Professional Documents
Culture Documents
SAMPLE - BUSINESS - PLAN (Akampurura Bria)
SAMPLE - BUSINESS - PLAN (Akampurura Bria)
EXECUTIVE SUMMARY...................................................................................................................................4
CHAPTER ONE................................................................................................................................................6
1.0. BUSINESS IDEA..................................................................................................................................6
1.1. Name of the business.........................................................................................................................6
1.2. Produce the following products.......................................................................................................6
1.3. Provide the following services...........................................................................................................6
1.4. The customers will be.......................................................................................................................6
1.5. The business will sell in the following way......................................................................................7
1.6. The business will satisfy the following needs of the customers.....................................................7
1.10. SWOT ANALYSIS...............................................................................................................................7
1.11. Strengths of the cosmetic enterprise..............................................................................................7
1.12. Weaknesses......................................................................................................................................8
1.13. Opportunities..................................................................................................................................8
1.14. Threats.............................................................................................................................................8
1.10. VISION, MISSION, GOALS, AND OBJECTIVES...................................................................................9
1.11. Vision statement.............................................................................................................................9
1.12. Mission statement..........................................................................................................................9
1.13. Goals................................................................................................................................................9
1.14. Objectives........................................................................................................................................9
1.10. BUSINESS STRATEGY.....................................................................................................................10
1.11. Communication strategy...............................................................................................................10
1.12. Competitive strategy.....................................................................................................................10
1.13. Marketing strategy........................................................................................................................10
1.14. Human resource management strategy.......................................................................................10
1.15. Supplier relationship strategy......................................................................................................11
CHAPTER TWO.............................................................................................................................................12
THE MARKETING PLAN............................................................................................................................12
2.11 Market research..............................................................................................................................12
2.12. competitors....................................................................................................................................12
2.13 Assessment of competitor’s strengths and weaknesses...............................................................12
1
PRODUCT PLAN.......................................................................................................................................14
2.10. PRODUCT PLAN FORM...................................................................................................................15
2.20. PRICE...............................................................................................................................................16
2.21. PRODUCT PRICE FORM..................................................................................................................16
2.30. PLACE..............................................................................................................................................18
2.31. The marketing plan (place) form...................................................................................................18
2.30. PROMOTION...................................................................................................................................19
2.40. promotion section of this business plan (form)............................................................................19
CHAPTER THREE...........................................................................................................................................21
3.10. FORM OF BUSINESS........................................................................................................................21
3.11. The form for business....................................................................................................................21
CHAPTER FOUR............................................................................................................................................22
4.10. STAFF..............................................................................................................................................22
4.11. Staff form........................................................................................................................................22
CHAPTER FIVE..............................................................................................................................................24
5.10. LEGAL RESPONSIBILITIES AND INSURANCE...................................................................................24
5.11. Legal responsibilities and insurance form.....................................................................................24
CHAPTER SIX.................................................................................................................................................26
6.10. PRODUCT COSTING........................................................................................................................26
6.11. Calculate direct material................................................................................................................26
6.11. Calculate indirect costs..................................................................................................................29
CHAPTER SEVEN...........................................................................................................................................31
7.10. FINANCIAL PLANNING....................................................................................................................31
7.11. A SALES AND COSTS PLAN.............................................................................................................31
7.11. CASH FLOW PLAN...........................................................................................................................32
CHAPTER EIGHT............................................................................................................................................33
8.10. REQUIRED STARTUP CAPITAL........................................................................................................33
8.11. What capital investment do i need?.............................................................................................33
8.11. Decide on which equipment I need...............................................................................................34
8.12. What working capital do i need....................................................................................................34
8.13 Startup capital form........................................................................................................................35
CHAPTER NINE.............................................................................................................................................36
2
9.10 TYPES AND SOURCES OF STARTUP CAPITAL..................................................................................36
9.10. Source of capital form....................................................................................................................36
3
EXECUTIVE SUMMARY
This plan is to set up a cosmetic shop in the name of " Briox Cosmetics Enterprise ", which will
be located in Easy View Arcade Garage street Mbarara. The cosmetic shop will be a sole
proprietorship owned by Akampurira Brian. I will use startup capital of 52,380,000 Uganda
shillings. UGX 34,380,000 will be owners’ equity and the remaining UGX 18,000,000 will be a
bank loan which will be secured from centenary bank at 10% interest rate.
