreign
and affiliates
international orrecognitions.
recognitions. branc
Website:
Awards:
The
branches The company
company has received
has received
local international
and international • local
Expor
and
• Export of goods to foreignrecognitions.
recognitions. count
www.cocolightmyanmar.co
Email:
countries
Awards:
sanmyanmar77@gmail.com
Email:
Awards:
Below
Below(clock-wise):
(clock-wise): Virgin oil related products, Facial soaps, Organic fertilizer, Coconut-based art & handicrafts sanmyanmar77@gmail.com Awards:
The Th
comp
The company has received local local and in
and intern
Virgin oil related products, Facial soaps, Organic fertilizer, Coconut-based art & handicrafts
Below (clock-wise): Virgin oil related products, Facial soaps, Organic fertilizer, Coconut-based art & handicrafts Facebook:
Tel.: +95 9 430 953 21
and international recognitions. recognition
Tel.: +95 9 430 953 21
www.facebook.com/cocolig
Email: Website:
www.cocolightmyanmar.com
Website:
sanmyanmar77@gmail.com Email:
mm
Tel.: +95 Facebook:
9 430 953 21 sanmyanm
Facebook:
www.facebook.com/cocolighthouse.
Below (clock-wise): Virgin oil related products, Facial soaps, Organic fertilizer, Coconut-based art & handicrafts
Website:
www.facebook.com/cocolighthouse.
mm Tel.: +95 9
mm
Facebook:
www.facebook.com/ Website:
cocolighthouse.mm www.cocoli
Facebook:
www.facebo
mm
10 10
50 Success Stories
50 Success Stories
CV. Indonusa Makmur Sentosa
/AGRICULTURE & FOOD/ INDONESIA
aa
A specialized company in exporting agricultural products to

the world
A specialized company in exporting agricultural products to
CV.Indonusa
Indonusa Makmur Sentosa
aa
CV.
the world Makmur Sentosa
CV. Indonusa
A specialized Makmur
company in Sentosa
exporting agricultural products to
A specialized company in exporting agricultural products
aa
Athe world
specialized company in exporting agricultural products to
to the world
aa
the world where he gained knowledge of Rule of thumb for succ

import and export operations. quality, timely delivery
where he gained knowledge of warranty
Rule of thumb for success:
import
Export and export
where heof local
gained
operations.
product
knowledge of with Rulea quality, timely
“Quality, delivery
prompt anddeli
of thumb for success:
view
import
Export toand
ofgo international
export
local operations.
product Rule warranty
of thumb
quality, warranty are the key succe
timely for success:
delivery and
where he gained knowledge of Ruletimelyof thumb for success:
market
Export
with aofviewlocal to product
go with a warranty
quality, elements”,
“Quality, delivery saysand
prompt Sony.
delivery The
import and export operations. quality, timely delivery and and
view to
Export go
international ofinternational
local product
market with a
Makmur warranty elements
“Quality,
warranty prompt
are thearekeycritical
delivery
successand when
viewCV.
market to go Indonusa
international warranty
warranty are thesayskey Sony.
successto
focuses
Exporton
market ofthelocalexport
product elements”,
of with a “Quality, company
“Quality, prompt
seeks delivery
gain
These
and
tru
CV. Indonusa Makmur focuses elements”, says Sony.
prompt These
delivery and
CV.CV.
view
IndonesianIndonusa Makmur
to go agricultural
international products elements
warranty
elements
arethe
international
are are
critical
critical
key
when
when
market
success
a
a place
on the IndonusaofMakmur
export Indonesian warranty
company are the key
seeks to success
gain
to market
focusestheon
focuses the
on theexport
international exportofofmarket.
to the They elements”,
company seeks says
saysCV. Sony.
to Sony.
gain trust in the in the
These trust
agricultural products elements”,
international Indonusa
market These
place. Makmu
Indonesian
export high
Indonesian
CV. agricultural products
qualityMakmur
agricultural
Indonusa plantation
products international
elements market
are place.
critical when aa
international market. They export elements
company keen
are to provide
critical
seeks
when
totrust
gain comfort
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focusesinternational
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well
plantationmarket.
market.
export
as They
of They
processed
products as company CV.
CV.seeks Indonusa
Indonusa
to gain Makmur isthein is
Makmur
in
export
export highhigh
Indonesian quality
quality plantation
plantation
agricultural products keen
promptness
international
to provide marketand
comfort
in the deliveri
place.
well as
products processed
such products
as GudangsuchPalm keen
as international to market
provide comfort and
place.
products
to theas
products as well
international
well as processed
market.
as processed They promptness goods.
in the With this inismind,
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products
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as
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Gudang
Gudang
Palm
Palm Ekel CV. Indonusa
promptness indelivering
theMakmur of
delivering of
export
products
Palm Ekel high
suchBroom. quality
as Gudangplantation
Palm goods.
CV.keen Indonusa
With
to
Indonusa
goods.Makmur
this
provide in mind,
Makmur
With this
Makmur
comfort
is CV.and
keen
in mind, to actively
CV.
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well asPalm
processed
Ekel promptness
provide to the
comfort
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Makmur the
promptness oflisten
customers
delivering
activelyin oflisten
products such as Gudang Palm to the voices
goods. Withof customers
this in With
mind,bothCV.
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to
from the from
voices business-to-business
of goods.
of
business-to-business customers this both
and listen
Bunch Ash, Gudang Palm Ekel Indonusa Makmur actively
Broom. from business-to-consumers
in business-to-consumers
mind, CV. Indonusa
business-to-business to under- and to
Makmur
to the voicesto ofthe customers
voices both
Mr. SonyMr.
Wicaksono, Owner
Sony Wicaksono, Owner actively
stand listen
theirstand their needsto
needs
business-to-consumers better. of
better.
under-
from business-to-business
customers both from business- and
Mr. Sony Wicaksono, Owner stand their needs
business-to-consumers better.
to under-
to-business and business-to-
KEY SUCCESS
Mr. Sony
Mr. Sony Wicaksono, Owner ELEMENTS
Wicaksono, Owner stand their needs better.their
KEY SUCCESS ELEMENTS Modernization
consumers of Business
to understand
Modernization of Busi
KEY SUCCESS ELEMENTS with Utilization of
• Local agricultural products needs better.
Modernization of Business
Technology with Utilization of
• LocalKEYKEY SUCCESS
agricultural
SUCCESS
with ELEMENTS
products
ELEMENTS
a high quality process Modernization
with Utilization of ofBusiness
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forprocess
eCommerce CV. Technology
with Indonusa
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of is
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agricultural
products
products Technology
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with a• high
with quality
and aa tracking
high process
system
quality for
process proactive
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CV. ofIndonusa
the
• Technology with afor
higheCommerce
quality process with Utilization
business with technology. “We Makmu
• Technology
• prompt delivery
for eCommerce
Technology for e-Commerce CV. IndonusaMakmur Makmur is
Technology for eCommerce managedproactive
CV. Indonusa
the operation inbymodernizing is t
and a •tracking
and aPROFILE
tracking system
and a tracking
systemsystemforfor
for
Technology
proactive
proactive
utilizing in modernizing
in modernizing
e-Commerce platform, the the
and a tracking system for business with technology.
prompt
prompt delivery
prompt
delivery
delivery business
delivery
business withsystem,
tracking
with technology.
technology.and “We “We
prompt delivery
CV. Indonusa Makmur
CV.
online managed
Indonusa
managed
scheduling
managed the
the
the
Makmur
operation
tools.”, operation
says
operation bythe
is
by by
proactive in
utilizingmodernizing
e-Commerce plat
PROFILESentosa was founded in October
PROFILE
PROFILE utilizing
Sony.
utilizing e-Commerce
withe-Commerce platform,
technology.platform,
PROFILE
2009 by Sony Wicaksono. The business “We
delivery
delivery
managed Due delivery
tracking
tracking
thetooperation
their tracking
system,
bysystem,
system,
and
utilizingand
outstanding a
CV. company specializes in export of
CV. Indonusa
Indonusa Makmur
CV. Indonusa
Makmur Makmur onlineonline
online
business
e-Commerce
scheduling
scheduling
model, scheduling
CV.
platform, deliverytools.”,
tools.”,
tools.”,
Indonusa says s
says
agricultural
CV.
Sentosa products,
Indonusa
was founded Makmurranging
in Sentosa
October
Sentosa
Sentosawas
was
from
was founded
founded
plantations
founded inOctober
in
in toOctober
October
processed
2009
Sony.
Makmur
tracking Sony. and online
Sentosa
Sony.system, received the
by2009 by Sony Wicaksono. The by
2009
2009by Sony
Sony Wicaksono.
Wicaksono.
products.
Sony Wicaksono. The
The
The
company specializes in export of company
Primaniyarta
scheduling Due toAward
tools.”, says for
their the
outstanding
Sony.
companyagricultural
specializes in category Due
of toDue
exportingtheirto outstanding
their
companies outstand
company specializes
Beforein
specializes inexport
export
starting
export
products, his ofof
own
ofranging
agricultural business model, CV. Indonusa
forbusiness andmodel,
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Makmur medium CV.
scale
model, Indonusa
from
receivedCV.
Sentosaoutstanding the Indon
agricultural
from products,
business,
products, Sony
ranging
plantations ranging
worked
tofrom for a
plantations
processed Due
theMakmurto their
President Susilo Bambang
Sentosa received the
from plantations
Japanese
products.
to to
processed processed
automotive
from plantations to processed
products. company business
Yudhoyono Makmur
Primaniyarta
model,in Sentosa
Award for
CV. Indonusa
2012.
the received
products.and Before
a Dutch electronics company, MakmurPrimaniyarta
categoryPrimaniyarta
Sentosa Award
of exporting
received forthe
Award the for th
companies
products. starting his own category
for small of
and exporting
medium companies
scale
Before Before starting
starting
business, Sony his his own
own
worked forbusiness,
a Primaniyarta category Awardof for exportingthefromcom
Before starting
Sony worked his own
for a Japanese for
the small
President
category offor and
exporting medium
Susilo Bambang
companies scale from
business,Japanese automotive
Sony worked for acompany Yudhoyono
the President
small
in and
2012.
Susilo
medium scal
business, Sony worked
automotive companyfor aand a Dutch for small and medium scaleBambang
from
Japaneseand a Dutch
automotive electronics
company company,
the Yudhoyono
the President
in 2012. Susilo Bamb
Bambang 11
Japanese automotive
electronics
and a Dutch electronics
50 Success
company
company,
Stories company,
where he President Susilo
Yudhoyono in 2012.
gained knowledgecompany,
of import and Yudhoyono in 2012.
and a Dutch electronics
export operations.
11
50 Success Stories
50 Success Stories
50 Success Stories

/AGRICULTURE & FOOD/ Company ProfileINDONESIA
Corporate Name:
Company Profile
Company Profile
Corporate Name:
(IMS)
CV. Indonusa
Corporate Makmur Sentosa (IMS)
Name:
CV. Indonusa Makmur
Established: 2009 Sentosa (IMS)
Established: 2009
Number
Established:of Employees:
2009
51-100
Export of goods to foreign
Export of goods
International to foreign countries
Activities:
countries
Awards:
Awards:
••Awards:
Go-ExportAward
Go-Export Award 2013
2013
•• Primaniyarta
Primaniyarta Award 2012
Award
Go-Export Award 2012
2013
• Primaniyarta Award 2012
Above – Sony Wicaksono receiving the Primaniyarta Award 2012 from President Susilo
Above:
Bambang Yudhoyono Email:
Email:
Above
Sony – Sony
Wicaksono Wicaksono
receiving receiving theAward
the Primaniyarta Primaniyarta
2012 fromAward 2012
President from
Susilo President
Bambang Susilo
Yudhoyono
Below – Company
Bambang premise and employees
Yudhoyono indonusa.makmur.sentosa@gmail.com
Email:
indonusa.makmur.sentosa@
Below: Company premise and employees gmail.com
Below – Company premise and employees indonusa.makmur.sentosa@gmail.com
Tel.: +62 81 370 8540 02
Tel.: +62
Tel.: +62 8181 370
370 8540
8540 02 02
12
50 SuccessStories
12
50 SuccessStories
/AGRICULTURE&&FOOD/
/AGRICULTURE FOOD/ MYANMAR
MYANM
aa
JumJel
JelCo.,
Co.,Ltd.
Ltd.
aa
Jum
\
Jum Jel Co., Ltd.

Thepride
The prideofofMyanmar
Myanmarinin Dry
Dry Zone
Zone Products,
Products, Jum
Jum JelJel
The pride
Syrup
Syrup
ofbeen
has
has
Myanmar
been in
operating
operating
Dry
with
with
Zone Products,
excellence
excellence since
since
Jum Jel
2000
2000
Syrup has been operating with excellence since 2000
wholesale to states, regions and Certificate in May 2017, and are

throughout the whole country up now into manufacturing new
towholesale
border
near the areas. to states,
factories, andregions
in 2010, organic Certificate
and market. syrups
Moreover, such as inthey
May 2017,
Lemon, have and ar
In 2017,
throughout
they have coveredthey allocated
the whole their
the country
market up Pineapple,
recently now and
received Mango.
into the manufacturing
Food and new
products
to border to export
areas. to Thailand organic syrups such as Lemon,
contribution area and wholesale to Drug Administration (FDA)
and furthermore, opened a
states, In 2017,
regions and they allocated
throughout
division office in other cities such their
the Pineapple,
Fresh and organic is the and Mango.
asproducts
whole country
Yangon, Mandalayto exportand
up to to Thailand essential commitment for and
border areas. Certificate in May 2017,
and furthermore, opened a
Taunggyi. are now into manufacturing new
customers
organic Fresh and organic
division of Jum Jel’sis the
In 2017,office they inallocated
other cities theirsuch syrups such as Lemon,
The raw materials
products to export
as Yangon, Mandalay
Experimenting to Thailand
to get the andbestand Pineapple, essential
and Mango.
syrup and juice are sourced commitment for
furthermore,
Taunggyi.
quality opened
of organic products a division locally. customers
Plum and Tamarind are
office in other cities such as Fresh from and
the organic
Salay, Chauk,is the
“After we have decided to Theregions
raw materials of Jum J
Yangon, Mandalay and Taunggyi. Kyaukpadaung
essential commitment and for all
achieve a high quality of
Experimenting toflavour,
get the best syrup and
materials are grown organicallyjuice are sourced
sense and taste
quality in our products,
of organic products customers
Mrs. Thet Su Htay, Director Experimenting
we used a trial and error to get method without locally.
fertilizer.Plum and Tamarind ar
for
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best we have
4 years
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sense and taste in our products, Plum been materials
raw materials
and Tamarind are
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are from organicall
our
• Quality
Mrs. ofSu
Mrs. Thet
Thet Su organic
Htay, products
Htay, Director
Director trying their best to gradually shift commitment without to fertilizer.
our customers”,
• Staying committed to we used
“After
from a trialdomestic
we
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decided to the Salay, Chauk, Kyaukpadaung
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organic ofSuourcountry,
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is our
theireasier
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company
technology has received
transfer advices
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2000
supportwith Mrs. Thet Su Htay as bringantheir
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international wherefrom customers”.maintain
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are PUM
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payment
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for Jum Jel, wasSyrup, short in
established advancement
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area of
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taste
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established production.
2000 Mrs. Thet Su in Htay as cleanliness and for good health” “We without losing
haveorganic itsof
a commitment freshness.
our products for our
to fresh
and Tamarind Fruit to produce company has received advices
2000 with
the Mrs.
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Juice/Syrup naturally). Su Htay as is Jumjel’s
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signature The company
from an international expert from and and organic customers”.
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the director.
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has received
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an customers”.
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Jum Jel
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market
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organic
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Juice/Syrup naturally). Their signature Tamarind and Technology and innovation
Their signature Tamarind and
Plum organic syrup has gained a has allowed
At At
the the
earlyearly
stagestage
of their
of their Plum organic syrup has gained a Technology and the company
innovation 13 to
50 Success Stories
business, the market focus area
business, the market focus area had
reputation not only in the local
reputation not only in the local has allowed the com pany to Jum Je grow in such a way that
had been
been prioritiz
prioritizeded on
on 55 townships marketbut
market but also
also the the Thailand
Thailand grow in such launches a waynew thattastes,
Jum Jel aromas an
townships near the factories, and market. Moreover, they have colors for new syrups with its o
in 2010, they have covered the recently received the Food and production techniques. Their R
Drug Administration (FDA) team tests, samples to
market
50 contribution
Success Storiesarea and 13consum
of the market. arrangements. Company Profile
Utilization of e-commerce or Corporate Name: Jum Jel
online payments have also
Partnerships
/AGRICULTURE and & FOOD/ MYANMAR
contributed to the growth of the
government support
send/AGRICULTURE
questionnaires and&to
listens
FOOD/ to recent trade policybusiness.
reform andJumJel MYANMAR
Established: 2000
international
expand business
their feedback to meet the needs modern transportation
has utilized financial loans from
of the market. arrangements.
“Jum Jel is expected to grow Myanmar Apex Bank, SME Company Profile
Number of Employees: 11
launches new tastes, aromas and 20% of overall sales
Utilization of Bank, in the
e-commerce or as
in size./AGRICULTURE
Currently, 80% ofFOOD/
colors for new syrups&with
ourits own Development
foreign market due to the recent as well MYANMAR
Corporate Name: Jum Jel Co., Ltd
sales are the Salay Syrup line. We online
Japanpayments have also
tradeInternational andCooperation
Company Profile
Partnerships
send
production and andTheir
questionnaires
techniques. listens to
R&D recent
trade policy policy reform
reform
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growth of the
aregovernment
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samples to
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Established: 2000
international business. JumJel Corporate Name:
toof
expand
plan thequestionnaires
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business
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send sales through
and listens to arrangements. Company Profile
has utilized financial loans from Jum Jel Co., Ltd Export of goods to foreign
Awards:
wholesale
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their feedback to and
meet
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seasonalthe market.
promotion andofgift Make
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payments
payments usealsohave trade
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and international recogni
in size. Currently, and
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contributed to the
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voucher
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Jumjeljuice@gmail.com
local and international recognitions.
plan
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Below: The team at Jum Jel Co., Ltd.
achieved 20% of overall sales in Currently,
business Jum
Jum Jel’s
partners. JelCurrently,
syrup has some Jum
team offers Tel.: +95 09 2305530
from other interested countries to Tel.: +95 09 2305530
theAs
foreign market
for the due to the
international market Jel has some offers from other
export the syrup too.
expansion, Jum Jel has achievedBelow:interested countries to export the
syrup too.
The team
JumatJel’s
Jumsyrup
Jel Co.,
teamLtd.
Below: The team

JumatJel’s
Jumsyrup
Jel Co.,
teamLtd.
Below: The team at Jum Jel Co., Ltd.
Above (left): Jum Jel Syrup’s production

Above (left): Jum Jel Syrup’s production process with modernized
process
Above
machine
withJum
(left): modernized
Jel Syrup’smachine
production process with modernized
Above(right):
Above
machine (left): Jum
Jum Jel Syrup’s production process with modernized
Above (right): Jum Jel’s twoJel’s twosyrup:
signature signature syrup:
Tamarind and Plum.
machine
Above (right):
Tamarind andJum Jel’s two signature syrup: Tamarind and Plum.
Plum
Above (right): Jum Jel’s two signature syrup: Tamarind and Plum.
14
14
50 Success Stories 50 Success Stories
50 Success Stories
/AGRICULGURE & FOOD/ INDONESIA
/AGRICULGURE
/AGRICULGURE&&FOOD/
aa
FOOD/ INDONESIA
INDONESIA
aa
Kospermindo
Kospermindo
aa
Kospermindo
Kospermindo
Indonesia’s
Indonesia’s leading
leadingseaweed
seaweedprovider
providertotolarge
largedomestic
domestic and
international
and
Indonesia’s customers
international customers
Indonesia’sleading
leadingseaweed
seaweed provider tolarge
provider to largedomestic
domestic and
and
of South Sulawesi and Central Technology to grow the

Sulawesi. market: Mobile application
of South Sulawesi
Sulawesiand Central Technology
Technology to grow the the
of South
Kospermindo
Kospermindo andhas
has Centralbeen
been ‘PANRITA’
Technology
market: Mobile
toto grow grow
application
the
Sulawesi.
Sulawesi. market: Mobile application
providing
providing seaweed
seaweed asas commodities market: KospermindoMobileisapplication actively
Kospermindo has been ‘PANRITA’
Kospermindo
commodities
to large domesticto largehas been
domestic ‘PANRITA’
providing seaweedand as international utilizing
‘PANRITA’ the technology
Kospermindo is actively
for
providing
and seaweed
international as
customers
commodities to large domestic the
customers including efficient Kospermindo
operation ofisthe
utilizing the technology for
actively
business.
including
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Indonesian
to large domestic They have created a mobile
Indonesian
and international customers utilizing
efficient
Kospermindo the technology
operation of is the business.for
actively
government.
and international
including the Indonesian customers application called ‘PANRITA’,
efficient
They have
utilizing operation
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technology a mobile of the business.
for efficient
including
government. the Indonesian which
They allows
have seaweed
created a cultivators
mobile
Business potential of
government. application
operation called
of the ‘PANRITA’,
business. They
Business potential of in application
coastal areas to report
called the stock
‘PANRITA’,
seaweed from the Sulawesi which
have allows
created seaweed
a mobile cultivators
application
seaweed
Businessfrom the Sulawasi status of allows
commodities
potential of in which
coastal areas toseaweedreporttothe their
cultivators
stock
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Business
seaweed potentialthe Sulawasiof called ‘PANRITA’,
business-to-business
in coastal areas to report
which
customers allows
status of commodities to theirthe stock
seaweed
Coast from
Arman Arfah saw the the Sulawasi seaweed
such as the
status cultivators
government
of commodities
business-to-business in
customers coastal
intorealtheir
Coast
Arman Arfah time.
areas This
to application
report the stock is not
statusonlyof
business
Arman Arfah saw
potential the business
in developing
saw the such as the government
business-to-business customers in real
seaweed
potential commodity
in developing on the seaweed applicable
commodities
time. This for seaweed,
to
application
such as the government in realtheir is but
not also
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only
business
Arman potential
Arfahin sawdeveloping
the
Sulawasi coast of Indonesia fortime.
otherThis
applicable
to-business commodities
forcustomers
seaweed, such
but as
also
such as
commodity
seaweed commodity
business on
potential inthe the in late
Sulawesi
ondeveloping coast application is not only
1990s, and
Sulawasi coast he established
of Indonesia an corn
the and
forapplicable
other
government rice.
commodities in realsuch
for seaweed, but also time. as This
of Indonesia
seaweed in
commodity late on thein latehe
1990s, and
corn and rice.
assistance
1990s,
establishedand agency
he for
established
an ofassistanceseaweedan agency application
for other
Technology is nothasonly
commodities taken applicable
such
over theas
Sulawasi coast Indonesia in late
cultivation.
assistance
for seaweed Since
agency then,
for
cultivation. seaweed
Since for corn
manual and
seaweed,method
Technology rice.
but
has and also
enhanced
taken for
overother the
the
1990s, and he established an then,
Kospermindo
cultivation.
Kospermindo provides
Since then,technical
provides technical speed and
manual
commodities methodaccuracy
such and of the andthe
asenhanced
corn rice.
assistance
assistance to
agency
local
for seaweed
cultivators Technology has taken over the
Kospermindo
assistance to provides
local technical
cultivators business,
speed and thusaccuracy improvingof the the
cultivation.
through
assistance Since
thetosupporting then,
local cultivators programs manualthus method and enhanced the
profitability
business,
Technology toimproving
the cultivators.
has takenthe over The the
Kospermindo
through the supporting
through
of provides
the supporting
the Ministry of Cooperatives technical
programs
programs speed and accuracy of the
Mr.
Mr.Arman
ArmanArfah,
Arfah,Founder profitability
ability to
manual move
method to the fast
andcultivators.
with
enhanced The
Founder assistance
of the
of the
and SMEsMinistry
Ministry to local
of Indonesia. cultivators
of Cooperatives and
of Cooperatives business,
ability
technologyto moveisthusfast improving
critical with to being thethe
Mr. Arman Arfah, Founder through speed and accuracy of the business,The
and SMEs of Indonesia. programs
SMEs of the supporting
Indonesia. profitability
technology
competitive isin to the
critical
the tocultivators.
market. being
KEY SUCCESS ELEMENTS of In Ministry
the an effort to of support
Cooperativesthe thus improving the profitability to
Mr. Arman Arfah, Founder In an effort to support the in ability to in
competitive move fast with
the market.
KEY SUCCESS
SUCCESS ELEMENTS
ELEMENTS sustainability
and SMEs of of agro
Indonesia. business thetechnology
cultivators.isThe ability to move
In an effort to support the
sustainability of Kospermindo
agro business in critical to being
• •Local the coastal area,
Localagricultural
agriculturalproducts
products sustainability
the In
coastalan effort
area, ofKospermindo
toagro business
support the in
fast with technology
competitive
Government in
support is critical
the market. for to
KEY Local
SUCCESS agricultural products developed a set of cultivators’
forELEMENTS
•
• •Technology for real
Technology real time
time the coastal
developed
sustainability
group a set
centers with area,
of Kospermindo
cultivators’
of agro business in
the assistance
Government
being competitive
warehouse management support for
in the market.
Technology
•stock reports for real time
• Local reportsfor
stockagricultural forcustomers
customers
products developed
group
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of BDS centers
coastal
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and
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stock reports for customers
• •Government system
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IT of BDS
group
developed
Loans Bank
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while ensuring Government
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• Technology
Government
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system of BDS
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market Bankwith
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certainty and
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stable Kospermindo
warehouse
in getting support has
management been
from the active
stock reports for customers
system market certainty and a stable in system
getting support from the
of BDSfor
income
Loans Bank theand
institutions, Savingsthrough
cultivators
while and
ensuring government.
system One form of
• Government support for IT incomeinstitutions,
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partnership
market for the
with
certainty cultivators
large while
and through
ensuring
domestic
a stable government.
support One
the company has form hasof been
received
PROFILE partnership with large domestic Kospermindo active
system
PROFILE
PROFILE factories
market andthe
income certainty
for international
and a stable
cultivators through support
wasin a the company
warehouse
getting support receipthas received
from system.
the
Kospermindo (an abbreviation factories
exporters. and international wasKospermindo
a warehouse has been
receipt system. active
Kospermindo (an abbreviation income
partnership
exporters.
for the withcultivators
large through
domestic It government.
helps the company Onetoto formkeep of track
Koperasi Serikat Pekerja Merdeka It helps
in the company
getting support keep
from track
the
Kospermindo
Koperasi
PROFILE (an abbreviation
Serikat Pekerja Merdeka partnership
factories with
and largeinternational
domestic of support
the inventory the in the warehouse
Indonesia (Free Trade Union Coope- of the inventory
government. One in form
the warehouse
of support
Koperasi Serikat
Indonesia Pekerja
(Free Trade Union Coope- factories
Merdeka exporters.and international with
was accuracy,
a warehouse speedreceipt and better system.
rative Indonesia) has
Kospermindo been with
the accuracy,
company speedreceived
has and better was a
rative
Indonesia (Free(an
Indonesia) abbreviation
has Trade
been Union exporters. internal
It helps control.
internal control. the company to keep track
establisehed
Koperasi since
Serikat 1999 by
Pekerja Arman warehouse receipt system.
establisehed
Cooperative since 1999 Merdeka
Indonesia) by has
Armanbeen of the inventory in the warehouse
Arfah.
Indonesia
Arfah. (Freesince
Trade1999 Union Coope-
establisehed
The by Arman with accuracy, speed and better
rative
Arfah. Thecompany
Indonesia)
company hasdevelops
been
develops It helps
internal the control.
company to keep track
seaweed cultivation
seaweed cultivation ininthe
theregion
region
establisehed since 1999 by Arman of the inventory in the warehouse
Arfah. with accuracy, speed and better
The company develops seaweed
The company develops internal control.
cultivation
seaweed in the in
cultivation region of South
the region 1515
5050Success
Sulawesi
SuccessStories
and Central Sulawesi.
Stories
15
50 Success Stories
AGRICULGURE & FOOD/ INDONESIA
/AGRICULTURE
/AGRICULGURE & FOOD/
& FOOD/ INDONESIA
INDONESIA
Company Profile
Corporate Name:
Company Profile
Kospermindo
Company Profile (Koperasi Serikat Pekerja
Merdeka Indonesia)
Corporate Name:
Corporate Name:
Kospermindo (Koperasi Serikat
Kospermindo (Koperasi Serikat Pekerja
Pekerja
MerdekaMerdeka Indonesia)
Indonesia)
Established: 1999
Established: 1999
Established: 1999
11-50
Export of
International
International goods to foreign countries
Activities:
Activities:
Export
Export of
of goods toforeign
goods to foreigncountries
Awards:
countries
Awards: The company has received local
and international
Awards:
Awards:
recognitions.
andThe
Awards: company hasrecognitions.
international
The company
received local
has received local
and international recognitions.
andcompany
The international
has recognitions.
received
Email:
local and international
Above: The team at Kospermindo Email:
Above: The team at Kospermindo
Above: The team at Kospermindo
recognitions
kospermindo@yahoo.com
Below: Process of seaweed
Below: collection,
Process Survey
of seaweed of a team Survey
collection, to checkofwarehouse
a team toreceipt
check warehouse receipt kospermindo@yahoo.com
Below: Process of seaweed collection, Survey of a team to check warehouse receipt
Email:
Tel.: +62 811 440 352,
kospermindo@yahoo.com
Tel.: +62 811 440 352,
+62
+62 821 821 888
27092 27092 888
Tel.:811
Tel.: +62 +62 811
440 440 352,
352,
Tel.: +62 811 440 352,
Website:
Website:
+62 +62
821 821 888
27092 27092 888
+62 821 27092 888
www.kospermindo.com
www.kospermindo.com
Website:
Website:
Website:
www.kospermindo.com
www.kospermindo.com
www.kospermindo.com
16
50 Success Stories
16 50 Success Stories 1
0 Success Stories
/AGRICULTURE & FOOD/ CAMBODIA
LOL
CAMBODIA
LOL
LMLM
Lima Angkor
Lima Food
Angkor Co.,
Food Ltd.
Co., Ltd.
LM Lima Angkor Food Co., Ltd.
WhenWhen everyone
everyone abandoned
abandoned something
something iconic
iconic in Cambodia,
in Cambodia,
WhenLim
everyone abandoned something iconic in Cambodia,
aa
Lim sawsaw
it asitthe
as opportunity
the opportunity
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turned it toitgold
to gold
aa
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two decided to introduce other community. That being said, the

two products
before
decided toincluding
the spirit can be
introduce Khmer
sold,Angkor
other the SrasorThe
province.
community. Khmer
move
That from LM.
is also
being Lima
seen
said, as a
the
cookies,
products
two decided Khmer
including Angkor
Khmer Angkor
to introduce other truly represents
SrasortoKhmer
means something
from LM.
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Khmer rice spirit
50 Success Stories(Srasor Khmer). form of a handicraft box that’s
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to ferment can be up to one year local Cambodians in Siem Reap 17
50 Success Stories
Company
Corporate N
/AGRICULTURE & FOOD/ CAMBODIA Comp
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Corporate Name: LM. Lima Angkor Food
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50 Success Stories
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50 Success Stories
cookies
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50 Success Stories
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19

