Resources Value Rare Imitation Organization Competitive Advantage

Supply Chain Yes Yes Near competitors also Fully utilized Keeps the business running
Network Flexibility have flexible supply chain
and share some of the
suppliers
Track Record of Yes Yes No Yes Providing Strong Competitive
Project Execution Advantage
Sales Force and Yes No Can be imitated by There continue to be a lot Can provide sustainable
Channel Management competitors of possibility. to utilize competitive advantage.
the force Potential is certainly there.
Opportunities in the Yes No May be difficult It is just the start for the In the long run it can provide
E-Commerce Space organization sustainable competitive
using Present IT advantage
Capabilities
Brand Positioning in Yes No Can be difficult Yes Temporary Competitive
Comparison to the Advantage
Competitors
Alignment of Yes No Different strategy of every Yes Still lots of potential to build
Activities with firm on it
Airbnb Table
Corporate Strategy
Position among Yes Yes May be difficult Yes Sustainable Competitive
Retailers and Advantage
Wholesalers –
companyname retail
strategy

Opportunities for Yes No Yes Budget increase Temporary Competitive

Brand Extensions Advantage
Financial Resources Yes No The data is available to all Good financial Temporary Competitive
performance Advantage
Talent to Manage Yes No May be difficult Yes Not critical
Regulatory and Legal
Obligations