"A STUDY ON DEGITAL MAGAZINES OF MALAYALA

MANORAMA PRESSS”
By
VISHNU.S
Reg. No.: 111922MB02113

A PROJECT REPORT
Submitted to the

FACULTY OF MANAGEMENT STUDIES

in partial fulfillment for the award of the degree
of
MASTER OF BUSINESS ADMINISTRATION

S.A. ENGINEERING COLLEGE

CHENNAI - 600 077

SEPTEMBER 2023

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 BONAFIDE CERTIFICATE

Certified that the project report titled A STUDY ON “DEGITAL MAGAZINES OF

MALAYALA MANORAMA PRESS” is the bonafide work of VISHNU.S Reg. No.:
111922MB02113-- who carried out the research under my supervision. Certified further, that
to the best of my knowledge the work reported herein does not form part of any other project
report dissertation on the basis of which a degree or award was conferred on an earlier
occasion on this or any other candidate.

Signature of Supervisor Signature of the HOD

INTERNAL GUIDE NAME Dr. G.H. KERINAB BEENU

Designation Professor & Head of the department

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 DECLARATION:

VISHNU.S Reg. No.: 111922MB02113, II nd year MBA student of S. A.

ENGINEERING COLLEGE, Thiruverkadu, Chennai, hereby declare that the
project entitled “A STUDY ON DEGITAL MAGAZINES OF MALAYALA
MANORAMA PRESS” submitted for the M.B.A. Degree is my original work
under the guidance of MRS. N. DEEPA REKHA SURESH, Department of
Management Studies, SA ENGINEERING COLLEGE, and the dissertation has
not formed the basis for the award of any degree, associate ship, fellowship or
any other similar titles.

PLACE: Signature of the student

VISHNU.S

DATE:

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ABSTRACT

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 ACKNOWLEDGEMENT

Foremost, I thank the almighty without whose grace anything is possible. We are
indebted to our Founder Chairman late Thiru D.Sudharssanam, M.L.A., Chairman Thiru.
D.DURAISWAMY, Secretary Thiru. D.DASARATHAN, Correspondent Thiru. S.
AMARNAATH and Director Thiru. D. SABARINATH for providing generous opportunity,
excellent environment and infrastructure at S. A. ENGINEERING COLLEGE, Chennai.

I express our sincere gratitude to our Principal, Dr. S. RAMACHANDRAN for his
enthusiastic support and enlightening guidance.

I extend my thanks to our beloved Head of the Department – Department of

Management Studies, Dr.G. H. KERINAB BEENU, for her encouragement throughout the
project. I would also like to thank MRS.B.JAYA CHITHRA MAM for guiding me in all
works in a kind manner and Showing me the path to march towards the successful finishing
of this project.

I would also like to thank all the teaching and non-teaching staff of my institute for
their continuous support and encouragement.

I would like to express my thanks to MALAYALA MANORAMA PRESS who

has kindly permitted me to undertake the project in the organization. I am also thankful to all
the members of the organization for their support and providing the required information.

My hearty thanks to my parents and friends for their continuous support and
encouragement in the successful completion of the project.

TABLE OF CONTENTS

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CHAPTER PARTICULARS PAGE NO
NO.
1 Introduction

1.1 Introduction

1.2 Scope of the study

1.3 Need for the study

1.4 Objectives of the Study

1.5 Research Methodology

2 Profiles

2.1 Industry profile

2.2 Company profile

3 Literature Survey

3.1 Conceptual and theoretical review

3.2 Research review

4 Data Analysis and Interpretation

5 Conclusions

5.1Findings

5.2Suggestion

5.3conclusion

Bibliography

Appendix

CHAPTER - 1

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 1.1 INTRODUCTION OF DIGITAL MAGAZINES

1.1.1 WHAT IS DIGITAL MAGAZINE?

”Digital magazine is similar to a print magazine except that it’s
published online and read on a computer, tablet, or smartphone. Digital
magazines typically include a large number of high-resolution videos, images,
and even audio and animations to augment the feature stories inside.
While the term “magazine” may conjure up the typical titles
sitting on the grocery store rack, such as Us Weekly, Better Homes and Gardens,
and National Geographic, digital magazines have been successfully used by
organizations such as universities, non-profits, and businesses—and publishers
are known to sell digital magazine subscriptions alongside their print editions as
well.

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Types oF APPS:
There are multiple ways to publish a digital magazine, and each one
comes with a unique set of benefits and drawbacks that can affect the reading
experience. Here are some different methods of digital publishing:
Native mobile apps:
Along with formatting an online magazine for an app like Kindle,
many publishers also create native apps. This gives the publisher full control of
the look and feel of the magazine, including personalized ads and analytics,
fonts and font sizes, and the functionality of audio and video embeds.
But the downsides to creating a native e-magazine app are primarily
the sheer amount of resources and time needed to build a successful, fully-
functioning product—then get it approved by an app store.
As an example, the Apple App Store is notorious for its stringent
publishing guidelines, especially compared to the Google Play Store’s
guidelines. (That’s why many apps are created for Android devices first while
iPhone and iPad apps are released later.)
You also face the challenge of getting your readers to download your app to
their mobile devices in the first place.
Magazine subscription apps
Speaking of apps, Amazon Kindle isn’t the only place you can
publish your digital magazine. Other existing apps, including Zinio Issuu, and
Readly, host your publication alongside other digital magazines on their digital
newsstands.
If this is the route you choose to go, you’ll need to ensure your
publication meets any requirements set by the app. Meaning you’ll still need a
team of developers to help you ensure your online magazine meets those
guidelines."

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SCOPE OF THE STUDY:
Journalism is concerned, primarily, with the collection and
dissemination of news through the print media as well as the electronic
media. This involves various areas of work like reporting, writing,
editing, photographing, broadcasting or cable casting news items. It covers the
printed media that comes in the form of broadsheets, tabloids, newsletters and
magazines. As regards its etymology, journalism comes from the Latin word,
diurnal, which means daily. That is why there is the word journal — a daily
register of one's activities. Hence, journalism is a communication of day-to-day
information, whether through sounds, pictures and words. Few places where
journalism may appear include newspapers, magazines, televisions, radios and
the internet.
Newspapers are the oldest and most traditional format for the
inclusion of journalism. They are regularly scheduled publications containing
news of current events, informative articles, diverse features and advertising.
Indeed, newspapers originally started life as 'journals', from which the word
'journalism' Is derived. During the 19th century, American journalists relied on
sensational stories that were used to excite or anger the public, rather than
to inform them. This form of journalism became known as `yellow'
journalism. Accurate and fact-based reporting became popular again around the
time of World War II, when the restrained style of writing gained resurgence.
Newspapers played a large role in the development of freedom of expression.
Inside sources with the ability to 'leak' stories to the press often choose
newspapers first over any other medium due to the perceived willingness of
their editors to expose corruption and lies among otherwise respected
institutions.
Magazines, on the other hand, are publications containing a variety of
articles that are generally published on a regular schedule, whether it be weekly,
monthly or quarterly. They usually take a much more relaxed format than
newspapers, with a more informal style to their writing. They are also usually
focused on a particular subject or area of interest, whereas newspaper articles
can cover almost any topic. First published in 1731 in London,