/AGRICULTURAL Export
/AGRICULTURAL &
& FOOD/
FOOD/ CAMBODIA
CAMBODIA
Company Profile
Award:
Company Profile
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Company Name: LYLY Food Industry
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• Food from Hazard
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Analysis
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• Tel.:
2015 +855
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2015 Cambodia
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Best Enterprise
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Lyly production
Food
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production
production site • 2015 Best Enterprise Award
••• 2015
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Enterprise
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ISO ISO 50001:2001 Award
• Quality and Taste of Gold Medal, The
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• Website:
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Facebook:
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products www.facebook.com/lylyfood
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Right: Examples of Lyly Food’s Facebook:
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productsExamples of Lyly Food’s www.facebook.com/lylyfood
products Facebook:
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products
LYLY Food production site www.facebook.com/lylyfood
Right: Lyly Food employees in

Right: Lyly
protective Food employees in
clothing
protective clothing
loyees in
Right: Lyly Food employees in 18
protective clothing
Future of ASEAN 18
Future of ASEAN
Right: LYLY Food employees in protective clothing
18
Future
20of ASEAN 50 Success Stories
National
National International
International Commercial
Commercial Enterprise Ltd. (NICE)
Enterprise Ltd. (NICE)
The very first company to ever marketed and distributed machined produced roasted
aa
The very first company to ever marketed and distributed

green tea in Myanmar
machined produced roasted green tea in Myanmar
green tea related business. customers needed stronger,

Regardless of being a profit driven shaper, and bitter taste from the
company, the company
Regional Economic also has its
Development. tea isat
arrive whatthecustomers were to the
suitable taste
clear objectives for regional
This company is the first company looking
local market. for. The finding
development which can encouraged the company to
to market and distribute machined
summarized into two objectives: conduct researches and develop
produced
Opium Poppy roasted green and
Substitution tea in Apart
its from attracting
tea utilizing multiple the local
Myanmar.
Regional Economic Development. customers, Nara tea is also
processing techniques gaining
to arrive at
This company is the first company itsthe
popularity among
suitable taste to theforeign
local tea
to Currently,
market and NICE operations span
distribute drinkers.
market. The brand can be found
machined
across produced
green roasted
tea related green
businesses and purchased at Verlet Coffee
Apart from attracting the
tea in Myanmar.
including green tea farming, green & Tea shops in Paris, France.
local customers, Nara tea is also
tea processing
Currently, machinery design,
NICE operations Moreover,
gaining itsNICE is also
popularity among in the
production,
span across green tea related tea
and sale, green middle of the discussion
foreign tea drinkers. The brand to start
cultivation
businesses training,
includingand
greengreen
tea tea export to the German
can be found and purchased at market.
packaging and sale.
farming, green tea processing The totalCoffee
Verlet revenue
& Teagenerated
shops in from
Paris,
machinery design, production, France. Moreover,
international marketNICE is asishigh
alsoas
in
and sale, green
Product tea cultivation
tailoring to match the middle of the discussion to
25%.
training, and green tea packaging start export to the German
with d esired taste
and sale. market.personal
The total revenue
Strong
generated from international
NICE sells its green tea under branding
market is as ashigh
theas mean
25%. for
Product
the brandtailoring
Nara. The to brand
matchwas communication
with desired taste
inspired by the name of the town
Mr.
Mr. Kyaw
Kyaw Thiha,
Thiha, Strong personal branding as
Managing Nara, NICE
Japan,sellswhere
its greenthe
tea green Currently, the company does
• Managing Director
Director tea seeds were from. the mean for communication
not invest in any official digital
under the brand Nara. During
The brandthe
establishment
was inspired by of the the
namecompany,
of the marketingCurrently, the company
channel, does
however,
KEY
KEYSUCCESS ELEMENTS
SUCCESS ELEMENTS town Nara,
Thiha himself Japan,
reachedwhere
outthe
to Japan not invest
Thiha has veryin any official
strong digital
connection
green tea seedsin were from. During marketing channel, however,
•• Product
Product tailoring
tailoringtotomatch for assistance providing green among the local Burmese people as
with desired taste
match with desired taste the establishment
tea cultivation and of theprocessing
company, heThiha
becomeshas very
one ofstrong
a fewconnection
who helps
•• Strong
Strong personal Thiha himselfincluding
techniques, reached out to
providing among thethe
improving local Burmese
local people
communities.
personalbranding
branding
Japan for assistance
the seeds as well. in providing Also, with 5,000 friends andwho
as he becomes one of a few over
green tea cultivation and helps improving the local
2,000 followers on his personal
processing techniques, including communities. Also, with 5,000
PROFILE Initially, Myanmar customers Facebook,
friends andThiha emphasizes
over 2,000 followersa
PROFILE providing the seeds as well.
did not fully appreciate Japanese lotonon his own personal
his personal Facebook, branding
Thiha
Founded in
Founded in 1993 by Kyaw
1993 by Kyaw greenInitially,
tea much Myanmar
as the customers
company and uses it as the mean
emphasizes a lot on his own to subtly
Thiha, National International did not fully
marketed appreciatewho
customers Japanese
drank advertise
personalthe company’s
branding products
and uses it as
Thiha, National International
Commercial Enterprise (NICE) green
tea tea much
while eatingasbetel
the company
nuts. The the mean to subtly advertise theby
through his own page. As stated
Commercial
focuses Enterprise
its business (NICE)
operations on marketed customers who drank
focuses its business operations company later found out that company’s
Thiha, “Demand products through
for the his
company’s
tea while eating betel nuts. The own page. As stated by Thiha,
on green tea related business. the customers needed stronger, products are driven by his own
company later found out that the “Demand for the company’s
Regardless of being a profit shaper, and bitter taste from the personal branding, positive impact
driven company, the company tea is what customers were looking stories, and Thiha’s actions in
also has its clear objectives for for. The finding encouraged the helping rural communities by
regional development which can company to conduct researches providing employment to the21
50 Success Stories
summarized into two objectives: and develop its tea utilizing locals.
Opium Poppy Substitution and multiple processing techniques to
ing rural Enter
y providing Corporate Name:
o the locals. MYANMAR
Below: Kyaw Thiha along with his products at a trade fair
products are driven by his own National International Commercial
Enterprise Ltd. (NICE) Estab
personal branding, positive
/AGRICULTURE
impact & FOOD/
stories, and Thiha’s MYANMAR
actions in helping rural Company Profile
ng with his products at a trade fair
communities by providing Established:
Corporate Name: 1993 Num
employment to the locals.
National International Commercial
Enterprise Ltd. (NICE)
Company Profile
Below: Kyaw Thiha along with his products at a trade fair
Below: Kyaw Thiha along with his products at a trade fair Number of Employees: 51-100 Inter
Established: 1993
Corporate Name:
Expo
National International
International
Number of Employees:Activities:
Commercial Enterprise51-100
Ltd.
Awar
(NICE) The c
Export of goods to foreign countries Awar
International Activities: and i
Awards: local
Export of goods1993
Established: to foreign countries
The
Awards: company has received local
TheAwards:
and The
international
company has company
received has received
recognitions.
local
Number
andlocal
Awards: Theof
and Employees:
international
company
international has received recognitions.
recognitions.
51-100 Emai
Email:
myan
Email:
myanmartea.kth@gmail.com n.i.c.e
myanmartea.kth@gmail.com
countries
n.i.c.e.ltd.myanmartea@gmail.com
n.i.c.e.ltd.myanmartea@gmail.com
Awards:
Below:
Below: TheThe
Below: NaraNara
The Nara Green
Green Tea
Green TeaNational
brand from
Tea brand brand from National
International
from National International
Commercial
International CommercialCommercial
Enterprise Ltd. (NICE) Enterprise
Enterprise Ltd. (NICE) Mobile: +95 9 259 5165 43
Ltd. (NICE) Mobi
The company has received
+95 9 245 0773
en Tea brand from National International Commercial Enterprise Ltd. (NICE) Mobile: +95 9 259 5165 43
recognitions
Facebook:
+95 9 245 0773
https://www.facebook.com/profile.ph
Email:
p?id=100009689313126 Faceb
myanmartea.kth@gmail.com
Facebook:
n.i.c.e.ltd.myanmartea@gmail. https
com p?id=
https://www.facebook.com/profile.p
p?id=100009689313126
Mobile: +95 9 259 5165 43
+95 9 245 0773
Facebook:
https://www.
facebook.com/profile.
Below: Kyaw Thiha conducting a knowledge transfer to the local villagers php?id=100009689313126
Right: Kyaw Thiha conducting a

knowledge transfer to the local
villagers
22
50 Success Stories
ducting a Right: Kyaw Thiha conducting a

e local knowledge transfer to the local
villagers
GRICULTURE & FOOD/ LAO PDR
/AGRICULTURE&&FOOD/
/AGRICULTURE FOOD/ LAO PDR
LAO PDR
Sinouk Coffee Co., Ltd.
aa
LAO PDR
Sinouk
As a pioneer Coffee
of the Lao
Sinouk Co.,Ltd.
CoffeeCo.,
Coffee Ltd. Sinouk Coffee tackles
Development,
he ASEAN market
aa
Sinouk Coffee Co., Ltd.

As a pioneer of the Lao Coffee Development, Sinouk Coffee tackles
As
thea ASEAN
pioneer market
of the Lao Coffee Development, Sinouk Coffee
As a pioneer
tackles of the
the ASEAN Lao Coffee Development, Sinouk Coffee tackles
market
the ASEAN market
employment, and 3) to work with to say, most of the coffee

a local product that has export
employment, and 3) to work with produced in this
to say, most region
of the coffeeis still
a
potential, local product that has export produced in this region is still has
a Sinouk
local product
potential,
began that
Sinouk
to slowly
began has
to export organic.
slowly definitely
organic.
Laohas
Lao
Coffee
Coffeehighdefinitely
standards,
definitely has
employment,
his own coffee
build uppotential, and 3)
empire to work with to say, most of the coffee
build
a local hisSinouk
up productown coffeebegan
that has to slowly high
empire
export
standards,
which
high is something
standards,
produced
whichSinouk
which
in this
is
is is stillhas
region
and nowand he’s
build now
considered
up
potential, his own
he’sSinouk
to be
coffee
considered
began
one
empire
totobe and something
one
slowly always Sinouk
highlighted.
something
organic. Sinouk
Lao
has always
hasdefinitely
Coffee always has
of the most
now successful
ofbuild he’s
the most considered
up hissuccessful to
own coffee empire be one of highlighted.
highlighted.
high standards, which is
businessmen,and and
businessmen,
the most
now a respectful
he’s and
successful a respectful
businessmen,
considered to be one Creating
Creating
something
Creating aSinouk
alocal
a local brand
brand
local has
brand that that
always isis
is of
that
coffee expert,
coffee
andof the in Lao
a expert,
respectful PDR.
in Lao
most successful PDR.expert, in ofsuch
coffee ofhighlighted.
such aa
such high
high standard
standard
a high standardis theisthe
is the of
basis
businessmen,
Lao PDR.
It wasn’t and2004
until a respectful
that the the
basis company’s
basis
of of
the success,
thecompany’sa localboth
company’s
Creating locally
success,
success,
brand that is
It wasn’t
coffee until
expert,2004 in that
Lao PDR. the
company introduced its own both
andof locally
such a
regionally. and
high regionally.
standard
both locally and regionally. is the
company introduced
It wasn’t
its own
until 2004 that the basis of the company’s success,
coffee brand
It wasn’tunderuntilthe2004signature
that the
coffee brand
name
company under
of SINOUK
the signature
introduced COFFEE.
its own Itcoffee both locally and regionally.
company introduced its own
name ofopened
SINOUK up
coffeeunder
brand brandCOFFEE.
its very
under
the first
the It signature
signature name
opened commercial
upname
of its very
SINOUK first
coffee
of SINOUKCOFFEE. shop
COFFEE.inIt the It
opened
commercial
Pakseitscoffee
upopened and
very up shop
extended
its very
first initsthe
first
commercial business coffee
Pakse andshop extended
activities.
commercial
in the Pakse its business
coffee andshop in the its
extended
activities.Pakse
business and extended
As ofactivities. its
today, Sinouk Coffee is business
activities. Leading the coffee industry
As the only company in Lao PDR to
of today, Sinouk Coffee is Leading
by innovative the coffee spiritindustry
Mr. Sinouk SISOMBAT, master
As As theofentire
of today,coffee
today, Sinouk
Sinouk valueCoffee
Coffeeis Leading
by Leading
innovative
the coffee
the coffee
spirit
industry
industry
Founder & Chairman the only company
chain, which in Lao
gives PDR
them to
a clear by innovative
Not only spirit
does Sinouk Coffee
is thetheonly company
only in Lao
company PDR
in Lao to by innovative spirit
Mr. Sinouk SISOMBAT,
Mr. Sinouk SISOMBAT,
Mr. Sinouk SISOMBAT, master the entire
differentiation
master coffeefrom
the entire value
other
coffee coffee
value roast and serve coffee with the
PDR to master the entire coffee Not
Not only
only does
does Sinouk
Sinouk Coffee
Coffee
Founder & Chairman
Founder
Founder && Chairman
Chairman chain, which
players:
chain,
value gives
from them
whichcoffee
chain, a clear
gives planting
which them
givesa them in a
clear best home-grown
Not only coffee
does Sinouk beans,Coffee
differentiation
their own from other
plantation,
differentiation from from coffee
to coffee
other coffee roast
roast
but and
roast and
they serve
and serve
alsoserve coffee
show coffee
their
coffee with with
sense
with the
thethe
of
cleardifferentiation other best
EY SUCCESS Brand
• KEY Identity ELEMENTS
ELEMENTS
SUCCESS players:roasting,
from
players: and
coffeefrom distribution,
planting
coffee inand
planting in best best
home-grown
innovation
home-grown about
home-grown coffee beans,
and mastery
coffee beans,
beans, of
KEY SUCCESS ELEMENTS coffee players: from coffee planting coffee
but butthey by
they creating
alsoalsoshowshownew products
their
their sense
sense of
of
• Local Brand with their own also the
their development
own
plantation, plantation, oftoa coffee
to coffee to coffee innovationbut they also show their sense of
BrandIdentity
Identity in their own plantation, on the Lao
innovation market,
about
about andand acting
mastery
mastery asofa
of
Brand Identity ••International
Brand Vision roasting,learning
roasting,
and
roasting,
house
and and
distribution,
and
coffee tourism,
distribution,
and and
distribution,
innovation about and mastery of
pioneer
coffee in
by
coffeebybycreating the coffee
creating
creatingnew industry
new products
newproductsproductsin
LocalBrand
• ••Innovation
Local Brand with
Spirit
with the company’s
also name is on
the development of a coffee coffee
Local Brand with also the everyone’s
development
and also house
learning the
lips ofand
a coffee
development
when they
coffeetalk of a on
tourism, Laoon
the PDR.
the
Lao They’re
Lao market,
market, continuously
andandacting
acting as as a
InternationalVision
International Vision on inspired
the Laoby market, and acting as a
International Vision Spirit learning house
coffee
about and
learning coffee
house
Lao coffee.name is on
the company’s tourism,
and coffee pioneer inmarket
the trends
coffee
a pioneer in the coffee industry in all
industry overin
Innovation
•• Innovation Spirit the company’s
tourism, namethelips is when
on theyname
company’s pioneer
theLao in
world, the
PDR.and coffee industry
pay attention
They’re continuously to in
InnovationPROFILESpirit everyone’s talk is Lao PDR. They’re continuously
everyone’sabout
on lips Lao
when
everyone’s they talk
coffee.
lips when they talk Lao PDR.
their
inspired They’re
customers’
by continuously
needs
market and
trends all over
Sinouk Coffee Co., Ltd. was inspired by market trends all
requirements, since the company
PROFILEin 1994 as a coffee about Lao coffee.
established Using
about finest
Lao raw
Coffee. materials inspired
over
the by
world, market
thecustomers’
world,
and pay trends
and pay
attention all
attention over
to
for the finest cups the has created
their
world, and a variety
pay needs of products
attention and to
OFILE traderPROFILE after
Sinouk Sinouk
Coffee SISOMBAT
Co., Ltd. was toand their
opened
requirements,customers’
up new
since needs
markets
the and
for
company
moved back toinLao
established 1994 PDRas aafter
coffee UsingThe finest
Bolaven raw materials
Plateau is their customers’since needs and
Sinouk Coffee Co., Ltd.forwas Using finest raw materials requirements,
itself. Sinouk Coffee
has created a variety the
is todaycompanythe
of products
living
traderin after
France Sinouk 30SISOMBAT
years. The for the finest cups part of Lao requirements, since the company
ablished inMBA1994 asback
Sinouk a coffee
Coffee Co., Ltd. Using
was finest
located
for the raw thematerials
infinest southern
cups has
only
andcreated
Lao
opened a
coffee variety
up brand
new of
to products
produce
markets for
moved graduate, tohowever,
Lao PDRdidn’t afterfor thePDR, Champasak
The Bolaven province.
Plateau is The has created a variety of products
der after Sinouk SISOMBAT
established in 1994 as a coffee finest cups and
and distribute
opened
itself. Sinouk up Nespresso
new
Coffee markets
is today for
the
have any
living inknowledge
France forof 30coffee
years. The quality of inthethesoil, combined partwith
of Lao and opened
trader after Sinouk SISOMBAT
located
The Bolaven southern
Plateau is located Compatible
itself. Lao up
only Sinouk new
Capsules
coffee Coffeemarkets
brand with is 100%
to for
produce
today
ved back towhenLaohePDR
MBA started
graduate,after
off his business.
however, didn’t Thethe Bolaven
highChampasak
PDR, Plateau
elevation and is balanceThe
province. of
ng in France moved
With for
have 30back
only
any years.
three to The
Lao
principles
knowledge PDR
on his
of coffee in the and
after sunny southern part on Lao PDR, itself.
of the Lao
the and Sinouk
coffee.
onlydistribute
Lao Coffee
They’ve is today
also
Nespresso
coffee launched
brand the to
located in quality ofrainy
the southern days
the soil,part of Lao with only
combined DripLao Coffee:
Compatiblecoffee ready
brand
Capsulesto use
to fresh
produce
with 100%
living
mind,
when in
he France
which were
started fortohis
1)
off 30
workyears. Champasak
withThe Plateau
business. province. The quality produce and distribute Nespresso
BA graduate, however, didn’t the high
PDR, Champasak all elevation
strongly
province. contribute
andThe balance to of ground coffee
Lao coffee. in individual
They’ve also
withlaunched
a remote
With
MBA population
only three
graduate, 2) to
principles
however, create
on his
didn’t ofsunny
the the soil,
qualityand combined
of the
rainy beans.
days with the
Needless
on the high and distribute
Compatible Nespresso
Capsules 100%
ve any knowledge of coffee quality of the soil, combined with filtered
Drip bags.
Coffee: These
ready two
to products
use fresh
en he started mind, any
have whichknowledge
off his were 1) to work
business. with
of coffee elevation
Plateau all and balance
strongly of sunny
contribute to Compatible
Lao Coffee.
ground
Capsules with 100%
They’ve
coffee
also
in individual
launched
the highandelevation and balance of all Lao coffee. They’ve also twolaunched
a remote
when he population
started off 2) histobusiness.
create therainy
quality days on
of the the Plateau
beans. Needless Drip Coffee: ready to use fresh
th only three principles on his sunny and rainy days on the filtered bags. These products
With only three principles on his strongly contribute to the quality Drip ground Coffee:coffee ready to use fresh
in individual filtered
nd, which were 1)which
to work with Plateau all strongly contribute toto say, groundbags. These two products reflect23
mind,
50 Success Stories were 1) to work with of the beans. Needless coffee in individual
emote population 2) to create the quality ofofthethebeans. Needlessin this filtered the ability
a remote population, 2) to create most coffee produced bags. of These the two companyproducts to
23
employment, and 3) to work with
50 Success Stories region is still organic. Lao Coffee raise the fame and quality of Lao
23
Success Stories50 Success Stories 23
level, thus reflecting the quality
by any other company in the of Lao coffee. With the
country before.
RICULTURE & FOOD/ This innovative combination of quality raw LAO PDR
Established: 1994
spirit running through the materials, innovation, and a
company’s
the ability veins enables them
of the company& FOOD/Paving the way to for ASEANthat eyes bigger
Management
/AGRICULTURE LAO PDR
access new
e the fame and quality of markets, and tap into markets, the company is Number of Employe
wider customer groups in theMr. Sinouk has, over the years, Company Profile
fee to international built up the brand definitely
to a high preparing itself to
rds, domestic
whichCoffee market,
hasn’t
to been done but not
international only asPaving theexpand
level, thus reflecting theinto
standards, way for ASEAN ASEAN through
quality Corporate Name: Sinouk Coffee Co., Ltd.
otherThai, Korean,
company
which in the
hasn’t and
beenJapanese
done by any International Activit
of Lao coffee. With relevantthe and timely Company Profile
companies
y before. This company
other
/AGRICULTURE have&already
innovative in the country Mr. Sinouk has, over the years,
FOOD/ combination of brand
quality raw LAO PDR Export of goods to fo
unning before.
through This
the innovative spirit built up theopportunities, says Sirina
to a high level, Established: 1994
approached
running
the company
through
toPaving
the company’s materials, innovation, and aof Lao
SISOMBAT-HERVY, Mr.
Corporate Name:
ny’sdistribute
veins enables
reflect the ability
them to
of the company thus
the wayreflecting
for ASEAN the quality
toveins its and
raise theenables
fame products
quality
themof to in theirManagement
access
Mr. Coffee.
Sinouk With
has, over that
the theeyes
Sinouk’s
years, bigger
daughter
combination of and Sinouk Coffee Co., Ltd.
newrespective
markets,
Lao coffee toand tap
markets. into
international
markets,
built up the the
brand to company
a
Company Profile
materials,isinnovation,
high Number of Employees:Awards:
120
ustomer
new markets,
standards,
groups which hasn’tandbeen
in thein in
tap into wider
done quality raw Managing
level, thus reflecting the quality Director
Corporate ofCoffee
Name: Sinouk theCo., Ltd.
ofdefinitely preparing itself to bigger • 2017: ASEAN W
bycustomer
any groups
other company the the domestic and With
a Management that eyes Established: 1994
tic market,
country but not
before. only
This as
innovative
Lao coffee. the
company.
market, but not only as Thai,
spirit running through the expand into ASEAN through
markets,
combination of the
quality rawcompany is definitely
Established: 1994
of the Year
orean,company’s
and
Korean,Japanese
and Japanese
veins enables them to
materials,
companies innovation, and
preparing
relevantthat and
a
itself
timely to expand into Number of Employees: • 2017: Chevalier
120
Management eyes bigger
nies have already
have
access newalready
markets, andapproached
tap into the ASEAN
opportunities,
markets, the company through
is relevant
says Sirina Employees: 120 Export of goods to foreign countries
Number of and Agricole (decora
wider customer groups in the
ched the company
company
domestic tonot only as
to distribute
market, but
its products
definitelytimely
preparing
SISOMBAT-HERVY,
expand
itself to
opportunities,
into ASEAN through Mr.
says Sirina International Activities: Ambassador)
in their
ute its products
Thai, respective
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50 Success Stories
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24
50 Success Stories
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50 Success Stories
24
/EDUCATION/ BRUNEI DARUSSALAM
/EDUCATION/
/EDUCATION/ BRUNEI
BRUNEI DARUSSALAM
DARUSSALAM
CrescentSdn
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the United Kingdom, was later factors be it Hjheconomic,
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Future of ASEAN
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25
50 Success Stories
adaptive ability to her business. cope with this, her team and her International Activitie
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/EDUCATION/
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salma.latiff@gmail.com
people ability
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Description starting from the top left

(clockwise):
Instagram: @crescentedu
1) Salma with the crown prince Al-Muhtadee Billah of
Brunei
2) cc
3) A student learning through the Crescent’s online

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4) from
Description starting Salma
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Description starting from the top left (clockwise):
(clockwise): 5) Salma giving a presentation on xxxxxxx
1) Salma with the crown prince Al-Muhtadee Billah of
Brunei
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Future of ASEAN
presence of former BEDB CEO. 3) A student learning through the Crescent’s online
3. A student learning through the Crescent’s online course. course
4. Exhibition of Crescent products in Marina Bay, Singapore. 4) Salma explaining about Crescent to xxxxx at xxxxx
5) Salma giving a presentation on xxxxxxx
24
Future of ASEAN
/EDUCATION/
/EDUCATION/ BRUNEI
BRUNEI DARUSSALAM
DARUSSALAM
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the company 25
Future of ASEAN etc. are subtly making
the change in education by utilizing to be integrated into our life.” its home educatio
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sion andFuture
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50 Success Stories
and embracing technology now.
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Perfecting what the In terms of ensuring the

