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    Tenzin Kunchok
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    This document outlines two assignments for a Master of Business Administration course on mall management. The first assignment contains 6 questions about topics related to mall location, concept development, essential services, facilities, the evolution of malls, and the influence of malls on consumption patterns. The second assignment also contains 6 questions, exploring external mall environment, customer profiling, build-to-sell and tenant mix models, the roles of marketing and PR directors, factors of internal mall environment, and business models in mall management. Students are asked to answer all questions, which are worth 10 marks each, for a total of 60 marks per assignment.

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    SMU MBA Assignments 4th Sem Retail Operations Management ML0017 – Mall Management (Set 1 and 2)

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    This document outlines two assignments for a Master of Business Administration course on mall management. The first assignment contains 6 questions about topics related to mall location, concept development, essential services, facilities, the evolution of malls, and the influence of malls on consumption patterns. The second assignment also contains 6 questions, exploring external mall environment, customer profiling, build-to-sell and tenant mix models, the roles of marketing and PR directors, factors of internal mall environment, and business models in mall management. Students are asked to answer all questions, which are worth 10 marks each, for a total of 60 marks per assignment.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    197 views2 pages

    ML0017

    Uploaded by

    Tenzin Kunchok
    This document outlines two assignments for a Master of Business Administration course on mall management. The first assignment contains 6 questions about topics related to mall location, concept development, essential services, facilities, the evolution of malls, and the influence of malls on consumption patterns. The second assignment also contains 6 questions, exploring external mall environment, customer profiling, build-to-sell and tenant mix models, the roles of marketing and PR directors, factors of internal mall environment, and business models in mall management. Students are asked to answer all questions, which are worth 10 marks each, for a total of 60 marks per assignment.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    Fall 2011

    Master of Business Administration MBA Semester 4


    ML0017 Mall Management - 4 Credits Assignment Set 1 60 Marks

    Note: Each question carries 10 Marks. Answer all the questions.

    Q.1 Discuss the importance of mall location and concept development and mall theme. [10 marks]

    Q.2 Identify the essential services required in malls. Why is it important to provide essential services? [10 marks]

    Q.3. According to you, what type of facilities and facility team is considered significant in malls? Substantiate your answer with suitable examples. [10 marks]

    Q.4. a. Give a brief account on how Malls have evolved. [6 marks] b. What are the merits and demerits of malls? [4 marks]

    Q.5. Is estimating traffic necessary in the malls? Why or why not? How is competition scanning done? [10 marks]

    Q.6. Present a brief report on Indian consumption patterns. Do you think malls have an influence on the consumption patterns? Support your answer with examples. [10 marks]

    Fall 2011

    Master of Business Administration-MBA Semester 4


    ML0017 Mall Management - 4 Credits Assignment Set 2 60 Marks

    Note: Each question carries 10 Marks. Answer all the questions.

    Q.1 Why external mall environment plays a major role in generating traffic? Validate your answer with examples. [10 marks] Q.2. You are a retailer and you also own a mall. How will you carry out customer profiling? Mention all the related points. [10 marks] Q.3. Explain the terms Build to sell, Build to rent and Tenant mix. [10 marks]

    Q.4. Examine the roles and responsibilities of mall marketing director and PR director. [10 marks]

    Q.5. What factors constitute the internal mall environment? Explain. [10 marks]

    Q.6. a. In retail context, what is permit and license? [4 marks] b. Give a note on any one of the business models in mall management. [6 marks]

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