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NEEDS OF THE STUDY:
Access reader analytics:
If you send out paper collateral or printed publications, you have no
way of knowing what happens once they’re in your readers’ hands. With an
online magazine on the right publishing platform, you can get detailed analytics.
See how long readers engage with your articles and what pages they spend their
time reading. These metrics give you immediate feedback so you can create
more impactful content with every issue.
Establish additional revenue sources:
An online magazine can help all types of publishers gain new sources
of revenue. Print publishers can attract new subscribers who prefer digital
media. They can also earn income through well-placed digital ads.
Promote products or services:
Marketers often use online magazines as a form of in-depth content
marketing. They may provide entertainment or helpful information to their
target customers and pepper in promotions for their products and services along
the way.
OBJECTIVES OF THE STUDY:
The objectives of a digital magazine can vary depending on its
purpose and target audience, but some common objectives include:
PRIMARY OBJECTIVES:
The primary objective of a digital magazine is to deliver engaging and relevant
content to its target audience in a digital format. This objective encompasses
several key aspects:
1.Reader Engagement: They seek to attract and engage readers by offering
content that is interesting, informative, and valuable to the target audience,
encouraging regular visits and interactions.

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2. Accessibility: Digital magazines prioritize accessibility by making content
available on various devices, ensuring ease of navigation, and allowing readers
to access content anytime and anywhere.
3. Interactivity: They often leverage digital technologies to incorporate
interactive elements, multimedia features, and user engagement tools to enhance
the reader experience.
While revenue generation, branding, and other objectives may also be
important, the primary focus of a digital magazine is to deliver compelling
content in a digital format to captivate and satisfy its readership.
SECONDARY OBJECTIVES:
A secondary objective of a digital magazine can vary depending on its goals, but
common secondary objectives may include:
1. Audience Engagement: Encouraging readers to interact with the content
through comments, shares, or discussions.
2. Monetization: Generating revenue through advertisements, subscriptions, or
affiliate marketing.
3. Brand Awareness: Increasing visibility and recognition for a brand or
organization.
4. Thought Leadership: Establishing the magazine as a trusted source of
industry knowledge or expertise.
5. Community Building: Fostering a sense of community among readers with
shared interests.
6. Data Collection: Gathering insights on reader preferences and behavior for
future content improvement.
7. Content Distribution: Expanding reach by distributing content through
various channels like social media or email newsletters.
These secondary objectives can complement the primary goal of providing
informative and engaging content to readers.

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RESEARCH METHODOLOGY:
Research methodology for this study focused on my target of malayala
Manorama press to gain information of Qualitative & Quantitative methods
combination.
➢ Audience Analysis
➢ Performance Metrics
➢ User feedback
PREDICTIVE RESEARCH:
Predictive research is chiefly concerned with forecasting (predicting)
outcomes, consequences, costs, or effects. This type of research tries to
extrapolate from the analysis of existing phenomena, policies, or other entities
in order to predict something that has not been tried, tested, or proposed before.
SOURCE OF DATE COLLECTION:
Data is a collection of measurements and facts and a tool that help
an individual or a group of individuals to reach a sound conclusion by providing
them with some information. It helps the analyst understand analyze and
interpret different socio-economic problems like unemployment, poverty,
inflation, etc. Besides understanding the issues, it also helps in determining the
reasons behind the problem to find possible solutions for them. Data not only
includes theoretical information but some numerical facts too that can support
the information. The collection of data is the first step of the statistical
investigation and can be gathered through two different sources, namely,
primary sources and secondary sources.
PRIMARY DATA SOURCE:
It is a collection of data from the source of origin. It provides the
researcher with first-hand quantitative and raw information related to the
statistical study. In short, the primary sources of data give the researcher direct
access to the subject of research. For example, statistical data, works of art, and
interview transcripts.

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SECONDARY DATA SOURCE:
It is a collection of data from some institutions or agencies that have
already collected the data through primary sources. It does not provide the
researcher with first-hand quantitative and raw information related to the study.
Hence, the secondary source of data collection interprets, describes, or
synthesizes the primary sources. For example, reviews, government websites
containing surveys or data, academic books, published journals, articles,etc
Audience Analysis:
➢ Conduct surveys, interviews, or online polls to understand your target
audience's preferences, interests, and reading
➢ Analyze data from website analytics, social media insights, and email
marketing to gather demographic and behavioral information about your
readers.
Performance Metrics:
➢ Monitor key performance indicators (KPIs) such as website traffic,
engagement metrics (time on page, bounce rate), social media shares, and
email open rates.
➢ Use tools like Google Analytics, social media analytics, and email
marketing software to track these metrics.
User Feedback:
➢ Encourage user feedback through comments, surveys, or feedback forms
on your website.
➢ Act on constructive feedback to improve content quality and user
experience.

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 CHAPTER-2
COMPANY PROFILE
MALAYALA MANORAMA (Malayalam: മലയാള മന ാരമ) is a
morning newspaper in Malayalam published from Kottayam, Kerala, India by
the MALYALA MANORAMA Company Limited. Currently headed by
Mammen Mathew, it was first published as a weekly on 22 March 1888, and
currently has a readership of over 8 million (with a circulation base of over 1.9
million copies).[3][4] It is also the second oldest Malayalam newspaper in
Kerala in circulation, after Deepika, which is also published from Kottayam.
Manorama

MALAYALA MONORAMA

TYPE – Daily Newspaper

FORMAT -Broadsheet

OWNER – MALAYALA MANORAMA Company ltd

FOUNDER – Kandathil Varghese Mappillai.