/EDUCATION/ innovation and quality of works, BRUNEI DARUSSALAM
company knows best Company Profile
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Muslim population. Because of
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28 Stories 50 Success Stories
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a better result.
own path in Viet Nam’s emerging 27
Future of ASEAN
Ever since theCurrently
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27
of ASEAN
Company Profile
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28
30 of ASEAN
Future 50 Success Stories 28
Future of ASEAN
Future of ASEAN
28
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50 Success Spice Italian design houses” says world where connectivity is high 33
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(clockwise):
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from the runway show at the HEYAQA
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were featured on a TV
ayer outfits creating quality and compliment branding and product
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a 50variety of highquality prayer any face shape and size. The innovation”, says Aminuddin.
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TelekungSitiKhadijah 36
50 Success Stories
36
36
50 SuccessStories
0 Success Stories
50 Success Stories
/HEALTH AND WELLNESS/ BRUNEI DARUSSALAM
HEALTH AND WELLNESS/ BRUNEI DARUSSALAM
Bellary Enterprise
Bellary Enterprise
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as effectively as she expected, so all businesses in Brunei together. tool called the educationbased35
Future of ASEAN
35
uture of ASEAN
ALTH
/HEALTH
AND AND
WELLNESS/
WELLNESS/ BRUNEI
BRUNEI
DARUSSALAM
DARUSSALAM
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Instagram:
@bellarynature
bellarynaturebn @bellarynature
Instagram: @bellarynature
Instagram: @bellarynature
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38
Future of ASEAN
36
/health and wellness/ PHILIPPINES
/HEALTH
/HEALTH AND AND WELLNESS/
WELLNESS/ PHILIPPINE
PHILIPPINES
aa
Gandang
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other social enterprise Nature.
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products 100%that promote that promote
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its Human Nature products.
37 37
Future
Future of of ASEANStories
50 Success
ASEAN 39
/HEALTH AND
/health andWELLNESS/
wellness/ PHILIPPINES PHILIP
/HEALTH
/HEALTH AND
AND WELLNESS/
WELLNESS/ PHILIPPINES
PHILIPPINES
/HEALTH AND WELLNESS/ PHILIPPINES
Company Profile
Company Profile
Company
Company Profile
Profile
Corporate Name: Gandang Kalik
/HEALTH AND WELLNESS/ Company Profile PHILIPPINES
Corporate
Corporate
Corporate Inc.
Name:
Name: Gandang
Name: Kalikasan
Gandang Kalikasan
Inc.
Inc.
Corporate Name: Gandang Kalikasan
Gandang Kalikasan Inc.
Inc.
Company Profile Establish: 2008
Establish: 2008
Established:
Establish: 20082008
Establish: 2008
Corporate Name: Gandang Kalikasan
Inc.
Number
Number
Number ofEmployees:
Employees:
Number
of Employees:
of More ofthan
MoreEmployees:
100 100 More tha
than
Number of
More than 400Employees: More than 100
Establish: 2008
International International
Activities:
International
International Activities: Activities:
Export of good Activities:
Export
Number
Export of
of good
Employees:
ofgood
goods More
to foreign than 100
Above: Anna’s husband and the co-founder Dylan Wilk Export of Export of good
Above: Anna’s husband and the co-founder Dylan Wilk
Above: Anna’s
Above: Anna’s husband,
husband GKI
and the co-founder
co-founder and CEO Dylan Wilk
Dylan Wilk countries
Above: Anna’s
Right: husband
Anna’s sister andand the co-founder
the co-founder, CamilleDylan
MelotoWilk Award:
Right: Anna’s
sistersister,
and theGKI co-founder and Creative Director
Right: Anna’s co-founder, Camille Meloto Award:
Right: Anna’s sister and the co-founder, Camille Meloto
Camille Meloto Award:
Right: Anna’s sister and the co-founder, Camille Meloto 2016 World Pioneer
Awards: Award: in Sustainable
Export 2016
Beauty
2016 World
of good
awarded
World Pioneer in Sustainable
by theinOrganic
Pioneer Sustainable
Above: Anna’s husband and the co-founder Dylan Wilk
• 2017 SME
Beauty
Monitor
Beauty Company
inawarded by
Paris, France
awarded 2016
by theof the
the Organic
World
Organic Pioneer in Sust
US Monitor
Natural in Paris,
Products
Year at Asia CEOBeauty
Monitor in Paris, France
Association
Awardsawarded by the Orga
France
Right: Anna’s sister and the co-founder, Camille Meloto Award: US
Seal,
US Natural
2016
Natural Products
Products Association
Association
• 2016 World
Seal, Monitor
Pioneer
2016recognition,
Cruelty-free
in in Paris, France
the People
Seal, 2016
2016 World Pioneer in Sustainable
Sustainable
forCruelty-free
the Ethical
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Treatment Natural
awarded
recognition,
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of Products
People
Animals
People Associ
Beauty awarded by the Organic
for
(PETA),
for the
byMonitor the Ethical
2011
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Treatment 2016
Treatment of
in Paris,
Paris, France of Animals
Animals
(PETA),
(PETA), 2011 Cruelty-free recognition, the
2011
US
France Natural Products Association
Seal, 2016 for the Ethical Treatment of
• USCruelty-free
Email: Natural Products
usa@humanheartnature.com
recognition, the2011
People
Email:
Email:
(PETA),
usa@humanheartnature.com
forusa@humanheartnature.com
the
Association Ethical Treatment offor
accreditation Animals
(PETA), 2011
Above: GKI employee producing Human Nature product most
Tel.: of indicate
Please its products, 2016
Above:
Above: GKI
GKI employee
employee producing
producing HumanNature
Human Natureproduct
product
Right: Human Nature booth at a product showcasing event in Singapore • Tel.:
2012Please
Tel.: Global
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indicate
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Right: Human Nature booth at an event Singapore Tel.: Forum
Please indicate
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World
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indicate
Right:Right:
Human Nature booth
Human Nature boothatataa product showcasing
product showcasing event
event in Singapore
in Singapore • 2011 Social Entrepreneur of
Facebook:
the Year awarded by Ernst &
Website:
Left: Human Nature’s famous Mineral Make up Facebook:
Facebook: Website:
www.facebook.com/humanheartnature
Young
Left: Human Nature’s famous Mineral Make up www.facebook.com/humanheartnature
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Left: Human
HumanNature’s
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famous Body Scrub
Mineral Make up www.facebook.com/humanheartnature
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Left: Human
Right: HumanNature’s 100% Body
Nature’s famous Natural Mineral Make up
Scrub Email:@HumanNaturePhil
Twitter:
Facebook:
Twitter: @HumanNaturePhil
customer.service@
Right: Human
Left: Human Nature’s
Nature’s 100%
famous Natural
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Make up Facebook:
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humanheartnature.com
Right: Human
Left: Nature’s
Human famous Body
Nature’s Scrub
famous Mineral Make up www.facebook.com/humanhear
Right: Human Nature’s famous Body Scrub Twitter:
Tel.: +63@HumanNaturePhil
2 784 7788
Website:
Facebook:
www.facebook.com/
humanheartnature
38
Future of ASEAN 38
Future of ASEAN 38
Future of ASEAN
40 50 Success Stories38
Future of ASEAN
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in the
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Future of ASEAN as well as online.
43
/HEALTH AND WELLNESS/ SINGAPORE
/HEALTH AND WELLNESS/ SINGAPORE
/HEALTH AND WELLNESS/ Company Profile SINGAPORE

Below:
Below – Skin Inc.’sstore
Skin Inc.’s store concept
concept withwith
cleanclean
whitewhite furniture
furniture contrasted
contrasted withbottles
with colorful colorful bottles
/ Skin Inc.’s/signature
Skin Inc.’s signature
product ‘My Corporate Name: Skin Inc.
Daily Doseproduct
Custom ‘My Daily
Blended DoseCocktail’
Serum Custom/ ‘BENTO
Blended&Serum Cocktail’ / ‘BENTO & Sachet Pack
Sachet Pack Company Profile
Below – Skin Inc.’s store concept with clean white furniture contrasted with colorful bottles / Skin Inc.’s signature product ‘My Established: 2008Skin Inc.
Corporate Name:
Daily Dose Custom Blended Serum Cocktail’ / ‘BENTO & Sachet Pack Company Profile
Corporate Name:
Number Skin Inc.
of Employees:
Establish: 2008
51 - 100
Establish: 2008
Number of Employees: 51 - 100
•Number
Having foreign affiliates
of Employees: 51 - 100 or
branches
• Having consignees for
International
• Having Activities:
production inforeign
foreignaffiliates or
• branches
Having foreign affiliates or
countries
• branches
Having consignees for production
• • Export inofforeign
Having goods countries
to foreign
consignees for production
• in foreign
Export
countries countries
of goods to foreign
• Export of goods to foreign
countries
countries
Awards:
Winner
Award: of more than 100 beauty
Award:
awards including:
Winner
Winner of more
of more thanthan 100 beauty
100 beauty awardsawards
•including:
Elle Beauty IT List 2017
including:
• Harper’s Bazar SPA Award
• • ElleElle
Beauty IT List
Beauty IT2017
List 2017
• 2017
• Harper’s Bazar
Harper’s SPA Award
Bazar 2017 2017
SPA Award
• • Her World
• Her World
Her SPA
SPAAward
World Award
SPA 2017
2017 2017
Award
• •8Style
•8Style Beauty Best Buy 2016, etc.
Beauty
Style Best Buy
Beauty Best2016,
Buy 2016, etc.
etc.
Email:
Email:
Email:
enquiry@skinince.jp
enquiry@skinince.jp
enquiry@skinince.jp
Tel.: -
Website:
Tel.: -
www.iloveskininc.com
Website:
Website:
Facebook:
www.facebook.com/skininc
Facebook:
Facebook:
44
Future of ASEAN
44
Future of ASEAN
/INFORMATION
/INFORMATION TECHONOLOGY
TECHONOLOGY AND& TECHNOLOGY/
TECHNOLOGY/ CAMBODIA
CAMBODIA
LOL
/INFORMATION TECHONOLOGY AND TECHNOLOGY/ CAMBODIA
CODINGATE
Codingate Co., Ltd.
LOL
CODINGATE
A high-energy technology company
start-upwho
thatchallenging
aa
A high-energy technology is pushing

A high-energy
the conventional technology
technological company
boundary who challenging
and is
aa
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the
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company to look out for
definitely a company to look out for,
development,
development, consultancy,
technology andproduct in information
notinformation technology
only have technology
technical related
knowledge
development, consultancy, and in related
digital marketing.
digital marketing.
development,
AndAnd it hasbeen
it has
consultancy, been
and
field,
field, but
but alsoalso who have passion
who have passion in in
in an information technology
serviced more
serviced than
more thanseventy
seventy technological
technological transformation as as
digital marketing. And it has related field, transformation
but also have passion
companies
companies andand
over 160 projects well. Thisreflects
reflectsonto
onto its
serviced more over
than160 70 projects
companies well. This its
for technological transformation.
across all business
across all businesssectors
sectorsboth
both purposeful corporate
purposeful corporate mission,
mission,
and delivered more than 160 This is reflected by its purposeful
locally andand
locally internationally.
internationally. which
which isisto toinspire
inspire and
and train
train
projects across
In 2016, all business sectors,
Sopheakmonkol was corporate
young talented mission, which is to
In 2016, Sopheakmonkol was young talentedleaders
leadersto to
develop
develop
both locally
awarded withand
the internationally.
Cambodian inspire
and use and train toyoung
technology create talented
the
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Young
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Smart leaders impact
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In 2016,
Technology Sopheakmonkol
Award 2016 and waswas
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technology business’
create
people life and daily business’ a positive
also listed on Forbes 30 under 30 operation.”
alsoawarded
listed
Asia
with
on in
2017 Forbes the Cambodian
30 under
Tech Enterprise 30 impact
operation.”on everyday people’s lives
Young
Asiacategory. Entrepreneur
2017 in Tech Enterprise Smart and daily business operations.”
Technology Award 2016, and was Spreading technology
category. Spreading technology
also listed in Forbes 30 under 30 awareness
Spreading technology
An inspiration
Asia 2017 in the to Techdevelop
Enterprise awareness
In today world, it is
awareness
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inspiration
local talents to develop
impossible
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world,the fact that
it is
local talents
Having had graduated from a technology has becomethe a major
impossible to ignore
In today’s world, it’s impossible fact that
university
AnHaving in Czech
had
inspiration Republic
graduated
to from
develop in a influence in our
technology has life.
becomeIt wakes
a up
major
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next the fact
to us every that and
morning technology
Mr. Sopheakmonkol Sok, university
local in Czech Republic in
talent influence
has late
become in our a life.
major It wakes up
influence
Mr. Sopheakmonkol Sok, Sopheakmonkol
CEO Information could not realize stays until the last minute
Chief Executive Officer Management,
the benefits of technology
next
before
to
in ourwe us
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go to
morning
It sleep.
wakesThat us isand
upwhyevery
Mr. Sopheakmonkol Sok, CEO Sopheakmonkol
Having
transformation could not
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graduated
more. has in stays
morning late and
Sopheakmonkol untilstays
the last
believeswithminute
thatusit is
until
“Leverage information the Information
benefits of technology before weminute
go to sleep. That
technology thorough collectives always been passionate
Management to from a crucial
the last for everyone we isgo
in Cambodia
before whyto
KEY
“Leverage SUCCESS
information
genius – enlightens ELEMENTS
its
transformation
empower more.
young He
talented
university in the Czech Republic,has Sopheakmonkol
especially the youth believes
to
sleep. That’s why Sopheakmonkol have that
some it is
technology thorough
dynamism its startup spirit” always
and collectives been passionate
Cambodians
Sopheakmonkol through to be more
guidance
couldn’t crucial
sense
believesoffor everyone
awareness
that incrucial
to this
it’s Cambodia
ever- for
• –Skilled local talent and the
Codingate and direction.
empower young Condingate’s very
talented changing innovation.
especially the youth to have some
genius – enlightens its aware of the Skill
benefits of technology. everyone in Cambodia, especially
company
and its inspiration
first project,
toward Cambodians throughExchange
guidance senseAsoftoawareness to this ever-
dynamism startup spirit” He’s
Laptop,always been
recruited passionate
young studentsabout the youth,raise the awareness,
to have some sense of
– Codingatehuman capital enhancement and direction. Condingate’s very changing
Codingate innovation.
tries to challenge itself
PROFILE empowering
who were Skill young
eagerExchange
to develop talented awareness of this everchanging
• Strong technology awareness firstCambodiansproject,
technical solution throughfromguidance
coding, and
by continuing to explore and
As to raise the awareness,
innovation.
Founded in 2013 by a young Laptop, recruited young students develop new technologies that
talented entrepreneur and in
direction.return, would
Codingate’s receive a first
very Codingate
would enable tries to challenge itself
further
PROFILE wholaptop
were eager
when to developThe
succeeded.
Sopheakmonkol Sok, Condingate project, Skill Exchange Laptop, by continuing
To raise to exploreCodingate
awareness,
technological transformation andto
Founded ina2013 by a young technical
projectsolution
was young from coding,
so successful and haswho
PROFILE
is one of new business start-up recruited students develop
individuals, society, and the that by
tries tonew technologies
challenge itself
talentedthat
entrepreneur
we should be look out for. and in return,
brought manywould receive
talents and a
were eager to develop would enable
continuing further
to still
explore andquality
develop
Sopheakmonkol WhenSok, Condingate
the in
company laptop when
attention succeeded.
to the company. The technical country, while offering
Founded 2013was by aproject solutions
was about
so successful coding, and in
and are
has
technological
service transformation
new technology innovative
and delivering that would to
is one of established,
a new businessSopheakmonkol
start-up At Condingate, people its products which
individuals, our
society, clients
and the
young talented entrepreneurbrought
return,many would
talents receive
and a laptop enable further technological
wanted
that weSopheakmonkolthe business
should be look out to focus on most valuable assets.
for. Codingate when they succeeded. The project As appreciate.
Sok, country, while still
transformation foroffering quality
individuals,
Whensocial aspect.
the companyThe company’s
was attention to the company.
Sopheakmonkol explained that
iscurrent
a newprimary
business start-up
services that we was
include the extremely
company successful
would and has
only recruit service
society,andanddelivering
the country,innovative
while
established, Sopheakmonkol At Condingate, people are its products which our clients
should be keeping an
web & mobile application eye on. brought
young a lot
talented of talent
Cambodian and attention
who still offering a quality service and
wanted the business to focus on mostnot
valuable
only
assets. As
have technical knowledge appreciate.
development, technology product to the company. delivering innovative products
social aspect. The company’s Sopheakmonkol explained that
When the company was which clients appreciate.
current primary services include the company would only recruit
established, Sopheakmonkol At Codingate, people are
web & mobile application young talented Cambodian who
wanted the business to focus on its mosttechnical valuable assets. 45
development,
Future oftechnology
ASEAN product not only have knowledge
the social aspects. The company’s Sopheakmonkol explained that
current primary services include the company would only recruit
web & mobile application young talented Cambodians who
45
Future of ASEAN
/INFORMATION TECHONOLOGY & TECHNOLOGY/ CAMBODIA
/INFORMATION TECHNOLOGY & COMMUNICATION/ CAMBODIA

Company Profile
Company Profile
Company Profile
Corporate Name:
Company
Corporate Profile
Name: Codingate Co., Ltd.
Company
Codingate Profile
Co., Ltd.
Corporate Name: Codingate Co., Ltd.
Established: 2013
Established: 2013
Established: 2013
Established: 2013
Established: 2013
Number ofof
Number Employees:
Employees: 11-50
11-50
•International Activities:
Having outsourcing of tech talents
International
•• HavingHaving
Export Activities:
outsourcing
outsourcing
of of tech
techtalents
service to foreign countries
Left:Services
Left: Services offered
offered by Codingate
by Codingate •• Having
Export
outsourcing of tech talents
of service to foreign countries
Above:
Left:
Above: The
Services
The team
offered
team byofCodingate
of talentstalents at Codingate
at Codingate
•• talents
Having outsourcing of tech talents
Export of service to foreign countries
Left: Services offered by Codingate
Above: The team of talents at Codingate
•
•Awards:
Export of service to foreign countries
Export of service to foreign
Left: Services offered by Codingate
Above: The team of talents at Codingate
Right: Overall
Right: Overall
accomplishment Above: The team of talents at Codingate Awards:
countries
Right: Overall
accomplishment
of Codingate
Right: Overall
•Awards:
Best Startup, Cambodia ICT Award
accomplishment
ofover the past
Codingate
accomplishment
Right:
of Overall
Codingate
Awards:
• 2017Best Startup, Cambodia ICT Award
four
of
over
over
years since
Codingate
accomplishment
the past
the past •• Best
2017
Smart
Startup, Cambodia ICT Award
Technology, Cambodian
its establishment Awards: Best Startup, Cambodia ICT Award
• 2017
over
of
four the past
Codingate
years since
four
four years
years since Smart
Young Technology,
Entrepreneur Cambodian
Award 2016
over
its
since
its
four
the past
establishment
its
establishment
years since •• Best 2017
Smart Technology,
Startup, CambodiaCambodian
ICT2016
its establishment
establishment • Young
Young
Entrepreneur
Smart Technology,
Entrepreneur
Award
Cambodian
Award 2016
Award 2017
Young Entrepreneur Award 2016
•Tel.:
Smart+855 89 754 449 / 98 699 881
Technology,
Tel.: +855 89 754 449 / 98 699 881
Tel.: +855 89 754
Cambodian 449 / 98 699 881
Young
Tel.: +855 89 754 449 / 98 699 881
Website:
Entrepreneur Award 2016
Website:
Website:
www.codingate.com
Website:
www.codingate.com
Tel.:
www.codingate.com
+855www.codingate.com
89 754 449 / 98 699 881
Facebook:
Facebook:
Facebook:
www.facebook.com/codingate
Facebook:
Website:
www.codingate.com
Twitter: @codingate
Twitter: @codingate
Twitter: @codingate
Facebook:
Left: Codingate has been participating in Twitter: @codingate
numbers
Left:
Young
of activities and
Left:Codingate
Codingate
Innovator
events
has
has been
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number of media
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coverage.
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featured
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30
44
50 Success Stories
/INFORMATIONTECHNOLOGY
/INFORMATION TECHNOLOGY&&COMMUNICATION/
COMMUNICATION/ MALAYSIA
MALAYSIA
/INFORMATION TECHNOLOGY & COMMUNICATION/ MALAYSIA

ICICMicrosystems
MicrosystemsSdn. SdnBhd. Bhd.(ICmic)
(ICmic)
ICmic
aa
TM
IC Microsystems Sdn Bhd. (ICmic)

ICmic
aa
Malaysian electronics system design company with cutting TM
Malaysian electronics system design

edge technology based in Cyberjaya company with cutting
Malaysian electronics IC MICROSYSTEMS
edge technology based insystem design company with cutting
Cyberjaya
edge technology based in Cyberjaya IC MICROSYSTEMS
Malaysia, and has global-base environment to attract world-class
customers. Today, ICmic is companies like ICmic to use it as a
Malaysia,in
involved
company
several
and
has hasbeen
also
developments
global-base
recognized
regional
environment
first cyber
information
to attract
city located
ageworld-class
hub in
only 40 km
of system
customers. design,
Today, of system
ICmic network,
is terms of
companies R&D.
with a
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design, in
wired south of Kualalike ICmic to use it as a
Lumpur.
involved in several developments Thereinformation
regional are a range age of hub in
Malaysia,
and wireless and has
and IC global-base
designs for
of system design, system network, incentives
terms of R&D. and grants provided by
customers.
use in various Today,
applications. ICmic is Cyberjaya
the government is as aapartstrategic
sub-system modules design, wired
involved in several There are a range ofof its
and wireless and IC developments
designs for industry
initiatives
incentives
partto and
develop
and
provides
grants technology
provided
ideal
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of system
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and to attract world-class
use in various applications. the multimedia
governmentsuper as a partcorridor.
of its
sub-system
innovation modules
and R&D design, wired companies like ICmic to use it as a
initiatives to develop technology
and wireless
Abd Rashid and IC designs
says, for use
“Weinfocus regional information age hub in
Intensive investment and multimedia super corridor.
in various applications.
on the highestand levelR&Dof IC design Hiring
terms and training leading
of R&D.
innovation
technique; Mixed-Signals IC industry professionals
Abd Rashid says, “We focus There are a range of incentives
Design, which
Intensive is more difficult
investment in to Hiring
Based and training strategic
in Malaysia’s leading
on the highest level of IC design and grants provided by the
design than analog-only or digital industry
hub, “Besides professionals
hiring the best local
innovation and R&D IC
technique; Mixed-Signals government as a part of its
only IC. We focus on the talents, we also attract best
Design, which is more difficult to initiativesBasedto in Malaysia’s
develop strategic
technology
application development of those international talent from across
design
Abd than
Rashid analog-only
says,for“We or digital
focus hub, “Besides hiring the
ICs
only
such
IC.
as Censors
We focus on
Smart-
the
andthemultimedia from US,local
super corridor.
world particularly best
on the highest level
Precision-Agriculture, Thin-Film of IC design talents, we also attract best
Mr. Abd Rashid Munir, application development of those India, South Korea, Pakistan,
technique;
Solar Cell, Ultra-Low Mixed-Signals
Power IC international
etc.”, says Abd talent from
Rashid. “Top across
President & ICs such as Censors for Smart- Hiring and training leading
Design, which is Modules,
Charge Controller more difficult the world
companies particularly
in Cyberjaya providefrom US,
Mr. Abd
Chief Rashid Munir,
Executive Officer Precision-Agriculture, Thin-Film industry professionals
Mr. Abd Rashid & Munir, Medical
to design Instrumentation,
than analog-only etc. foror India, South Korea,
competitive compensation. Pakistan,
President Solar Cell, Ultra-Low Power
President &Officer use in different
digital only IC. industries
We focusranging on the etc.”, saysthe
However, Abd Rashid.
largest “Top
incentive
KEYChief Executive
SUCCESS ELEMENTS Charge Controller
from agriculture,
application development Modules,
manufacturing,
of those companies
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Chief Executive Officer working in this hub for career
Medical
medical, Instrumentation, etc. for competitive compensation.
• Intensive investment in ICs such and as telecommunication.”
Censors for Smart- hub, “Besides
ambitious hiringis the
engineers the best
use in different industries ranging However,
talents,the
KEY innovation
SUCCESS andELEMENTS
R&D These applications require
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opportunity to largest
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KEY SUCCESS ELEMENTS from agriculture, manufacturing, workingknowledge
industry in this huband for cutting
career
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Power international talent from across
• Intensive investment in medical, and telecommunication.” ambitious
edge engineers isfrom
technology”. the US,
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and andThese
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which leads the require opportunity
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andlocation
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cutting
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ICmic The company
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own lab
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use in different industries property
ranging says
withAbd Rashid.
advanced “Toptools,
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where
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PROFILE intensively
of Ultra-Low invests
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from agriculture, manufacturing, intheCyberjaya
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the skill
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companyR&D, which
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intellectual
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this
Munir in 2001, IC Microsystems ofThese
Ultra-Low
PROFILE
Sdn. Bhd. (ICmic) is an electronics applications The
Power ICs. require hubtheforcompany
career can support
ambitious the skill
engineers
company also utilizes several In addition to its full-time
Founded
system designby Abd Rashid
company and a cutting
Strategic edge hub technologies.
location inICmic andopportunity
competency to
is professional
the development
gain highest of
fabrication process technology. staff based in
Munir
leading in 2001,
fabless IC
IC Microsystems
(integrated intensively
Cyberjayainvests in innovation its professional
industry knowledge staff.
and cutting
PROFILE Cyberjaya, ICmic outsources part
circuit)
Sdn. Bhd. design
(ICmic)house inelectronics
is an Malaysia and R&D, The which
company’s leadsheadquarters
the company edge technology”.
of its operations
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Founded by Abd RashidaMunir
design company and to intellectual property
are based in Cyberjaya, Malaysia’s vendors domestically
professional staff based in Malaysia
in
It has acquired
leading fabless IC the(integrated
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Low
first cyber city located only 40 also
Power ICs. The company km as
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as in ICmic
Cyberjaya, foreign countries
hasoutsources
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in 2001, IC Microsystems
Super-Corridor (MSC) Sdn.
circuit) design house in status.
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been electronics
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are based
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leading fabless IC (integrated first cyber
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been recognized
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with headquarters
with a number of awards in in Cyberjaya. Cyberjaya
It has acquired the Multimedia- industry part and provides ideal In addition to its full-time 45
50 Success Stories professional staff based in
Super-Corridor (MSC) status. The The company’s headquarters
are based in Cyberjaya, Malaysia’s Cyberjaya, ICmic outsources
45
50 Success Stories
part of its operations to selected The company is active in

/INFORMATION
/INFORMATION TECHNOLOGY & & COMMUNICATION/ MALAYSIA
vendors domesticallyTECHNOLOGY COMMUNICATION/
in Malaysia expanding distribution channel MALAYSIA
The Company Profile
as well ascompany
The in foreign
company is active
active in
is countries
in such and has global-base customers
expanding
Taiwan, distribution
China and channel
expanding distribution channel
as Indonesia. from US, Europe, China, Middle
and
and has
has global-base
global-base customers Corporate Name:
Company
customers East, and the ASEAN region. Company Profile
Profile
from
from US, Europe,
US, Europe, China,
China, Middle
Middle IC Microsystems Sdn. Bhd.
Corporate
Corporate Name:
East,
East, and
and the
the ASEAN
ASEAN region.
region. Name:
IC
IC Microsystems
Microsystems Sdn.
Sdn. Bhd
Bhd..
Established: 2001
Below:
Below: IC Microsystems
IC Microsystems Sdnwas
Sdn Bhd. Bhd. was as
awarded awarded asfor
the winner thethewinner for theSME
Most Innovative Most Innovative
from SME from the SME
the SME Corp.
Below: IC Microsystems Sdn Bhd. was awarded as the winner for the Most Innovative SME from the SME Corp.
Corp Established:
Number of
Established: 2001
Employees:
2001
11-50
Number
Number of
of Employees:
Employees: 11-50
11-50
International activities:
• Having out-sourcing of
International
services inactivities:
foreign countries
••• Export
Having
Havingofout-sourcing
out-sourcing of
of services
services in
goods to foreign in
foreign
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46
46
50
50 Success
Success Stories
Stories
IX Telecom
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success Helmi
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connectivity
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important. is particularly
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become a one thestop company
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to become leading
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but instead
shop.
IX IX Telecom networkdoesn’t have its
their success element is its people.
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providers
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to leading
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but instead In the ICT business, Noor Mohd
the skill set Helmi
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Founder
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manage 24 hours With this in mind, IX Telecom
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way7possible
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says “We go is keen
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mind, IX topTelecom
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atheir
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engineer, and Connection, Hosting, Machine to to improve their
IX Telecom. skill set on-the-run
employees who are profe
company
servicesthat partners
to its clients. with
Noor Mohd Machine connection. 47
their work while still hav
50 Success Stories
leading
Helmitelecommunications
got this business idea while at the same time.
companies in the
he worked for world
Air Asiaandas an IT The company has its branch 47
50 Success Stories
engineer,
provides and
connecting decided to launch
services a
to its offices in Jakarta, Indonesia, This is done through
47
50 Success Stories
virtual network operator.
clients. Noor Mohd Helmi got this Singapore and Philippines. challenging career oppor
business idea while he worked for its staff, in which they can
Air Asia as an IT engineer, and improve their skill set on
/ INFORMATION TECHNOLOGY & COMMUNICATION/ MALAYSIA

and enhance their value
contribution to IX Telecom. Company Profile
Below: Company Profile
Talented staff at IX Telecom, Working space to provide work-life balance environment, Corporate Name:
Staff introducing
Below the IX
– Talented staff Telecom
at IX Telecom, services to its clients at trade show Corporate
IX TelecomName:
Sdn. Bhd.
Working space to provide work-life balance environment,
Staff introducing the IX Telecom services to its clients at trade show IX Telecom Sdn. Bhd.
Established: 2008
Established: 2008
11-50
branches
Awards:
Awards:
Thecompany
The company has hasreceived
receivedlocal and
local
• The BrandLaureate - SME Best
including:
Brand 2016-2017
• •The Honesty
BrandLaureate
Enterprise- SME
Keris Award
2017
Best Brand 2016-2017
• Bank Islam
• Honesty
- Utusan Shariah SME
Enterprise Keris
Awards 2017
•Award 2017
Golden Bull Awards 2017
• TOP
• Bank Islam 25 Managed
- UtusanService Providers
Shariah
by APAC CIO Outlook Magazine
SME Awards 2017
, etc.
• Golden Bull Awards 2017
• Email:
TOP 25 sales@ixtelecom.net
Managed Service
Providers by APAC CIO
Outlook
Tel.: + 60 3Magazine,
8686 8888etc.
Email:
Website:sales@ixtelecom.net
http://ixtelecom.net
Tel.: + 60 3 8686 8888
Facebook:
Website:
web.facebook.com/ixtelecom
http://ixtelecom.net
Facebook:
web.facebook.com/ixtelecom
48
50 Success Stories
/INFORMATION TECHNOLOGY & COMMUNICATION/ LAO
/INFORMATION TECHNOLOGY & COMMUNICATION/ LAO PDR
Lao IT Development Co., Ltd.

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/INFORMATION TECHNOLOGY & COMMUNICATION LAO PDR
Max Media Co., Ltd.