The key personnel at the cosmetic Enterprise will include Senior manager, buying inputs and
overall supervisory work, operations and production staff, sales and marketing staff, skin therapy
and hairdressing staff, record keeping and accounting, stock control and direct selling staff
The key objective of the cosmetic shop will be to provide fresh quality cosmetics to our clients to
enable them improve their general skin beauty, to obtain maximum customer satisfaction through
continued quality production, to obtain continuous production and supply of our products to the
customers, to create customer loyalty to our products such that they become well pronounced in
the customer minds.
To achieve our objective, the cosmetic shop will employ strategies such as: Offering quality,
body skin lotions, oils and herbal cosmetics that help fight the skin diseases made from fresh
fruit and vegetable which are nutritious through adequate research and proper mixture of the
lotions, oils and herbal ointments to meet the standard skin contents and characteristics of
customers in the market through advertisement by use of sign posts, direct selling and radio
stations, offering special incentive to our regular clients, offering our cosmetics at relatively
lower prices for market penetration, creating a conducive environment for our clients, employing
people who understand the meaning of customer care and meaning of quality by giving them
samples for use as a way of expanding our markets especially among the young children, youth
and women. All this encompasses our strategies that include, communication strategy, supplier
relationship strategy, marketing strategy, competitive strategy and human resource strategy.
The vision of the cosmetic shop will be ‘To be the leading suppliers of quality, fresh and health
skin booting cosmetics product’
4
Our mission will be, dedicated at improving the skin health and body look and appearance of our
client. "We seek to become the recognized leader in our targeted local and international market
for carrying a diverse line of in demand cosmetics including perfumes, makeup, and other
accessories that will have a competitive edge towards customer satisfaction and retention at
attractive prices.
Our major customers will be corporate employees, students, market vendors, tourists and
retailers who will be consuming a range of our products including; Perfumes 1st class, Lemon
body lotion, Hair relaxer cream, Avocadoes body cream smoother and Hair glow.
Our forms/ ways of distribution will include, through Retailers, distributors and wholesalers who
will buy and sell in bulk to our final customers which we cannot sell to directly we shall also sell
directly to the customers because we have a high customer traffic at our main outlet in Mbarara.
We shall as well be using a van that will be leased to distribute to our customers who order in
large quantities.
In terms of our legal responsibilities, the following taxes apply to our business, sales tax,
employees’ income tax, national social security fund and Mbarara Municipal Council Tax and
other licenses like trading license, and Uganda National Bureau of Standards license. We shall as
well need to the insurance for our business and also carry out other social responsibilities like
corporate social responsibility, being environmentally friendly, and ensuring cleanliness of
Mbarara town.
Our products are costed and priced after comparison with our major competitor’s prices and
costing information acquired through market research. We have as well carried out cash flow
estimates to ensure that our business does not run out of cash.
Our startup capital has been allocated to what we intend to start our business with that is renting
building for two months, buying machines for mixing the inputs, Machines, leasing van, buying
furniture and fittings, massage equipment, cloths and uniforms and other necessary things to start
with including the employee salaries for the first two months.
This plan will be effective on 1st January 2018 and that is when my business will begin in
Mbarara Easy View Arcade.
5
CHAPTER ONE
1.0. BUSINESS IDEA
1.1. Name of the business
Briox Cosmetics Enterprise
1.2. Produce the following products
Briox Cosmetics Enterprise will provide different kinds of cosmetic products ranging from body
lotion to hair relaxers with potentials of using local fruits, both rare and common fruits as key
primary ingredients in the production of body oils and lotions. This will be intended to improve
the general skin health as well as boosting the beauty skin of our clients especially ladies. Among
the fruits we will use to extract include grapes, Chew cumber, palm fruits, avocadoes, lemons,
oranges, among others to produce body lotions that moisturizes and smoothens the skin for
healthy attractive look of the boy and hair.
Our business will also provide moisturizing creams, body lotions, hair lotions of various types
and varieties to our esteemed customers.
Our product will be offered to the young, the youth and the old, who will need to improve their
general health and skin beauty.
We will provide free consultancy services about lotion use, making and maintenance and caring
for the skin especially mostly by the ladies and young girls who our major customers and advise
them on maintaining a healthy balanced diet which include fruits and vegetables.
6
1.5. The business will sell in the following way
Distribute to our national and international distribution centers, supermarkets, retail outlets, our
agents all over the countries in East African regions and some customers will buy directly from
our company main outlet in Mbarara.
1.6. The business will satisfy the following needs of the customers
Briox cosmetics will offer reliable cosmetics, lotions, and jerrys intended to improve the general
skin health as well as boosting the beauty skin of our clients especially ladies, skin treatment,
cure skin rashes, and ensure all time beauty of our clients.