EDITER-IN-CHIEF – Mammen Mathew

FOUNDED – 1888:135 years ago

LANGUAGE – MALAYALA MANORAMA

HEADQUARTERS – Kottayam Kerala India

CIRCULATION – 1,908,612 Daily (as of June 2022)

READERSHIP – 8.47 million (IRS 2019)

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HISTORY:
Beginnings in Kottayam:
MALAYALA MANORAMA Company is a private LLC
corporation, owned by the Kandathil family, incorporated by KANDATHIL
VARGHESE MAPPILAI at Kottayam in south-western Kerala on 14 March 1888.
The company started with one hundred shares of ₹100 each. The investors paid
in four equal instalments. With the first instalment, the company brought
a Hopkinson and Cope press, made in London. A local craftsman, KONTHI
Achari, was hired to make Malayalam types for the imported press.
VARGHESE MAPPILLAI had worked for a year as editor
of Kerala MITRAM a Malayalam newspaper run by Gujarati businessman Devji
Bhimji, in Cochin and he took over the same position for Manorama.
The Maharajah of Travancore MOOLAM THIRUNAL approved the logo of
the newspaper which was a slight modification of the Travancore Coat of Arms.
The first issue was published on 22 March 1890 from Orthodox
Theological Seminary, Kottayam, while the town was hosting a popular cattle
fair. It was a four-page weekly newspaper, published on Saturdays. The weekly
newspaper became a bi-weekly in 1901, a tri-weekly on 2 July 1918 and a daily
on 2 July 1928.[9] After VARGHESE MAPPILAI death in 1904, his
nephew MAPPILAI took over as editor.
In 1938, Travancore state proscribed MALAYALA MANORAMA
on charges of publishing news against the Diwan; Mammen MAPPILLAI was
convicted and imprisoned. MALAYALA MANORAMA re-commenced regular
publication in 1947 after the Indian independence and the Diwan's downfall.
On MAMMEN MAPPILLAI death, his eldest son K. M. Cheriyan took
over as the Editor-in-Chief in 1954. At this time MALAYALA MANORAMA
was produced in a single edition in Kottayam with a circulation of 28,666
copies.
By the late 1950s, Manorama steadily increased circulation and
overtook METHRUBHUMI in circulation, the dominant Malayalam daily at the
time.

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1980s
K. M. Mathew, who took charge as editor in 1973, began a series of
renovations, just as the ANANNDABAZA Patrika did in Bengal. He brought in a
series of consultants in the management [1979], technical and editorial areas,
and accepted their guidance. He conducted frequent training sessions
for Manorama journalists and other employees. The company restructured their
organization in 1980 K. M. Mathew said that the decision stemmed from the
realization that the daily had either to become "fully professional" or "risk
decline". Mathew sent his best journalists and managers to training schools
around the world and imported the most effective techniques in international
journalism and newspaper production, which brought a contemporary look and
feel to MALAYALA MANORAMA.[10] In 1979, a new printing center was
launched at Kochi and in 1987, the Thiruvananthapuram edition was also
launched. By 1998, the circulation of MALAYALA MANORANMA was
increased to 1 million. In the mid-2000s, the daily started units in the Middle
East, focusing on the large Malayali population in the region. Mathew is
credited with the introduction of the concept of “editionlisting” with a larger
share of local news and reader-friendly packaging through professional page
designing in Manorama, which in turn impacted the entire newspaper industry
in Kerala. By 2007, Manorama become the only non-English and non-Hindi
daily newspaper in India to cross 1.5 million copies in circulation
1990s
MALAYALA MANORAMA launched its official Malayalam
language news website called Manorama Online in 1995. After three years, in
1998, MALAYALA MANORAMA launched its English News Website
ONMANNORAMA
Chief editors:
• KANDATHIL VARGHESE MAPPILLAI (1890 - 1904)
• MAPPILAI (1904 - 1938, 1947 - 1954)
• K. M. Cherian (1954 - 1973)
• K. M. Mathew (1973 - 2010)
• Mammen Mathew (2010–present)

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PRINTING CENTER:

MALAYALA MANORAMA office and Press in Kollam city

• Kottayam, Kozhikode, Thiruvananthapuram, Kochi, Thrissur, Kannur,

Kollam, Palakkad, Malappuram, Pathanamthitta, Alappuzha, Mangal
ore, Bangalore, Chennai, Mumbai, Delhi, Dubai, Manama.

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 INDUSTRY PROFILE
The MALAYALAA MANORAMA Co Private Limited (TMMCPL) is
a leading Private Limited Indian Non-Government Company incorporated in
India on 04 March 1889 and has a glorious history of 134 years and six months.
Its registered office is in Kottayam, Kerala, India.

The Corporate was formerly known as The MALAYALA MANORAMA

Co Ltd. The Company is engaged in the Entertainment Industry.

The Company's status is Active, and it has filed its Annual Returns and
Financial Statements up until 31 March 2022. It's a company limited by shares
with an authorized capital of Rs 1.00cr and a paid-up capital of Rs 0.72 cr.

The Corporate currently has active open charges totaling ₹254.35 cr. It
has already closed loans amounting to ₹720.66cr, as per the Ministry of
Corporate Affairs (MCA) records.

Mary Kurien, Peter Philip, Jacob Mammen, and Three other members
serve as directors at the Company.

Key Info

Basic Data Updated: 1 month ago

CIN/LLPIN/FCRN - U22121KL1889PTC000647

Company No - 000647

Company Classification - Private Limited Indian Non-Government Company

Incorporation Date - 04 Mar 1889

Date of AGM - 30 Sep 2022

Date of Balance Sheet - 31 MARCH 2022

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 CHAPTER – 3

Literature Survey

Conceptual and theoretical review

MEANING:
Digital magazines are publications that are created and distributed in a
digital format, typically accessible through electronic devices such as
smartphones, tablets, computers, and e-readers. These magazines replicate the
content and layout of traditional print magazines but are designed for digital
consumption. They often offer interactive features like hyperlinks, multimedia
elements, and embedded videos, enhancing the reading experience. Digital
magazines can cover a wide range of topics, including news, entertainment,
lifestyle, technology, fashion, and more. They provide a convenient and
portable way for readers to access and enjoy magazine content without the need
for physical copies.

TYPES OF DIGITAL MAGAZINES:

Digital magazines come in various types, each catering to different
interests and target audiences. Here are some common types of digital
magazines:

1.General Interest Magazines:

These digital magazines cover a wide range of topics, from lifestyle and
entertainment to news and current events. Examples include "Time," "National
Geographic," and "Vanity Fair."

2. Niche and Specialized Magazines:

These digital magazines focus on specific interests or industries.
Examples include "Wired" for technology enthusiasts, "Gourmet" for food and
cooking, and "Runner's World" for fitness enthusiasts.

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3.Digital-Only Magazines:
Some publications are exclusively digital and don't have a print
counterpart. They often take advantage of digital formats with interactive
content, multimedia, and responsive design.

4.Business and Industry Magazines:

These digital magazines cater to professionals and cover topics
relevant to specific sectors like finance, healthcare, or marketing. Examples
include "Harvard Business Review" and "Medical Economics."

5.Educational and Academic Journals:

Digital magazines in this category provide scholarly articles,
research papers, and academic content. Examples include "Nature" and various
peer-reviewed journals.

6.Fashion and Lifestyle Magazines:

These digital magazines focus on fashion trends, beauty tips, and
lifestyle advice. Examples include "Vogue," "Elle," and "GQ."

7.Travel and Tourism Magazines:

These digital magazines feature travel destinations, tips, and
recommendations. They often include stunning visuals and travel guides.
Examples include "Travel + Leisure" and "Lonely Planet."

8.Gaming and Technology Magazines:

Catering to gamers and tech enthusiasts, these magazines cover video
games, gadgets, and tech news. Examples include "Game Informer" and "PC
Gamer."