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/INFORMATION TECHNOLOGY & COMMUNICATION LAO PDR
Max
The very Media Co.,
first pioneer Ltd.
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are used Somphong
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very limited technological production. Somphong explained
support. Then
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that the more investment
support. Then later
began offering the company
other services. that the makemoreininvestment
technology youfor
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make in it will
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Mr. Somphong Phothisane, Quality Management System ISO industry
Mr.Mr. SomphongPhothisane,
Somphong Phothisane, Management
Management System
System ISOISO
Founderand
andPresident
President 9001:2008 certificate was awarded An absence
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Founder 9001:2008
9001:2008 certificate
certificate was was
Founder and President to the company, and
awarded to the company, and it is it is the only entrepreneurs
Luckily, in
entrepreneurs in thePDR, the
Lao in the
KEY SUCCESS ELEMENTS awarded
printing to thecompany
company company,
in Lao inPDR and it is industry and printing industry
Lao to advertising
the only printing industry
KEY SUCCESS ELEMENTS the receive
ever
PDR only
to everprinting company in Lao is largely
this certificate.
receive this reserved
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• Always making the company PDR to
certificate. ever receive this to hold a Luckily,
license
advertising and printing industry in
to Lao PDR, the
operate.
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making thethe company
company
attractive certificate. advertising and
is largely reserved for Lao people
Therefore, there has printing
been noindustry
attractive
attractive Self-reinvention to keep the market to holdisalargely
license to reserved
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Lao people
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company attractive to keep the Therefore, there
toinvestors
hold has
in been
a license the to nooperate.
• Absence
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competition
the foreign industry.
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government company attractive to keep the The
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competitive fromhas
there
ground anybeen
has still no
• Support from the The advertising and printing foreign investors in the industry.
government company attractive
The advertising and printing been a market
local one. intervention
Moreover, from
because any
PROFILE businesshashas always The competitive ground has still
business always been a been a Max Media foreign investors in the industry.
was the very first
Having had experience in The advertising
competitive
competitive industry,so
industry, soand printing pioneer
companies been a localcompanyone. Moreover,
in the ground
industry,has still
PROFILE The competitive
because Max Media was the very
fine arts and creative activities in
PROFILE business
should
companies has always
always
should make
always been a
themselves
make the company is now more efficient
Havingfor had experience
years, and in first been acompany
pioneer local one. in Moreover,
the
Thailand two competitive
themselves
attractive industry,
toattractive
existing to
and so
existing
potential and economically competitive
fineforeseeing
artsHaving
and ancreative industry,because
the companyMax Media is nowwas the very
had activities
opportunity
experience in in
due to andcompanies
potential“The
customers. should
customers.
main always“The make compared to newcomers since it
competitor
Thailand
the for
absence two
of years,
any and
media first pioneer company in the
more efficient and economically
fine arts and creative activities isthemselves
main nocompetitor
one else attractive
is nothe
but oneto existing
else
companybut has accumulated
competitive compared knowledge
to and
businesses
foreseeing anin Lao PDR in the
opportunity duelate
to and the company industry, the company is now
in Thailand for two years, and
itself,” stateditself,”
potential stated One
customers.
Somphong. “The
way other related
newcomers business
since it has know-how
1990’s,
the absence Somphong
of any Photisane
media Somphong. Oneto way forno a one more efficient and economically
foreseeing
decided to an back
opportunity due main
for competitor
a company is
reinvent else
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accumulated
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businesses
to the inmove
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to
ofinhis
thehome
any late
media company
by to
theincorporating reinvent
company itself,” itself
new stated is by
technology
competitive compared to
related business know-how over a
country from Thailand and incorporating new technology into newcomers since it has
1990’s, Somphong in Photisane Somphong.
productsOne
or servicesway for abeing
businesses
establish his own Lao PDR in the
advertisement into or services decade.
products being offered. Excessive accumulated
supportknowledge of the Laoand othe
decided to
lateevent
and move
1990’s, back to his
Somphong
management home
Photisane
company. company
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This helps create excitement related business know-how over a
country from to
decided Thailand
move andback to his incorporating
excitement
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or
government
into to strengthen
establish
homehis own advertisement decade.
and the local businesses
country from Thailand and orproducts
printingor services
among being offered.
customers
and event management
establish company.
his own advertisement customers’ customers,
This helps create excitement and that’s
and event management company. why
aboutcustomers will keep hiring
an advertisement or the Lao PDR wants to emphasise
51
50And that
Success marked the beginning of
Stories company. the importance of small and
Max Media Co., Ltd. medium enterprises in the country.
50 Success Stories
Excessive
ive support
/INFORMATION
support
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and printing
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overnment
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Company Profile
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he local businesses
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government to strengthen Commerce
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o PDR wantsPDR wants to
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/INFORMATION
importance businesses
of and
small andTECHNOLOGY whichwhich provides
provides the
theLao theNational
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& COMMUNICATION/ with with
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ortance of small various opportunities
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m enterprisesLao in thePDR wants to emphasise international
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ountry. the
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. Therefore,
overnment
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Max and
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training
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opportunities
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member of to join Establish: 1998
ment hasmedium
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Number of Address:
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60 LaoLao PDR
n the formprovided
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National Chamber of matching,
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orm country.
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nowledge sharing sessions, and support and Industry and training abroad.
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s from
ompanies overseas
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International
Max Media Co., Ltd. Activities:
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companies for businesses, International
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Above: Somphong Above:
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Business Award 2016
Lao Business Award 2016 Official Line: @maxmusic
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of Max
Above: Somphong
Max Offsetreceivingthe
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Business Award 2016 name Max Offset
Above: Somphong receiving his award at the Lao
Business Award 2016
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Max Offset
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0 Success 5)StoriesBooth & Event Organizing
52
s Stories 52 50 Success Stories
50 Success Stories
etech International Sdn.Bhd.
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53
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50 Success 50business
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Success Stories 53
53
5
ANUFACTURING/
w – Algaetech International’s production site Company Profile
Below: Algaetech International’s production site
Company Pr
Corporate Name:
/MANUFACTURING/
Below – Algaetech International’s production site Corporate Nam
MALAYSIA
Company Profile
Established: Algaetech Inte
2006 (Algaetech Sdn. Bhd.)
Corporate Name:
2010 (Algaetech International Sdn.
Below – Algaetech International’s production site Algaetech International Sdn. Bhd.
Bhd.)
Company Profile Established:
Number ofEstablished:
Employees: 51-100
Corporate Name: 2006 (Algaete
Algaetech
2006International
(AlgaetechSdn.
Sdn.Bhd.
Bhd.)
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Algaetech International’s
International’s Anti-aging
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line, Asta AstaEX
Plus EX supplement,
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w (Clockwise) – Algaetech International’s Anti-aging cosmetic line, Asta Plus EX supplement, Egg with Astaxanthin
Astaxanthin International A
Awards:
branches
Below (Clockwise) – Algaetech International’s Anti-aging cosmetic line, Asta Plus EX supplement, Egg with Astaxanthin International
The company has Activities:
received
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Below (left to right) – Algaetech’s employee identifying Haematococcus Pluvialis cell using a high tech microscope /
Algaetech’s
Below employee
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: Algaetech’s employee identifying Haematococcus Pluvialis cell using a high tech
Email:
Email: info@algaetech.com.my Product A
Website:
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info@algaetech.com.my Entrepre
Below (left to right) – Algaetech’s employee identifying Haematococcus Pluvialis cell using a high tech microscope /
microscope / Algaetech’s employee working on media formulation Email:
Algaetech’s employee working on media formulation www.algaetech.com.my
Tel.: +603 2332 6960 Industry
info@algaetech.com.my
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ech’s employee working on media formulation
Website:
www.facebook.com/
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www.facebook.com/AlgaetechIntern
www.facebook.com/AlgaetechInter
www.facebook.com/AlgaetechInter
54 tional 50
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Success Stories
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www.facebook.com/Premia.Natural.MY
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actory and warrant center in Ho corporation
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Chi Minh City. corporation customers. 55
50 Success Stories
55
50Success
50 Success Stories
Stories 55
55
50 Success Stories
55
0 Success Stories
/MANUFACTURING/
UFACTURING/ VIETNAM
/MANUFACTURING/ VIET NAM
/MANUFACTURING/
Below
nside of ANPECO’s – Inside
factory of ANPECO’s
manufacturing cablefactory manufacturing
trunk and cable trunk and electrical cabinet,
electrical cabinet,
VIETNAM
Company Profile Company Prof
ANPECO’s electrical cabinet,
electrical cabinet,
of ANPECO’s keyA construction projects forkey
selection of ANPECO’s multinational corporation
construction customers
projects for multinational corporation customers
Corporate
Company Name:
Profile Corporate Name
Below – Inside of ANPECO’s factory manufacturing cable trunk and electrical cabinet, An Khanh Precision Engineering
Company Profile An Khanh Precis
ANPECO’s electrical cabinet, JSC (ANPECO)
Corporate Name: JSC (ANPECO)
A selection of ANPECO’s key construction projects for multinational corporation customers
Corporate
An KhanhName:Precision Engineering
AnJSC (ANPECO)
Khanh Precision Engineering
Established: 2012
JSC (ANPECO) Established: 201
Established: 2012
Established: 2012 of Employees: 51-100
Number
Number of Employees: Number of Empl
51-100
International Activities: International Ac
ExportExport of goods
ofActivities:
goods to foreign
to foreign
International
countries Export of goods
countries
countriesAwards:
Awards: Awards:
Awards: Awards: The company has received
The and international
company has received The company ha
local recognitions.
local
Awards:local andreceived
international
The company has Awards: The com
The company has received and internation
and international
and
local recognitions.
recognitions.
andinternational
international recognitionslocal and interna
recognitions. recognitions.
Email:
Email: info@anpeco.vn
info@anpeco.vn
Email: info@anpeco.vn
Above:
Inside of ANPECO’s factory manufacturing cable trunk
Email: info@anp
and electrical cabinet, Tel.: +84 043 789 4451
ANPECO’s electrical cabinet, Tel.: +84Tel.: +84
043 789 043 789 4451
4451
A selection of ANPECO’s key construction projects for
multinational corporation customers Website: Tel.: +84 043 78
http://.anpeco.vn
Website:
Website:
http://.anpeco.vn
http://.anpeco.vn
Facebook: Website:
www.facebook.com/anpeco http://.anpeco.v
Facebook:
Facebook:
www.facebook.com/anpeco
www.facebook.com/anpeco
Facebook:
www.facebook.c
56
50 Success Stories
/MANUFACTURING/
VIETNAM
Bách
Bách Tùng
Tùng Mechanics&&
Mechanics
Bách Tùng Mechanics &
aa
Constructions Co., Ltd.

aa
Constructions
ConstructionsCo.,
Co.,Ltd.
Ltd.
The mechanical manufacturing company that aims to lift
The mechanical
The mechanicalmanufacturing
manufacturingcompany that
company aims
that toto
aims liftlift
up the Vietnamese mechanical world
upup
the Vietnamese
the mechanical
Vietnamese world
mechanical world
Prior to starting his own When opportunities arose, he
company,
Prior to hestarting
graduated from the
his own would
Whenattend international
opportunities shows
arose, he
Ho Chi Minh
company, he City University
graduated from of
the in hi-tech
would attend countries such asshows
international Japan,
Technology with a Bachelors in Japan, Germany and France, while
Technology
Ho Chi Minhwith City aUniversity
Bachelorsofin inGermany and France,
hi-tech countries suchwhile also
as Japan,
Mechanical Engineering in 2004. also using those fair events as a
Mechanicalwith
Technology Engineering
a Bachelors in 2004.
in using those
Germany andfair eventswhile
France, as a also
He then startedhishis job with a platform
platform to advertise and promote
promote
He then started job
Mechanical Engineering in 2004. with a using thosetofairadvertise
events and
as a
Japanese
Japanese
He company
company
then started his jobas a supervisor,
as awith a his products
his products
platform to foreign
to foreign
to advertise andcountries.
countries.
promote
where
Japanesehe company
supervisor,hadwhere
learnt assoahad
he much about
learnt so his products to foreign countries.
Japanese business Within the the company itself,itself,
much about
supervisor, where heand
Japanese had culture.
business
learnt so Within
they’ve replaced
company
all second-hand
and culture. Within
they’ve the company
replaced itself,
all second-hand
much about Japanese business machines with new machines that
they’ve replaced all second-hand
andInculture.
2005, he left to establish
In 2005, he left to establish machines
use modern with new machines
technology,
his own mechanical facility as the machines with new machines that
his own
In mechanical
2005, he left facility
to as the
establish that
use use
particularly modern
a CNC machine
modern technology, technology,
from
founder with a capital investment particularly a CNC machine from
founder
his with a capital
own mechanical investment
facility as the Brother Industries,
particularly Ltd. of Japan,
a CNC machine from
of $10,000 and revenue of $15,000 Brother Industries, Ltd. of Japan,
of $10,000
founder withand revenue
a capital of
investment which has
Brother the ability
Industries, to of
Ltd. turn and
Japan,
with only with
four only
employees. mill with
hasfive axes.
of$15,000
$10,000 and revenue four of employees which has theability
the ability
to to
turn turn
andand
$15,000 with only four employees mill with fivefive axes.
axes.
In 2015,
In 2015 BachTung
, Bach TungMechanics
Mechanics
&& Constructions
Constructions
In 2015, BachCo. Tung
Co., , Ltd. hadhad
Mechanics
Ltd. a a Cost reduction through
Mr.Mr. Nguyen
Nguyen Ba Tung,
Ba Tung, Founder &capital investment
Constructions
capital investment Co.of ,of $1,000,000
Ltd. had a
$1,000,000 Cost
Cost reduction
automation
reduction through
while being
through
Founder
Mr. Nguyen Ba Tung, Founder and revenue
revenue
capital
and ofof$1,850,000
investment of $1,000,000
$1,850,000 withwith passionate
automation about
automation while
while customers
being
100
and employees.
revenue of $1,850,000 with and with
passionate
being aabout
competitive
passionate about spirit
customers
KEY SUCCESS ELEMENTS 100 employees.
100 employees. and “Our
withcompetitors
a competitive spirit
include
KEY SUCCESS
ELEMENTS customers and with
• Being a first mover
• Being a first mover whenwhen Seizing opportunities due companies
“Our operating
competitors
a competitive spirit similarly
include to
• Being a
seizing first mover when
opportunities Seizing opportunities due to us, especially
companies companies
operating fromto
similarly
seizing opportunities to increasing
increasing
Seizing
demands
demands
opportunities for for
duehigh-
to China,”
us, said Ba
especially Tung. Since
companies fromthe
• • seizing
Business
Business opportunities
operation
operation hightech
increasingmachinery
tech machinery
demands for high-
“Our companies
Chinese
China,”
competitors
said Ba Tung.usually
include
Since offer
the a
excellence
• Business
excellence operation companies operating similarly
techBach
machinery lower price,
Chinese Bach Tung
companies usually hasoffer
to a
excellence Tung isisan an
Bach Tung enterprise
enterprise to us, price,
strive especially
to reduce companies from
specializing inisproviding products lower Bachcosts,
Tung mainly
has to from
PROFILE Bach Tung an enterprise
specializing in providing products China,” said
less value-added Ba Tung.
labormainly Since
costs. from the
and servicesinfor individual strive to reduce costs,
PROFILE
Bach Tung was founded by
PROFILE specializing providing products Adopting
Chinese automation
companies is one of the
usually offer
and serviceswell for
customers individual less value-added labor costs.
Nguyen
BachBa Tung
Tung wasin founded
May 2005 by and servicesas as enterprises,
for individual key solutions toBach
minimize
customers as
especially as well
enterprisesas enterprises,
in export
aAdopting
lower automation
price, onelabor
isTung ofhas
theto
with
Nguyen
BachhisBa
passion
Tung in
Tung forMayfounded
was 2005 by customers well as enterprises, costs.
especially
processing enterprises
zones andin in export
industrial key solutions
strive to minimize
to reduce costs,labor mainly
manufacturing
with
Nguyenhis passion
Ba Tung mechanical
for in May 2005 especially enterprises export
processing zones
parks in Vietnam. and industrial costs.Bach
from less Tung
value-added labor
provides a platform costs.
products
manufacturing
with and the
his passion desire
mechanical
for to drive
manufacturing processing zones and industrial
parks in Vietnam.
Viet Nam. Adopting
forBach automation
manufacturers in is one
Vietnamese
Tung provides a platform of the
forward
products Vietnam’s
and the mechanical
desire
mechanical products and to drive the Nguyen Ba Tung first
world. key solutions
export processingto minimize
zones
for manufacturers in Vietnamese and labor
forward Vietnam’s mechanical
desire to drive forward Viet Nam’s witnessed
NguyenBa an
Baincrease
Tung firstin demand
Nguyen Tung first witnessed industrial
costs.
export parks tozones
processing supply and
world.With over
mechanical
10 years of
world. for technological
witnessed an machinery
increase in and
demand
experience
With overin machinery
10 years of an increase in demand for materialsparks
industrial to large enterprises.
to supply
equipment
for in 2005,
technological which isand
machinery why Bachthere
Tung
processinginfor
experience the Japanese
machinery technological machinery and Since
materials hasprovides
to large been a platform
a gradually
enterprises.
With over 10 years of experience he established
equipment his own
in 2005, whichcompany
is why
equipment in his
2005, increasing
for
Since demand,
manufacturers
there has been inathe company
Vietnamese
gradually
market,
processing
in
Bafor
machinery
Tung
the doesn’t
Japanese
processing
stop hetoestablished
supply this ownwhich
demand, both is
company why
being
aims to take this opportunity toand
market, Ba Tung doesn’tbest
striving to provide the stopfor the he established
toable to utilize
supply his own
his technical
this demand, company
both being
increasing
export demand,
processing thezones
company
Japanese
products
striving to market,
and Ba Tung
services
provide the for hisdoesn’t
best to supply this demand, expand
aims
industrial its business
to take this
parks in tothis market.
opportunity to
supply
knowledge
able to utilizeandhisgenerate
technical a newboth
stop striving
customers.
products to provide
and services for histhe best sourceable
being of income.
to utilize hisa new
technical expand its business
materials to large in this market.
enterprises.
knowledge and generate
products
customers. and services for his source of income.
knowledge and generate a new Since there has been a gradually
customers. source of income. increasing demand, the company
aims to take this opportunity to
When opportunities arose, 59
Prior to starting his own expand its business in this market.
company, he graduated from the he would attend international
50 Success Stories
Ho Chi Minh City University of shows in hi-tech countries such as
ANUFACTURING/ VIETNA
While pursuing business
nsion and profit, Bach Tung
itizes the value
While of pursuing
integrity business Making use of support Company Profile
rust with customers. “Giving
expansion and profit, Bach Tung programs from Vietnamese Company Corporate
Profile Name :
eiving,”prioritizes
said Ba Tung. the value of integrity
He and Japanese entities
and trust with customers. “Giving Bach Tung Mechanics & Constructi
ves thatiscultivating
receiving,” this said Ba Tung. He Corporate Name:
ness mindset in all “We’ve received support from Co., Ltd.
believes thatof thecultivating this the Vietnamese and Japanese Bach Tung Mechanics &
ing staffbusiness
is an essential
mindset path in all of the governments and organizations,” Constructions Co., Ltd.
ccess. “Ifworking
you work staff hard and
is an essential path said Ba Tung. Those organizations
/MANUFACTURING/
to success. “If you work hard and include the Supporting Industry Established:Established: 2005 May 2005
May VIETNAM
good products
makeWhile
and
goodpursuing
services
products and services
ociety, then society will business
bring Above:Enterprises
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for
expansion and profit, Bachwill
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ood worth.”
you good worth.”
prioritizes the value of integrity Industry and Trade, the Assistance Company Number of employees: 100
Profile
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and trust withalso shares“Giving
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is receiving,”
sion for customers and a
Bach said
Tung’s Ba
teamTung.
alsoHe shares South (SMESTAC) from the • Business with Japanese
abelieves
passionthatfor
cultivating
customersthis and a Bach Tung Mechanics & Constructions
etitive spirit that
business mindset
competitive
drives
spiritinthat
them
all of the them
drives
Ministry of Planning & Investment,
VIETNAM Ltd. International activities:
enterprises
Co.,
rds excellence.
working staffManagers
is an essential pathand the Viet Nam Chamber of Commerce • Export of goods to foreign
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taff must to success.
staffalso “If you
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also work
fully hard and the
understand International Cooperation Agency Established: May 2005enterprises
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rstand thecore core values:
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for society, then society will bring Company Profile
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The company has received100 local
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ivity,’ becreative
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rams from Vietnamese
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nizationsgovernments
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and
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believes that cultivating this Awards: Bach Tung Mechanics & Constructions Website:
orting Industry
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e, the Assistance
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products
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(SIDEC)
high-precision product, which theJapanese
to large Hannover
Bach Tung’s factory / Bach Tung’s technician working on a
and Trade Fair in Germany 50 Success Stories
inancial support to SMEs in
from the Ministry of Industry and
enterprises in the manufacturing
Trade, the Assistance Center for
upporting industries so that
supply chain.in the South
SMEs Enterprises
(SMESTAC) from the Ministry of
can link with large
Planning & Investment, the Viet
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/MANUFACTURING/
/MANUFACTURING/
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MALAYSIA
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energy winner of the
From
2017 and
British numerous other
Council
residues to revenues:
awards.
• Macro-economic view to
Mary-Ann Ooi Suan Kim, Study UK Entrepreneurial Award products andcontribute
export
services to tothe thenationa
nal Founderexport
KEY SUCCESS
contribution
“The success
to ELEMENTS
the national
2017 element
agricultural and
and numerous of our
From
biomass other
residues
into
forestry
awards.
clean residential,
to revenues:
Macro-economic
export
Builders industrial,
Biomass’view to central
business
• Stability and sustainability renewable contribute
model isto the Builders
national Biomass’ busin
business-to-business
SUCCESS business
ELEMENTS
of supply with local products is
agricultural the
energy utilities
and forestry
biomass into clean renewable exportandand power
model is
business-to-customers. plant sectors.
business-to-busines
They
stability
Macro-economic
• PROFILE and sustainability
From
view to residues “The of
energy tosuccess
revenues: element of our sells products business-to-customers.
and services to the They
ability and sustainability agricultural with local products is Their sales share is made the
and forestry
business Builders
residential, Biomass’
products
industrial, business
and services
central to
supply supply”,
contribution says
to theKim.
national “The success element of model
our is business-to-business
utilities and power plant
residential, and centra
sectors.
industrial,
Mary-Ann Ooi Suanbiomass
export
Kim is into
the founder and Chairman of supply”,
the stability
business
and
clean renewable sustainability
with local products
says Kim. 85% of
by the
Their
is the export
business-to-customers.
sales share market
is
utilities and They
made
power (mainl
sellsplant
85% sect
acro-economic view to energy
Builders
PROFILE
ntribution to the
Builders Biomass is the only
Biomass Sdn. Bhd. With stability and sustainabilityto Korea, of by
products the
Japan,China,
andexport
China,
market
services
Their
to (mainly
the
sales Singapor
to
share is mad
her legalnational
background as Barrister- “The success supply”,
Builderselement says
BiomassofKim.
ouris the only Korea, Japan,
residential, industrial, Singapore
central
h
port organization
Mary-Ann
At-Law Ooi Suan
of Lincoln’s inKim
Inn this
UK is
businessandindustry
with to be
localBuilders
organization productsin this andutilities
is theindustry EU) and
and EU) and
and power 15%
85%15%bybyby
the
plant
thethe
export
domestic
sectors. domestic
market (m
Biomass is the only to Korea, Japan, China, Sing
r- Builders
ILE certified
the Advocate
founder and
Court Biomass
with
Chairman
& Solicitor
of Malaya, Sdn.Kim
Research
of the
stability
Bhd.founded
With
and &
of High to be certified with Research &
sustainability
organization
Manufacturer to ISO 9001:2008
of
in this market.
industry
market.
to be and EU)
Their sales share is made and 15% by the dom
Manufacturer supply”,
to ISO9001:2008 says Kim.
certified with Research & market.
ary-AnnherOoi legal
Builders
Suan background
is inas 2010
Biomass
Kim Barrister-
as a standards. Its intensive R&D 85% by the export market (mainly
At-Law of Lincoln’s
believerInn UK pillars:
and Manufacturer toengineering,
ISO9001:2008
standards.
passionate
nder and Chairman
Advocate
of
& Solicitor
Its intensive
in three Builders
of theorganization
High
R&D
Biomass
combines is the
mechanical
standards. chemistry
only
Its intensive and
to
R&D
Korea, Japan, China, Singapore
s Biomass
sustainability,
Sdn. Bhd.
protection
Withextensive in this industry to be
of bio atmospheric and EU) and 15% by the domestic
Court
al background
combines
of Malaya,
diversity and theKim
asBiomass
Barrister-
mechanical
founded damage with
certified engineering,
combinesexpertise
environment
Research &
mechanical engineering,
to analyze market.
Builders inchange.
2010Manufacturer
as a environmentalchemistry
the atmospheric and
atmospheric
caused
of Lincoln’s Inn UK
passionate
by climate
and in three
believer chemistry and to ISO9001:2008
andenvironment
particulate expertise
contaminants
data to andanalyze
standards. Itsthe intensive R&D andcontaminants
environment
te & Solicitor
pillars: of the High expertise
sustainability, protection
Builders Biomass is
combines
an to analyze
subsequently environmental
traps reuses
f Malaya, Kim
of bio founded
diversity
integrated solutions mechanical
and the extensive
bio-energy the and residues engineering,
particulate withdata and
innovative As for the distribution
ns Biomass the
in 2010
damage environmental
as a by climate change.
caused contaminants
atmospheric chemistry
subsequently and traps and reuses the network, Builders Biomass is
ate believerand environment expertise to analyze
esustainability, particulatethe
in three data and
environmental contaminants
As for the distribution
protection
ge.
iversity and subsequently
50 Success
the
Stories
extensive traps
and and
particulate reusesdata andthe network, As Builders
for the Biomass
distribution
61
is
e caused50bySuccess
climate change.
Stories subsequently traps and reuses the network, Builders Biomass is
As for the distribution network, thoughts globally at international

Builders Biomass is strongly conferences and summits. Kim
Company Profile
connected with large enterprises was honored as Outstanding
such as Korean ‘Chaebol’ and Woman Entrepreneur in Science,
Japanese ‘Sogo-Shosha’ namely Technology, Engineering and Corporate Name:
conglomerate and trading house. Mathematics Award in the ASEAN Builders Biomass Sdn. Bhd.
/MANUFACTURING/ Summit 2016. Kim is Executive MALAYSIA
strongly
Theirconnected
productswithhave
large a high conferences
Committee and summits.
memberKimin was the Established: 2010
enterprises such as Korean honored as Outstanding Woman Company Profile
reputation in the market as quality Honorable Society of Lincoln’s Inn
Entrepreneur in Science, Technology,
‘Chaebol’ and Japanese ‘Sogo-
solid biofuel
Shosha’ that will not
namely conglomerate andharm Alumni and
Engineering Association
MathematicsMalaysia,
Award Number
Corporate of
Name: employees:
users’ equipment
trading house. with timely in the ASEAN SummitAssociation,
British Graduates 2016. Kim is and 11-50 Biomass Sdn. Bhd.
Builders
delivery. Executive
member Committee memberDirectors
of the Malaysian in the
Their products have a high Honorable Society
reputation in the market as Academy, theof Lincoln’s Inn
Asian Institute International activities:
Alumni Association Malaysia, British Established: 2010
Thesolid
quality company is also
biofuel that will proactive
not of Chartered Bankers and the Export of goods to foreign
Graduates Association, and member
in obtaining
harm government
users’ equipment with support Malaysia-Japan Economic
of the Malaysian Directors Academy, countries
timely delivery.
programs such as innovation grant Association. An ardent
the Asian Institute of Chartered believer of
and project
The support
company is alsofrom dialogue
proactive empowering
Bankers women in business
and the Malaysia-Japan
Economic Association. Awards:
inpartner countries.
obtaining government support to engage in the An ardent
global market, International Activities:
programs such as innovation believer
Kim ofisempowering women in
Vice-President of the The company has received local
grant and project support from of business to engage
International in the global
Women’s Federation and international recognitions
Influencer and leader market, Kim is Vice-President of the
dialogue partner countries. of the Commerce and Industry, including
women entrepreneurs International Women’s Federation of Awards:
theMalaysia
Commerce andandserves in the
Industry, Women
Malaysia • Winner of the British Council
The company has received local and
Influencer and leader of andinserves
Business
in theExecutive
Women in Committee
Business Study UK Entrepreneurial
As influencer
women of sustainable
entrepreneurs Executive
of the Committee
Federation of the
of Malaysian Award 2017
• Winner of the British Council
development, Kim is regularly Federation of Malaysian
As influencer of sustainable Manufacturers. Study UKBusiness
• ASEAN Entrepreneurial
Award
invited to present
development, and share her Manufacturers.
Kim is regularly Award 2017
invited to present and share her • Malaysia 2016 Award
ASEAN Business in Innovation
thoughts globally at international Malaysia
and 2016 in Innovation
Corporate Social
and Corporate Social
Responsibility
Responsibility
• • Prime
Prime Minister’s
Minister’sInnovation
Innovation
Award in Green Technology
Award in Green Technology
• Frost & Sullivan Technology
Leadership
• Frost Award 2016
& Sullivan Technology
• Green tech Industry Award
Leadership Award 2016
• Green tech Industry Award
Email: bioen@buildersbiomass.com
Email:
bioen@buildersbiomass.com
Tel.: +603 27227175
Tel.: +603 27227175

Website:
Website:
www.buildersbiomass.com
www.buildersbiomass.com
Above: Builders Biomass’ biofuel wood pellets used

in the generation of power in many utility companies
Right: Builder Biomass also

supplies the pellets for industrial
usage.
62
62
50 Success Stories 50 Success Stories
UFACTURING/ VIETNAM
/MANUFACTURING/
c Dat Plastic Ltd., Co. (DUDACO)

