DESIGN THEORY

GRADE 11
June 2023

Examiner: C Arends Marks: 100

Moderator: A Westcott Time: 2h30
______________________________________________________________________

INSTRUCTIONS:

1. This paper consists of EIGHT pages and SIX questions.

2. Write your name as well as your teacher’s name on your answer sheet.
3. Leave a line open after every question, then write the Question and number as an
underlined heading before starting to answer.
4. Answer all the questions.
5. This paper is divided into THREE sections:
Section A: Design literacy [30 marks]
Section B: Design History [30 marks]
Section C: Design in a social/environmental context [40 marks]
6. Answer in full sentences and avoid the listing of facts.
7. Use the mark allocation to determine the time spend on a question and the length of your
answer.
8. Do NOT repeat the same facts and examples in different questions.
9. Write neatly and legibly.

1
SECTION A: DESIGN LITERACY

QUESTION 1: UNSEEN EXAMPLES

Look at the image below and answer the following questions:

Figure A: Part of The Zambezi Collection textile designs (scarf) by

Halsted Design from Ardmore (South Africa), 2015.

1.1.1 Discuss the use of the following elements and principles in FIGURE A above:
 Colour
 Balance
 Contrast
 Pattern
 Your opinion of the design (5 x 2)
[10]

2
QUESTION 2 – COMMUNICATION THROUGH DESIGN

2.1

Figure B: Linsey Levendall, Nelson Mandela Poster Illustration, 2013

2.1.1 Identify THREE images that have symbolic value AND explain their possible meanings
with reference to the poster in FIGURE B above. (6)

2.1.2 Discuss how the use of colour contributes to communicating the meaning of the poster
above. (2)

2.1.3 Where have you seen this image before? In your own words, describe its impact in its
location. (2)

[10]

3
QUESTION 3
Study the images below and answer the questions that follow:

Figure C: Spartan Golf Club logo, 1992.

Figure D: Contemporary Magazine Advert by Widex Hearing Aids.

3.1 Identify the Gestalt principle seen in the Spartan Golf Club logo in Figure C.
Give a reason for your answer. (2)

3.2 Define the term “Stereotype”. (2)

3.3 In your own words, discuss in which way the advert in Figure D stereotypes men.
(6)

[10]

TOTAL SECTION A: 30

4
SECTION B: DESIGN HISTORY
QUESTION 4:

In the history of design there are movements/styles that reveal a decorative approach and
movements/styles that reveal a formalist/machine-inspired approach.

4.1 Choose any TWO design movements/styles from the list below and write an essay (of at
least TWO full pages) in which you justify the statement above. In your essay, refer to the
influences and characteristics of EACH movement and at least ONE design from each
movement to motivate your answer.

 Arts and Crafts

 Art Nouveau
 Art Deco
 Bauhaus
 De Stijl
(20)

5
4.2

Figure E: Entrance Door to Figure F: Art Deco doors in New

Maison Huot, Nice, France. York’s Chrysler Building. New York,
Emile André. 1903. USA. William Van Alen. 1928-1930

Write a comparative essay of at least 200-250 (ONE page) in which you

discuss whether the above two designs reflect the mood of the design
movements they represent.

Use the following bullet points to structure your essay into paragraphs:

 Inspiration
 Colour
 Functionality
 Shape/Form
 Materials (truth to materials) (10)

TOTAL SECTION B: 30

6
SECTION C: DESIGN IN A SOCIAL/ENVIRONMENTAL AND SUSTAINABLE CONTEXT
QUESTION 5

FIGURE G: Anti-tobacco poster by the World Health Organisation (Canada), 2012

FIGURE H: Cigarette box designs by the World Health Organisation.

5.1.1 State your opinion of this type of packaging used FIGURE G and FIGURE H. (4)
5.1.2 Explain the message that is being communicated in the above images of the advert and
packaging. Discuss the following in your answer:

 Imagery and colour

 Design layout
 Use of font 3x2 (6)

5.1.3 Discuss the work of any ONE contemporary South African AND ONE contemporary
international designer/design agency or studio (in an essay 200-250 words or ONE FULL
page) you have studied this year whose work addresses socio-cultural issues.

Use the following bullet points to structure your essay into paragraphs:
 The name of the designer/design agency or studio
 The title and a brief description of at least ONE major project
 How the designer/design agency or studio addresses environmental
concerns in their work

You may NOT refer to any designer(s) that you have discussed previously or designers
referred to in this question paper. (10)
[20]

7
QUESTION 6:

FIGURE I: Recycled tyre furniture by Ozzy Décor (Cape Town) 2016.

6.1.1 Please define and explain the following design terms:

 Sustainable design
 Upcycling
 Ergonomic design
 Biomimicry
(4)
6.1.2 Write an essay of at least TWO pages where you discuss the work of ONE contemporary
South African designer/design group and ONE International designer/design company
that you have studied, whose work has motivated you to become an
environmental/sustainable designer.

Refer to the following for each designer that you discuss:

 Name of designer/group and their aims
 Name and describe ONE example of work
 Discuss the materials used
 Explain how it contributes to the environment or addresses environmental issues
(16)
[20]

TOTAL SECTION C: 40
GRAND TOTAL: 100