7
1.12. Weaknesses
Limited nature inputs like fruits and vegetables to our business.
Low supply of skilled labour that will assist in mixing the right quantities for the inputs
Low levels of knowledge about the cosmetic business
Low capital inputs to start up with in establishing the plant and expanding the business
operations to other regions.
Do not have enough record keeping mechanism.
Inadequate experience in the market due to few months of operation than our competitors
Few workers in company which delays production
1.13. Opportunities.
Briox Cosmetics Enterprises is growing and new cosmetics dealers are setting up which will
increase the market base.
The competitors of Briox Cosmetics Enterprises do not know about the new emerging ideas in
the global markets like new product development techniques to suit customer demand.
The competitors of Briox Cosmetics Enterprises do not know how to efficiently manage their
supply chain and distribution channels like Unisex group of companies.
Financial boost from banks for service expansion and facility improvement.
1.14. Threats
The customers are used to buying from already established cosmetic industries like Movit
and Samona who can easily adopt to rapidly changing techniques of production and
global competition which is hard to adopt to for us
Constant changes in customer demands which impact on our level of satisfaction to our
customers and changing economic environment.
Number of strength…09
Number of weaknesses07
Are there more strengths than weaknesses?
Number of opportunities03 Yes No
8
Number of threats…02
Are there more opportunities than threats?Yes
No
I therefore decide to continue with my business idea since there are more strength and
opportunities than the weaknesses and threats.
1.13. Goals
To be leading supplier of quality, fresh and health skin beautifying cosmetics
To expand to the other markets across East Africa.
To exploit opportunities in the market including the gaps left out by already established
firms like Movit and Samona.
1.14. Objectives
The Enterprise is dedicated to achieving maximum customer satisfaction at the lowest possible
cost and therefore has the following objectives.
9
To provide high quality products to the clients through use of quality and standard in puts
that is natural inputs.
To use our experience to operate at lowest costs possible.
To establish a strong and reputable relationship with the stakeholders of the Enterprise.
To come up with new products in the Cosmetics industry.
10
operations and goal oriented. Provision of favorable working conditions to maintain a high
degree of personal development and satisfaction of both employees and employers and ensuring
that our employees are constantly trained where need arises.
11
CHAPTER TWO
THE MARKETING PLAN
2.11 Market research
Briox Cosmetics Enterprise intends to maintain an extensive marketing campaign that will
ensure maximum visibility for the business in its targeted market. This will be achieved through
market research on our customers, competitors, competitor suppliers, their products and their
pricing.
2.12. competitors
Our major competitors are KK shop, Dan cosmetics and Baby Face Organic that sell the same
cosmetics. Below is the analysis of our major competitors’ strength and weaknesses.
Dan cosmetics Has many customers who buy Limited financial resources for startup.
in bulk Lack of own premises to capitalize the
High advertising rates concentrate all activities in one place.
Strategic location Limited marketing expertise.
Creative and Poor sanitation
innovative
management
12
Baby Face Organic Low operating costs Un reliable supply
Wide distributional channels Un experienced staff
Dedicated, competent and High Labor intensive operations
flexible work force Limited product and service lines.
Un motivated staff
13
Emphasis is on high quality and
quantities
I used the information gathered from the potential customers and came up with the following
information
MARKET RESEARCH
Perfumes 1st class Corporate employees they need unique scent that is Low quality perfumes that
packed in luxurious containers are not unique
and can last long when used.
Does not always have
Must be available in time and knowledge of the latest
in recognizable supermarkets products
and shopping malls
Inconsistent supply and so
shortages in the market
Lemon body lotion Students Wide range of differently High prices and limited
colored and flavored lotions varieties not consistently
offered at relatively low prices. supplied.
14
Hair relaxer cream Market vendors Hair softeners with reliable Unreliable supply and un
supply in all corners of the defined distribution channels
country availed to all vendors that affects constant supply.
in time.
Avocadoes body Tourists High quality products availed Low quality lotions with less
cream smoother in recognized shopping centers moisturizing content
and malls
Hair glow Retailers Reliable supply at the right Delays in supply and un
time and place in right coordinated supply chain and
quantities. distribution channels.
PRODUCT PLAN
We will specialize majorly in cosmetic products and manufacturing of locally made cosmetic
products to treat the skin illness such as fungal diseases using locally produced vegetables and
fruits as ingredients in the manufacture of these cosmetics
We will offer free consultancy services to our clients, free cold water, and warm water for
washing our hands. We will employ people who are easily accessible, customer oriented,
efficient and effective. We will provide customized services like skin therapy and hair dressing
to our most esteemed customers during the weekends when we are not very busy so as to meet
their demands and needs by being agile.