/MANUFACTURING/
VIETNAM
Duc
try and Duc
Dat
ding Vietnamese Plastic
manufacturer
an exporter
ofLtd.,
to the global
Co. (DUDACO)
plastic sprayers
market
in the
aa
Dat
Dat Plastic
Plastic Ltd.,
Ltd., Co.
Co.(DUDACO)
(DUDACO)
A leading Vietnamese manufacturer of plastic sprayers in the
aa
A leading
leading Vietnamese
Vietnamesemanufacturer
manufacturerofofplastic
plasticsprayers
sprayersinin the
country
A and an exporter to the global
country and an exporter to the global market
market
the country and an exporter to the global market
its Bee Brand products to 15 products to end-users, DUDACO

countries around the world. strives to build a long-term
its Bee Brand products to 15 relationship with its dealers.
products to end-users, DUDACO
countriesits Beeofthe
around
Automation Brand
world.products long-term
production to 15 to build
strives products
a long-term
relationship with to end-u
its
Automation ofcountries
production DUDACO also aims to build
around the world.
relationship
dealers. with its strives to build a
dealers.
and R&Dand R&D a trusted relationship with its
Automation of production
suppliers.
DUDACO also aims
The company
relationship
to build
isbuild
with
DUDACO and R&Dsupplies
DUDACO an average
supplies an average a trusted
DUDACO relationship
also with
aims to its
Automation working
of production with one of theiswith biggest
DUDACO a
quantity of 1,500,000
quantity of
DUDACO supplies units per
1,500,000 anunits
average per asuppliers.
trusted The company
relationship its
forand R&Dunits plastics
working
per and suppliers.
suppliers
with one of
The company in Vietnam
the biggest
a trusted who
is workingrelation
year for the domestic
quantity
year ofthe (80%)
1,500,000
domestic and(80%)
plastics
year for
export the
(20%) domestic (80%)
markets. and
Its key is with onesuppliers
believed to the
of havein Vietnam
strong
suppliers.
biggest who
plastics The co
export (20%) markets.DUDACO Its key supplies is believed
an average to have strong
export
overseas (20%)
markets markets.
are the keyNorth purchasing
ItsEU, suppliers
purchasing
inpower
Viet in
power in
Namsourcing
working
sourcing
who is
with one
overseas markets
overseas are
America,quantity
markets theare
South America
EU,
of
the1,500,000
EU, units
and South high-quality
believed per rawstrong
to have materials
purchasing from
North America, North South
America, America
South Americaplans overseas.
high-quality raw plasticsraw
materials from suppliers
East Asia year for
regions. the
DUDACO domestic (80%)
power
overseas.and
in sourcing high-quality
is believed to hav
and Southand East
to South
double Asia East regions.
Asia regions. coming materials from overseas.
DUDACO
its
export
plans
capacity
to (20%) in themarkets.
double its Its key purchasing power
DUDACO years. plans to double its
capacity in
capacity in the coming overseas
the coming
years.markets
years. are the EU,
Government support high-quality raw
North
To achieve
To America,
large-scale
achieve SouthGovernment
large-scale
Government support
America support
DUDACO has received overseas.
To achieve large-scale
production
production and South
ininan anefficientEast
efficient Asia regions.
manner,
manner, DUDACO
significant hasfrom
support received
production in an DUDACO
DUDACO efficient
hashas been beenmanner,
applying an DUDACO has received
Madam Nguyen Thi Nghia, DUDACO plans to double
applying significant
its support
government
significant
agenciesfrom
support
at the early
from
DirectorDUDACO an automated
hasautomated
been and mechanized
applying in an
General stages of its business. One of such
am Nguyen Thi Nghia, production capacity and
line to reduce cominggovernment
mechanized
themanual years. agencies
support is introducingGovernment
government agencies at
at
and thethe early su
early
automated and mechanized
production line to reduce manual stages ofofitsfinancial
business. One
GeneralKEY Director
Madam
SUCCESS Nguyen Thi Nghia,
ELEMENTS work. stages
providing its business.
support toof
One such
theof
General Directorproduction line
work. to reduce To achievemanuallarge-scale support
such is
supportintroducing
is introducing
small and medium entrepreneurs and DUDACO
and ha
“We pay attention to the level
SUCCESS ELEMENTS Automation of work.
production production in an efficient manner, significant suppo
level providing financial support to the
• of competition in the market, and start-ups to join important
providing financial support to the
“We pay attention to theand
Madamand R&D
KEY SUCCESS Nguyen Thi Nghia,
ELEMENTS “We pay keep DUDACO
improving
of attention
competition the
to the has
design
in the been
of our
levelmarket, and applying
tradeand
small
small an
fairs
and and exhibitions
medium
medium entrepreneurs
entrepreneurs
government agen
• After-sales customer service overseas organized by the
omation of production products”, automated
says Tran Thiand
of competition in the market, and
Mai mechanized
Trang, and start-ups
start-ups tojoin
to join important
important
stagesTradeof its busin
• Generalsupport
•Government
Automation ofDirector
production and keep
(Tracey),
improving
company’s
the
deputy
design of
director. Ministryfairs
trade of Industry
and and exhibitions
R&D and R&D keep improving production
the
our products”, design says of
DUDACO has recently set up the
line
our
Tran Thi to reduce
Mai trade manual
(MOIT)fairs of and exhibitions
Vietnam. support
overseas organized by the Ministry is introdu
er-salesKEYcustomer SUCCESS
• After-salesservice ELEMENTS
customer products”,R&D
service Trang,
says work.
(Tracey),
Tran Thi
function
company’s
led by Maithe Trang,
deputy
production overseas organized
of Industry and Trade by the
providing
(MOIT) offinanci
director.with DUDACO has recently Ministry of Industry and Trade
ernment support•
PROFILE Government support manager
(Tracey), company’s
set up the R&D
a vision
deputy
“We pay
function
to attract
director.
attention Viet Nam.
to the level
led by the (MOIT) small and medium
• Automation
Founded in 1990 DUDACOinternational
ofasproduction
a family has recently customers.
set up the of Vietnam.
and start-ups to j
in function ledof
production competition
manager with ain the market, and
vision
business with only five people R&D by the production
and
HoPROFILE R&D
Chi Minh City. It built its first
After-Sales
to attract Customer
international Service
customers.
keep improving the design of our trade fairs and ex
LE manager with a vision to attract overseas organize
After-sales
•factory in Ho Chi Minh customer
City in service Tracy products”, says Tran Thi Mai Trang,
says “Our rule of
deputy director. Ministry of Indus
2002
nded in 1990 and
Foundedthe second
in 1990
as a family support one in
as 2011
a family thumb for customer
After-Sales Customer satisfaction is
Government
•inbusiness
Hanoi. The withcompany
only five owns in quality
nowpeople (Tracey),
and its competitive company’sprice,
with only five people
2 factories
Ho Chi Minh
in
at theCity. After-Sales
best convenient
It built
Service
its first combined DUDACO
Customer with customer has
Service recently set up the
service (MOIT) of Vietna
Minh City. It built
industrial
factory parks its first
in HoinChi capitalCity in after
bothMinh the R&D
sales
saysservice”. Asof the
Tracy
Tracy
says “Our
function
“Our
rule of
rule led by the production
thumb
n Ho Chicities.
Minh City
DUDACO in has become the
2002 and the second one in 2011 for customer company’s business strategy
satisfaction is is to
quality
PROFILE thumb manager with ais vision to attract
d the second
leading one
in Hanoi. inThe
2011
manufacturer companyof plastic
now ownsforfocus
customer
and oncompetitive
its satisfaction
the production price, and work
combined
sprayer
Founded
i. The company
2 in
now
factoriesthe at
country
inthe
owns 1990 andconvenient
best asexports
quality
a family with
andwith trustedinternational
its competitive dealers
customer service
and
price, customers.
trading
after the
companies for the distribution of
es at the best
business convenient
industrialwithparksonlyinfive both combined
people with service”.
capitalin sales customer Asservice
the company’s
after After-Sales Customer Service
al parks
HoinChiboth
cities. capital
MinhDUDACO has
City. It builtbecome
itsthe
the sales service”. As to
first business strategy is thefocus on the
UDACO leading
has become manufacturer
the Minh of plastic production
company’s business and work with
strategy is totrusted
factory in Ho
sprayer in Chi
the country City
and in
exports dealers and Tracycompanies
trading says “Our for rule of
63
manufacturer
50 Sucessof plastic
Stories focus on the production
thumboffor and work
customer
2002itsand Beethe second
Brand one in
products to 2011
15 the distribution products to end-satisfaction is
n the in
country
Hanoi. and
countries The exports
company
around the world.
with trusted dealers
now ownsusers, DUDACO and
quality strives trading
and its to competitive
build a price,
companies for the distribution of
2 factories at the best convenient combined with customer service
industrial parks in both capital after the sales service”. As the
cities.
50 DUDACO has become the
Success Stories company’s business strategy is to 63
63
Stories
leading manufacturer of plastic focus on the production and work
sprayer in the country and exports with trusted dealers and trading
Company Profile
Below: Corporate Name:
/MANUFACTURING/
Ms. Tran Thi Mai Trang (Tracey), Deputy Director of Duc Dat Plastic Ltd. Co. (Ms. Tracy was representing VIETNAM
Duc Dat Plastic Ltd. Co.
/MANUFACTURING/
the company during the interview)
Below – Ms. Tran Thi Mai Trang (Tracey), Deputy Director of Duc Dat Plastic Ltd. Co. (Ms. Tracy was representing the company
VIETNAM
Company’s key employees
during the interview) (DUDACO)
Company Data
DUDACO’s
Company’s
Below – Ms. sprayer
key Thi product
Mai Trang lines
employees
Tran (Tracey), Deputy Director of Duc Dat Plastic Ltd. Co. (Ms. Tracy was representing the company
during the interview)
DUDACO’s
DUDACO’s production
sprayer product site
lines, Company Data
Corporate Name:
Below – Ms.
Company’s
DUDACO’s
Tran
key Thi Mai Trang (Tracey), Deputy Director of Duc Dat Plastic Ltd. Co. (Ms. Tracy was representing the company
employees
production
during the interview) site, Established: 1990
DUDACO’s sprayer product lines, Company
Duc
Corporate Data
Dat Plastic
Name: Ltd. Co. (DUDACO)
Company’s key employees
DUDACO’s production site,
DUDACO’s sprayer product lines,
Corporate
Duc
NumberDatof Name:
Plastic Ltd. Co. (DUDACO)
employees: 140
DUDACO’s production site,
Established: 1990
Duc Dat Plastic Ltd. Co. (DUDACO)
Established: 1990
Export of goods
Number to foreign
of Employees:
Established: 1990 140
countries
International Activities: 140
Awards:
Export of goods
International to foreign
Activities:
• Goodcountries
practice of 5S Kaizen
International
Export Activities:
of goods to foreign
company
countries – by JICA
Awards:
• Typical Enterprise owner
countries
of•Awards:
2016
Good–practice
by HoofChi5S Minh
Kaizen
company – by JICA
Industrial
••Awards:
Good and Export
practice of 5Sowner
Kaizenof 2016
Typical Enterprise
company
Processing
– by Ho – by
Zone
Chi JICA
MinhTrade Union
Industrial and
•• Good practice of 5S Kaizen
Typical Enterprise ownerTrade
of 2016
• High Export
company Processing
quality –Viet
by JICA Zone
Nam
• –Union
by Ho Chi Minh Industrial and
Typical Enterprise owner of 2016
• Export
ProductHigh Processing
2017Chi –
quality
– by Ho
Zone
yearly
Vietnam
Minh
Trade
Product
Industrial and
Union– yearly surveyed by
2017
• Export
surveyed
High
Processing
by Marketing
quality
Marketing
Union
ZoneWorld
Vietnam
Trade
Product
World Magazine
• 2017
Magazine – yearly surveyed by
High quality Vietnam Product
Marketing World Magazine
2017 – yearly surveyed by
Email: contact@dudaco.com
Marketing World Magazine
Tel.:
Email:+84 903 874 874
contact@dudaco.com
Tel.: +84 903 874 874
Tel.: +84 903 874 874
Website:
Tel.: +84 903 874 874
Website:
http://vietnamsprayer.com
Website:
Website:
64
50 Success Stories
64
50 Success Stories
64
50 Success Stories
/MANUFACTURING/ PHILIPPINE
/MANUFACTURING/ PHILIPPINES
/MANUFACTURING/ PHILIPPINES
JB /MANUFACTURING/
Woodcraft Inc. PHILIPPINES
JB Woodcraft Inc.
JB Woodcraft
An inspiring Inc.
pioneer manufacturer who has redefined the possibility
JB Woodcraft Inc.
a
An inspiring pioneer manufacturer who has redefined the possibility

of craftsmanship when making wooden furniture
aa
of craftsmanship
An when
inspiring pioneer making wooden
manufacturer furniture
who has redefined the possibility
aa
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of inspiring pioneer manufacturer
when making wooden who has redefined the possibility
furniture
of craftsmanship when making wooden furniture
that reflects in its neatly crafted in the name of JB Woodcraft. In

that reflects in its neatly crafted
products. in the
addition, the name
two also ofspent
JB Woodcraft.
time In
products.JB long-standing
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65
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Success Stories
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The Bituins are the family of Company Profile
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r children.The Each of theare
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growth.
growth.
the
gro
s ready for export at including the offset of machines latest trends regarding advanced
The company has recently begun 67
50the
Success Stories from Japan. In 2006, the company printing and packaging technology
production of agricultural-
bought a plot of land in an for future growth. 67
based nutrition products.
50 Success Stories
6
es
/MANUFACTURING/ MYANMA
/MANUFACTURING/ MYANMA
/MANUFACTURING/ MYANMAR
/MANUFACTURING/ MYANMAR
Below – Easy open & Easy tear Cans, Stand-up Pouch Bangs
U Ko Lay
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Profile Profile
Corporate Name:
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Corporate Name:
CompanyJewel Ko Lay (jkl) Co., Ltd.
Easy open
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Name:
Packaging products checking for shipment to customers Jewel Ko Lay (jkl) Co., Ltd.
Jewel Ko Lay
Corporate (jkl) Co., Ltd.
Name:
Established:
Jewel Ko Lay 1997
(jkl) Co., Ltd.
Established: 1997
Established: 1997
Established: 1997
Number ofNumber of Employees: 11-50
employees:
11-50 Number of Employees: 11-50
Having
International foreign
Activities:
Having foreign affiliates or affiliates or branches
branches
Awards:
Awards: The company has received
Awards:
Awards: The
localcompany
Awards:
andThe has received
international local
recognitions.
Awards: The
The
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company
company
has
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received
received has
local
received
local and
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company
and international has recognitions.
received
recognitions. local
The
andcompany local
hasand
international international
received local
recognitions. recognitions.
Email: jklgraphic@gmail.com
Tel.: +95 1 Tel.:
229219+95 1 229219
Tel.: +95 1 Tel.:
229219+95 1 229219
Website:
Facebook:Website:
www.jklprintpack.com
Website:
web.facebook.com/jklprintpack
Facebook:
Facebook:
Facebook:
68
50 Success Stories
50 Success Stories
50 Success Stories
/MANUFACTURING/ CAMBODIA
LSV
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a degree in Marketing and an planning from her previous work, within the country without having
associate degree in Management Samphois makes sure that her to import. Over 85 percent of 69
from the Stories
50 Success University of Cambodia, accumulated experience has been the materials used are sourced 69
combined
50 Success Stories with extensive utilized to drive the success of LSV locally. The other 15 percent, are
that have of Number
Number of of Employees:
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oad of the
the company
company and and its
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oad due
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/MANUFACTURING/ LSV
LSV Industry
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/MANUFACTURING/ Company Profile CAMBODIA
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Having Tel.:
International
Tel.: +855 (0) 12 357
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357 707
of service
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Having outsourcing of service in foreign
foreign countries of service in foreign
technology
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big role for LSV Industry,has played a very networks, and mobile advertising. Awards:
networks, and mobile advertising. Awards:
big role
especially for LSV Industry,
in production. All parts ASEANWebsite:
especially in production. All parts
of its production line are
•Awards:
ASEAN Website:
Outstanding Woman
• Entrepreneur,
Outstanding
ASEAN Woman
Women
of its production line are • Entrepreneur,
ASEAN Outstanding
ASEANWoman
Women
automated with advanced-
automated with advanced- www.lsvgroups.com
www.lsvgroups.com
Entrepreneur,
Entrepreneur ASEAN
Network
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uctstechnological manufacturing
ucts Entrepreneur Network
technological manufacturing
roducts
machines.
roducts machines. minimizes
This errors
This minimizes errors Tel.: +855 (0) 12 357 707
that can be caused by workers
that can be caused by workersandand
at theatsame time time
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Tel.:+855
+855(0)
(0)12
12 357
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the same
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associatingassociating
and OKAVI
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and Empress
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press
press EmpressCambodia
www.facebook.com/EmpressCambodia
www.facebook.com/EmpressCambodia
Below: Nut Samphois with her famous Empress

Below: Nut Samphois
body wash with her famous Empress
body wash
Above: LSV Industry’s products under its

associating brands; OKA for home care products and
OKAVI and Empress for personal care products
Below: LSV Industry staff producing its famous Empress soap bar
Below:
Below: LSV Industry staff producing its famous
using
LSVa Industry
high-techstaff
machine
producing its famous Empress soap bar
Below:
Below: LSV
LSV Industry
Industry staff
staff producing
producing its
its famous
famous Empress
Empress soap
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using a high-tech
soap bar
soap bar using a high-tech machine
machine
bar
using a high-tech machine
using a high-tech machine
Above: Nut Samphois with her famous Empress

body wash
70
50 Success Stories
50 Success Stories
/MANUFACTURING/
/MANUFACTURING/ THAILAND THA
/MANUFACTURING/ THAILAND
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M.Y.R.
M.Y.R. Cosmetics
M.Y.R.Cosmetics
Cosmetics Solution
Solution
SolutionCo., Co.,
Ltd. Ltd.
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AnAnever
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ever growingcosmetic
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manufacturer
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of dominating both local and international markets
(OBM) in less than 10 years . own cosmetic and skin care lines
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(OBM) in in
service provider
less than 10 years . consumers tend owntocosmetic and skin ca
company operatescosmetics under the 5 countries”. As a result, perceive
the company
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manufacturing. it serves
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the as
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base ingredients. One key distinction that
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M.Y.R. Cosmetics has received M.Y.R. Cosmetics has of while
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numbers local and international R&D
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awards including the SMEs Award 4 years M.Y.R.
the company Cosmetics
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Mr.Kris
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National Award the ISO
4 years 9001:2008 competitors
new formulas. Tremendous
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M.Y.R. Cosmetics has
Chief Executive Officer
Chief Executive Officer certification,
consecutively, the and the Good
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certification, and the Good Practices Kris explained that
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competitive in the export market,
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market Officer consecutively,
the country beforethe ISO 9001:2008
coming market,
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PROFILE At the moment, the has the expertise in snail cream.
markets before the local it toselected
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market
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passion and expertise in cosmetic from country
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finest Thai herbs countries
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if the company
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respectful cosmetic manufacturers revenue stream At the moment,
generated market.
the well-backed cream, it would totally los
has
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among the Thai smallmanufacturers
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passion andmanufacturer
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from
will then
certain
comethebackgrowth,
Thaitomarket.it will then employees shall conduct their own
the local Cosmetic Science, and that
the company
field, Started ashas
M.Y.R. Cosmetics
an reinvented
original itself
Solution
equipment come
market.back Taketo the local market.
Surprisingly,
an example Take
ofititsis quiteresearches
rare withfinest Thai herbs
professors on thethat are
tomanufacturer
an original brand manufacturer an example of its own cosmetic company’s herbal very exclusive
ingredients. to offer to t
has been one of(OEM), the company
the leading and for SMEs to have such high
has reinvented itself
respectful cosmetic manufacturersto an original and skin care lines produced from This gives M.Y.R.
revenue stream generated from market. Cosmetics the
brand manufacturer (OBM) in less Thai herbs, “Thai consumers tend creditability in term of reliability
among the Thai small and abroad.
to perceive As explained
locally-made productsby Kris, Eachdedication
of its ingredien
71
than 10 years. Currently, it serves of its ingredients and
medium
50 Successenterprises.
Stories
as a one-stopservice provider in M.Y.R.
as poor qualityCosmetics’
products,strategy while istoto clients thatwell-backed
can never be with foundresearch
Started asmanufacturing.
cosmetics an original The start and
embracing grow from
products from abroadother from first.other companies.which the company suppo
equipment manufacturer (OEM), Once achieve certain growth, it staff to obtain a master de
the company has reinvented itself will then come back to the local Cosmetic Science, and tha
to an
50 original brand manufacturer
Success Stories market. Take an example of its 71
employees
employees shall
shall conduct
conduct their
their own
own Number of Employees: 62
researches
researches with professors on
with professors on the
the
company’s
company’s herbal
herbal ingredients.
ingredients. Company
Company Profile
Profile
This
This gives
gives M.Y.R.
M.Y.R. Cosmetics
Cosmetics the
the
creditability in term of reliability Corporate
Corporate Name:
creditability in
/MANUFACTURING/ term of reliability International
Name:
Activities:
THAILAND
of
of its
its ingredients
ingredients and
and dedication
dedication M.Y.R.
M.Y.R. Cosmetics Solution
Cosmetics Solution Co.,
Co., Ltd.
Ltd.
to
to clients
clients that
that can
can never
never be
be found
found
from other companies.
Export of goods to foreign count
from other companies. Established:
Established: 2008
2008
Company Profile
Number
Number of
of Employees:
Employees: 62
62
Awards:
Corporate Name:
International
International
M.Y.R. Activities:
Activities:
Cosmetics Solution Co.,
Export
Ltd. •
of 9
goods
th SMEs National
to foreign countries
Awards
• The Prime Minister’s Indu
Established: Award,
2008 2016
Awards:
Awards:• The Outstanding Corporat
•• 99thth SMEs
Number of employees:
National
National Awards622017
•• The
SMEs
PrimeGovernance Awards
Minister’s Award, 2016
2017
Industry
The Prime Minister’s Industry
• 2016
Award,
Award,
International
•• The
The
2016 11 Outstanding Corp
th
activities:
The Outstanding
Outstanding Corporate
ExportGovernance
of goods
Governance
Social
to Responsibility
Corporate
Award, 2016
foreign
Award, 2016
Awar
• The 11th 2015, etc.
Outstanding Corporate
th
• The
countries 11 Outstanding Corporate
Social
Social Responsibility
Responsibility Award,
Award,
2015,
2015, etc.
etc.
Awards:
• 9th SMEs National Awards
Email:
2017
Email:
Email:
• mktmyr004@gmail.com
The Prime Minister’s Industry
Above: M.Y.R. Cosmetics’ brands developed using Thai
Above: M.Y.R. Cosmetics’ brands developed using Thai herbs as base ingredients.
herbs as base ingredients. mktmyr004@gmail.com
Above: M.Y.R. Cosmetics’ brands developed using Thai herbs as base ingredients.
Below: Above:
Below: M.Y.R.
M.Y.R. M.Y.R. Cosmetics’
Cosmetics’
Cosmetics’ brands
staff and developed
the high-tech using
machinery Thai
using herbs as
in cosmetic base ingredients.
production mktmyr004@gmail.com
Award, 2016
mktmyr013@gmail.com
using in cosmetic production • mktmyr013@gmail.com
as basestaff
Below: M.Y.R. Cosmetics’ staff and the and the
high-tech high-tech
machinery using machinery
in cosmetic production
eloped using Thai herbs ingredients. The Outstanding Corporate
Below: M.Y.R. Cosmetics’ staff and the high-tech machinery using in cosmetic production
e high-tech machinery using in cosmetic production Tel.:
mktmyr013@gmail.com
Governance Award, 2016
Tel.: +66
+66 2
2 949
949 8944
8944
• The 11th Outstanding
Mobile:
Mobile: +66 62
+66 62 364
364 6365
6365
Corporate Social
Responsibility Award, 2015,
Tel.: +66 2 949 8944
Website:
Website:
etc.
http://www.myrcosmeticssolution.co
m/
m/
Mobile: +66 62 364 6365
http://www.myrcosmeticssolution.co
Email:
mktmyr004@gmail.com
Facebook:
Facebook:
mktmyr013@gmail.com
Website:
https://www.facebook.com/MYRCos
https://www.facebook.com/MYRCos
meticssolution
meticssolution
Tel.: +66 2 949 8944
http://www.myrcosmeticssolut
m/
Official
Official Line
Mobile: +66
Line Account:
62 364@myrcosmetics
Account: 6365
@myrcosmetics
Website:
Facebook:
http://www.
myrcosmeticssolution.com/
https://www.facebook.com/MY
meticssolution
Facebook:
https://www.facebook.com/
72
72
50
50 Success
Success Stories
Stories
MYRCosmeticssolution
Official Line Account: @myrcos