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9.Health and Wellness Magazines:
These digital magazines provide information on fitness, nutrition,
mental health, and overall well-being. Examples include "Men's Health" and
"Women's Health."

10.Digital Art and Design Magazines:

Focusing on creative arts and design, these magazines showcase digital
artwork, design trends, and tutorials. Examples include "Computer Arts" and
"Digital Arts."

11.Parenting and Family Magazines:

These digital magazines offer advice, tips, and articles related to
parenting, child-rearing, and family life. Examples include "Parenting" and
"Family Circle."

12Culinary and Food Magazines:

For food lovers and cooks, these magazines feature recipes, culinary
techniques, and food culture. Examples include "Food & Wine" and "Bon
Appétit."

13.Science and Nature Magazines:

Covering scientific discoveries, environmental issues, and natural
wonders, these digital magazines educate readers on the world of science.
Examples include "Scientific American" and "Discover."

14.Home and Interior Design Magazines:

Focusing on home decor, interior design, and DIY projects, these
magazines inspire readers to beautify their living spaces. Examples include
"Architectural Digest" and "Better Homes & Gardens."

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15.Political and Current Affairs Magazines:
Providing in-depth analysis of politics and global affairs, these
magazines keep readers informed about current events. Examples include "The
Economist" and "Foreign Affairs."

These are just a few examples of the diverse range of digital magazines
available. The digital format allows for creativity and innovation, making it
possible to tailor content to specific interests and demographics.

CONCEPTS OF DIGITAL MAGAZINES:

A digital magazine is a publication that is created and distributed
primarily in electronic format, often for consumption on digital devices like
smartphones, tablets, and computers. Here are some key concepts associated
with digital magazines:

1.Digital Format:
Digital magazines are designed for online consumption, typically using
PDFs, web-based platforms, or dedicated magazine apps. This format allows for
multimedia content, such as videos, animations, and interactive features.

2.Multimedia Content:
Unlike traditional print magazines, digital magazines can include a wide
range of multimedia elements, including videos, audio clips, interactive
graphics, and hyperlinks. This enhances the reader's engagement and
interaction.

3.Responsive Design:
Digital magazines are often designed with responsive layouts to adapt to
various screen sizes and orientations, ensuring a seamless reading experience on
different devices.

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4.Interactivity:
Interactivity is a crucial aspect of digital magazines. Readers can click
on links, watch videos, play games, and even make purchases directly within
the magazine interface.

5.Archiving and Searchability:

Digital magazines are easily archived and searchable. Readers can
quickly find and access past issues or specific articles using search functions,
making content more accessible and valuable.

6.Analytics:
Publishers can gather data on reader behavior, including which articles
are most popular, how long readers spend on each page, and more. This data
can inform content decisions and advertising strategies.

7.Cost-Efficiency:
Digital magazines often have lower production and distribution costs
compared to print magazines. There's no need for printing, physical distribution,
or inventory management.

8.Global Reach:
Digital magazines can be accessed globally, potentially reaching a much
larger audience than print magazines, which are limited by geographic
distribution.

9.Subscription Models:
Many digital magazines offer subscription-based access to content.
Subscribers may receive exclusive content, ad-free experiences, or other
benefits.

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10.Integration with Social Media:
Digital magazines often integrate with social media platforms, allowing
readers to easily share articles or snippets and facilitating social engagement.

11.Responsive Advertising:
A dvertisers can use interactive and dynamic ads in digital magazines.
Ad content can be tailored to individual readers based on their preferences and
behavior.

12.Security and Copyright:

Digital magazines may implement digital rights management (DRM)
and copyright protection measures to prevent unauthorized copying and
distribution of content.

13.Environmental Impact:
Digital magazines are often seen as a more environmentally friendly
alternative to print magazines since they reduce paper usage and carbon
emissions associated with printing and transportation.

14.Customization:
Some digital magazines allow readers to customize their reading
experience by choosing content preferences and receiving personalized
recommendations.

15.Continuous Updates:
Digital magazines can be updated more frequently than print
magazines, ensuring that readers have access to the latest information and
trends.

Overall, digital magazines offer a dynamic and interactive way to deliver

content to a diverse and global audience while leveraging the advantages of
digital technology.

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10 EXAMPLES OF DIGITAL MAGAZINES:
The bright future of digital magazines

So what are the alternatives? Some digital publishers have

experimented with building their own magazine apps. A purpose-built app gives
you more control over the design, plus lots of audience data (although that could
be about to change).

On the other hand, a magazine app takes a lot of developer time and
money to build. For many marketing teams – especially in the non-profit,
government or education sectors – that’s just not feasible.What content teams
needed was a new format that combined digital ease of access with high-quality
content, readability and design.

Enter the new generation of digital storytelling platforms: a flexible

way of creating digital magazines utilising the best features of the modern web,
including interactivity, html5, and templates for simple creation at scale.

And the ultimate proof that digital magazines work? We’re finally seeing
content marketing move beyond just reproducing print magazines on screen.
Instead, they’re starting to innovate with social media, new ways of telling
stories, and bold designs. Digital magazine publishing is becoming a core part
of the marketing strategy for leading content teams.

Here are 10 digital magazine examples that show off the full
versatility of digital publishing.

The flagship feature

We’ll start with an example of a classic magazine feature: The way
forward, a story from Emory University about the lessons that scientists,
educators, activists and economists have learnt from the covid-19 pandemic.

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 The illustrations in the article are also used to help readers navigate.
After reading a brief introduction, you can click on one of the four characters
shown in the header image to read more about their expertise.

This is a clever way to combine on-screen convenience with all the

depth of a magazine feature. Readers can dip in and out of the story, focusing
on the sections which interest them most; or they can choose to read the full
article in depth.

The easy-read newsletter

Magazine design isn't one-size-fits-all. Magazines come in all shapes
and sizes, from thick quarterly tomes to compact weekly newsletters. For our
next example, we’ll take the Ecolesiestical Review, a newsletter from a
specialist insurer which focuses on heritage and faith organizations.

Short newsletters like this are a powerful content tool for marketing
teams. Because they’re published periodically, they keep readers engaged with
your brand over time. You can use regular updates to tell your brand story, keep
readers engaged, and develop a lasting relationship with them. You can
demonstrate your industry expertise and brand values, while showing that you
understand readers’ interests too.

This example takes a fairly traditional format: a welcoming letter from

the editor, followed by a selection of relevant news, interviews, and features.
Each individual story is shown with a colourful image; readers just have to click
to access the article

Uitimedia magazine
Next up, the Wilderness Journal from the Wilderness Society, a green
campaigning group in Australia. Like many non-profits, the Wilderness Society
has discovered the benefits of using digital storytelling and content to reach
their audience. Wilderness Journal is a mix of different media that’s exciting to
read, hear and watch.