15
2.10. PRODUCT PLAN FORM
Products, services or range of products offered
Color Purple, Yellow, Green, Green Green and N/A N/A N/A
blue, blue, green yellow and blue
green, and blown blue
orange
Size Large Large Large Large Large N/A N/A N/A
600ml, 500ml, 600ml, 500ml, 600ml,
medium medium medium medium medium
450ml and 350ml and 450ml and 350ml and 450ml
small small 50ml small small 50ml and small
150ml 150ml 150ml
Packaging Metallic Plastic Plastic Plastic Plastic N/A N/A N/A
containers containers containers containers containers
and tubes and tubes and tubes and tubes
16
2.20. PRICE
The different sizes of our products will be charged different prices and my basis of pricing will
be based on the total costs incurred, competitors’ prices and how much my customers are willing
to pay.
I have studied the prices of Baby Face Organic who are my major competitor and I think that
selling at lower prices will be one of the most important ways of competing them. A low price is
important especially for students, market vendors and retailers.
I know that customers are willing to pay for my products in different sizes and shapes. I have
studied the costs of production, distribution and marketing for each product that is for Perfumes
1st class all sizes averagely UGX 4,500, Lemon body lotion all sizes averagely UGX 4,000,
Hair relaxer cream all sizes averagely UGX 3,500, Avocadoes body cream smoother all sizes
averagely UGX 45,00 and hair glow UGX 4,000. With these prices in mind, I will fill in the
price section of the business plan.
Perfumes 1st Lemon body Hair relaxer Avocadoes body Hair glow
class lotion cream cream smoother
17
Reason for Relatively high Low price will Relatively low High price is in Relatively low
setting this price price will help us enable us get a price will relation to the high price will
recover the costs wide market ensure a high quality of the ensure a high
incurred in from the low demand from products produced. demand from
production. income our our
earners and intermediaries intermediaries
the students, who can sale at who can sale at a
a profit profit
Discounts will be No discount will No discount vendors and No discount will be vendors and
given to the be given will be given retailers that given retailers that
following buy in large buy in large
customers quantities quantities
Reason for giving N/A N/A Discount will N/A Discount will
discounts be given to the be given to the
vendors and vendors and
retailers that retailers that
buy in large buy in large
quantities quantities
Credit will be vendors No credit will Vendors and Vendors and retailors Vendors
given to the be given retailors retailors
following
customers
18
2.30. PLACE
Our location is in Mbarara, Easy View Arcade, Garage Street. The location is very good since
they a lot of hair dressers in this arcade hence full of women who potential customers for the
cosmetic products because they want to look good and. The place is chosen due to a boom of
commercial activities, an expected client base from students, tourists, corporate women
employees, and the large population is women as compared to men. The cosmetic shop will have
adequate lighting.
we plan to rent a place in Mbarara, Easy View Arcade, Garage Street. It is located opposite
Agip Motel near bus park garage street.
Clean environment and closeness to the main road that is Mbarara- Masaka road.
Method of distribution
Retailers, distributors and wholesalers, will buy and sell in bulk to our final customers
which we cannot sell to directly
Individuals, will be used because we have a high customer traffic and so we shall sell to
them directly at our main outlet in Mbarara.
Distributors, will help to deliver our products to all our customers all over the country and
even outside countries in East Africa in the right time and place.
19
2.30. PROMOTION
We intend to invest heavily in advertisement of our products through the use of signposts, face
book, use of radios such as; Galaxy, Vision radio, which have a wider coverage. We also intend
to use a highly skilled marketing manager to market our products; for example; in Kampala town
universities, offices and other local areas around. We intend to also visit personally our general
stores and major wholesalers of our products and use other few methods of promotion.
A sign on the building The sign will say “Briox Cosmetics 50,000 (fifty
Enterprises” showing the product that we thousand shillings)
offer such that customers can know that there
is a cosmetics in the building
Personal letters We will send personal letters to our vendors, 60,000 (sixty
wholesalers and selected retailors. We will thousand shillings)
introduce the letter that “Briox Cosmetics
Enterprises”
20
Radio adverts We shall run radio adverts on vision radio in 200,000 (two
Mbarara and Galaxy FM in Kampala that hundred thousand
will help in persuading the customers and at shillings)
the same time serve to inform them where
they can find our products
Sponsoring public These will be the ones where the target The costs will
shows customers will be converged in large numbers depend on the type
for example music shows. of show
21
CHAPTER THREE
3.10. FORM OF BUSINESS
3.11. The form for business
The business will operate as;
A Sole proprietorship
Description of skills:
Relevant experience
Experienced with mixing appropriate chemicals and natural fruits in making the
cosmetics and perfumes acquired from the three years working with Baby Face
Organic.