Official Line Account:
@myrcosmetics
CV. Naditha Creation
nesian nature-inspired
An Indonesian packaging
nature-inspired company
packaging with
company with
im to improve
a good aim tounemployment in Indonesia
improve unemployment in Indonesia
/MANUFACTURING/ indonesia
/MANUFACTURING/
/MANUFACTURING/ INDONESIA
INDONES
aa
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aa
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AnIndonesian
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company withwith percentage
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packaging
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unemployment unemployment
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a good aim to improve the international market
unemployment including
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domestic and 30%
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arrangement as a personalized percentage CV. Naditha
in the Creation
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employs The
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employs 30Creating
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gift became in
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handmade production process
CESS ELEMENTS One dayavailable her friend
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KEY SUCCESS
KEYMs. SUCCESS ELEMENTS
Ellies E. herOwner
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mall
interested customers, where she
exclusively
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materials exclusively which allowed Ellies to foresee
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• Local human
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made up of 70% in
and that’s
amboo, materials
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bamboo, exclusively
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Indonesia such
Indonesia
50 Success as pandan
such
Stories
hampers/gift as leaves,
pandan
basket leaves,
arrangement
buyers.
Currentlythe domestic
buyers.the company’smarket and 30% for 73
mpers/gift
aluminium, basket etc. They export, and the export percentage
as abamboo,
aluminium, bamboo,
personalized share
etc. They
services. of salesisare made
Currently up
the of 70%
company’s
growing Currently
steadily. the company’s
also make
alsohampers/gift
make hampers/gift basket basket share of share sales are made up of 70%up of 70%
of sales are made
50 Success Stories 73 73
s
50 Success Stories
MANUFACTURING/ INDONESIA
/MANUFACTURING/ indonesia
low (clockwise) – Naditha Creation’s product lines: Mendong collection, Bamboo collection, Hamper,
/MANUFACTURING/
nted Company Box ‘Blackberry Z30’, INDONESIA
/MANUFACTURING/ Company
CompanyProfile
INDONESIA
Profile
Below (clockwise): Corporate Name: CV. Naditha Creation
Naditha Creation’s product lines: Mendong collection, Bamboo collection, Hamper, Printed Company Box Corporate Name:
‘Blackberry Z30’
Below (clockwise) – Naditha Creation’s product lines: Mendong collection, Bamboo collection, Hamper, CV. Naditha Creation
Printed Company Box ‘Blackberry Z30’,
Below (clockwise) – Naditha Creation’s product lines: Mendong collection, Bamboo collection, Hamper, Established: 1996
Company Profile
Printed Company Box ‘Blackberry Z30’,
Company Profile
Established:
Corporate Name:1996
Corporate Name: CV. Naditha Creation
Number of employees:
Established:
380 (full-time: 1996
30, part-time: 350)
380 (full-time:
Established: 199630, part-time:
350)
380 (full-time:
International 30,activities:
part-time: 350)
Export of goods30,
380 (full-time: topart-time:
foreign country
350)
country
Awards:
International
Awards: The Activities: has received local
company
The company
Export of hastoreceived
goods local
foreign country
and
and international
Export of goods to recognitions.
international foreign country
recognitions.
Awards:
Awards:
Awards:
Awards:
The The company
has received local local
and
and
Tel: international
Awards:
and+62
The The822
21
company company
international
international
recognitions
has
+62received
recognitions.
has7732,
received local
82422289
local
recognitions.
and international
recognitions.
Email:
Tel: +62 21 822 7732, +62 82422289
Email: nadithacreation@hotmail.com
mktmyr004@gmail.com
Tel: +62 21 822 7732, +62 82422289
mktmyr013@gmail.com
Website: www.nadithacreation.com
Tel.: +62 21 822 7732,
Website:
+62www.nadithacreation.com
82422289
Website: www.nadithacreation.com
Email:
nadithacreation@hotmail.com
Website:
www.nadithacreation.com
74
74Success Stories
Success Stories
/MANUFACTURING/
THAILAND
Orthopeasia
Orthopeasia
OrthopeasiaCo.,
Co.,
Co.,Ltd.
Ltd.
Ltd.
aa
The
aa
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surgeons world.
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medical
medicaldevice company
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operation. In finance,
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1997. medical new
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inproduction
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developing its own sales order
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Business development with Uncompromising
platform.
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success for Orthopeasia would be As the manufacturer of of
technology
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that the company can manage to that will be
products that will be used used with with
that the company can manage to actual human in very critical areas
deliver whatever its clients want. actualthe human in very critical areas
deliver
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quality of the of
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on
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success for toOrthopeasia
do so, the company would be products must be very best and
spends countless amount of time products must be very best and
spends
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manageof time critical
to second to areas
none. That such is as
the spine
reason in
and resources in product second to none. That is the reason
Mr.Mr.
Winit Ritshima,
Winit Ritshima, and resources
deliver whatever inits
product
clients research actual human bodies, decidedthe to quality
Mr. Winit Ritshima, and development. However, thiswant. why Orthopeasia
why Orthopeasia decided
President
President
President Inand
cannot
development.
order
be done do so, However,
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of its raw must be tovery
materials
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of spends
technology. countless amount ofhelp
time usedsafe inandproduction and from That
bio-compatible.
used in production and from
KEY SUCCESS ELEMENTS of technology. certified
is the vendors,
reason which
why is done to
Orthopeasia
KEY SUCCESS ELEMENTS and resources in product research certified vendors, which is done to
KEY SUCCESS ELEMENTS Because Orthopeasia’s main ensure the uncompromising
Because
and development.
products
Orthopeasia’s
are medical orthopedic However,main this decidedensure to theimport most of its raw
uncompromising
• Business development using
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upcoming technology of technology
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starting from the design process Seeking for support for
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leading developer, manufacturer, better solutions future growth
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leading developer,
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of orthopedic design
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materials Orthopeasia, enterprises.
the companyAs hasfor
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parts company into medical device Apart from the utilization of in terms of getting innovation lists, 41
Future of ASEAN following the financial
company technology in product design and innovation grant funds, etc. 41
Future of ASEAN
crisis in 1997. production, Orthopeasia also uses
THAILAND
Company Profile
/MANUFACTURING/
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Orthopeasia
76
42
42
Future of ASEAN
Future of ASEAN
42
Future of ASEAN
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strive
strive andand success
success and the message companies want perceived that perceived and addressed
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strive for success “In “In packaging
packaging
to communicate
industry,
industry,
with customers.
all customers’ feedbacks are
• Quality of products
• Quality of products innovation
innovation is what
is what properproper measures.
measures.
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distinguishes In In
order order
to do to do
• Quality of products the star from the dogs. Whereas, so, so,
the the
companycompany
has has
set up set
a up
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• •Always keep
keep customers
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management
management team team
to deal to deal with
• Always keep customers
satisfied
satisfied
“In
in developing packaging
in developing world, world, industry,
changes
changes in in do so, the company haswithset up a
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andwhatand cases cases including
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distinguishes crisis management team to deal
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which the the
PROFILE
PROFILE withteam
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closely with the the
Bachelor
Bachelor Degree
Degree in Sculpture
in Sculpture innovation
demand have expectation
increased
from University of Industrial Fine packaging side.” ,stated the R&D error comes
error
strategy fromtothe
comes
team from customer
the
actively customer
support
from University of Industrial Fine competition packaging side.”between ,stated the R&D
companies,
Having hadThao graduated with a director him/herself.
him/herself.
Art,
Art,ToTo
Phuong
Phuong Thaowaswas
so so
which
of VBox,
director
in of VBox,
turns,
Au DuongAu Duong
lead to
Ngoc.Ngoc. customers
higher
even if the error comes
Bachelor
captured Degree
and in Sculpture
mesmerized by howfrom
captured and mesmerized by how innovation Therefore,
Therefore,the company
the company must must from the customer him/herself.
overseas
University products
of were
Industrial packaged
Fine Art, keep being innovativeexpectation
and seeking on
overseas products were packaged keep being innovative and seeking
in various
Toin Phuong designs
Thao andwas quality,
soquality,
captured packaging
sheshe for the side.”
rightright
technology ,statedthatthe R&D
various designs and for the technology that
developed
and an
mesmerizedinstant interest
by how in
overseas would enhance
director of VBox,its
would enhance its designdesign
Au Duong Ngoc.
developed an instant interest in
products were packaged in various Therefore, the company must keep
designs and quality, she developed being innovative and seeking for
an instant interest in such art. the right technology that would 79
50 Success Stories enhance its design capability. 79
She later founded
50 Success Stories the company
Company Profile
Company Profile
/MANUFACTURING/ Corporate Name:VIETNAM
Corporate
VBOX LuxuryName:
JSC VBOX Luxury JSC
Establish: 1999
Established:
Company Profile1999
Corporate
Company Name: VBOX Luxury JSC
NumberProfile
of Employees:
51-100 Name: VBOX Luxury JSC
Corporate
Established: 1999
International
International
Established: Activities:
1999 Activities:
Number
Export ofofEmployees:
Export goods
of 51-100
totoforeign
goods foreign countries
countries
Awards:
Awards:
• Gold
• The The Gold medal
medal for for Outstanding
Export ofVietnamese brand,
goods to foreign Vietnam Expo
countries
Outstanding Vietnamese
• An award from Hanoi Municipal
Awards:
brand, Viet Nam Expo
People’s Committee
•Awards:
The Gold medal for Outstanding
• An award from
Vietnamese Hanoi
brand, Vietnam Expo
Above: VBOX packaging for wine and confectionary
• Municipal
Theaward
An Gold medal
from for
Hanoi
People’sOutstanding
Municipal
Committee
Below: Examples of VBOX’s key clients Email: sale@baobicaocap.com
Vietnamese
People’s brand, Vietnam Expo
Committee
Above: VBOX packaging for wine and confectionary Below: Examples of VBOX’s key clients • An award from Hanoi Municipal
Email:
People’s Committee
sale@baobicaocap.com
Above: VBOX packaging for wine and confectionary Below: Examples of VBOX’s key clients Email: sale@baobicaocap.com
Tel.: +84 4 3533 4268
Above: VBOX packaging for wine and confectionary Below: Examples of VBOX’s key clients Tel.:sale@baobicaocap.com
Email: +84 4 3533 4268
Tel.: +84 4 3533 4268
Website:
Website:
Tel.: +84 4 3533 4268
www.baobicaocap.com
www.baobicaocap.com
Website:
www.baobicaocap.com
Website:
Facebook:
Facebook:
www.baobicaocap.com
https://www.facebook.
https://www.facebook.com/Bao-
Facebook:
B%C3%AC-Cao-C%E1%BA%A5p-VBOX-
com/Bao-B%C3%AC-
1201452803216543/
Facebook:
Cao-C%E1%BA%A5p-
1201452803216543/
VBOX-1201452803216543/
1201452803216543/
Below: VBOX employees during a training session

Below:
Below: VBOX employees during a training session
VBOX employees during a training
sessionVBOX employees during a training session
Below:
Above:Above:
VBOX’sVBOX’s production
production site site
Above: VBOX’s production site
Above: VBOX’s production site
80
80
50 Success Stories
50 Success Stories
/OTHER SERVICES/ BRUNEI DARUSSALAM
sal

CONFEX /OTHER SERVICES/
sal
BRUNEI DARUSSALAM
A Bruneian-born and raised entrepreneur bridging localized and
CONFEX
Confex
sal
aa
global strategies to break through the meetings, incentives,

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The company of 17 people is themselves. That is why Hafriz’s
the only MICE service provider in recruiting strategy is to recruit
the country Thesincecompany the beginning
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Mr. Hafriz Musa, Founder established
include
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Mr. Hafriz Musa, Founder advertising
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KEY SUCCESS ELEMENTS advertising
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Mr.
Mr.Hafriz
HafrizMusa,
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• Local talents Delivering service by the
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talents service by the advertising house.
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SUCCESS ELEMENTS local talents
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PROFILE
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32 year32 old graduate has been brain. businessthe owners and
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old graduate
Hafriz
of Brunei
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ledge since
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ledge since
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years
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ung as 19element
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the company’smarketing
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restaurant.
than the local people themselves. whether or not CONFEX tailor
expe rience is a crucially i mporta 81
That is why Hafriz’s recruiting marketing campaigns to certain 81
50ntSuccess
element to complete his full
Stories
50 Success Stories strategy is to recruit local talents group of audience, Hafriz shared 81
understanding of the subject.
50 Success Stories as many as possible. his experience that this type of
his experience that this type of Giving the fact that CONFEX is
Corporate Name: CONFEX
marketing tool is not the case for theIntroduction
first and the only MICEservice
service
whether“Because
CONFEX. or not CONFEX Brunei has tailor of new
marketing campaignscomparedto certain provider
annually in Brunei,
to keep it isthe
important
company Established: 2014
pretty small population to keep the company fresh and Company Profile
group of audience, Hafriz shared exciting and interesting
to other
/OTHER countries,
SERVICES/ we cannot inviting to clients. Hafriz’s goal isBRUNEI to DARUSSALAM
his experience
/OTHER that this type of
SERVICES/ BRUNEI DARUSSALAM
Corporate Name: CONFEX
afford not to consider certain introduce
Giving the fact that CONFEX
at least one new product
is Number of Employees: 17
marketing tool is not the case for the first and the only MICE service
segment.
CONFEX. What
whether or not
CONFEX
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for CONFEX. “Because Brunei service
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his experience
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82
50 Success Stories
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50 Success Stories
50 Success Stories
/OTHER
/OTHERSERVICES/
SERVICES/ PHILIPPINES
PHILIPPINES
/OTHER SERVICES/
aa
PHILIPPINES
ECHOstoreSustainable
SustainableLifestyle
Lifestyle
aa
ECHOstore
ECHOstore Sustainable Lifestyle
A local Philippine start-up that brings health consciousness
A local Philippine start-up that brings health consciousness
and promotes healthy living lifestyle to fellow Filipinos
A localand
Philippine
promotesstart-up that brings
healthy living lifestylehealth consciousness
to fellow Filipinos
and promotes healthy living lifestyle to fellow Filipinos
empowerment through business. Growing together

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retail was founded back in 2008 by sustainable businesses. The
empowerment
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back in 2008 by three visionary and
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armtoofsellECHOstore, also
at the store. have
works
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artist;
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serial visionary
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successful
loves women
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alsomentoring
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insell
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startedaas who
culture
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with
same store.
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ethos NGOsand to has provide
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loves travel, food, and coffee. training andECHOstore
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placeand a painter,
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find unique, expandedIt has also licensed for to the
stores other
to
authoreco-friendly,
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started as aorganic
and small producers
individuals
areas who to be able
believe
of the Philippines. to sell
in the
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Juan,“needed”
a serial entrepreneur
products place
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ethos and has is successfully
ECHOstore’s
unique,
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food,
oneand natural,
coffee.
roof. However, andthe expanded ECHOstore
way of making more people to other aware
organic products It has also licensed stores to
Ms. Pacita Juan, Co-founder store does not made by small
only sell organic areas of the Philippines.
of choices for sustainable living.
ECHOstore
producers allstarted
under as aroof.
one individuals
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products. To complete what it calls
“needed” place
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thesustainability,
store does cannotfind
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Ms. Pacita Juan,
KEY SUCCESS ELEMENTS Co-founder its loop of ECHO The owners are strong advocates
unique,
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of choices toforother
also has its own café. Anyone can of the Slow Food movement
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chain
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PROFILE all relevant add atheir own vegetables
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category is a pioneer in its
asaa serial
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category and has influenced many
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also led the and
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founders entrepreneurs. These new business
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founded many start-ups including Today, it is all about
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know where company’s
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as
principles present
produce as
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“BINALOT” service
for restaurant
meals wrapped called
in a market component
economy. You need to the
to know innovative
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present productsnew
innovative to sell at
Pacita“BINALOT”
“Chit” Juanfor is known
meals wrapped your food comes from and the ECHOstore
ECHOstore. is a pioneer in its
banana leaves, a farm
as a serial in
entrepreneur for
to table
having concept,
where so your
you can
food take
comes homefrom the
andthe products to sell at ECHOstore.
bananaand
restaurant, leaves,
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farm to table process of selling, also share category and has influenced many
founded many start-ups including ingredients
recipesand
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of selling, home.
also share
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restaurant, and as a coffee
then ECHOstore. the recipes and what used to be
to be “trade entrepreneurs.
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a coffee shop
Shechain,
lover, aisgreena advocate,
Filipino
known and as a coffee Today, it is all about
secrets.” various
business store products
innovators use- from jams
theirjams
also “trade secrets.” various store products - from
quick service
leader restaurant
encouraging called
women transparency and the sharing and
hands peanut butter
at using to
local to ice cream.
produce as
lover, a green advocate, and and peanut butter ice cream.
“BINALOT” Small producers can present their
a for mealsencouraging
leader wrapped in women economy. You need
Growing to know
together they present innovative
Small producers can present new
banana leaves, a farm to table
empowerment through business. where your food comes from and products to sell attoECHOstore.
their products sell them at
restaurant, and then ECHOstore. the process
Partofofselling, also in
its success share
spreading ECHOstore.
She is also known as a coffee Many artisans also supply 83
the recipes and
for environment; C is for the gospel of healthy
E is Stories
50 Success what used to be and
lover, a green advocate,Hand various store products - from jams
Community; is fora Health; and“trade secrets.”
O sustainable living is helping ECHOstore continues to grow
leader encouraging women This pioneering community producers also have its peanut
is for Organization.
and
supplier
butter
base
to ice cream.
while allowing
Small producers can present their

50 Success Stories
/OTHER SERVICES/ PHILIPPINES
/OTHER SERVICES/ PHILIPPINE
the older ones to already scale and to The more people. experience
healthy Counting on the is now
products to sell them at
supply bigger supermarkets and power only
of technology, ECHOstore
a click away
ECHOstore. Company Profile
products
groceries. toThesellnew
them onesat start at hasThe healthy
intensified experience
its online presenceis now Company Profile
ECHOstore.
ECHOstore
ECHOstore continues
and then try their tohand only
grow especially a click
ECHOstore its away issocial
counting on e-
media
Corporate Company
Corporate
Name:Name: Profile
its
at supplier
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/OTHER
supply SERVICES/
bigger supermarkets technology,
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expand its has onlineintensified ECHOstorePHILIPPINES
Sustainable Lifestyle
the older ones to already scale people. Counting on the power of Establish:
ECHOstore
groceries. The remains
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to widen
technology, presenceits reach
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and toits social
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2008
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supply bigger supermarkets and offer more products.
mission
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hand
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media away
footprint, Of late,
which the isthrust
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healthy and natural Though distribution is its
mainly Company Profile
stores
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bigger company
ever
ECHOstore
is counting
dynamic.
is
to expand
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on the
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local products.continues to grow through its licensed stores, more
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stores
its supplier asbase
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asking to online
formore
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ECHOstore Sustainable Lifestyle
ECHOstore
the production.
older remains
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people. widenofThough
toCounting itson reach
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power ofofferismore International Activities:
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through
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online
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mission
supply biggertosupermarkets
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remains and access
true technology,
to its andproducts.
for delivery Though
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distribution
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affiliates and
foreign affiliates
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now
groceries.
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presence
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especially
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Established: 2008
mission to provide market accessmedia the availability
footprint, which of isthe products
active online Having foreign affiliates and branches
ECHOstore
address
to MSMEs
and demand
the then try their
for healthy
whileis seeking more
to on ever dynamic. consumers are alsoandasking for Awards:
handand
ECHOstore
at natural
supplying counting
theproducts.
local bigger and
the for delivery
Of late, to
availability thetheir
of thrust
the homes.
of the online
products Awards:Awards: The company has received local
NumberThe company has received local
address
ecommerce
stores as theythe demand
growto and for products
get increase
its healthy company is to expand its online store
ofAwards:
and
Employees: 11-50
and natural local products. and for delivery to their homes. The company
and has received
international
Awards: The local has received lo
recognitions.
company
production. to widen its reach and to offer more and international
and international recognitions recognitions.
products. Though distribution is and international recognitions.
ECHOstore remains true to its International Activities:
mainly through its licensed stores, Email: echostore@echostore.ph
mission to provide market access Having foreign affiliates and branches
Email:
to MSMEs while seeking to more consumers are also asking for Email: echostore@echostore.ph
the availability of the products online echostore@echostore.ph
address the demand for healthy Above (clockwise): ECHOStore’s bottle
Awards: Tel.: +63 2 519 1216
and natural local products. and for
food delivery toBody
/ ECHOStore’s their homes.
Basics Set Products Awards:
The The company
has received local local
for body care / ECHOStore’s coffee
Tel.: +63 2Tel.: +63
and international 2 519 1216
recognitions.
519 1216
Below (left): ECHOcafé in Serendra and
ECHOStore in Serendra
Website:
Website:
Email: echostore@echostore.ph
Website:
www.echostore.ph
Below (right): The three founders of www.echostore.ph
ECHOStore - Jeannie Javelosa, Reena www.echostore.ph
Francisco, and Pacita Juan
Tel.: +63 2 519 1216
Website:
www.echostore.ph
Above (clockwise): ECHOStore’s bottle food / ECHOStore’s Body

Basics Set Products for body care / ECHOStore’s coffee
Below (left): ECHOcafé in Serendra and ECHOStore in Serendra
Below (right): The three founders of ECHOStore - Jeannie
Javelosa, Reena Francisco, and Pacita Juan.

84
50 Success Stories
/OTHER SERVICES/ singapore
OTHER SERVICES/ SINGAPORE
/OTHER SERVICES/ SINGAPORE
ECOSOFTT
ECOSOFTT PTEPte.
LTD Ltd.
AECOSOFTT
A pioneer in water
pioneer PTE technology
in management LTD
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aa
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PROFILE The company is a pioneer in

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of solutions that enables
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and innovative technologies have heavily portfolio in ofinnovation
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been recognized with a number of leveraging
portfolio of on
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and innovative technologies have
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by
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internationally.
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example, ECOSOFTT
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by Marcus Lim and Stanley Samuelgovernment building agencies.
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sustainability a leading
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technology had andthe of vision of
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how Water
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Mr. Stanley
Mr. Stanley Samuel,
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sustainability around the
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sustainability around world
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international over 300
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smart cities and smart villages
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facing challenges
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safe and stable water supply due
and tailor-made programs
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to major gaps and deficiencies in
• Globally connected network municipal water systems.
municipal water systems.
85
of project partners
50 Success Stories
Success Stories
Globally connected network To support these beneficiaries,

of project partners ECOSOFTT provides its expertise
Company Profile
and surplus funds, and “crowds-
Outside SERVICES/
of Singapore, in” additional resources from
/OTHER corporates partners and donors. Corporate Name:SINGAPORE
ECOSOFTT is active in Hong
Globally connected network To support these
The beneficiaries also contribute ECOSOFTT Pte. Ltd.
Kong, India, Malaysia, Viet Nam,
of project partners labor and ECOSOFTT
beneficiaries, a nominal sum
Indonesia, the Philippines and
Outside of Singapore, provides its expertise
(approximately $20 per and surplus
family) to Established: 2012
Company Profile
Chile through its subsidiaries and funds, and “crowds-in” additional
ECOSOFTT is active
local partners. Moreinthan
Hong80% of complete the construction of their Corporate Name:
Kong, India, Malaysia, Vietnam, resources from corporates
the company’s revenue is from water, sanitation and wastewater
partners and donors. The Number of Employees:
ECOSOFTT PTE LTD
Indonesia, the Philippines and systems.
international markets. beneficiaries also contribute labor 11-50
Chile through its subsidiaries and
local partners. More than 80% of and a nominal sum
Established: 2012
theThe Founders
company’s explain:
revenue is from “We ECOSOFTT is$20
(approximately not per
justfamily)
anotherto International Activities:
international markets.
serve two segments. The first complete the construction
water company. Through of theira
• Having foreign affiliates and
segment comprises water, sanitation
Triple Bottom Lineand wastewater
– People, Number of Employees: 11-50
The Founders explain:customers
“We systems. branches
who two
havesegments.
water issues and can Planet, Profit approach, it aims to
serve The first • Export of goods to foreign
afford to
segment pay forcustomers
comprises the solutions. createECOSOFTT is not
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impact International Activities:
another water company.world.
Through countries
who
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second issues andcomprises
can increasingly water-scare • Having foreign affiliates and
afford to pay for the solutions. who a Triple Bottom Line – People, branches
underprivileged beneficiaries
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havesecond
watersegment
issues,comprises
but cannot create a sustainable impact in an countries
underprivileged
afford to pay forbeneficiaries who
the solutions”. The company has received local
have water issues, but cannot increasingly water-scare world.
afford to pay for the solutions”. Awards:
including
The company
• Fuller has received
Challenge, Sociallylocal and
Below: One of ECOSOFTT’s innovative wastewater recycling technologies, the Poseidon deployed in international recognitions including
a Below:
hotel, ECOSOFTT’s founders
One of ECOSOFTT’s celebrating
innovative wastewaterthe inauguration
recycling ofthe
technologies, a model
Poseidonvillage
deployedwith
in a complete
hotel, water,
Responsible Design’s Highest
sanitation
ECOSOFTT’s and wastewater
founders solutions,
celebrating Stanley
the inauguration of aSamuel recognized
model village as a water,
with complete Global Top 50and
sanitation Talent in Water
wastewater solutions,
• Fuller
Award 2014Challenge,
- Global Socially
Top 20
Management
Stanley Samuel recognized as a Global Top 50 Talent in Water Management
Responsible Design’s Highest
• Autodesk,
AwardInc.
2014- Cleantech
– Global Top 20
• Autodesk, Inc. – Cleantech
Partner
Partner
• World CSR CSR
• World Congress 2014
Congress 2014 –
Global
- Global Green
Green Future Leadership
Future
Award
Leadership
• GoldenAwardGlobe Tigers Award 2015
• Golden- Best Startup
Globe Social
Tigers Enterprise
Award
Excellence & Leadership in
2015 -Water
Best Management
Startup Social
• EY Accelerating
Enterprise Excellence Entrepreneurs
2016 - Awardee
& Leadership in Water
Management
Email: marcus.lim@ecosoftt.org
• EY Accelerating
Entrepreneurs 2016 - Awardee
Tel.: +65 6908 5698
Email:
Website:
marcus.lim@ecosoftt.org
www.ecosoftt.org
Tel.: +65 6908 5698
Facebook:
Website:
www.facebook.com/ecosoftt.ecosoluti
ons.for.tomorrow.today
www.ecosoftt.org
Facebook:
www.facebook.com/ecosoftt.
ecosolutions.for.tomorrow.today
86
50 Success Stories
/OTHER SERVICES/
singapore
aa
aa

PBA Group
PBA
PBA Group
Groupaa
AAPBA
A groundbreaking Group
groundbreaking Singaporean
groundbreaking Singaporean
Singaporean enterprise with
enterprise
enterprise with
with
the aim
the toaim
theaim become Asia’s
totobecome
become robotics
Asia’s
Asia’s and
robotics
robotics and automation
and automation
automation
A groundbreaking
powerhouse Singaporean enterprise with
powerhouse
powerhouse the aim to become Asia’s robotics and automation
powerhouse
arm,arm,
linear linear
motor motor engineering,
engineering, smartfactories,
smart factories, PBA
PBA decided
decidedtoto
and pioneered the group’s take a leadership position in the
and pioneered the group’s take a leadership position in the
contract
arm, linear
and manufacturing
motor engineering,
pioneered the capability
group’s deployment
smart of “smart
smartfactories,
factories, factory”
PBA decided
PBA decided toto
contract
to
manufacturing
produce ultra-high
capability
precision
deployment
initiatives.
of “smart
Its strong
factory”
focus on
and pioneered
contract the
manufacturing group’s capability take a leadership
take a leadership position
position in the
in the
to produce
machines
contract ultra-high
manufacturing precision
for multinational capability initiatives.
industry
deployment Itsofstrong
education
“smart focus
as well as on
factory” the
to produce
machines for ultra-high precision
multinational deployment
industry of
education “smart
as well factory”
corporations.
to produce ultra-high precision deployment
initiatives. of robotics
Its strong andason
focus the
machines
corporations. for multinational initiatives.
deployment
automation Its
of strong
robotics
integrated focus
and
withas the on
machines
Through for his
multinational
leadership, PBA industry education as well
corporations.
corporations. industry
automation
system education
integrated
solutions
deployment as
have put
of robotics withwell
andthem asin
Through
Group his leadership,
executed synergetic PBA
the
system deployment
solutions
aautomation
good position toof
haverobotics
meet
integrated put them
industry
with andin
Group executed
mergers and synergetic
Through acquisitions
his leadership, (M&A), PBA
Through his leadership,
mergers
growing
Group andexecuted
acquisitions
from a small (M&A),PBA
distribution
synergetic aautomation
good
demands.
system integrated
position
solutionsto have
meetwith
put system
industry
them in
Group
firm toexecuted
mergers a large
and synergetic
local enterprise
acquisitions mergers
(M&A), solutions
demands.
a good have puttothem
position meet in a good
industry
growing from a small distribution Hence, Derrick founded
and
firm with acquisitions
a over
growing
to largefrom22
local (M&A),
companies
a small
enterprise growing
under
distribution its demands.
position
Robotics
to meet industry demands.
Automation Centre of
from a small distribution Hence, Derrick founded
wing,
firm to
with over and 500
22acompanies staff under its to a
across
large local enterprise firm
13 Excellence
Robotics Hence, (RACE)
Derrick as an
founded
countries.
with
wing,large over
andlocal50022 companies
enterprise
staff acrosswith 13under
overits 22 Hence, Automation
industrial
Robotics Derrick
platform
Automation to
Centre
drive
of
founded
Centre theof
wing,
companies and 500
under staff
its across
wing, 13
and 500 Excellence
Robotics (RACE)
Automation as anCentre
countries.He is a member of the adoption
Excellenceof (RACE)
Industryas 4.0an across of
countries.
staff across 13 countries. industrial
Excellence platform
(RACE) toandrive
as the
industrial
Council for Skills, Innovation and Southeast
industrialAsia. In 2017,
platform to drivehe the
He is a
Productivity member
He is a (CSIP)
member
ofcommittee.
the
of the In adoption
started
adoption
platform of
an Industry
incubation
toof Industry
drive 4.0
lab across
4.0 with
the adoptionacross the
of
Council forisSkills,
Council
addition,
He for
aPBA
memberInnovation
Skills,
Group Innovation
ofwas
the andand
awarded
Council Southeast
vision to4.0
Southeast
Industry Asia.
groom
Asia.
acrossIn
the 2017,
2017, he
next
InSoutheast he Asia.
Mr. Derrick Yap, Productivity (CSIP) committee. Inand started
Chief
Mr. Executive
Derrick Yap,Officer Productivity
the
for winnerSkills,of (CSIP) committee.
theInnovation
Promising SME In 2017,an
Ingeneration
started anincubation
he of youngan
incubation
started lab
leaders
lab with
with
incubation the
in the
Mr. Derrick Yap, addition, PBA
addition,
500 and
Productivity Group
PBA
Enterprise Group
(CSIP) was50. awarded
was awarded
committee. In vision to groom
manufacturing,
vision to groom the next
engineering
the next
lab with the vision to groom the and
Mr.
Chief Derrick Yap,
Executive Officer
Chief Executive Officer the winner
the winnerof theof Promising
the Promising SME SME generation
robotics.
generation ofofyoung
young leaders
leaders in in
in
Chief Executive Officer addition, PBA Group was awarded next generation of young leaders
500 the
and Enterprise
500winner
and Enterprise 50.
ofbusiness
the 50.
Promising SME manufacturing,
manufacturing, engineering
manufacturing, engineering and
engineering and
and
KEY SUCCESS ELEMENTS Integrating acumen robotics.
robotics.
KEY SUCCESS
• Strategic
KEY SUCCESS optimization
ELEMENTS ELEMENTS with engineering and
500 and Enterprise 50. Strategic optimization for
robotics.
•• Digital
Strategic optimization
marketing technology
Integrating
Integrating to
business drive
business industry
acumenacumen success of the company
• Strategic•• Strategic optimization
optimization
Digital marketing 4.0
with
Integratingengineering business and Strategic
Strategic
Strategic optimization
optimization
optimization for
for
for
with engineering and “We need to entrust our 3-in-
• Digital
PROFILE marketing technology toengineering
drive industry success
success of
ofand the company
thetocompany
• Digital marketing technology
acumen Derrick to
withdrive
graduated industry
from the 3 strategy
success of the company only steer the
4.0 company “Wetoneedany targeted
entrustmarket”,
PBA Group was established 4.0 and
PROFILE
National University
technology to drive of Singapore “We need totoentrust our 3-in-
our 3-in-
PROFILE in 1987 in Singapore, and has
PROFILE whereDerrick
he majored in Business
graduated from the says
3“We Derrick.
strategy and That
to is,
only to ourthe
be
steer the top
Derrick
industry graduated
4.0 Afterof from the 3 3strategy and
need totoentrust
companytowithin
company
only steer
3 years.market”,
any targeted
the
PBA
3-in-
quickly PBAexpanded
Group was its business
establishedto Administration.
National University graduation
Singapore company
3 strategytoand anyThat
targeted
to only steer market”,
the
PBA inGroup was established National
he University
took a role as aofsales
Singapore
person Group will remain
says Derrick. nimble
is, to be even
the top
key Asianin
1987
PBA countries
Group wasand
Singapore, andthehasUS. in
established where
where
Derrick
he
he
majored
majored
graduated
in
in
Business from for
Business the says
company
and Derrick.
to any
especially That is,they
targeted
when3 to begrowtheintop
market”,
in 1987 Derrick
in Singapore, and has an engineering
Administration. company,
After where
graduation 3 company within years. PBA
1987 inYap
quickly is responsible
expanded
Singapore, itsand
businessforquickly
has the
to National
Administration. University
After of Singapore 3says
company
size.Derrick.
Their within
That
willfocus 3
is, years.
to
willnimble be
continue PBA
the top
to
quickly Group’s
expanded
key Asian its business
strategic
countries direction
andto to
theand
US. he
hedeveloped
took a role his a graduation
as technical
sales person for Group remain even
key Asian expanded
countries
decisions, as
its business
and
well the
as US. key
transforming
Asianhe where
took a role
capability
an
hein
engineeringas majored
a sales
engineering.
company,
in After
person Business
for
where Group
3 groom will
company remain
their within
PBA nimble
3
talent
and especially when they grow inyears.
to even
PBA
remain
Derrick Yap is responsible for the
DerrickPBA countries and the US. Derrick
Yap is responsible
Group
Group’s to become
strategic foranthe
direction
Administration.
and an engineering
Asian accumulating
he developed company, After
sufficient
his technical graduation
where and
Group
in especially
the
size. will focus
forefront
Their when
remainofwill they
nimble
robotics grow
continueand toin
even
Yap is responsible
Group’spowerhouse
strategic
decisions, asinwell as for
robotics
direction and the Group’s
and
transforming he took a role
knowledge
he developed
capability and
his
in asindustry
a sales person
technical
engineering. After for size.
groomTheir
industrial
and focus
4.0.PBA
especially
their whenwill continue
they
talent togrow
remainto
in
strategic
automation.
PBA direction and decisions,
become an Asian capability an engineering
experience,
accumulating company,
he sufficient
led PBA After
in engineering. group to he
where in the
groom
size. forefront
their
Their PBAof
focus robotics
talent
will and to
to remain
continue
decisions, as Group
well astotransforming
as well
powerhouse as transforming
in robotics PBA Group execute
developed
knowledge
and with accumulating M&A his
andwith over 22capability
technical
industry in industrial
groom their 4.0.
the forefront PBAoftalent
robotics and
to remain
PBA Group to become
Derrick an his
began Asiancareer sufficient
to become
automation. an Asian powerhouse in companies
experience,
in engineering. and that
he led PBA
After was how itto
group
accumulating industrial 4.0.
the
powerhouse engineering
in roboticssales andteam before knowledge and industry
robotics
leading theand
Derrick automation.
group’s
began sales team in
his career started.
execute
sufficient
withexperience, M&A with
heknowledge
led PBA group over 22
and industry
to
automation.
Singapore and Malaysia.
the engineering sales team before execute companies
experience, and
he that
led wasPBA howgroup
it
Derrick began his career with M&A
With with
the over 22
government’s
Subsequently,
Derrick
leading he
the group’s headed
began sales histhe
teamcareer started.
to
in companies execute
increased M&A
emphasis with over 22
the engineering and that wason industry
how it
global
Singaporethesales
with distribution
and team and before
Malaysia.
engineering trading
sales team companies
4.0
started. initiatives
With and
the and that
the
government’s was
creation how of it
leading the group’s sales team in
Subsequently,
before leadinghe the
headed the sales
group’s increased emphasis on industry
started.
Singapore andin
global
team Malaysia.
distribution
Singaporeand
andtrading
Malaysia. With the government’s
4.0 initiatives and the creation of
Subsequently, he headedhe
Subsequently, the headed the increased
Withemphasis
the on industry
government’s 87
global distribution and trading
50 Success Stories
global distribution and trading4.0 initiatives
increased and the creation
emphasis of
on industry
87
arm, linear motor engineering, 4.0 initiatives and the creation of
50 Success Stories
87
50 Success Stories
in the forefront of robotics and Technology does not merely