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The scientific explainer
Quick explainer blogs and videos are already popular online. You can
learn something in less than five minutes. But before YouTube came along,
magazines were already a great way to share information with a wide audience.

Now, digital publishers are sharing scientific content, too – with the
accuracy, detail, and high production values that we expect from magazines.

Here’s an example from Health Central, titled All in your head. The
article is designed to be readable and fun, while packing in a lot of solid
information. Readers can scroll through a timeline of medical discoveries, or
watch a scroll-based animation that shows how pain signals and reflexes move
through the human body.

The little details help, too. This article uses three different colours –
blue, black, and pink – to mark the different sections of the story. Just like a
magazine layout, it’s easy to flip through and find the information that interests
you the most. (And yes, those colours match Health Central’s branding, too.)

The in-depth investigation

Magazines excel at investigative reporting. With their unique
combination of timely articles, deep detail, and unmissable images, they’re the
perfect way to present a big story.

Such as this dive into Understanding the strange world of conspiracy

theories, from the University of Queensland. Based on academic research, the
story is written in a journalistic style with stunning graphics to match.

The article begins with a black background covered by red threads and pushpins
– just like a conspiracy theorist mapping out their ideas. As you scroll through
the story, more threads appear and new notes and photographs are added to the
board.

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The big interview
Whatever your industry, interviews are an effective way to put a human
face to your work and tell a story about your brand. You can interview anyone,
from the CEO to non-profit workers, community volunteers, customers or
charity recipients.

Thara wat takes that personal effect even further, by embedding audio
tracks from interviews in their story on State Garden: People, Planet, Produce.
So as well as reading the story of the State Garden food business, you can hear
the voices of the people who work for the company.

The alumni angle

In the past few years, we’ve seen higher education start to experiment
with new kinds of publishing. Content such as magazines and online webinars
has become a key way to stay in touch with alumni – fostering community
spirit, building the university’s reputation, and raising funds.

One example is Extinction day, a dramatic story about dinosaurs from

Imperial College London. It’s an exciting topic (who doesn’t love dinosaurs?)
that showcases the university’s latest research and some of its rising stars.

Because it’s aimed at alumni, the Imperial magazine has to find just the
right balance between expertise and general readership. They manage it here by
illustrating the article with atmospheric drawings and dramatic pull quotes.

The research report

If the past eighteen months have taught us anything, it’s that we need
researchers: from creating new vaccines to developing remote work technology,
coming up with solutions to the climate crisis, and keeping everyone entertained
during lockdowns with books, documentaries and podcasts.

But it’s a distressing fact that most academic research has no impact
on the general public.

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 This report on Mapping global flood risk from the University of Bristol
is designed to bring their climate research to a wider audience. It uses video
backgrounds and animated maps to show how scientists predict flood risk. The
strong visuals make the report gripping to read. And if you want to look up the
academic references, they’re available as instant hyperlinks in the text.

The news round-up

One reason that magazines are so readable is because they present a mix
of content. Investigative reporting and quick columns. Dramatic photography
and funny cartoons. The idea is that every reader should be able to find
something that suits their mood or interests.

This is something that digital magazines do well. You can present a

collection of features and links in an attractive main page. You can offer up
news headlines alongside evergreen articles, and let readers take their pick.

One example is Grizzly Magazine, written for (and often by) members
of the California Military Department. The “front page” of the magazine is a
long scroll packed with photographs, videos and headlines. There’s a huge array
of content on offer, but it’s easy to navigate and attractively presented.

The one that's fun

As we’ve seen, magazines are a powerful way to share news and
research. But you can also use them to tell a story about the publisher
themselves, whether you want to chart the history of a university, show the
priorities of a government department, or tell the story of a non-profit project.

Wag, the magazine from the Dogs Trust in the UK, is a brilliant
example. It’s full of fun content for dog owners, from treat recipes to Christmas
gift ideas and special offers. But there are also more emotional topics, such as
dog adoption stories and a report on illegal smuggling. The magazine as a whole
tells a story about the Dogs Trust’s mission and approach.

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 All the features in the magazine are laid out on one long page, making it
easy to get drawn into the content. Scroll-based animations keep things moving,
too: as you read through the autumn issue, you’ll see leaves gently falling down
the page. It’s fun, it’s colourful, and it makes a compelling case for the Dogs
Trust’s work.

The dismal history of digital magazines:

Digital magazines make a lot of sense for content marketers. They can
achieve a much wider distribution than print, without the expense of printing
and postage. With the right format, they can include more media than ever
before, from sound files to videos and scroll-based animation.

But let’s be honest: digital magazines haven’t always provided a great

user experience. In fact, they've usually just been digital editions of print
publications. The most popular formats for online magazines have historically
been PDF magazines, flipbooks and slideshows. In other words, some of the
most inconvenient and SEO-unfriendly formats known to humankind.

There are other formats — including those available in Apple's App

Store for reading on an iPhone or iPad — which can perform well for
mainstream digital publications. But most marketing and communications teams
aren't specialist magazine publishers. They're usually producing content for
niche audiences, and are unlikely to have the business model to support a
bespoke iPad magazine.

Magazines are fun to read because they combine detailed writing and
reportage with gorgeous images, visual storytelling and design. You can read a
magazine from cover to cover, or flip through the pages to read the features that
interest you most.

That’s harder to achieve with a PDF or a slideshow. I’ve lost hours of

my life to pinching-and-zooming on PDF files and clicking through endless
slides weighed down with ads. And – the killer blow – it’s hard to read these
formats on a mobile phone. Magazines are a leisure activity; no one wants to be
stuck reading them on a desktop computer.If you're interested in learning more
about how these digital magazine examples are made, check out our guide to
choosing a digital magazine platform.

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RESEARCH REVIEW

1. Title: Journal of Magazine Media

Year of Publication: Varies

Summary: This journal covers various aspects of magazine media, including

digital magazines, their evolution, and their impact on the media industry.

2. Title: Digital Journalism

Year of Publication: Varies

Summary: This journal explores the intersection of digital technology and

journalism, which includes digital magazine production and consumption.

3.Title: Journal of Digital Media Management

Year of Publication: Varies

Summary: This journal discusses digital media strategies, which can be

relevant to digital magazines' publishing and distribution.

4. Title: Journal of Interactive Advertising

Year of Publication: Varies

Summary: This journal may contain articles on interactive advertisements in

digital magazines.

5. Title: Journal of Media Practice

Year of Publication: Varies

Summary: This journal explores various media practices, including digital

magazine production techniques.

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6. Title: Journal of Magazine and New Media Research

Year of Publication: Varies

Summary: This journal focuses on the study of magazines in the context of

new media, which includes digital magazines.

7.Title: Journalism Studies

Year of Publication: Varies

Summary: This journal covers research related to journalism, including

digital magazine journalism.

