Professional

Course
in

Illustrator
Course Educator:
Philip J. Cahill

Lesson 4:
Typography
DID YOU KNOW?
• Three of the most readable fonts are: Bembo,

Bodoni and Garamond.

• Claude Garamond, the publisher and legendary

type designer after whom Garamond font was

named died of poverty at age 81.

• Guttenburg printed the first Bible in a font known

as Textura.

• Italics was invented by an Italian.

• Adobe Typekit has a collection of 14,000 fonts.

Professional Course in Illustrator – Module 1

 Lesson 4

Typography
Create stunning artwork with words
Agenda What you will
Lesson 4 learn today

❑ Introduction to Typography
❑ Type Classifications
❑ Size & Measure
❑ Combining Type
❑ What Type’s Say
❑ Illustrator Type Tool
Professional Course in Illustrator – Module 1
 Friendly AGGRESSIVE
Traditional
Masculine Feminine
Calm Chaotic
Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
Knowing the Difference

A A AA A A A
Professional Course in Illustrator – Module 1
Basic Forms

A A AA A A A
Monospaced bauhaus

Professional Course in Illustrator – Module 1

Classifications & Timeline

AA A A A A
Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
Not all created equal
Not all created equal

Professional Course in Illustrator – Module 1

Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
•

Professional Course in Illustrator – Module 1

Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
Professional Course in Illustrator – Module 1
Type &
Outline
 Type &
Outline
Type on a path

Vertical Area Type

Type Type
Area Type
Vertical Type
Vertical Type on a path
Professional Course in Illustrator – Module 1
You have been tasked to create a dynamic
design. When complete post on Facebook
with #SHAWCreative Open a new
document in Illustrator using File>Open.

Use any tool from the toolbar and

combine with the pathfinder & brushes.
Create a design of your liking with just
these options.

Save the image and post for all of the

other students to see. To see all of the
work from your fellow students just
search #SHAWCreative

#SHAWCREATIVE
 Congratulations!
On completing lesson 4
See your Illustrator skills improve on every lesson

We now know the tools, next Adjustments!

 Summary
• Introduction to Typography

• Type Classifications

• Size & Measure

• Combining Type

• What Type’s Say

• Illustrator Type Tool

• Create Outlines

• Adobe Typekit

• We’re here to help, so contact us anytime!

philipcahill@shawacademy.com
Shaw
Academy
Membership
Coming up
In the
Next
Lesson
Next Lesson
Logo Design Process
Understand the steps to take your logo design from brief, right trough
concept to delivery.
Next Lesson
Logo Design Process
Understand the steps to take your logo design from brief, right trough
concept to delivery.

Design Tips
Learn the 5 design principals for effective logo design and how to avoid
classic pitfalls.
Next Lesson
Logo Design Process
sUnderstand the steps to take your logo design from brief, right trough
concept to delivery.

Design Tips
Learn the 5 design principals for effective logo design and how to avoid
classic pitfalls.

Colour and its meanings

Colour has a subconscious effect on us and plays a vital role in logo design.
Understand colour trends and what suits your design best.
Need Support?

Contact US

Support Educator Website

support@shawacademy.com philipcahill@shawacademy.com www.shawacademy.com

Professional Course in Illustrator – Module 1