ABM 12-A GROUP 3

KANGKONG
CHURROS
MARKETING PLAN PRESENTATION

“Yummy na, Healthy pa!”

TAGLINE
Kangkong
Churros SHANLY
ROSANO
Sole-proprietorship Owner

FINANCE MARKETING PRODUCTION

CHRISTINA CATIPON DANIELLA GEOLIN RAINA NOCOS JUSTIN MORADOS MARK JIMENEZ
Financial Manager Cashier Marketing Manager Cook 1 Cook 2
4P's of Kangkong Churros

PRODUCT PRICE
PROMOTION PLACE
 4P's of Kangkong Churros
ChocoKangkong BerryKangkong
brown-colored churros with
kangkong bits, dipped with
chocolate and toppings
One serving
includes:
4 colored churros with
Kangkong Bits, dipped with
chosen dip and toppings
(3.5 inches long)
Dip container with chosen dip
Paper cup with logo
pink-colored churros,
dipped with strawberry dip
and toppings

Add-ons:
ube dip

strawberry
dip
chocolate
dip

UbeKangkong
violet-colored churros with
kangkong bits, dipped with ube
halaya sauce and toppings
sprinkles

mallows
PRODUCT
Cost-Plus Pricing Strategy
Customer value-Based Strategy

PRICE
 MARKETING

PLACE INTERMEDIARIES

Inside Dasmarinas
Integrated High School
PHYSICAL
ADVERTISEMENT PROMOTION
PHYSICAL
ADVERTISEMENT
ONLINE
ADVERTISMENT
PROMOTIONAL
OFFERS
ONLINE
ADVERTISEMENT PROMOTION
PHYSICAL
ADVERTISEMENT
ONLINE
ADVERTISMENT
PROMOTIONAL
OFFERS
PROMOTIONAL
OFFERS PROMOTION
PHYSICAL
ADVERTISEMENT
ONLINE
ADVERTISMENT
PROMOTIONAL
OFFERS
 SWOT Analysis
S W

CONCEPT OF LIMITED VARIATION

AND PRODUCT
KANGKONG OPTIONS
CHURROS
COMPANY'S
LOCATION ORGANIZATIONAL
ABILITY
 O T

CONSUMER DIET CONSTANT CHANGE

PREFERENCES OF CONSUMERS'
NEEDS
SOCIAL MEDIA ENVIRONMENTAL
FACTORS

SWOT Analysis
 TARGET MARKET

Junior High
7,605
School Students

Senior High
Market Size
4,113
School Students
= Market Size x Penetration Rate
TOTAL 11,718
= 11,718 x 2%
= 234
POTENTIAL MARKET
Penetration Rate
Teaching Personnel 334 = (Estimated customers ÷ Target Market) x 100
= (234 ÷ 11,718) x 100
Non-Teaching
57 = 2%
Personnel

TOTAL 391
 OPERATING
OBJECTIVE STRATEGIES TACTICS TIMETABLE
DETAILS

To build trust and

loyalty from Consider Customers will be
Rely on customer
customers and customer asked for their
review,
improve feedback about feedback when Every Month
customer suggestions, and our product they purchase at
relationship recommendations. and service. our store.
management.

Manage a business Invite people to follow and

Be active,
To increase page on social share Kangkong Churros
sociable, and media ,like Facebook Page.
the brand’s Facebook, and post
accessible on Every Month
social media special events, Assign a Social Media
different social promos, and daily Manager to ensure the
engagements updates about the media presence of the
media platforms. brand. brand online.

Tactical Implementation
 OBJECTIVE STRATEGIES TACTICS OPERATING DETAILS TIMETABLE

Applying cost-plus Secure low-cost

To sustain the production while Conduct research on suppliers
pricing and value-
affordability of producing high that offers low-cost raw Every
based pricing
our products
strategy.
quality products
to ensure
materials and discounts on
Quarter
wholesale purchases.
customer value.

Implement Provide special Special flavors will be available

at a limited time period as a trial
suggestions quoted or seasonal
tactic and are subject to
from customer variation of
To grow sales promote or demote depending
feedback. flavors.
on its viability. Every
and increase
profit. Give coupons Month
Provide promotional In accordance with the
and special
guidelines, coupons and special
deals. promos. promos will be offered to
customers with convenience

Tactical Implementation
 OBJECTIVE STRATEGIES TACTICS OPERATING DETAILS TIMETABLE

Add new variation of Refer to customers’

Be updated on the
To expand flavors and other suggestions and Every
market needs and products on the recommendations as an
product options
current trends. menu, such as advantage on formulating Year
beverages. new flavors and products.

Build Kangkong Churros Visit profitable Be in contact with

To broaden food stands on different locations for the Barangay officials for
locations within the process of brand approval of brand
brand
barangays of extension plan.
awareness extension and food stand
Dasmariñas, Cavite.
implementation. Every
within Be updated of the
Dasmariñas, Join relevant events, traditional events in Year
food bazaars, and night Dasmariñas as an Hire progressive and
Cavite market to increase opportunity to sell responsible employees to
brand awareness in the our products. manage sub-branches and
city. stalls of Kangkong Churros.

Tactical Implementation
Projected Statement of
Comprehensive Income
ABM 12-A GROUP 3

KANGKONG
CHURROS
MARKETING PLAN PRESENTATION

“Yummy na, Healthy pa!”

TAGLINE