Q1 Q2 Q3 Q4

Podcast goals Success metrics January February March April May June July August September October November December

Goal 1

Goal 2

Goal 3

Goal 4

Goal 5

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 Podcast Q1 Q2 Q3 Q4
goals January February March April May June July August September October November December
Goal 1
Goal 2
Goal 3
Goal 4

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 Audience Profile
Geographic Demographic Behavioral Psychographic
What characterostics are we using to segment
What is the location for this segment? What actions does this group have in common? What are their common beleifs?
this audience?

Size Growth potential

How large/small is the segment? What is the segment's current and projected rate of growth?

Competitive activity Risk

Are there other companies looking to serve this segment of the population? How many and what is
If we dedicate resources to this segment of the market, what are our chances of failure?
their approach?

Approach

Based on the above, how will we successfully serve this segment?

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 Porter's 5 Forces
Alternative Existing
Buyer power New rivals Partner leverage
solutions competitors
How big is the market What alternative ways How many competitors How easy or hard is it for Are you dependent on
and what power do can your customers are there and how new vendors to enter the partners and if yes, how
buyers have? solve their challenges? strong are they? market? much leverage do they
have?

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 SWOT Analysis
Strengths Weaknesses
Your advantages Areas for improvement

Opportunities Threats
Situations to apply your advantages Where you are at risk

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 Positioning
Vision
Aspirational picture of the world in the future
Mission
How you are going to help make your vision a reality
Category Tagline
Market that you are in Catchphrase or slogan you use to describe your company or product

Customer challenge #1 Customer challenge #2 Customer challenge #3

Major pain point for your customer Major pain point for your customer Major pain point for your customer
Company differentiator #1 Company differentiator #2 Company differentiator #3
Unique value creating characteristic of your Unique value creating characteristic of your Unique value creating characteristic of your
company company company

Product differentiator #1 Product differentiator #2 Product differentitor #3

Unique value creating characteristic of your Unique value creating characteristic of your Unique value creating characteristic of your
product product product

Brand essence
Core attributes you want to be known for
Boilerplate
Brief description of your commpany or product

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 10Ps Marketing Matrix
Product Price People
The primary way you satisfy customer's needs. The amount it costs a customer to The individuals who help to deliver your
purchase your product product

Process Promotion Programs

How you deliver your product to customers The channels you use to communicate The specific activities you use to promote
about your product your product

Place Physical environment Partners

The method of distribution for your product The space in which you interact with Other organizations who help you build or
customers to deliver your product sell your product

Positioning
How you describe the key attributes of your product

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