industrial 4.0. cover digital marketing, but also
Company Profile
extends to modern automation.
PBA Group’s linkage to large Being up-to-date is essential to
/OTHER
enterprisesSERVICES/
is through robotics keep the company growing. Up till SINGAPORE
Corporate Name: PBA Group
/OTHERPBA
automation SERVICES/
Group’s linkage tocontract
and large Technology does not merely
now, technology cover
and innovation SINGAPORE
enterprises is
PBA Group’s
manufacturing through robotics
forlinkage
complex to capital digital
large Technology marketing,
especially does but also
innot robotics extends
merely coverand to Established: 1987
automation
enterprises and
equipment is through contractrobotics
for semiconductor modern
digital automation.
marketing,
automation havebut Being up-to-date
alsoPBA
helped extends
Group to
Company Profile
manufacturing
automation
and andfor
aerospace complex
contract capital ismodern
maintenance, essential
to increase to keep
automation. theBeing
company
productivity, up-to-date
increase Company
Number
Corporate of Profile
Employees:
Name: PBA Group
equipment for semiconductor
manufacturing for complex and growing.
capital is ROI,
essentialUpto tillkeep
now,the technology
companyand
repair and overhaul companies, and lessen dependency on 500+ across 13 countries
Corporate Name: PBA Group
aerospace
equipment maintenance,
for semiconductor repair innovation
and growing. especially in robotics and
servicing clients like Singapore manpower Up till
for now,
labor technology
intensive and
jobs.
and overhaul
aerospace companies,repair
maintenance, servicing automation have helped PBA Group Established: 1987
Airlines, Samsung, and Foxconn to innovation
The trend especially
will seeminglyin robotics and
continue
clients like Singapore Airlines, increase productivity, International Activities:
and overhaul companies,
Technology. This wide servicing
scope automation
in this have
digital helpedincrease
era. PBA Group ROI, Established: 1987
Samsung, and Foxconn and lessen dependency onincrease
manpower • Having foreign affiliates and
clients like Singapore
of platform definitely Airlines,
serves to increase productivity, ROI, Number of Employees:
Technology. This wide scope of to for labor intensive jobs. The trend branches
Samsung, and Foxconn and lessen dependency on manpower
platform definitely
harness success forserves
strongto business will seemingly continue in this digital 500+ across
Number 13 countries
ofofgoods
Employees:
Technology. This wide scope of forOverseas
labor intensivebusiness jobs. The trend • Export
harness
network.success for strong era.
platform definitely serves to will seemingly continue in this digital 500+ across 13 countries
business network. expansion opportunities
harness success for strong era. International Activities:
Awards:
Keeping
business up with
network. for robotics
Overseas business andexpansion
• •Winner
Having foreign affiliates andSME
of theActivities:
International Promising branches
technological
Keeping up with disruptions automation
opportunities for robotics by partnership and •500
Export of goods
Overseas business expansion • Having foreign affiliates and branches
technological disruptions automation by partnership
Keeping up with opportunities for robotics and • Exportofofthe
• Winner goods
Enterprise 50
“At present, we are only utilizing “Our client
“Our client porfolio
porfolio is is composed
composed
“At present,
technological we are only automation by partnership
basic-level of disruptions
Awards:
digital marketing of of largely B2B clients,
largely B2B clients, with 70% with 70%
utilizing basic-level of digital “Our client porfolio is composed Email:
• Awards:
Dyap@pba.com.sg
Winner of the Promising SME 500
such “At
aspresent,
through we are
marketing such as through socialonly
social media, fromfromthethe local
local market
market and and
30% 30%
areare
of largely B2B clients, with 70% • Winner of the Enterprise 50
utilizing
however, basic-level
we are in of
media, however, we are in thedigital
the process of overseas
overseas clients”,
clients”, says says
Derrick. Derrick.
PBA • Winner of the Promising SME 500
marketing
strengtheningsuch as
thisthrough
aspect”, social
says from
Group
PBA the
has local
also
Group market
formed
has also and
some 30%
formed sortare
of
some Tel.: +65 766764
• Winner of the Enterprise 50
process of strengthening this
media,
Derrick. however, we are in the overseas
partnerships
sort of clients”,
overseas
partnerships says Derrick.
for the PBA
future
overseas for Email:+65 9489 1349
aspect”, says Derrick.
process of strengthening this Group has
planning of also formed
business some sort
expansion of
the future planning of business
. Dyap@pba.com.sg
aspect”, says Derrick. partnerships overseas for the future Email:
expansion. Website:
planning of business expansion. Dyap@pba.com.sg
www.pbagroup.net
Tel.: + 65 766764, +65 9489 1349
Below 1: Derrick working on a Special Purpose Machine.
Below 2: PBA Group’s suit of technology; Standard Direct Drive Motors (e.g. DX Iron less, PIX Ironcore Series, PSM Shaft
Tel.: + 65 766764, +65 9489 1349
Facebook:
BelowCVC
Series, 1: Derrick
Series, working on a Special Purpose Machine.
PDDR Series) Website:
Below 1: Derrick working on a Special Purpose Machine www.facebook.com/racerobotics
Below 2: PBA Group’s suit of technology; Standard Direct Drive Motors (e.g. DX Iron less, PIX Ironcore Series, PSM Shaft www.pbagroup.net
Below 2: PBA
Series, CVC Group’s
Series, suit of technology; Standard Direct Drive Motors (e.g. DX Iron less, PIX Ironcore
PDDR Series) Website:
Series, PSM Shaft Series, CVC Series, PDDR Series) Instagram: @racerobotics
www.pbagroup.net
Facebook:
.
www.facebook.com/racerobotics
Facebook:
.
www.facebook.com/racerobotics
Instagram: @racerobotics
Instagram: @racerobotics
88
50 Success Stories
88
/OTHER SERVICES/ indonesia
/OTHER SERVICES/ IND

aa
PT. Zahir International
PT. Zahir International
Creating a thorough financial report is no longer a confusing
Creating a thorough
and burdensome financial
task anymore, with report is noPT.
the help from longer
Zahir a confusing
and burdensome task anymore, with the help from PT. Zahir
International
International
Muhamad Ismail is the CEO PT. Zahir Interna

He started in 2005 as sales resources and the rising number of
and leader of PT. Zahir affordable price for hig
and marketing supervisor, he bright people in Indonesia to bring
International. products which is com
successfully brought PT. Zahir the brand forward.
He started well accepted by their
International further andin 2005 as sales
establish domestically and inter
and marketing
the company’s existence supervisor, he
to be even Keeping
successfully brought PT. Zahir
up with the is possible due
All this
known and trusted in the heart of technology trend availability
grow of the local
International further and establish
consumers. He also holds a Master resources and the risin
the company’s existence tobusiness be even in the digital era
degreeknown
of Management from Bina
and trusted in the heart of of bright people in Ind
Nusantara University, Jakarta.
consumers. He also holds a MasterHe bring the brand forwar
is nowdegree
pursuing ofDoctoral
Management Programfrom “We must keep improving
Bina by keeping up with
with the ambitionUniversity,
of developing ourselves
Nusantara Jakarta, He
the current technology trend in
is now pursuing Doctoral
and preserving the company for the Program
Keeping up with the
Mr. Muhamad Ismail, momentwithand the
forambition
the future.of is consumer behavior. We need to
Hedeveloping
be specialized technology
and flexible”, says trend gr
Chief Executive
Mr. Muhamad OfficerChief capable
Ismail, and preserving
of speaking the company for
in 3 languages
Muhamad. The business
company in the digi
provides
Executive Officer the moment
(Indonesia, English and and for the future. He
Arabic).
is capable of speaking in 3 the tools to efficiently “Weprocess
must keep im
KEY SUCCESS ELEMENTS ourselves
it is like by keeping u
languages (Indonesia, English andnumbers,
data and a new
KEY SUCCESS
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growth Driving business with local
Arabic). current
tool of data analytics to technology
provide tre
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human resources human resources a better insight consumer behavior. W
into the massive
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information the client has. There isand flex
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technological trend grow Muhamad.
PT. Zahir International has been also some complimentary software The compa
technological trend
business in the Digital eragrow Driving business with local
run and managed highly by local downloadable from the company provides the tools to ef
business in the Digital era human human resources
resources over the past 20 website for trial. process data and numb
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believe International has
in Indonesian
channel for the next decadesbrightbeen provide a better insigh
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to run, managed andhighly by marketing is one of their
Digital massive information th
bring local
this human resources
brand forward. Theover the past
main marketing activities
has. Thereand they
is also som
PROFILE
PROFILE 20 years.
company They believe
now established in Indonesian
a strong also have their own division. The softwa
complimentary
bright
position talent
in the to run,
domestic operate
market and
company tries downloadable
to maximize thefrom th
PT. Zahir International was
PT.inZahir bring this brand forward.
was for accounting and financial use of SEO, Google The
founded 1996In in ternational
Bandung by website
Ads, and forsocial
trial.
company
by management now established
software business, a strong
Muhamad
foundedIsmail.
in 1996Itinis Bandung
created to media as their marketing tools to
Digital marketing
position in the domestic market
helpMuhamad
those whoIsmail.
need theIt isaccounting
created has been recognized, trusted reach out to the intended audience
for accounting and financial their main marketing a
software
to helpto create
those andwhomanage
need thetheirand used by over 66,000 users. of their products.
management software business, and they also have the
theiraccounting
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report easily and
and Partnership
to create has beenwith Indonesian
recognized, trusted and division. The compan
quickly.
manageThe company
their has been
their financial report local used
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by over 66,000 users. maximize the use of SE
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easily and quickly. The company they to approach
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with and Expanding
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havehastheir 6thgrowing
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been ever companies
and international market. is their strategychannel
to for the next decades
marketing tools to reac
alongside with other supporting
today they have their 6th version of approach domestic and intended audience of t
business management tools such as
the Server
softwareandalongside PT.international
Zahir International market.sets an After 20 years products.
of business in
Report POS. with other
supporting business management affordable price for high quality domestic market, the company is
tools such as Report Server and products which is compatible and currently in the expansion stage
POS. well accepted by their customers for the international market.
domestically and internationally. Leveraging their advantage in
Muhamad Ismail is the CEO and All this is possible due to the the domestic market, PT. Zahir
leaderStories
50 Success of PT. Zahir International. availability of the local human
/OTHER SERVICES/ INDONESIA
Expanding distribution
/OTHER
channel SERVICES/
for the next decades INDONESIA
/OTHER SERVICES/ Company Profile
indonesia
Expanding distribution
After 20 years of business in is their business driver. Users of Corporate Name:
channel for the next decades Company Profile
domestic market, the company is Zahir’s services include not only
PT Zahir Internasional
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CompanyPT Profile
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Leveraging
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Established: 2005
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the international Zahir is their financial software.
also large multinational enterprises.Corporate Name:
model as isallaccelerating
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International
Leveraging their advantage the to
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Established: 2005
prepare accounting and financial affordable
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International strives to understand of PT. Zahir Internasional
Number of Employees: More than 100
market internationalization
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report, and they need a usefriendly management
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market internationalization .
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range accounting management
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of distribution
friendly tool. Achannel
good client corporate customers.
value-added services such as Awards:affiliates and
• Having foreign
relationship through wide range accounting management support to branches• Best Choice Award 2013
of distribution channel corporate customers. Awards:
countries
• Best Choice Award 2013
Email:
Awards: info@zahiraccounting.com
Email:
• Best Choice Award 2013
info@zahiraccounting.com
Email: Tel.: +62 81 198 66999
info@zahiraccounting.com
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Tel.: +62 81 198 66999
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Facebook:
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Above – Bahir’s accounting and financial management software. www.facebook.com/zahiraccounting
zahiraccounting
Above: Bahir’s accounting and financial management software Instagram: @zahiraccounting
Below (clockwise) – Muhamad Ismail on the Online Seminar, Demonstration booth at an accounting exhibition, Zahir’s outlet
where
Above customers
– Bahir’s can try software
accounting and financial management software.
Below (clockwise): Muhamad Ismail on the Online Seminar, Demonstration booth at an accounting Instagram: @zahiraccounting
exhibition, Zahir’s outlet where customers can try software Instagram: @zahiraccounting
Below (clockwise) – Muhamad Ismail on the Online Seminar, Demonstration booth at an accounting exhibition, Zahir’s outlet
where customers can try software
50 Success Stories
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50 Success Stories
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50 Success Storiesnever a day passed
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50 Success Stories
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94
50 Success Stories
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96
50 Success Stories
50 Success Stories
96
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reflectedher,
following her,
in her especially
amountyoung
especially of young competitiveher sisters and that was how it all
received anwomen award
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international
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women entrepreneurs. This is is Realizing Realizing localcompetitive
started. local competitive
outstanding ASEAN
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reflected
reflected women
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Because Thailand
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represented Thailand
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competitive manufacturing
received an award as Thailand’s Realizing local competitive
competitive
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recentlyShejust
outstanding ASEAN women
recently just
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advantages the company
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Thailand hasisaable
very to
represented
Thailand and Thailand
received and an award sourcestrongglasses
glass morehas
manufacturing efficiently
entrepreneur in Manila, competitive
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asreceived
Thailand’s an award as Thailand’s
outstanding ASEAN strong
Daring and
Philippines.
riskentrepreneur
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women and cheaply
industry, the
glass
Because compared
company
has aimports
to
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manufacturing
Thailand
to
very
women in source glasses more efficiently
winning attitude entrepreneur in Manila,
Philippines. from other
industry,
strong
and
the
glass
cheaply countries.
company
manufacturing
compared to “All
is ableglass
imports
to is
Daring and risk taking as the source glasses more Thai efficiently
Philippines.
winning attitude sourced
industry,locally
from other the from
company
countries. is
“All able
glasstois
SamolDaring
was born andwas
in risk
a family taking
and
as suppliers,
cheaply
source glassescompared
mainly
sourced locally more
from to imports
efficiently
from
Thai Bangkok,
Samol born in aasfamily and
from cheaply
other
suppliers, compared
countries.
mainly to imports
from “All
Bangkok,glass
of farmers along Daring
of
with
andher
farmers
risksisters
along
taking
with her
the where
sisters from the
other production
countries. “Allsites
glass are
is
the winning
winning attitude attitude is where
sourced the production
locally sites
from are
Thai
in Nakhon Ratchasima in Nakhon Ratchasima province, province, located” sourced
located”
suppliers, sayssaysSamol.
locally
mainly from
Samol.from ThaiBangkok,
amol Chakuttadakul, where the majority
Mrs. Samol Chakuttadakul, Samol
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where terms of
the production strategic
sites are
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as on a rice
in Nakhon
with her
plantation.province,
Ratchasima
sisters
With a in located” says Samol.
location, Udon Thani province is
as on a rice plantation.
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Udon
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Thani
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tages Realize local competitive
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rate unity •• Corporate
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PROFILEUdon Auto Glass Co., Ltd.
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ed on Julyand 20Udon
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Autoand
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1997
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fficially registered
July
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23rd 1997.
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herstudy in
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including
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business and opportunities.
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2017, ASEAN
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possible service.the highest- and • Women
international recognitions
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businessand opportunities.
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business opportunities. possible
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Left: Services offered by Udon Auto Glass• Governance • Governance
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Tel.: +66 42 211 248-9
Tel.: +66 42 211 248-9
udnt@hotmail.com
Tel.: +66 42 211 248-9
Email:
Tel.: +66 42 211 248-9
Tel.: +66 42 211 248-9Website:
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Below: Samol with her Outstanding ASEAN
Below: Samol with her Outstanding ASEAN Women Women Below: The trophy from the 7
th
Below: The trophy from SMEs National Awards 2015 given to
the 7 SMEs National Awards 2015 given to
th udautoglass@hotmail.com,
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Entrepreneurs
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2017 ASEAN
Manila, Philippines
in Manila, Philippines Below:
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with herher
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Right: Samol
was invited as
a guest speaker
by the Japanese
Government
to speak about
women as an
Right: Samol was invited as a guest speaker by the
entrepreneur
Japanese Government to speak about women as an
entrepreneur.
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as invited
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a guest speaker
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Japanese Government
Japanese Government to speak
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women as an as an
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50 Success Stories
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to speak a guest speaker
women by the
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98 entrepreneur. 50 Success Stories
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/OTHER
/OTHERSERVICES/
SERVICES/ PHILIPPINES
PHILIPPINES
Vcargo Worldwide
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VcargoWorldwide
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variousis servicingcompetitors. offactorsOffering
the is theirsomething
key successability to
factors
numbers
industries of multinational
– FMCG, appliances and is newtheir
anddifferentiate
ability can
different tothemselves
differentiate
give a from its
Currently, Vcargo is servicing themselves
andnational
electronics, clients
finance,from various company competitors.
fromstart.
a head itsOffering
competitors.
However, something
numbers of multinational and Offering something new and
industries –and
manufacturing, FMCG, even appliances
SMEs. newitand
for Paulo, is moredifferent
importantcan giveto a
national clients from various different know what to do
and electronics, finance, company
can giveawith a these
head start. However,
company a
industries – FMCG, appliances head differentiators. Vcargo Worldwide
manufacturing,
Strong work and even
ethic is the finance, key SMEs. for
start. Paulo,
However, it is more
for important
Paulo, it to
and electronics, strives toimportant
have its service and what
for success is more know what totodo with
know these
manufacturing, and even SMEs. business operations anchored
to do differentiators.
with VcargotoWorldwide
these differentiators.
Mr. Paulo Tibig, Strong
When asked workwhat ethic theis rulethe of key Vcargo
those differentiators to
strives
Worldwide to have its service
strives to haveand
Chief Executive Officer thumbfor or
Strong success
the
work successethic element
is thefor key its sustainably drive the company
Vcargo is, the very first thing that business operations anchored to
service and business
like cogs that keep a machine
operations
KEY SUCCESS Mr. Paulo
Mr. Paulo Tibig,
ELEMENTS
Tibig, for When
success asked
came to Paulo’s mind was the what the rule ofanchored those differentiators
to those
operates smoothly.
differentiators to to
ChiefExecutive
Officer thumb or the success
business ethic. “One of our core element for sustainably
sustainably drive the drive the
company company
like
• Maintaining business ethic Vcargo
When is,
asked the very
what first
the thing
rule that
of cogs Being
like
that the pioneer
cogs
keep a that
machine in operates
keep a machine
values or mantras is to do
KEY SUCCESS
to ensure ELEMENTS business,
the success cameorto
thumb Paulo’s
the
whether success mind
locally orwas the
element combining
for smoothly. operatestraditional
smoothly. logistics
• KEY SUCCESS
An alignment of ELEMENTS
business business ethic. and freight service with marketing
internationally,
Vcargo is, the that“One
very first of
adhere our
to
thing the core
that
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• •operations business ethic service, there Being
had been the pioneer
a periodin of
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service ethic camevalues
highest or
ethical
to mantras
Paulo’sstandards,”
mind is tosaysdo the
was Being the pioneer in combining
totoensure trial combining
and error. traditional
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the
ensurethethe success
success Paulo.
business For ethic.
business, him, it “One
whether is crucial
locally
of our to beorcore traditional
years, the logisticshasand freight
andcompany
freight service with marketing
• •An alignment of business
An alignment of business consistent or in terms
mantras of
is toquality
do and
internationally, that adhere to thesuccessfully mastered
values business, service with marketing its service,
logistics
PROFILE codes of conduct along the course service, there had been a period of
operations
operations and service
and service highestlocally
whether ethical orstandards,”
internationally, says there had been
marketing service a period of trialtoand
that caters
ofthat
the service trial and error. However, over the
In 1999, a driven young Paulo.
adhere Forstarting
tohim,the it from
highest the
is crucial to be error.
ethical corporateHowever,
needs over the years,
incompany
terms of hasthe
discussion period to the final years, the
entrepreneur Paulo Tibig founded consistent
standards,” saysin terms
Paulo. of
For quality
him, itandcompany
marketing hasinitiatives.
successfully Its proven
mastered
PROFILE
his own logistics company, Vcargo delivery of service. Paulo also successfully mastered its logistics
codes of
is crucial toconduct
be consistent alonginthe courseits
terms results, among
logistics others, led
marketing the that
service
Worldwide. He started to have added that since the service of marketing service that caters to
PROFILE of of the
quality service
and codes starting of from
conduct the caterscompany to be recognized
to corporate needs in as terms
one
exposureIn 1999,
in thealogistics
driven young
business Vcargo is intangible, the company corporate
of marketing
the top domestic needs
freight-in terms of
entrepreneur Paulo Tibig discussion
along
founded recognizes thethat period
courseit is justoftoas the
the good final
service
as of initiatives. Its proven
way back in college when he marketing
forwarding businesses initiatives.
by the Its proven
his ownIn logistics
1999, acompany,driven Vcargo
young the delivery
starting from
last service oftheservice.
provided. Pauloperiod
discussion also results, among others, ledCivil the
worked as a part time messenger results,
Aeronautics Boardamong (CAB) others,
and led the
also
entrepreneur
Worldwide. HePaulo
started Tibig to added
the that
final
founded Notwithstanding recognitions
to have since
delivery the service
of service. of company to be recognized as one of
for a custom brokerage company. as one company
of the top to be recognized
shippers by Cebu as one
his own
exposure in thelogistics
logistics company, receivedVcargo
Paulo by is
also intangible,
Vcargo
added that the
Worldwide, since company
the the top domestic freightforwarding
Originally named as Vintelbusiness Pacificof the top domestic freight-
Airline.
wayVcargo
backthe
Logistics, Worldwide.
in college
company when
wasHehestarted the recognizes
company
service that
still
of Vcargo it is
is just
considers as good asbusinesses by the Civil Aeronautics
intangible,
forwarding businesses by the Civil
to have
rebranded
worked asin exposure
2008time
a part in the
to emphasizelogistics
messenger the the
continuous last
company service
business provided.
deals
recognizes withthat its it Board (CAB) and also as one of
Aeronautics Board (CAB) and also
forbusiness
a customway in college loyal
back company.
brokerage justclients
is Notwithstanding
as goodto beas thethe best return
recognitions
last service the top shippers by Cebu Pacific
as one of the top shippers by Cebu
when he named
Originally workedasas Vintel received by Vcargo
a part time provided. Worldwide, Airline.
Notwithstanding
Pacific Airline.
messenger for a custom
Logistics, the company was brokerage the company
recognitions still
received considers
by Vcargo
99
50 company.
rebranded inOriginally
Success Stories2008 to emphasize continuousthe
named as Worldwide, businesscompany deals with still its
Vintel Logistics, the company was considers loyal clients to be the best
continuous businessreturn
99
5050 Success
Success Stories
Stories 99
Corporate Name: Vcargo Worldwide
Established: 1999


/OTHER SERVICES/ Company PHILIPPINES
countries Profile
Company Profile
Corporate Name:
Awards:Name:
Corporate Vcargo Worldwide
Vcargo Worldwide
• CebuProfile
Company Pacific Top Shipper 2010-2016
•Corporate
Philippines
Established: 1999 Civil Aeronautics Board,
Name: Vcargo Worldwide
Top Airfreight
Establish: 1999 Forwarder 2010-2014
Above: VCargo’s
• Asean employees
Business delivering service
Awards Philippines,
2014 Young 250
Entrepreneur Award
Established:
Number of 1999
Employees: 250
• VCargo’s
Left: Philippine Marketing Association,
corporate office in Manila, Phil
2014 AGORA Awards, Outstanding
Achievement
International
Number in 250
Entrepreneurship
Activities:
of Employees:
Above: VCargo’s employees delivering service to a client
Below: for
Having
countriesVCargo’s
Medium warehouse
Scale
outsourcing service service
ofEnterprise
in
Left: VCargo’s corporate office in Manila, Philippines • 2014
foreign Asean Business Awards,
countries
Runner-up, Most Admired Asean
Awards:
Having
Below: VCargo’s warehouse service Enterprise of service in foreign
outsourcing
•countries
Cebu Pacific Top Shipper 2010-2016
Awards:
• • Cebu
Philippines Civil Aeronautics Board,
Pacific Top Shipper 2010
Top Airfreight
Awards:
Email: Forwarder 2010-2014
customercare@vcargo.com.ph
• 2016Asean Business Awards Philippines,
• 2014CebuYoung
PacificEntrepreneur
Top Shipper 2010-2016
Award
• Philippines Civil Aeronautics
Above: VCargo’s employees delivering service •• Philippine
PhilippinesMarketing
Civil Aeronautics Board,
Association,
to a client
Tel.: +63
Board,
Top
2014 2 642
Top
Airfreight
AGORA 0000
Airfreight
Forwarder
Awards, 2010-2014
Outstanding
• Forwarder
Asean Business
Achievement Awards Philippines,
in Entrepreneurship
2010-2014
Right: VCargo’s warehouse service Above: VCargo’s employees delivering service to a client 2014 YoungScale
Entrepreneur Award
for Medium Enterprise
Below: VCargo’s corporate office in Manila, Left: VCargo’s corporate office in Manila, Philippines •••Website:
Asean
2014 Business
Philippine
Asean Awards
Marketing
Business Association,
Awards,
Philippines 2014 AGORA
Runner-up,
Philippines, Awards,
Most
2014 Outstanding
Admired
Young Asean
Below: VCargo’s warehouse service Achievement in Entrepreneurship
Enterprise
www.vcargo.com.ph
Above: VCargo’s employees delivering service to a client Entrepreneur Award
for Medium Scale Enterprise
Left: VCargo’s corporate office in Manila, Philippines •• Philippine
2014 AseanMarketing
Business Awards,
Email: Runner-up, Most Admired Asean
Below: VCargo’s warehouse service Association,
Facebook:
Enterprise
2014 AGORA
Awards, Outstanding
Below: VCargo’s service trunks www.facebook.com/vcargoworldwide
Tel.:Achievement
+63 2 642 0000
in
Email: customercare@vcargo.com.ph
Entrepreneurship for Medium
Scale Enterprise
Website:
Tel.: +63 2 642 0000
• 2014 Asean Business Awards,
www.vcargo.com.ph
Runner-up, Most Admired
Website:
Asean Enterprise
Facebook:
www.vcargo.com.ph
Below: VCargo’s service trunks
Email:
Facebook:

Tel.: +63 2 642 0000
Website:
www.vcargo.com.ph
Facebook: 100
50 Success Stories www.facebook.com/
vcargoworldwide
100
50 Success Stories
Above: VCargo’s service trunks
100
50 Success Stories

/OTHER SERVICES/
THER SERVICES/ SINGAPORE
SINGAPORE
Yang Kee
YangLogistics Pte.Pte.
Kee Logistics Ltd.Ltd.
Yang
fast growing Keetransportation
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/OTHER SERVICES/
transportation
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multinational
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etc.2017, Yang Kee a Kee
partnership
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PROFILE multinational range customers
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and retail, food and currently facing. This will be a
sumer and retail, food and currently facing. This will be a
50 Success Stories 101 101 101