Experience in managing business that is a retail shop already owned in previous years.
Experience in working with and through people (leadership) and motivational
experience to the employees.
22
CHAPTER FOUR
4.10. STAF
F
I do not know much about running my own business but I plan to work hard and study to
learn all in need to know. According to my staff plan, I will be responsible for buying inputs
and assume the senior management role.
The business will be small so I will need more few employees to assist in some functions as
follows.
The operations staff will be responsible for manufacturing and mixing the inputs to produce the
cosmetics and all our products and will include three employees with the relative skills as will be
described and one of the three will assume the role of being a supervisor of production and
operations.
Sales and marketing. I will need one employee who will be responsible for marketing
the products and selling at our main out let in Mbarara to our direct customers and will
be responsible for customer service.
Two more employees responsible for offering additional services to our customers that is skin
therapy and hair dressing.
Two more family members will be employed and will assume the roles of stock control, and
selling to the market vendors, retailers and distributors and record keeping role respectively.
Senior manager, buying inputs Business management and leadership Akampurira UGX 1000000
and overall supervisory work skills. Brian
Operations and production Skills in mixing different inputs and Three fulltime Each UGX
staff making perfumes and cosmetic products employees 350000
Sales and marketing Skills in customer care and marketing One fulltime UGX 400000
and sales employee
23
Skin therapy and hairdressing Skills in massage/ rubbing, Two fulltime UGX 300000
and hairdressing and women employees
Record keeping and Skills in fundamentals of accounting and One family UGX 350000
accounting record keeping member
Stock control, selling to market Skills in supply chain management One family UGX 350000
vendors, retailers and and personal selling skills member
distributors
24
CHAPTER FIVE
5.10. LEGAL RESPONSIBILITIES AND INSURANCE.
I have contacted a number of government agencies including, the regional tax office, Mbarara
Municipal council, Ministry of Labour and the National Environmental Authority and I have
found out the legal requirements that apply to my business. I have also contacted the insurance
company that is ICA insurance company to find out the costs of insurance for my business.
Sales tax
cost
24
Insurance for the stock and equipment.............................................UGX 360000 per year
waste disposal
2
CHAPTER SIX
6.10. PRODUCT
COSTING
6.11. Calculate direct material
These are the materials used in production that will become part of the final product. These
include the following. Grapes, Chew Cumber, Palm Fruits, Avocadoes, Lemons, Oranges, and
Others. These will be included in column one of my form
Column two will include the buying costs of one unit of each raw material, column three will
include the quantities needed for each of the raw materials, column four will include the cost per
item that is the multiplication of buying cost with quantity needed, and finally we shall get the
total direct material cost.
Raw materials Buying costs Quantity per item (kgs) costs (UGX)
Grapes 30 5 150
Chew Cumber 20 4 80
Palm Fruits 30 3 90
Avocadoes 20 3 60
Lemons 30 2 60
Oranges 20 3 60
Briox Cosmetics Enterprises will have nine employees, three of whom will be in production full
time, one in marketing, Mr. Akampurira Brian as the manager, an accountant, sales and
marketing assistant and stock control personnel.
2
I fill in the labour costs form and I use the information to calculate the direct labour costs for one
cosmetics item.
Employee Total Total Hours in Pay for Hours not Pay for time not
working monthly production time in in in production
hours pay per month production production
per per month
month
2
Direct labour cost per hour= total pay for time in production
=1,650,000/1100
We estimate that it takes 5 minutes to make each bottle of lemon body lotion or Hair relaxer
cream or Avocadoes body cream smoother or Hair glow.
Our production personnel know that it takes 5 minutes to make a bottle of the cosmetic
product which is 0.083 hours
The direct labour cost per hour is 1500 shillings
Therefore, by multiplying 0.083hours and 1500 shillings, I calculate that the direct labour costs
for one bottle of cosmetics is 124.5 shillings. This is how I fill in the product costing form.