8. Title: New Media & Society

Year of Publication: Varies

Summary: This journal discusses the impact of new media technologies,

which can include digital magazines.

9. Title: Media, Culture & Society

Year of Publication: Varies

Summary: This journal explores the cultural and societal aspects of media,
including digital magazines' influence.

10. Title: Journal of Magazine Media Research

Year of Publication: Varies

Summary: This journal m ay contain research specifically related to

magazine media, including digital formats.

26

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 CHAPTER-4

DATA ANALYSIS & INTERPRETATION

ANALYSIS PART – 1

PERCENTAGE ANALYSIS

TABLE NO -1

Table showing gender of respondents

Gender NO OF NO OF
RESPONDENTS PERCENTAGE
Male 29 59.2%
Female 21 40.8%
Total 50 100%

Chart showing gender of responses

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INTERPRETATION:
Pie chart showing percentage distribution of gender in survey participants
52.2%of the participants were male and 47.8%of the participants were female.
N=100%Among the survey participants male is more female.

TABLE NO – 2
Table showing age of respondents:
AGE NO OF NO OF
RESPONDENTS PERCENTAGE
15-20 19 38.8%
20-25 19 38.8%
25-30 7 14.3%
Above30 5 8.2%
TOTAL 50 100%

Chart showing age of respondents:

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INTERPRETATION:
Pie chart showing you the percentage of respondents 38.8% peoples are in the
age of 15-20 &again 38/8% peoples are in the age of 20-25 then 14.3% peoples
are in the age of 25-30 at last 8.3% peoples are in the age of Above 30.

TABLE NO – 3
Table showing your Education qualification of respondents:
EDUCATION NO OF NO OF
QUALIFICATION RESPONDENTS PERCENTAGE
UG 13 26%
PG 23 46%
DIPLOMA 14 28%
TOTAL 50 100%

Chart showing your Education qualification of respondents:

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INTERPRETATION:
This pie chart showing your Education Qualification of respondents survey of
distribution that 28% peoples are in the qualification of Diploma & 26%
peoples are in the qualification of UG 7 at last 46% peoples are in the
qualification of PG. Now in Education Qualification PG in more than UG &
Diploma.

TABLE NO – 4:
Table showing your Experiences of respondents:
EXPERIENCE NO OF NO OF
RESPONDENTS PERCENTAGE
Fresher 10 20%
2-3 years 21 42%
3-4 years 13 26%
More than 5 years 6 12%
Total 50 100%

Chart showing your Experience of respondents:

60
50
50

40

30
21
20
13
10
10 6
20% 42% 26% 12% 100%
0
Fresher 2-3 years 3-4 years More than 5 Total
years

NO OF RESPONDENTS NO OF PERCENTAGE

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INTERPRETATION:
This chart showing your Experience of respondents percentage in this bar chart
here Freshers are 20%, in 2-3 years 42% peoples are working, 3-4 years 26%
people are working & More then 5 years 12% peoples are working Finally 2-3
years Experienced peoples are high

TABLE NO – 5
Table showing you are interested in magazines:
ARE YOU NO OF NO OF
INTERESTED IN RESPONDENTS PERCENTAGE
MAGAZINES
YES 33 68.1%
NO 17 31.9%
TOTAL 50 100

Chart showing your percentage of magazine interested of respondents:

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INTERPRETATION:
Here this pie chart showing you the percentage of magazines interested people
they are 74.3% peoples are interested in magazines & 25.7% peoples are not
interested in magazines.

TABLE NO – 6
Table showing which language magazines you interested:
LANGUAGE NO OF NO OF
MAGAZINES RESPONDENTS PERCENTAGE
Tamil 24 47.9%
English 20 39.6%
Malayalam 6 12.5%
Hindi 0 0%
TOTAL 50 100%

Chart showing your magazine language you interest:

60
50
50

40

30
24
20
20

10 6
47.90% 39.60% 12.50% 0 0% 100%
0
Tamil English Malayalam Hindi TOTAL

NO OF RESPONDENTS NO OF PERCENTAGE

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INTERPRETATION:
Here,47.9% peoples are interested in Tamil magazines & 39.6% peoples are
interested in English magazines & 12.5% peoples are interested in Malayalam
magazines but in Hindi alone there is no interested people.

TABLE NO – 7
Table showing your overall opinion of the quality of magazine content available
today:
QUALITY OF NO OF NO OF
MAGAZINE RESPONDENTS PERCENTAGE
AVAILABLE
Excellent 12 25.5%
Good 23 46.8%
Average 12 23.4%
Poor 3 4.3%
TOTAL 50 100%

Chart showing your over all opinion of the quality of magazine available today:

60

50 100%

40

30
50
46.80%
20

25.50% 23 23.40%
10
12 12
4.30%
3
0
Excellent Good Average Poor TOTAL

NO OF RESPONDENTS NO OF PERCENTAGE

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INTERPRETATION:
Here There are 25.5% peoples are saying Excellent quality of magazine then
48.8% peoples are saying good quality of magazine & 23.4% peoples are saying
Average quality of magazine finally 4.3% peoples are saying poor quality of
magazine. Now quality of magazine 48.8% of good quality is higher then.

TABLE NOP – 8
Table showing Have you ever subscribed to a magazine:
MAGAZINE NO OF NO OF
SUBSCRIPTION RESPONDENTS PERCENTAGE
yes 28 57.1%
No 22 42.9%
Total 50 100%

Chart showing Have you ever subscribed to a magazine:

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INTERPRETATION:
Here in this chart 57.1% people will subscribe the magazine & rest of them
42.9% people will not subscribe the magazine in this people saying yes is higher
then.
TABLE NO – 9
Table showing how you will purchase a magazine:

PURCHASE A NO OF NO OF
MAGAZINE RESPONDENTS PERCENTAGE
Through online 23 51.1%
Through subscription 8 17.6%
Through newsstand 14 31.1%
Total 50 100%

Chart showing how you will purchase a magazine:

Total 50 100%

Through newsstand 14 31.10%

Through subscription 8 17.60%

Through online 23 51.10%

0 10 20 30 40 50 60

NO OF RESPONDENTS NO OF PERCENTAGE

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INTERPRETSTION:
Here Through online 51.1% peoples are purchasing a magazine & Through
subscription 17.8% people buying finally Through newsstand 31.1% peoples are
buying the magazines finally Through online only many of them buying the
magazines.
TABLE NO -10
Table showing how often do you read magazine:
READ MAGAZINE NO OF NO OF
RESPONDENTS PERCENTAGE
Daily 6 12.2%
Weakly 13 26.5%
Rarely 12 24.5%
Never 11 22.4%
Monthly 7 14.3%
Total 50 100%
Chart showing how often do you read magazine:

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INTERPRETATION:
Here there are 12.2% peoples will read the magazine daily then 26.5% peoples
will read the magazine weakly then 22.5% peoples will read the magazine
Never then 14.3% peoples will read the magazines monthly finally 24.5%
peoples will read the magazines Rarely.so Rarely reading magazines only high.
TABLE NO – 11
Table showing do you enjoy readings interviews in magazine:
DO YOU ENJOY NO OF NO OF
READING RESPONDENTS PERCENTAGE
INTERVIEWS IN
MAGAZINES
Yes 25 51%
No 13 26.5%
Neutral 11 22.4%
Total 50 100%
Chart showing do you enjoy readings interviews in magazines:

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INTERPRETATION:
Here can we enjoy Reading interviews in magazines 51% peoples saying yes
will enjoy reading interviews in magazines but 26.5% peoples saying No will
not enjoy while reading interviews in magazines and commonly 22.4% peoples
saying neutral that mean sometime will read sometime will not read.
TABLE NO – 12
Table showing do you currently subscribe to any magazine:
CURRENTLY NO OF NO OF
SUBSCRIBE TO RESPONDENTS PERCENTAGE
ANY MAGAZINE
Yes 17 37.1%
No 33 62.9%
Total 50 100%

Chart showing do you currently subscribe to any magazines:

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INTERPRETATION:
Here there are only 65.3% peoples are saying yes but rest of them 34.7%
peoples are saying No will not subscribed here yes is higher then No.
TABLE NO – 13
Table showing your magazines subscription Renewal:
MAGAZINE NO OF NO OF
SUBSCRIPTION RESPONDENTS PERCENTAGE
RENEWAL
Online 18 37.5%
Mail 6 12.5%
Phone 8 16.7%
In person at a store 6 12.5%
I don’t renew 10 20.8%
Total 50 100%

Chart showing your magazines subscription to renew:

120%

100%
100%

80%

60%

38%
40%
21%
17%
20% 13% 13%

0%
Online Mail Phone In person at a I don’t renew TOTAL
store

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INTERPRETATION:
Here there is a 37.55%peoples will renewal the subscription in online &12.5%
people will renewal the subscription in mail & 16.7%people will renewal the
subscription in phone & 12.5%people will renewal the subscription in store & at
last 20.8% people will not renewal the subscription.
TABLE NO – 14
Table showing your motivates you to subscribe to a magazine:
MOTIVATES TO A NO OF NO OF
SUBSCRIBE TO A RESPONDENTS PERCENTAGE
MAGAZINE
Exclusive content 16 32.7%
Discount on subscription 13 26.5%
Recommendation from 9 18.4%
others
Others 11 22.4%
Total 50 100%

Chart showing your motivates you to subscribe to a magazine:

NO OF RESPONDENTS NO OF PERCENTAGE

OTHERS 22.40%

RECOMMENDATION FROM OTHERS 18.40%

DISCOUNT ON SUBSCRIPTION 26.50%

EXCLUSIVE CONTENT 32.70%

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INTERPRETATION:
Here 32.7% peoples are in exclusive content is motivating & 26.5%peoples are
in discount on subscription & 18.4% peoples are in Recommendation from
others at last 22.4% peoples are in others.
TABLE NO – 15
Table showing your type of magazine do you prefer:
TYPE OF NO OF NO OF
MAGAZINE RESPONDENTS PERCENTAGE
Fashion 5 10.4%
Travel 28 58.3%
Technology 15 31.3%
TOTAL 50 100%

Chart showing your type of magazine do you perfer:

60 120.00%
50
50 100% 100.00%

40 80.00%

30 28 60.00%
58.30%

20 15 40.00%
31.30%
10 5 20.00%
10.40%
0 0.00%
Fashion Travel Technology TOTAL

NO OF RESPONDENTS NO OF PERCENTAGE

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INTERPRETATION:
Here fashion magazine as 10.4% then Travel as 58.3% then T3echnology as
31.3% peoples now here travel type of magazines are high then of all.

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 ANALYSIS OART – 2

CHI SQIUARE TEST

RELATIONSHIP BETWEEN GENDER &MOTIVATE

SUBSCRIBE

Case Processing Summary

Cases
Valid Missing Total
N Percent N Percent N Percent
gender * what motivates you 50 100.0% 0 0.0% 50 100.0%
to subscribe

gender * what motivates you to subscribe Crosstabulation

Count
what motivates you to subscribe
discounts on exclusive recommendatio
subscription content others n from others Total
gender male 3 8 6 5 22
female 7 6 8 7 28
Total 10 14 14 12 50

Chi-Square Tests
Asymptotic
Significance (2-
Value df sided)
Pearson Chi-Square 1.811a 3 .613
Likelihood Ratio 1.832 3 .608
Linear-by-Linear Association .033 1 .857
N of Valid Cases 50
a. 1 cells (12.5%) have expected count less than 5. The minimum
expected count is 4.40.

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INTERPRETATION:
The provided data appears to be a summary of a case processing analysis
related to the gender of subscribers and their motivations for subscribing. Here's
the interpretation:

1.Cases Summary:

• Valid: There are 50 valid cases in the analysis.

• Missing: There are no missing cases (0%).
• Total: The total number of cases in the analysis is also 50.

2.Crosstabulation:

• The table shows how gender is cross-tabulated with motivations for

subscribing, specifically, the categories are "discounts on subscription,"
"exclusive content," "others," and "recommendation from others."
✓ For example, 3 males are motivated by "discounts on subscription," 8 by
"exclusive content," 6 by "others," and 5 by "recommendation from
others." & 7 female are motivated by “discount on subscription,”6 by
“exclusive content,”8 by “others,” and 7 by “recommendation from
others.”

3.Chi-Square Tests:

✓ Various statistical tests have been conducted to assess the association

between gender and motivations for subscribing.

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Pearson Chi-Square:

✓ The Pearson Chi-Square value is 1.811 with 3 degrees of freedom, and its
p-value is 0.613. This test assesses whether there is a significant
association between gender and motivations.

Likelihood Ratio:

✓ The Likelihood Ratio Chi-Square value is 1.832 with 3 degrees of

freedom, and its p-value is 0.608. This test is another way of assessing the
association.

Linear-by-Linear Association:

✓ This test has a value of 0.033 with 1 degree of freedom and a p-value of
0.857. It assesses whether there is a linear association between gender
and motivations.

N of Valid Cases:

✓ There are 50 valid cases in this analysis.

4.Note (a):

✓ It's mentioned that 1 cell (12.5%) has an expected count less than 5, with
the minimum expected count being 4.40. This note indicates that in one
of the categories, there are relatively fewer observations than expected.
This can sometimes affect the reliability of chi-square tests, but in this
case, the overall p-values for the tests are relatively high (greater than
0.05), indicating that there may not be a significant association between
gender and motivations in this dataset.

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In summary, based on the provided statistics and p-values, there doesn't appear
to be a strong statistically significant association between gender and
motivations for subscribing in this dataset.