50
50 Success Stories
Success Stories
101
uccess Stories
/OTHER SERVICES/
/OTHER SERVICES/ SINGAPORE SINGA
game changer in the industry to
lead productivity gains. With a
/OTHER
warehouse SERVICES/
and automated
the productivity issues that the in close proximity, the supply SINGAPORE
Company Profile
game changer in the
container depot housed
traditional industry industryintoclose chain effect will be more seamless,
is currently
Company Profile
proximity, the supply chaina effectreducing turnaround time.
lead productivity
facing. This will gains.
be a game With
changer Corporate Name:
warehouse
in the and to
automated
will
/OTHER
beindustry
more lead productivity
seamless,
SERVICES/
reducing Company Profile
Corporate Name: Yang Kee Logistics Pte. Ltd.
SINGAPORE
container depot
gains. With ahoused in closeand
warehouse
turnaround
proximity, thetime.
supply chain effect YangCorporate Name:Pte. Ltd.
Kee Logistics
game changer
automated in the industry
container depot housed to
will
lead be more seamless,
productivity gains. reducing
With a Yang Kee Logistics Pte. Ltd.
Established: 1990
turnaround
warehouse and time.automated Established: 1990
Company Profile
container depot housed in close Established:
Below (from left to right) – Framed multi-storey automated container depot, Mr. Koh Yang Kee, founder
proximity, the supply chain effect Corporate Name: 1990
Headquarters in Singapore, Number of
Number of Employees: Employees: 650
650
will
Below be
Trucking
Below
more
(from
andleft
(from
seamless,
left reducing
to right): Framed
distribution operations
to right) –
multi-storey automated container depot, Mr. Koh Yang Kee,
Framed multi-storey automated container depot, Mr. Koh Yang Kee, founder
Yang Kee Logistics Pte. Ltd.
turnaround
founder Headquarterstime. in Singapore,
Headquarters in Singapore, Number of Employees: 650
Trucking and distribution operations International Activities:
Trucking and distribution operations
Established: International Activities:
1990affiliates
Having foreign and
International
branches Having
Activities:foreign affiliates and b
Below (from left to right) – Framed multi-storey automated container depot, Mr. Koh Yang Kee, founder
Headquarters in Singapore, Having
Number foreign affiliates
of Employees: 650 and branches
Trucking and distribution operations
Awards:
Awards:
•International
‘Most Enterprising
Awards: Activities:3PL SME
of theforeign2015’•at the ‘Most Enterprising 3PL S
• year
Having ‘Mostaffiliates andSupply
Enterprising branches
year3PL SME
2015’ atofthe
theSupply
Chain Asia
year Awards
2015’ at the Supply Chain Asia
Awards
• SME 100 Awards
Award•2016SME – 100 Award 2016 –
Awards:
• SME 100 Award 2016 –
Singapore’s Fast Moving
• ‘MostSingapore’s
EnterprisingFast
3PLMoving
SME of the
Companies
yearCompanies Companies
2015’ at the Supply Chain Asia
Awards
• SME 100 Award 2016 –
Email:
Email: sg.sales@yangkee.com
Email: sg.sales@yangkee.com
sg.sales@yangkee.com
Companies
Tel.: +65 6430 4388

Tel.:
Email:+65 6430 4388
Tel.: +65 6430 4388
sg.sales@yangkee.com
Website:
Website:
Tel.: +65 6430 4388
Website:
www.yangkee.com
www.yangkee.com
www.yangkee.com
Website:
Facebook:
Facebook:
www.yangkee.com
www.facebook.com/yangkeelog
Facebook:
Facebook: www.facebook.com/yangkeelo
102
50 Success Stories
102
50 Success Stories
appendix
MSME INTERNATIONALIZATION PROGRAM
ASEAN
Responsible Institution
The ASEAN Coordinating Committee on MSME (ACCMSME) oversees the implementation of the ASEAN
Strategic Action Plan on SME Development (2016-2025). This includes the Strategic Goal C on enhancing
market access and internationalization for SMEs in ASEAN, through providing information platforms
and capacity building programs at the regional level, to help promote the export quality/capacity of MSMEs,
and develop regional support schemes for market access and integration into the global value chain. The desired
outcomes and planned actions are:
Desired Outcomes Planned Actions
Increase information on regional and global market

C1-1
access and opportunities.
Support schemes for market access Promote partnership with MNCs/large enterprises
C1-2
C1 and integration into the global supply to increase market access and opportunities.
chain will be further developed. C1-3 Enhance the use of e-commerce.
Promote adoption of international standards of

C1-4
quality to facilitate market access.
Export quality/capacity of SMEs will Establish mechanisms to help SMEs increase

C2 C2-1
be promoted. exports.

Brunei Darussalam
Darussalam Enterprise (DARe) – is the MSME focal agency with the mission to enable enterprises through a
business-friendly environment that provides infrastructure, reliable support services and effective development
programs to encourage businesses to succeed.
DARe’s initiatives supporting SMEs internationalization
Initiative Description
Industry Business Academy An SME development and program where the core concepts are in starting,
running, and expanding a business.
A Start-up Bootcamp A 100-day ‘accelerator’ program that identifies businesses that have the
potential to scale rapidly and export their products and services. It ropes in
leading experts in key business fields including legal, marketing, branding
and finance. Towards the end of the program, start-ups will then take center
stage on a “demo-day” where they pitch to investors.
Micro-Credit Financing Through DARe’s collaboration with local banks, micro businesses can apply
Scheme for a micro financing of up to BND$15,000 to start or further grow their
business.
Market Access A platform to provide opportunities for local enterprises to connect to the
overseas market. DARe is working closely with the Energy and Industry
Department under the Prime Minister’s Office to ensure effective business
matchmaking and networking events such as overseas expos and trade fairs,
as well as counsel MSMEs on the next steps needed to export.
Industrial Sites Provides and manages industrial land and complexes for businesses at 30
sites across all 4 districts in Brunei.

Cambodia
The General Department of SME and Handicraft (GDSMEH) – supports the development of MSMEs
of Cambodia toward economic harmonization and society to achieve national and related policies.
Its missions are: boost business environment and investment on manufacturing SMEs; improve the
competitiveness of MSMEs; promote the productivity and value added products for export markets
and supporting industries; create conducive manufacturing MSMEs registration licenses environment
in simple and time saving manner; prepare or promote the cluster of MSMEs in various segments of
production; assist MSMEs in access to finance.
Cambodia’s initiatives supporting SMEs internationalization
Market Research Ministry of Commerce is offering the market research assistance to the
Cambodian MSMEs.
Financial Support to Ministry of Commerce is currently supporting some international trade
International Trade Fairs fairs.
Cluster Development Ministry of Industry and Handicraft (MIH) is cooperating with
Worldbridge International Co., Ltd in piloting the first SME Eco Park,
which aims at gathering MSMEs producing food and beverage into one
single production base and link or supply to the market with assistance
from the company itself. The company is responsible for market research,
partner identification and matchmaking. Once this initiative is succeed
and ready to plug in, MIH is planning to have it plug in each province
with along with another initiative of OVOP (One Village One Product).

Indonesia
The Ministry of Cooperatives and SMEs – acts as main government institution responsible for SMEs and
entrepreneurship development in Indonesia. In addition, there are at least 24 ministries and agencies taking
parts in the development of SMEs in Indonesia, in which each focuses on different aspects.
The Ministry of Cooperatives and SMEs’ initiatives supporting SMEs internationalization
Exhibition This exhibition program are devided into domestic and international
exhibition, which bring together all the interested SMEs. The international
exhibition program has included several countries, such as Malaysia, Brunei
Darussalam, Philippines, Viet Nam, Hong Kong, China, USA, Dubai, United
Kingdom, and many other countries.
Standardize and This program aims to ensure that the operational activities and products
Certification produced by SMEs are in compliance with applicable standards, through
standardization and certification facilities. The facilities includes ISO
9001:2008, SNI, HACCP, Intellectual Property Right (Copyright and Brand
Right), and Halal.
Follow-up on ASEAN The active participation of Ministry of Cooperatives and SMEs in many
Cooperation international forums, such as ACCMSME, BIMP-EAGA, ACEDAC, etc. could
foster SMEs internationalization, through their participation in international
workshop, seminar, and forum.
SMEs Digitalization In collaboration with US-ASEAN Business Council, with the theme of
“Digital Tools for SMEs”, this workshop aims to increase SMEs awareness on
technology, by educating SMEs on how to expand their business through the
maximum use of digital platform.
Improving SMEs ASEAN – Korea Institute for Advancement of Technology (KIAT): Technology
Competitiveness through Advice and Solution from Korea (TASK) is a SMEs mentoring program by
International Experts international experts. This program aims to directly assist SMEs to seek for
technical solutions and best practice in order to improve their productivity.

Lao PDR
The Department of Small and Medium Enterprise Promotion (DOSMEP) – the mandates of promoting and
developing the SMEs nationwide through various supportive policies stipulated in the SME Development Plan.
The current version is the SME Development Plan for 2016-2020, in which is being implemented now.
DOSMEP’s initiatives supporting SMEs internationalization
Business Matching Event The event is jointly organized various annual business matching with Lao
National Chamber of Commerce and Industry (LNCCI). Previous business
matchings were between Laos and Thailand, Viet Nam, Singapore, and Korea.
Export Subsidy A subsidy program provided to eligible SMEs.
Capability Building for To provide training on Productivity and Quality management as to improve
SMEs product and services closer to international requirements:
- Provide training on Business Planning Development as to strengthening
the business management and mitigating risks of business operations.
- Support local SMEs, especially women and young entrepreneurs, attending
regional workshop to understand the regional business trends.
- Provided training on ICT application for SMEs under ACTI Project.
- Workshop on improving quality of handicraft products.
Know-how Sharing To provide workshops for local SMEs on various fields which attended by
regional and global guest speakers and expert. Eg. Sustainability Agribusiness
Assessment, Sustainability on Ecotourism SMEs, Best Practice of GMP for
Food and Beverages SMEs.
Market Research Cooperated with Lao National Chamber of Commerce and Industry (LNCCI)
setting up SME Service Center under the support of RELATED Project (GIZ)
as to serve basic information for SMEs. The centre is located at the LNCCI
- Established the Ecommerce website www.plaosme.com to be the market
place for SME’s products and services. This is the initiative stage on bring
SME to regional market.
Partner Identification The current partner includes;
- The Lao National Chamber of Commerce and Industry (LNCCI)
- The Department of Trade Promotion
- The Department of Import and Export
- Business Associations – Associations under the LNCCI, Lao Women
Entrepreneur Association, Young Entrepreneur Association
- Office of SME Promotion (OSMEP), Thailand
Financial Support to Partially sponsor for SME attending to international trade fairs: Milan EXPO,
International Trade Fairs CAEXPO. The sponsoring includes air ticket, accommodation, or exhibition
fees.

Malaysia
The SME Corporation Malaysia (SME Corp. Malaysia) – is a Central Coordinating Agency under the Ministry
of International Trade and Industry Malaysia that formulates overall policies and strategies for Small and
Medium Enterprises (SMEs) and coordinates the implementation of SME development programs across all
related Ministries and Agencies. The current SME Masterplan captures initiatives into 6 focuses under the 6
high impact programs.
SME Corp. Malaysia’s initiatives supporting SMEs internationalization
Integration of Business The program aims at creating a single window for both business registration
Registration and Licensing and licensing to encourage formation and formalization of businesses.
The HIP 1 is Malaysia’s inter-agency effort, being led by Malaysian
Administrative Modernization and Management Planning Unit (MAMPU) in
collaboration with SME Corp. Malaysia, Companies Commission of Malaysia,
Implementation Coordination Unit (ICU), Malaysia Productivity Corporation
(MPC) and the state Governments.
Technology A program designed for Malaysian SMEs to help them seamlessly move their
Commercialization Platform innovations along the complex stages of the commercialization process by
providing end-to-end facilitation. The model addresses the innovation gaps
through a holistic and ‘market-driven’ approach in supporting innovation
and industrial competitiveness.
SME Investment Program The program is a co-funding initiative between Government and private
investors to enhance access to financing for early-stage SMEs. Under the
program, investment management companies known as SME Partners who
will solicit funds from the private investors will be appointed. SME Partner
will then channel the fund to viable SMEs in the form of debt or hybrid of debt
and equity.
Going Export Program The GoEX offers customized assistance to new exporters and SMEs venturing
into new markets. Export-ready SMEs can avail to comprehensive support
which among others includes linkage to market expertise and buyers, and
compliance to standards to expedite internationalization of products and
services.
Catalyst Program The program aims to create homegrown champions through a targeted
approach with support in the area of financing, market access and human
capital development. The program will have transparent selection criteria
and exit mechanism. The Green LED/SSL, BioNext Initiative, Aerospace and
Medical Devices under the Catalyst Program are currently being implemented
to create high growth SMEs.
Inclusive Innovation The Inclusive Innovation is specifically designed to empower the bottom
40% of the income pyramid. The program will promote transformation
of communities, including micro enterprise in the rural areas through
handholding as well as provision of technical, financial and management
support.

Myanmar
SME Development Department – is a department under the Directorate of Industrial Supervision and
Inspection, Ministry of Industry, with a mission to develop the economy by promoting the development of small
and medium enterprises, creating jobs, generating new income, and raising the standard of living of its people.
SME Development Department’s initiatives supporting SMEs internationalization
Business Matching Event Myanmar holds a number of business matching events with its trading
partners every year. Most of which are specifically for small and medium
enterprises.
Capability Building for 1. Basic Short Course for Skill Labour Training
SMEs 2. Business Management Training (cooperated with GIZ)
3. Corporate Social Responsibility International Session Training (cooperated
with Building Markets)
4. Business Plan Creation and Strategy Development Training (cooperated
with FNF)
5. Training for Youth & Women Entrepreneurship (cooperated with UNIDO)
6. Start& Improve Your Business (SIYB) Training (cooperated with ILO)
7. Costing and Planning for Financial Plan (cooperated with ILO
8. Work Improvement Small Enterprise (WISE) TOT (cooperated with ILO)
Know-how Sharing Technology Transfers were supported by Small and Medium Enterprises
Development Department (SMEDD) cooperated with inline ministries and
development partners as follows:
• Dry-rice noodle technology transfer
• General knowledge on IP- Myanmar Version
• ISO 9001 for SME
• ISO-ITEC for SME
• MANGO SME
• Productivity and Waste Control
• Productivity Improvement Through 5 S
• Protect Design, GI, Patent, Trademark
• PUM Tea
• Soap Technology
• Tomato Technology
• Foundry and Forging
Awareness programs were implemented by SMEDD and development

partners’ organizations:
• SME Guidebook Awareness Training
• Credit Guarantee Insurance System Awareness Workshop
• JICA Two Step Loan Awareness Workshop
• Saturday SME Talk (GIZ)
• OECD Policy Dialogue / Workshop (OECD)
Market Research 1. Costing and Planning (AAT Business School ILO)
2. Market Analysis Tools Training( supported by SMEDD)
3. Action Learning Training( supported by SMEDD)

Partner Identification GIZ (Germany)
FNF (Germany)
UNIDO (United States)
JICA (Japan)
PUM Netherlands (Netherland)
Building Markets (Canada)
JROOT (Korea)
Access to Finance 1. CGI (Sumitomo Mitsui Banking Corporation & C.B Bank)
2. Two Step Loan by JICA
Policy, Law, Rules, and 1. Small and Medium Enterprises Development Law (2015 )
Regulations 2. Small and Medium Enterprises Development Policy (2015)
3. Small and Medium Enterprises Development Rules (2016)

Philippines
Department of Trade and Industry (DTI) – The DTI is responsible for realizing the country’s goal of globally
competitive and innovative industry and services sector that contribute to inclusive growth and employment
generation. Pursuant to the Philippine Development Plan (PDP) 2017-2022, DTI shall endeavour to reduce
inequality and poverty by expanding economic opportunities in industry and services, and by increasing the
access particularly of micro, small and medium enterprises (MSMEs), cooperatives and overseas Filipinos
(OFs) to these opportunities.
DTI’s initiatives supporting SMEs internationalization
Doing Business in Free The Doing Business in the Free Trade Areas program is a series of sessions that
Trade Area (DBFTA) impart exhaustive information to various stakeholders, particularly MSMEs,
regarding free trade agreements and preferential schemes of the Philippines.
The DTI’s Export Marketing Bureau conducts these business information
sessions covering topics such as market opportunities, tariff schemes, rules of
origin, and customs procedures, among others.
Regional Inclusive Platform The RIPPLES Program aims to develop new and existing exporters aligned
for Philippine Exporters with the Philippine Export Development Plan’s key and emerging sectors. The
(RIPPLES) interventions are designed to prepare MSMEs to compete in terms of volume,
quality, price, packaging, compliance with market-entry requirements, rules
and regulations, and design leadership.
The priorities sectors of RIPPLES include electronic manufacturing services

and semiconductor manufacturing service; automotive and auto parts;
aerospace parts; chemicals; shipbuilding, Roll-on Roll off (Ro-Ro) as well
as small and medium-sized vessels; furniture, wearables and gifts, decors
and housewares (GDH); tool and die; agri-business; information technology
business process management; transport and logistics; tourism; and,
construction procedures and documentation, import facilities for exporters,
buyer linkages, export financing and incentives, product raw material
sourcing and other statistical information. The agency also assists exporters
in export relate problems and trade complaints.
Export Assistance Network The DTI Export Assistance Network (EXPONET) helps exporters and
(EXPONET) prospective exporters’ access information and resolve specific problems
related to exporting. EXPONET provides information on export seminar
schedules, export organizing, export procedures and documentation, import
facilities for exporters, buyer linkages, export financing and incentives,
product raw material sourcing and other statistical information. The agency
also assists exporters in export related problems/trade complaints.

Singapore
SPRING Singapore – is an agency under the Ministry of Trade and Industry responsible for helping Singapore
enterprises grow and building trust in Singapore products and services. As the enterprise development agency,
SPRING works with partners to help enterprises in financing, capability and management development,
technology and innovation, and access to markets.
International Enterprise Singapore (IE Singapore) – is the government agency that promotes international
trade and partners Singapore companies to go global.
A new government agency, named Enterprise Singapore, will be formed through the merger of IE Singapore
and SPRING. This underscores the government’s commitment to adapt and strengthen our support for our
enterprises. Leveraging IE Singapore’s core strengths in internationalization and SPRING’s expertise and
levers in helping SMEs, the newly-formed agency will offer companies a holistic and integrated network to build
capabilities and access overseas markets opportunities, in Q2 2018.
SPRING’s initiatives supporting SMEs internationalization
Market Readiness The MRA Grant supports pre-determined activities in overseas market setups,
Assistance identification of business partners and overseas market promotion. These
(MRA) Grant activities include conducting feasibility studies, incorporation of business
entities in overseas markets, IP registration, PR and marketing and online
marketing. MRA supports 70% of eligible costs of these activities, capped at
$20,000 per fiscal year.
Link: https://www.iesingapore.gov.sg/Assistance/MRA
Global Company The GCP Programme grooms globally competitive companies through
Partnership (GCP) Grant building internal capabilities, developing manpower, accessing markets
and providing access to financing under the GCP grant. GCP supports up to
70% of eligible expenses for SMEs, and up to 50% for other Singapore-based
companies.
Link: https://www.iesingapore.gov.sg/Assistance/Global-Company-
Partnership-Grant
Market Access Incubation MAIP provides startups with funding of up to 70% on eligible costs for
Program (MAIP) overseas missions and fairs organised by approved incubators.
International Marketing The iMAP supports overseas business missions and Singapore Pavilions at
Activities Programme international trade fairs organised by Trade Associations and Chambers.
(iMAP) Companies who participate in iMAP approved activities receive support
of up to 70% of eligible expenses, such as rental of exhibition space, booth
construction cost and fair/mission consultancy expenses.
Link: https://www.iesingapore.gov.sg/Assistance/Market-Readiness-
Assistance/Financial-Assistance/IMAP
Double Tax Deduction for Singapore businesses can get a double deduction on their taxes for qualifying
Internationalization (DTD) market expansion expenses and overseas investment development expenses.
Link: https://www.iesingapore.gov.sg/E-Services/Double-Tax-Deduction-
for-Internationalisation

Internationalisation Finance Companies in the Marine and Offshore sector (e.g. Offshore Support Services
Scheme for Marine and and Shipyards), may access up to $70M in credit facilities.
Offshore Engineering
Companies (IFS - M &OE) Link: https://www.iesingapore.gov.sg/Assistance/Global-Company-
Partnership/Access-to-Financing/Internationalisation-Finance-Scheme-
Mand-OE
Political Risk Insurance PRIS enables qualifying Singapore companies to receive premium support
Scheme (PRIS) for PRI policies. IE Singapore will support 50% of the premium for up to
the first 3 years of each PRI policy. This is subject to a maximum amount of
$500,000 per qualifying Singapore-based company.
*PRIS is a financial assistance programme under IE Singapore’s GCP

programme.
Partnership/Access-to-Financing/Political-Risk-Insurance-Scheme
Loan Insurance Scheme The Loan Insurance Scheme (LIS) is a joint programme between IE Singapore
(LIS) and SPRING Singapore. LIS helps companies secure short term trade
financing lines from banks by insuring the banks against insolvency risks of
the borrowers.
Partnership/Access-to-Financing/Loan-Insurance-Scheme
https://www.spring.gov.sg/Growing-Business/Loan/Pages/loan-
insurancescheme.aspx
Trade Credit Insurance The TCIS enables qualifying Singapore companies to receive premium
Scheme (TCIS) support for TCI policies. IE Singapore will support up to 50% of the minimum
premium for TCI policies held with Singapore-registered credit insurers. This
is subject to a maximum amount of S$100,000 per qualifying Singapore-
based company.
Partnership/Access-to-Financing/Trade-Credit-Insurance-Scheme
Capability Development The CDG aims to support SMEs to scale up business capabilities and ensure
Grant (CDG) business sustainability. Companies can take on projects in areas such as
product development, human capital development, business processes
enhancements for productivity and business model transformation. The grant
defrays up to 70% of qualifying project costs such as consultancy, training,
certification and equipment costs.
Link: https://www.spring.gov.sg/Growing-Business/Grant/Pages/
capabilitydevelopment-grant.aspx

Thailand
The Office of Small and Medium Enterprises Promotion (OSMEP) – is the leading organization in formulating
policies and strategies on SME promotion as well as to serve as a focal agency in coordinating the network
systems of public and private sectors in order to drive SMEs to grow with strength and sustainability.
OSMEP’s initiatives supporting SMEs internationalization
Business Matching Event There are business matching events to support SME internationalization;
welcoming foreign trade delegation to Thailand (incoming trade mission)
and organizing a trade delegation to negotiate an overseas trade (outgoing
trade mission). The government serves as a link between local businesses and
foreign businesses. Moreover, the marketing activities includes activities in
the public relations and promoting the image of Thai products and services
as well.
Capability Building for There are variety of programs on capacity building for SMEs, for example,
SMEs development of knowledge for entrepreneurs to create value added products
and services by focusing on branding, product development, or product and
packaging development to meet new trends and needs of the international
markets as in the form of seminar and training.
Trade Policy Information There are important information services available for export supporting,
and Commercial such as the international market situation, which covers trade and investment
Intelligence fundamentals, international trade information, and information support
services such as potential market and insights.
Financial Support to Funding is already supported to SMEs in various projects, for example, to
International Trade Fairs encourage entrepreneurs to attend trade shows in various countries. However,
there are different levels of supports to SMEs.
Self Certification The government also facilitates self-certification process through the
government e-service, which include the system of ASEAN self-registration
on certification of the origin and exporter self-certification system.
Participation in Global The government attaches great importance to enhance the competitiveness
Value Chain of SMEs to become part of the global value chain. The mechanism includes
(1) central market for trading materials and parts which acting as the
intermediary on industrial linkage for the supplier and the buyer of the
parts to meet as one-stop sourcing center (2) buyer meet seller which the
manufacturer’s parts will visit the buyer’s factory to provide an opportunity
to visualize the assembly process, also to provide an opportunity to produce
various components to feed the buyers (3) sourcing service and business
matchmaking services by supplying supplier information to buyer company
and (4) Taking Thai SMEs to international exhibitions in order to provide
opportunity to link with customers aboard, etc.

E-commerce Promotion There are many implementing e-commerce promotion programs from
government agencies. The programs include;
(1) SME Go Online – facilitating and capacity building to enhance SME
knowledge on online marketing.
(2) Offline to Online Community Product Development (B2C) – creating an
online marketing channel and establishing distribution centers through
online channels for Thai SMEs.
(3) E-Commerce Market Expansion Program – building and developing
Thai businesses on using e-commerce to expand market in the digital
economy and promoting Thai e-commerce business to be recognized and
have potential to expand the business into the international market.
Custom Procedure There are two main services as follow.

Information
Integrated tariff database – there is a service providing the import – export
tariff rate which getting exemption of duty, special privileges, also related
knowledge.
E-tracking system – it is a system providing online custom clearance tracking
services such as inbound invoice, outbound shipment, account information,
and invoice information to be used in fastening the work.

Viet Nam
The Agency for Enterprise Development (AED) – is an institution under the Ministry of Planning and
Investment Viet Nam. It assists the Minister in performing state management functions related to Small and
Medium Enterprise Development; state-owned enterprise reform. AED has duties to preside over or participate
in preparing legal normative documents on the arrangement, innovation of state-owned enterprises, the
development of Small and Medium-sized Enterprises, and mechanisms, policies, solutions to the development
of types of enterprises to submit to competent levels for promulgation.
AED’s initiatives supporting SMEs internationalization
Business Matching Event National Program on Export Promotion implemented by Ministry of Trade
and Export Support and Industry.
The main objective of the Program is to strengthen trade promotion activities,
export development, domestic market expansion in order to improve the
competitiveness in production and business of Vietnamese enterprise; to link
among trade, investment and tourism promotion.
Capability Building for National SME Support Training Program implemented by Ministry of
SMEs Planning and Investment.
The main objective of the Program is to improve the management capability
for SME and encouraging start-up.
Quality Standard National program on Improving productivity and quality of Vietnamese

enterprise’s products and goods to 2020 implemented by Ministry of Science
and Technology.
Overall objective of Program is to formulate and apply a system of
standards, technical regulations, management systems, models and tools
for improvement of productivity and quality; to develop necessary resources
to raise the productivity and quality of products and goods; to make visible
changes in the productivity and quality of key products and goods as well
as the competitiveness of enterprises to contribute to the country’s socio
economic development.
Building Brand The National Brand Program Promotion implemented by Ministry of Trade
and Industry.
The National Brand Program aims to promote national image, national
brand through product brand (goods and services). This is a long-term
trade promotion program aimed at building and promoting trade names,
geographical indications and trademarks of Vietnamese goods and services
on domestic and foreign markets.

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Future of ASEAN – 50 Success Stories of Internationalization of ASEAN MSMEs

General information on ASEAN appears online at the ASEAN Website: www.asean.org

Copyright Association of Southeast Asian Nations (ASEAN) 2017.

50 Success Stories iii

Algaetech International Sdn. Bhd. (Malaysia) 53

CONFEX (Brunei Darussalam) 81

Appendix – MSME Internationalization Program

The development of micro, small and medium enterprises (MSMEs) remains

In today’s fast-changing environment, the increased openness of global

Message from the Secretary General of ASEAN

Tel.: +65 6863 2626

/AGRICULTURE & FOOD/ MYANMAR

more than 1,000 branches around Technology and

/AGRICULTURE & FOOD/ PHILIPPINES

Co Co Light House Co., Ltd.

coconut-based products to another level

of coconut-based value-added For Coconut Nursery, the

A specialized company in exporting agricultural products to

the world where he gained knowledge of Rule of thumb for succ

/AGRICULTURE & FOOD/ INDONESIA

Jum Jel Co., Ltd.

wholesale to states, regions and Certificate in May 2017, and are

Below: The team

Below: The team at Jum Jel Co., Ltd.

Above (left): Jum Jel Syrup’s production

of South Sulawesi and Central Technology to grow the

Lim saw it as the opportunity and turned it to gold

two decided to introduce other community. That being said, the

AGRICULTURE & FOOD/ CAMBODIA

18 Above: LM. Lima Angkor Food’s famous Angkor Wat shaped

LYLY Food Industry Co., Ltd. ingredients, and a standard level

/AGRICULTURAL & FOOD/ CAMBODIA

Right: Lyly Food employees in

The very first company to ever marketed and distributed

green tea related business. customers needed stronger,

Right: Kyaw Thiha conducting a

ducting a Right: Kyaw Thiha conducting a

Sinouk Coffee Co., Ltd.

employment, and 3) to work with to say, most of the coffee

local award initiated by the Brunei government. In fact, Crescent is

disruption; economic, citizens as

Tel.: +673 889 2673

Description starting from the top left

3) A student learning through the Crescent’s online

Mindplus Education bring about the change in individuals or our even pa

The company technology

Perfecting what the In terms of ensuring the

owing more than thirty

JSCpercent year on year.

n Hanoi. in terms of sales.

Above: CANIFA store

Above: CANIFA store

Above: CANIFA store

Left: CANIFA’s employees

Left: CANIFA’s employees

distribution agents in the South for partnership overseas to

Tel.: +62 817 6541 949

fact that each of the Stories

Enhance brand exposure in 2014 and 2015. The most recent

Description starting from the top left