2
6.11. Calculate indirect costs.
Indirect costs are the other costs that I have for running my business. They are summarized
below in the indirect costs form
Rent 300,000
Insurance 30,000
Miscellaneous 200,000
Depreciation 40,000
Note
=1,800,000/12
=UGX 150,000
2
3. Depreciation
I will buy machinery worth 4,800,000 shillings, and I expect to use the machinery for 10
=480,000 shillings
=40,000 shillings
Indirect costs per item=total indirect costs per month (from indirect cost form)
= 3,520,000
1100 hours
Total cost per item= direct material +direct labour + indirect costs. It is shown in the form below.
Total cost form
3
CHAPTER SEVEN
7.10. FINANCIAL PLANNING
We shall follow the following steps to plan and monitor the financial situation of Briox
cosmetics enterprise.
I have forecasted my sales and costs for the first year in business and I have been helped by my
productions team to develop the forecasts.
Details Jan Feb Mar Apr. May June July Aug Sept Oct Nov Dec Total
Sales 2000 2500 4000 4000 7000 10000 10000 10000 10000 15000 20000 20000 114,500
Direct 1000 1500 2000 2000 3000 4200 4200 4200 4200 4800 5000 5000 36,900
material
costs
Direct 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24,000
labour
costs
Gross (1000) (1000) 0 0 2000 3800 3800 3800 3800 8200 13000 13000 49,400
profit
3
Indirect 2500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 19,000
cost
Net (3500) (2500) (1500) (1500) 500 2300 2300 2300 2300 6700 11500 11500 30,400
profit
CASH FLOW PLAN (000) Jan Feb March April may June July Aug.
Cash at the start of the month 7300 23700 19700 12400 11100 7800 25000 26500
Cash in from sales 2000 2500 4000 4000 7000 10000 10000 10000
Total cash in 16300 31200 23700 16400 18100 17800 35000 36500
Cash out for direct material costs 1000 1500 2000 2000 3000 4200 4200 4200
Cash out for direct labour costs 2000 2000 2000 2000 2000 2000 2000 2000
Cash out for indirect costs 2500 1500 1500 1500 1500 1500 1500 1500
Total cash out 13700 5000 5650 5650 6650 7850 7850 7850
Cash at the end of the month 2600 26200 18050 10750 11450 9950 27150 28650
3
CHAPTER EIGHT
8.10. REQUIRED STARTUP CAPITAL
This chapter will include the investments that I need which include equipment, Business
premises, and the working capital that I need which will cover stock of raw materials and
finished goods, promotion, wages, rent, insurance and other costs.
I will
Because
Renting premises needs less capital investment than buying and building premises.
It is more flexible because it enables me change location in case of unfavorable factors
Saves time spent in looking for the best location to construct my premises.
3
8.11. Decide on which equipment I need
I will require machines for mixing inputs, one van, office furniture, and fittings
Total 15,700,000
3
I worked so hard to estimate how much startup capital I will need to start up Briox Cosmetics
Enterprises. I have reviewed every amount in my business plan after talking to suppliers,
landlords, and they think that it will take two months before sales fully cover the payments for
costs. This is the estimates of how much startup capital I will need.
Investments
Business premises
Renting of the building/floor..................................................1,200,000
Equipment
Machines Buy..............................8,000,000
Van Lease (2 years)............5,000,000
Office furniture Buy..............................1500,000
Fittings Buy..............................1,200,000
Massage equip Buy...............................1,500,000
Driers Buy...............................1,600,000
Cloths and uniform Buy...............................2,000,000
Total equipment startup capital….....................................20,800,000
Working capital
Stock of raw material..................................15,000,000
Promotion...................................................1,000,000
Wages.........................................................7,500,000
Rent..............................................................600,000
Leasing........................................................2,200,000
Insurance......................................................80,000
Other costs..................................................4,000,000
Total working capital….........................................................30,380,000
Total startup capital….............................................................52,380,000
3
CHAPTER NINE
9.10 TYPES AND SOURCES OF STARTUP CAPITAL
Briox Cosmetics Enterprise will require an initial capital of 52,380,000 million shillings of
which 34,380,000 shilling will be owners' equity and the remaining 18,000,000 will be a bank
loan to be secured from centenary bank payable at a rate of 10% per years. This money will cater
for rent, purchase of cosmetics purchase from the suppliers, employees, design and packaging of
the cosmetics products, purchase and mixture of cosmetics products such as hair glow, relaxers,
and herbal cosmetic research, shelves. Chair, bottles, tables and others.
owner’s equity...........................................................34,380,000
bank loan…..................................................................18,000,000
total..............................................................................52,380,000
collateral