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 CHAPTER-5
FINDINGS
✓ Majority of Respondents are 15-20 & 20-25 (38.8%) of the age.
✓ Majority of Respondents are Male (59.2%) of the gender.
✓ Majority of Respondents are Post Graduate (46%) of the Education
Qualification.
✓ 42% of the respondents are 2-3 years.
✓ Majority of Respondents are yes (68.1%) saying they are interested in
magazines.
✓ 47.9% respondents are saying interested in Tamil magazine.
✓ 33.3% respondents are saying interactive infographics content will appeals
to you the most.
✓ Majority of respondents are Neutral (52.1%) of the likely are you to engage
with interactive content in a magazine.
✓ 35.4% of respondents are saying Better design/layout are improvement
you’d like to see in magazines.
✓ Majority of respondents are good (46.8%) of the overall opinion of the
quality of magazine content available today.
✓ Majority of respondents are Through social media (45.8%) of the new
digital magazines or online magazine content.
✓ 40.8% of respondents are saying Yes Occasionally of the magazine on
digital platforms.
✓ Majority of respondents will read magazine weakly (26.5%).
✓ 37.5% respondents are medium (3-4pages) will preferred article length in
magazines.
✓ 58.3% respondents will prefer the magazine in Travel.
✓ Majority of respondents are saying yes (51%) will enjoy reading interviews
in magazine.
✓ Majority of Respondents are Others (32.7%) of the pay attention to
magazines advertisement.
✓ Majority of respondents are saying No (65.3%) of the currently subscribe to
any magazine.

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 ✓ Majority of respondents in motivates you to subscribe to magazines are
(32.7%) of the respondents are saying this is a exclusive content.
✓ 37.5% of respondents are saying Online renew magazine subscription.
✓ Majority of respondents are (59.2%) peoples saying print magazines
subscription will prefer.
✓ 32% respondents are saying Rs 20-Rs 50 is a reasonable price range for a
magazines per year.

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 SUGGESSTION

1.Demographics:
Gender distribution: 52.2% of participants were male, and 47.8% were
female.
Age groups: The majority fell within the 15-25 age range, with 38.8% aged 15-
20 and another 38.8% aged 20-25.
Education: PG qualifications were the most prevalent at 46%, followed by
Diploma (28%) and UG (26%).
Experience and Interests:
Work experience: Most respondents had 2-3 years of experience (42%),
followed by freshers (20%).
Magazine interest: A significant 74.3% of respondents showed interest in
magazines, with 47.9% interested in Tamil magazines and 39.6% in English
magazines.
2.Magazine Quality and Subscription:
Magazine quality: 48.8% found the magazine quality to be good, while 25.5%
considered it excellent.
Subscription preference: 57.1% of respondents were willing to subscribe to
magazines.
3.Purchase Channels and Reading Habits:
Purchase channels: 51.1% preferred online purchases, while 31.1% opted for
newsstands.
Reading habits: Rarely (24.5%) and weekly (26.5%) were the most common
reading frequencies.

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4.Interviews and Renewal:
Enjoyment of interviews: 51% enjoyed reading interviews, 26.5% did not, and
22.4% were neutral.
Subscription renewal: 65.3% were open to subscription renewal, with varying
renewal methods.
5.Motivators and Preferred Magazine Types:
Motivators for subscription: Exclusive content (32.7%) and discounts (26.5%)
were primary motivators.
Preferred magazine types: Travel magazines were the most popular (58.3%).
6.Recommendations:
To boost subscriptions, consider offering exclusive content and discounts,
particularly for travel magazines.
Tailor content to regional preferences, as seen in the interest in Tamil and
English magazines.
Focus on maintaining good magazine quality to retain readers.
Promote online and newsstand purchase options.
Emphasize the importance of interviews as they are enjoyed by the majority.

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 CONCLUSION

1. 74.3% of people are interested in magazines, with a majority interested in

Tamil (47.9%) and English (39.6%) magazines.
2. Quality perception is generally positive, with 48.8% finding magazines to be
of good quality.
3. 57.1% of people are willing to subscribe to magazines, while 42.9% are not.
4. Online purchases are the most popular method (51.1%), followed by
newsstand (31.1%) and subscriptions (17.8%).
5. Reading habits vary, with "Rarely" (24.5%) being the most common
frequency.
6. A majority (51%) enjoy reading interviews in magazines.
7. 65.3% are willing to subscribe, while 34.7% are not.
8. Renewal methods include online (37.55%), mail (12.5%), phone (16.7%),
and in-store (12.5%), with 20.8% not renewing.
9. Reasons for renewal include exclusive content (32.7%), discounts (26.5%),
recommendations (18.4%), and other factors (22.4%).

In conclusion, the majority of respondents are interested in magazines,

especially Tamil and English ones. People generally perceive magazine quality
as good, and online purchases are the preferred method. Reading habits vary,
with a majority reading rarely. Most people enjoy reading interviews in
magazines. A significant portion is willing to subscribe, and renewal methods
vary, with exclusive content being a motivator for renewal.

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 BIBLIOGRAPHY

WEBSITE REFERENCE:
https://en.wikipedia.org
www.google.com
www.googlescholar.com
www.productstudyguide.com

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 APPENDIX

1.Name:
2.Gender:
✓ Male
✓ Female
3.Age:
• 15-20
• 20-25
• 25-30
• Above30
4.Education Qualification:
• UG
• PG
• Diploma
5.Work Experience:
• Fresher
• 2-3 years
• 3-4 years
• More then5 Years
6.Are you interested in magazines:
• Yes
• No
7.Which language magazine you interested?
• Tamil
• English

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 • Malayalam
• Hindi
8.Have you ever subscribed to a magazine?
• Yes
• No
9.How you will purchase a magazine?
• Through online
• Through subscription
• Through newsstand
10.How often do you magazines?
• Daily
• Weakly
• Monthly
• Rarely
• Never
11.What is your preferred article length in magazine?
• Short (1-2pages)
• Medium (3-4pages)
• Long 5+pages
• No preference
12.Which genres / type of magazine do you prefer?
• Fashion
• Travel
• Technology

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13.Do you enjoy reading interviews in magazines?
• Yes
• No
• Neutral
14.How often do you pay attention to magazines advertisement?
• Always
• Often
• Never
• Rarely
15.Do you currently subscribe to any magazines?
• Yes
• No
16.What motivates you to subscribe to magazines?
• Exclusive content
• Discount on subscription
• Recommendation from others
• Others
17.How do you usually Renew your magazines subscription?
• Online
• Mail
• Phone
• In person at a store
• I don’t renew

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18.Do you prefer print or digital magazine subscription?
• Print
• Digital
• No preference
19.Do you read magazines on digital platforms?
• Yes frequently
• Yes Occasionally
• NoI prefer print magazines
• NoI don’t read magazine digitally
20.What is your overall opinion of the quality of magazine content
available today?
• Excellent
• Good
• Average
• Poor

55